Rainbow Valley Rides Inc

What Rainbow Valley Rides Inc does

Rainbow Valley Rides, Inc. (also operating as Rainbow Valley Amusements, Inc. / RVA) is a privately held, family-owned traveling carnival company headquartered in Almond, Wisconsin. Founded in 1973 and currently led by Chip Kedrowicz, the firm owns and operates a fleet of more than 23 amusement rides organized into three tiers — Spectacular Rides (including the Freak Out imported from the Netherlands, Pharaoh's Fury, Remix II, Rock Star, Vertigo, Wacky Shack, and Zipper), Major Rides (Carousel, Cliff Hanger, Eagle 16 Ferris Wheel, Scooter, Sizzler, Super Slide, Tilt-A-Whirl, Zero Gravity), and Kiddie Rides (Bumble Bee Bop, Farm Tractors, Lolli Swings, Monster Trucks, Orient Express, Puppy Roll, Rio Grande Train, Rockin' Tug, Spider-Man). The company also runs carnival game booths and food concessions at events.

The business operates on a seasonal (April–October) event-driven go-to-market, transporting and setting up its midway at Wisconsin county fairs, festivals, company picnics, and church festivals. Its anchor relationships are with Fond du Lac County Fair, Washington County Fair, and Ozaukee County Fair, all scheduled for 2026. Revenue is generated through three streams: individual ride tickets sold at $1 each (with discounted bundles of 22 tickets for $20 or 45 tickets for $40), time-limited unlimited ride wristbands priced between $15 and $35 depending on event and session, and concession revenue from games and food. Pricing varies materially by venue and time-of-day session.

The company employs approximately 8 people, has no external investors, no parent company, no subsidiaries, no patents, no disclosed partnerships, and no digital product surface beyond a website and Facebook page. The underlying technology is physical — state-registered and daily-inspected ride equipment — rather than software, and the competitive moat rests on 50+ years of brand reputation, the exclusive Freak Out ride, and the capital intensity of replicating its ride inventory.

Name

Rainbow Valley Rides Inc

Legal name

Rainbow Valley Rides, Inc.

Website

https://rainbowvalleyrides.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Valley Rides, Inc. is a family-owned Wisconsin traveling carnival, founded in 1973, operating 23+ rides and food/game concessions at county fairs, corporate picnics, and church festivals on a seasonal (April–October) event-driven basis.

Ownership category

akta.pro rank

Product category

Traveling Carnival and Midway Entertainment Services

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Traveling carnival services
• Amusement ride entertainment
• County fair midway
• Carnival games concessions
• Family amusement attractions

Headquarters

HQ city

Almond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ride Admission - Ticket System: Customers purchase individual ride tickets at $1.00 per ticket, with discounted bundles of 22 tickets for $20.00 or 45 tickets for $40.00. Individual ride requirements range from 3-5 tickets depending on ride popularity and thrill level.
2. Unlimited Ride Wristbands: Customers purchase time-limited unlimited ride wristbands at county fairs and events, with pricing varying by day and time slot. Typical pricing ranges from $15-$35 per wristband depending on event and time period (afternoon vs evening slots).
3. Concession Food and Games: Revenue from food and game concessions at events, featuring high-quality food concessions and games where kids play until they win prizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rainbow Valley Rides is a family-owned and operated traveling carnival company that owns and operates more than 23 amusement rides and attractions, transporting and setting them up at county fairs, festivals, company picnics, and church festivals throughout Wisconsin. The company offers high-thrill spectacular rides, mid-thrill major rides, children's kiddie rides, and carnival games and food concessions on a turnkey basis, with ticket sales and unlimited ride wristbands at each event.

Product overview

Rainbow Valley Amusements Inc. is a family owned and operated traveling amusement park established in 1973, based in Almond, Wisconsin. The company operates over 23 high-quality rides and attractions organized into three categories: Spectacular Rides (high-thrill attractions like Freak Out, Zipper, and Vertigo), Major Rides (moderate-thrill family attractions including Tilt-A-Whirl, Ferris Wheel, and bumper cars), and Kiddie Rides (gentle rides for young children). The company also provides carnival games and food concessions. Services are offered at county fairs, festivals, company picnics, and church festivals throughout Wisconsin, with upcoming events including Fond du Lac County Fair, Washington County Fair, and Ozaukee County Fair in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Spectacular Rides High-thrill rides including Freak Out, Pharaoh's Fury, Remix II, Rock Star, Vertigo, Wacky Shack, and Zipper targeting thrill-seekers with extreme experiences such as pendulum swings, spinning cages, and high-swinging attractions.
• Major Rides Mid-tier family rides including Carousel, Cliff Hanger, Eagle 16 Ferris Wheel, Scooter, Sizzler, Super Slide, Tilt-A-Whirl, and Zero Gravity serving families and a broader audience with moderate thrill levels.
• Kiddie Rides Gentle rides designed for young children including Bumble Bee Bop, Farm Tractors, Lolli Swings, Monster Trucks, Orient Express, Puppy Roll, Rio Grande Train, Rockin' Tug, and Spider-Man, with age-appropriate thrills and lower height requirements.
• Games & Food Concessions Carnival game booths designed so kids play until they win prizes, paired with food concession stands held to high standards of quality and cleanliness; offered as part of the midway experience at fairs and events.
• Traveling Carnival Midway Services (Turnkey Event Booking) Turnkey traveling carnival midway service for county fairs, festivals, company picnics, and church festivals throughout Wisconsin, including transport, setup, operation, and teardown of rides, games, and food concessions at event venues.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Reithoffer Shows: Family-owned traveling carnival operator serving fairs and festivals with a comparable mix of spectacular, major, and kiddie rides. Directly comparable in operating profile.
• Luehrs' Ideal Rides: Midwest-based traveling carnival serving county fairs and community events. Similar in scale, geographic concentration, and ride portfolio breadth.
• Talley Amusement: Regional traveling carnival operator providing midway rides and games at fairs and festivals. Directly comparable in event-driven GTM and customer base.
• Bates Brothers Amusement Co: Family-owned traveling carnival with a similar event-based GTM at fairs and festivals in the Midwest. Directly comparable in size, ownership structure, and customer segments.
• Deggeller Attractions: Mid-size traveling carnival operator serving fairs and festivals across multiple US states. Closely comparable in service offering, ride inventory breadth, and county-fair customer base to Rainbow Valley Rides.
• Big Rock Amusements: Traveling carnival company serving fairs and community events, similar in scale and operating model to Rainbow Valley. Competes in the same regional Midwest fair market.
• Amusements of America: Regional traveling carnival operator providing rides, games, and food at fairs and special events. Comparable offering and customer mix.

Broad incumbents

• Strates Shows: Established East Coast traveling carnival with a large ride inventory and century-plus history. Comparable business model but a more regional/incumbent operator outside the Midwest.
• Wade Shows: Major US traveling carnival company operating across the Midwest. Comparable business model — event-based midway operator serving fairs and festivals — and a likely competitor for Wisconsin fair contracts.
• North American Midway Entertainment: Largest traveling carnival operator in North America. Comparable as a direct competitor bidding on county fair midways, but at materially greater scale and with multi-state reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rainbowvalleyrides
• LinkedInlinkedin.com/company/rainbow-valley-rides-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Valley Rides Inc