Tasso E.v.
TASSO e.V. is a German nonprofit that operates Europe's largest free pet registry, serving 7.9 million pet owners and tracking 11.5 million animals via chip identification, a 24/7 hotline, mobile app, and online platform, financed entirely by donations.
- Company typePrivate
- Founded1985
- HeadquartersEschborn, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Tasso E.v. does
TASSO e.V. (legal name: TASSO-Haustierzentralregister für die Bundesrepublik Deutschland e.V.) is a registered German nonprofit association (eingetragener Verein) founded in 1985 and headquartered at Ludwig-Erhard-Straße 30-34, Eschborn. The organization operates what it describes as Europe's largest free pet registry, tracking approximately 11.5 million animals for over 7.9 million pet owners across Germany. Core services include free lifetime pet registration using chip/transponder and tattoo identification, online lost-and-found reporting, owner change notifications, GPS tracker integration guidance, and a 24/7 emergency hotline (+49 6190 937300). TASSO also operates shelta, an online animal shelter platform connecting rescue animals with adopters across Germany.
The technology stack centers on a centralized pet registry database accessed through the MeinTASSO web account and a mobile application available on the Apple App Store and Google Play Store. Authentication relies on TASSO-Kenn-Nummer (TKN), owner surname, and pet name. A software interface (Registrierungs-Schnittstelle) integrates directly into veterinary practice and animal shelter management software, enabling partner-side registration at the point of care. Distribution is augmented by the bi-weekly TASSO-Wissen podcast (Spotify, Apple Podcasts, Amazon Music, YouTube), a YouTube channel (TASSO TV), a 758,548-follower Facebook page, an Instagram presence, and a monthly newsletter. The organization employs 51-100 staff.
TASSO operates exclusively on a donation-funded model: all services to pet owners are free, with no premium tier, and revenue comes solely from voluntary donations processed via bank transfer (SEPA direct debit), PayPal, online forms, and postal mail. The organization maintains 51-100 employees and partners with veterinarians, animal shelters, breeders, police and fire departments, municipalities, and the international pet network Europetnet. Leadership consists of Rudolf Ruf (1st Chairman) and Philip McCreight (2nd Chairman and Head of TASSO), supported by dedicated heads of HR, the emergency call center, animal protection, press, and a veterinarian/animal welfare advisory function.
Tasso E.v. firmographics
Firmographics- Name
- Tasso E.v.
- Legal name
- TASSO-Haustierzentralregister für die Bundesrepublik Deutschland e.V.
- Website
- https://tasso.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TASSO e.V. is a German nonprofit that operates Europe's largest free pet registry, serving 7.9 million pet owners and tracking 11.5 million animals via chip identification, a 24/7 hotline, mobile app, and online platform, financed entirely by donations.
- Ownership category
- akta.pro rank
Tasso E.v. industry classification
Industry- Product category
- Pet Registry & Animal Welfare Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Tasso E.v. is headquartered
LocationHeadquarters
- HQ city
- Eschborn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tasso E.v. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations: TASSO e.V. is a nonprofit organization that finances all its operations entirely through voluntary donations from supporters. The organization explicitly states that all services, including pet registration and the 24/7 hotline, are completely free for pet owners. Donations can be made online via the website, through bank transfer (SEPA direct debit), PayPal, or by postal mail. The organization maintains a dedicated donation account (Spendenkonto).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for all pet owners - all services at no cost |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Tasso E.v. product offering
Product offeringCore offering
TASSO e.V. runs Europe's largest free pet identification and reunification service, registering pets (primarily dogs, cats, and small animals) and linking them to owner contact data via microchip/transponder numbers. The service is delivered through an online registration platform, a mobile app (MeinTASSO), and a 24/7 emergency hotline that helps reunite lost pets with their registered owners, supplemented by the shelta online animal shelter adoption platform.
Product overview
TASSO e.V. operates primarily as a pet registry organization offering a unified core service (the TASSO Haustierregister) complemented by several digital modules and services. The core product is Europe's largest free pet registry, which pet owners access through the MeinTASSO user account platform and the MeinTASSO mobile app (Tipp-Tapp). Additional offerings include the online animal shelter 'shelta', the 'TASSO-Wissen' educational podcast, a 24-hour emergency hotline, a veterinarian directory, a pet health encyclopedia, and a registration interface for veterinary and shelter management software. All TASSO services are free; the nonprofit is funded entirely through donations.
Differentiator
Problem solved
Functional benefit
Brands
- shelta: Online animal shelter platform operated by TASSO for animal protection animals seeking new homes.
- MeinTASSO
- TASSO-Wissen
Products and services
- TASSO Haustierzentralregister (Pet Registry)
Quantifiable outcome
- Millions of pets protected through free lifetime registration
- +1 more outcomes
Companies that use Tasso E.v.
