Rain Dance Vineyards

What Rain Dance Vineyards does

Rain Dance Vineyards is a privately held, family-owned estate winery founded in 2009 by fifth-generation Newberg, Oregon residents Ken and Celia Austin. The company operates exclusively through direct-to-consumer channels, selling limited-production wines and hospitality experiences from five estate vineyard sites totaling 120 acres (80 planted) in the Chehalem Mountains AVA. All vineyards are dry farmed, Salmon Safe and LIVE Certified, and span distinct soil types (Jory, Nekia, Laurelwood) and elevations (330–640 feet). The core product portfolio centers on Pinot Noir (including a Reserve tier at $75 retail, with 84 cases produced in 2021) plus Chardonnay, Riesling, Gewürztraminer, Rosé, and Gamay Noir, with wines consistently earning 90–95 point scores from Prince of Pinot, Wine Enthusiast, and Wine and Spirits.

The business model combines three revenue streams: direct wine sales through the estate tasting room (a 1926 farmhouse remodeled in 2012) and an online shop, a two-tier wine club (Exploration: 6 bottles, 15% discount; Preservation: 12 bottles, 20% discount including library wines) shipping twice yearly, and paid tasting/experience offerings including $35 flights, $200 Land Rover vineyard tours, charcuterie boards, and ticketed events (concerts at $40–60, woodworking events at $45). A second tasting room in a restored Victorian-era home opened near the Allison Inn & Spa in June 2021. The company is supported by a small team (1–10 employees) including a credentialed winemaker (Bryan Weil, OSU Enology), general manager (Matt Vuylsteke, 25+ years industry experience), director of vineyard operations (Kelli Gregory, joined 2024), and vineyard manager (Evan Bellingar, Century Vineyards). Strategic partnerships include Jory Restaurant at the Allison Inn & Spa, food vendors (Caballero's Catering, KOi Fusion), Century Vineyards for vineyard management, and participation in the annual Drink Pink Rosé Festival. The company carries no external institutional funding and maintains full family ownership.

Name

Rain Dance Vineyards

Legal name

Rain Dance Vineyards LLC

Website

https://raindancevineyards.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Rain Dance Vineyards is a fifth-generation, family-owned Oregon estate winery producing limited-release Pinot Noir and cool-climate whites from 80 planted acres across five Chehalem Mountains AVA vineyards, selling exclusively direct-to-consumer through tasting rooms, online, and a two-tier wine club.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Estate wine production
• Oregon Pinot Noir
• Wine club membership
• Vineyard tastings
• Sustainable viticulture

Headquarters

HQ city

Newberg, Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the estate tasting room and online shop. Wines include Estate Pinot Noir, Rosé, Chardonnay, Gewürztraminer, Riesling, and Gamay Noir. Case discounts of 10% offered on 12+ bottle orders.
2. Wine Club Membership: Two membership tiers (Exploration and Preservation) with twice-yearly wine shipments. Exploration: 6-bottle shipments, 15% discount. Preservation: 12-bottle shipments, 20% discount. Members receive complimentary tastings, priority event access, and exclusive library releases.
3. Tasting Experiences: Estate wine tasting flights at $35 per person (fee waived with 3-bottle purchase or membership). Additional paid experiences include Land Rover Estate Vineyard Tours at $200 per guest, charcuterie boards at $35, and special event tastings.
4. Events and Experiences: Revenue from ticketed events including live music performances, vineyard hiking club, woodworking events, and food pairing events. Events range from complimentary (game nights, hiking) to paid ($25-45 for tastings with food, $40-60 for concerts).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rain Dance Vineyards is a small-production Oregon winery that farms 120 acres across five estate vineyard sites in the Chehalem Mountains AVA, producing premium estate-grown Pinot Noir, Chardonnay, Rosé, Riesling, Gewürztraminer, and Gamay Noir. Wines are sold directly to consumers through an estate tasting room in a restored 1926 farmhouse, an online shop, and a twice-yearly wine club with Exploration and Preservation membership tiers. The winery also offers paid tasting flights, Land Rover estate vineyard tours, charcuterie boards, and ticketed events including live music, woodworking demonstrations, and food pairings.

