Rainbow Rescue

What Rainbow Rescue does

Rainbow Rescue e. V. is a German registered nonprofit association (eingetragener Verein) dedicated to rescuing, rehabilitating, and rehoming abused and stray street dogs from Serbia, with a particular specialization in resocializing dogs originating from fighting contexts. The organization operates a private shelter in the mountains near Belgrade, Serbia, that houses stationary dogs and serves as the operational base for cross-border animal welfare work, supplemented by foster homes (Pflegestellen) and selected boarding facilities in Germany and Austria.

Its core offering spans direct rescue and veterinary care, behavioral resocialization, structured adoption counseling and matching (including guidance on applicable laws for prospective adopters), post-adoption support, and community-level feeding and monitoring of free-roaming street dogs around Belgrade. All operational work is performed voluntarily by association members, and there is no commercial revenue stream; financial sustainability is achieved exclusively through donations, membership fees, and a micro-donation group on the Teaming.net crowdfunding platform.

The go-to-market motion is community-led: the organization depends on volunteers, members, and donors, with adopters pre-screened and counseled before being matched with dogs. The technology footprint is minimal — a WordPress website (rainbow-rescue.com) listing available dogs by category and providing donation options, plus organic presence on Facebook and Instagram to maintain transparency and counter fraudulent animal welfare claims. There are no proprietary AI or software products, no disclosed patents, and no commercial partnerships beyond a minor website-support relationship with Hundekumpel.de.

Name

Rainbow Rescue

Legal name

Rainbow Rescue e. V.

Website

https://rainbow-rescue.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Rescue e. V. is a German nonprofit that rescues, rehabilitates, and rehomes abused street dogs from Serbia into adoptive homes in Germany and Austria, funded entirely by donations and volunteer effort.

Ownership category

akta.pro rank

Product category

Animal Rescue & Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal rescue services
• Dog adoption
• Animal welfare nonprofit
• Rescue rehabilitation
• Stray dog rehoming

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: The organization is funded exclusively through donations and membership fees. Donors can contribute through one-time donations or via the Teaming Group crowdfunding platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rainbow Rescue e. V. is a German-registered nonprofit animal welfare organization that rescues abused stray dogs from Serbia, provides veterinary care and specialized resocialization (with particular focus on dogs from fighting contexts), and facilitates their adoption into responsible homes in Germany and Austria. Operations are supported by a private shelter near Belgrade and a network of foster homes and boarding facilities, with all work performed by volunteers and funded entirely through donations and membership fees.

Product overview

Rainbow Rescue e.V. is a German nonprofit animal welfare organization operating a unified service offering centered on the rescue, resocialization, and rehoming of abused street dogs from Serbia. The core service encompasses direct animal rescue and placement, supported by foster care and boarding networks across Serbia, Germany, and Austria. Financial sustainability is maintained through membership and donation programs, including a dedicated Teaming.net micro-donation group. The organization also provides adoption counseling and post-adoption support to ensure responsible placements. A secondary community outreach activity involves feeding and monitoring free-roaming street dogs near Belgrade.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hundekumpel.deminorOthersHundekumpel.de provided friendly support for website creation. This appears to be a service/support relationship for the organization's digital presence rather than a strategic partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pfotenhilfe Ungarn: Austrian-headquartered organization that rescues stray dogs primarily from Hungary and rehomes them into DACH-region families. Directly comparable to Rainbow Rescue as a volunteer-driven cross-border stray dog rescue and adoption pipeline targeting German-speaking adopters.
• Streunerhilfe Bosnien: Rescues stray dogs from Bosnia and arranges adoptions into German-speaking countries via a foster network. Highly comparable to Rainbow Rescue's source-country-to-DACH pipeline and volunteer/rescue model.
• Hundehilfe Ungarn: German nonprofit focused on rescuing stray and abandoned dogs from Hungary and rehoming them in Germany. Comparable to Rainbow Rescue in its volunteer-driven, donation-funded model and its cross-border adoption workflow.

Broad incumbents

• Tierschutzverein für Berlin und Umgebung Corporation e.V. One of Germany's largest and oldest animal shelters, operating a large facility and adoption services in the Berlin region. Comparable as a nonprofit animal shelter running adoption services in Germany, though it operates domestically rather than sourcing dogs from the Balkans.
• Vier Pfoten International: Large international animal welfare organization headquartered in Vienna, operating globally on stray animal management, sanctuary care, and policy advocacy. Comparable as a broader incumbent operating in the same stray-dog welfare space, though at a much larger scale and with a wider geographic and programmatic remit than Rainbow Rescue.
• Deutscher Tierschutzbund: Germany's largest umbrella animal welfare organization, operating its own shelters and supporting affiliated local Tierschutzvereine. Comparable as a German animal welfare platform that oversees sheltering and adoption work, though it does not focus on the same cross-border Balkan rescue niche as Rainbow Rescue.

Others

• Animals' Angels: European animal welfare organization focused on the protection of farm and transport animals across borders. Comparable as a DACH-based nonprofit working on cross-border animal welfare enforcement, though its species and mission focus differ from Rainbow Rescue's companion-dog rescue niche.
• TASSO e.V. German nonprofit operating the largest pet registration and reunification database in Europe, with associated animal welfare programs. Comparable as a German-registered nonprofit serving the same adopter/pet-owner ecosystem, though it focuses on identification and lost-and-found rather than rescue-and-rehome.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rainbow-rescue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Rescue