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Tasso E.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Tasso E.v. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Veterinarians and Veterinary ClinicscoreTASSO works closely with veterinarians who can register pets on behalf of owners through a software interface ('Registrierungs-Schnittstelle'). The interface allows veterinarians to 'per button press' submit registration data directly from their practice management software. TASSO also maintains a 'Tierärzte in Ihrer Nähe' (veterinarians near you) directory service.
- Animal Shelters and Animal Welfare OrganizationscoreAnimal shelters and animal welfare organizations can register shelter animals and facilitate adoptions through TASSO systems. They can use the software interface for bulk registration of animals. TASSO's shelta platform serves as an online shelter connecting animals with potential adopters.
- BreedersminorProfessional and hobby breeders can register puppies and kittens with TASSO through software interfaces, ensuring proper registration from birth and facilitating owner transfer documentation.
- Police and Fire DepartmentscoreEmergency services (Polizei & Feuerwehr) can check pet registrations through TASSO's Transponderabfrage service when encountering found animals, and report found pets through the system.
- Cities and MunicipalitiescoreTASSO provides services for cities and municipalities (Städte & Gemeinden) for municipal animal management and animal welfare oversight. The organization offers materials and support for local government animal management.
- Facebook Ireland Ltd.coreTASSO operates a Facebook page (facebook.com/Tassoev) as a joint controller with Facebook for Insights data per EU GDPR requirements. Facebook bears primary responsibility for Insights data processing.
- Nassauische Sparkasse (Nassau Savings Bank)coreTASSO's banking partner for donation processing, direct debits, and financial transactions. IBAN: DE78 5105 0015 0238 0549 07, BIC/SWIFT: NASSDE55XXX. Gläubiger-Identifikationsnummer: DE20TAS00000305547.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tasso E.v. competitors and assessment
Company assessmentDirect peers
- PetLink: Microchip database and pet recovery service operating a very similar registry + lost-pet alert proposition. Directly comparable on technology and service mechanics.
- 24PetWatch (Pethealth): Lost pet microchip registration and recovery service with 24/7 call center support, overlapping TASSO's hot-line + lookup core service offering.
- Europetnet: European cross-border pet identification network explicitly named in TASSO's data sharing disclosures. Operates in the same microchip/registry lookup category as TASSO, with overlapping EU pet owner users.
- AKC Reunite: US-based microchip registration and lost pet recovery service affiliated with the American Kennel Club. Closest international functional analogue to TASSO's registry + 24/7 recovery model.
Emerging players
- Petco Love Lost: Digital lost pet matching platform backed by Petco Love in the US; comparable emerging tech-enabled solution to lost-pet reunification that could become a long-term threat to TASSO's recovery service.
Broad incumbents
- PETA Deutschland: Major animal rights and welfare non-profit operating in Germany; competes with TASSO for pet-owner attention, donations, and welfare advocacy voice.
- Deutscher Tierschutzbund: Germany's largest umbrella animal welfare organization and a non-profit like TASSO, operating across shelters, advocacy, and pet owner services - directly comparable on mission and donor base.
- Vier Pfoten / Four Paws International: European animal welfare non-profit active in Germany, Austria, and beyond; comparable nonprofit structure, donation-dependent revenue model, and overlapping pet welfare donor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Tasso E.v. social profiles
Digital presenceTasso E.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasso E.v. leadership team
Management profileNumber of profiles
Profiles12 records
Tasso E.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasso E.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasso E.v.
What does Tasso E.v. do?
TASSO e.V. runs Europe's largest free pet identification and reunification service, registering pets (primarily dogs, cats, and small animals) and linking them to owner contact data via microchip/transponder numbers. The service is delivered through an online registration platform, a mobile app (MeinTASSO), and a 24/7 emergency hotline that helps reunite lost pets with their registered owners, supplemented by the shelta online animal shelter adoption platform.
Is Tasso E.v. a public or private company?
Tasso E.v. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tasso E.v. founded?
Tasso E.v. was founded in 1985. It employs 51 to 100 people.
Where is Tasso E.v. based?
Tasso E.v. is headquartered in Eschborn, Germany, in the Europe region.
How does Tasso E.v. make money?
One revenue line is on record: donations.
Who are Tasso E.v.'s main competitors?
Direct peers on record are PetLink, 24PetWatch (Pethealth), Europetnet and AKC Reunite. Petco Love Lost is listed as an emerging player. Broad incumbents are PETA Deutschland, Deutscher Tierschutzbund and Vier Pfoten / Four Paws International.
Does Tasso E.v. have an API?
No public API is recorded for Tasso E.v..
What industry is Tasso E.v. in?
Tasso E.v.'s product category is Pet Registry & Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 81291 and its SIC code is 8300.