Product overview

Rain Dance Vineyards is a fifth-generation Oregon family-owned winery producing premium wines from five estate vineyard sites totaling 120 acres in the Chehalem Mountains AVA. The core product portfolio centers on Pinot Noir (including Estate Pinot Noir, Reserve Pinot Noir, and single-vineyard expressions from Eagles Watch, Lee's, Grand Oak, and Foothills vineyards) complemented by white wines (Chardonnay, Riesling, Gewürztraminer, Rosé) and Gamay Noir. Wine experiences include estate tastings ($35 flight), Land Rover vineyard tours ($200), and wine club memberships (Exploration: 6-bottle shipments, 15% discount; Preservation: 12-bottle shipments, 20% discount). The company also offers ancillary woodworking products crafted by proprietor Ken Austin. All vineyards are dry farmed using sustainable practices and are Salmon Safe and LIVE Certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Pinot Noir Flagship red wine produced from Rain Dance's estate vineyards in the Chehalem Mountains AVA, sold directly to consumers through the online shop.
• Reserve Pinot Noir Premium reserve Pinot Noir produced from the best 3–4 barrels of Eagles Watch Vineyard, priced at $75 retail with member discounts of 15–20%, with limited production of approximately 84 cases per vintage.
• Estate Rosé Crisp ros\u00e9 produced from Rain Dance estate vineyards, offered seasonally including the 2023 Grand Oak Vineyard Ros\u00e9.
• Grand Oak Chardonnay Cool-climate Chardonnay from Grand Oak Vineyard, classically produced and highly acclaimed by wine publications.
• Estate Gewürztraminer Aromatic white wine produced from estate-grown Gewürztraminer grapes, showcasing the cool-climate character of the Chehalem Mountains AVA.
• Estate Riesling Off-dry Riesling from Rain Dance estate vineyards, offering a balance of sweetness and acidity characteristic of cool-climate Oregon white wines.
• Estate Gamay Noir A red wine varietal produced from Rain Dance estate vineyards, complementing the Pinot Noir-focused portfolio.
• Estate Wine Tasting Flight Five-to-six wine flight tasting experience at the estate tasting room featuring limited-production Pinot Noirs and white wines from Rain Dance estate vineyards; priced at $35 per person with the fee waived upon a three-bottle purchase or wine club membership.
• Land Rover Estate Vineyard Tour and Tasting Immersive vineyard excursion in a classic 1969 Land Rover through estate vineyards showcasing varied elevations and soil types of the Chehalem Mountains AVA, including a curated tasting and charcuterie board; priced at $200 per guest for 2–5 guests by appointment, weather permitting.
• Exploration Wine Club Entry-level wine club membership tier with two 6-bottle shipments per year, 15% off current-release wines, complimentary tastings for the member plus two guests (up to four visits annually), and priority access to events and wines.
• Preservation Wine Club Premium wine club membership tier with two 12-bottle shipments per year, 20% off wine including library wines and magnums, complimentary tastings for the member plus four guests (up to six visits annually), and first priority access to winery events and wines.
• Charcuterie Board Gourmet charcuterie board featuring locally sourced products, priced at $35 per board and serving up to four guests, with a gluten-free substitution available.
• Ken Austin Woodworking Products Handcrafted wooden items including custom bottle stoppers, furniture, and decorative pieces created by master woodworker Ken Austin, available for sale at the Rain Dance Vineyards tasting room gallery and through special woodworking events.

Quantifiable outcome

• 95 points - 2016 Estate Chardonnay, Nicholas Vineyard (2017 All American List)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jory Restaurant at Allison Inn & SpacoreStrategic or Co-development PartnerPartnered with the critically acclaimed Jory Restaurant located within the Allison Inn & Spa to create small bites and cheese & charcuterie plates to offer guests throughout the property. This partnership leverages the acclaimed restaurant's culinary expertise to enhance the wine tasting experience.
• Caballero's CateringminorStrategic or Co-development PartnerProvides pulled pork sandwiches and other food items for events such as Father's Day celebrations. Food is served at winery events to complement wine tastings.
• KOi FusionminorStrategic or Co-development PartnerKorean BBQ and fresh Mexican fusion food vendor for the Spring Wine Club Pickup Party event, providing innovative food and wine pairings.
• Beadhead BandminorGTM or Marketing PartnerPortland-based band performing yacht rock at the Spring Wine Club Pickup Party, providing entertainment to enhance the wine club experience.
• Patton Valley WinesminorGTM or Marketing PartnerOrganizer of the 11th Annual Drink Pink Rosé Festival. Rain Dance Vineyards participated as one of 30 wineries featured at Youngberg Hill Inn & Winery.
• With CourageminorGTM or Marketing PartnerLocal non-profit supporting families in Yamhill County impacted by breast cancer diagnosis. 5% of Drink Pink Festival ticket sales donated to With Courage.
• Century VineyardscoreStrategic or Co-development PartnerVineyard management team that owns and operates Century Vineyards, proudly farming Rain Dance's five estate vineyards. Evan Bellingar is the hands-on vineyard manager who has been involved in developing and farming all Rain Dance sites since 2006.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/raindancevineyards
• Instagraminstagram.com/raindancevineyards_
• LinkedInlinkedin.com/company/rain-dance-vineyards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain Dance Vineyards