Patton Valley Wines

What Patton Valley Wines does

Patton Valley Wines is a privately held boutique winery based in McMinnville, Oregon, operating a direct-to-consumer business around a tasting room in downtown Forest Grove, an OrderPort-powered online wine shop, and a multi-tier wine club. The company produces a portfolio of approximately ten wines led by Pinot Noir and including red blends, a Rosé, a Pinot Noir Blanc, and a sparkling brut, sourced from vineyards throughout Oregon and Washington rather than from a single owned estate (the original 72-acre Gaston vineyard was sold in 2020 to Failla Wines' Ehren Jordan). Wine club memberships — Collectors Club (8 bottles/allocation, ~$293), Classic Club (4 bottles/allocation, ~$173), Patton Perks Monthly ($30/month), and Gears & Grapes Annual — generate recurring revenue through twice-yearly allocations and tiered discounts of 15-25%, complemented by paid tasting flights ($20 for non-members), date nights ($40-$60 per couple), and ticketed festival events ($35-$125).

The business is owned by Justina Bice (Owner/General Manager), Don Bice (Co-owner), and Derek Einberger (Winemaker/Co-owner since 2013), who acquired the brand in 2019-2020 from founders Monte Pitt, Sherie Pitt, and Dave Chen. Distribution is entirely DTC and domestic, with no wholesale, three-tier, or international channels disclosed. Marketing is community-driven through event programming, nonprofit partnerships, and a "Drink Patton. Give Back." initiative that commits a minimum of 1% of gross annual revenue to local charities (Bee Girl, Northwest Battle Buddies, With Courage, YCAP, Oregon Humane Society). The company has 11-50 employees, no disclosed revenue, no institutional funding, and no AI or proprietary technology stack beyond the e-commerce storefront.

Name

Patton Valley Wines

Legal name

Patton Valley Wines

Website

https://pattonvalley.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Patton Valley Wines is a privately held Oregon boutique winery producing Pinot Noir-led wines, red blends, Rosé, and sparkling, sold direct-to-consumer through a Forest Grove tasting room, online shop, and four-tier wine club. Founded in 1995 and transitioned to new ownership in 2020, it donates 1% of gross revenue to local nonprofits.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Boutique winery production
• Oregon Pinot Noir
• Wine club memberships
• Wine tasting room
• Direct-to-consumer wine

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Wine Sales: Direct sales of bottled wines including Pinot Noir, Red Blends, White Wines, and Sparkling through the tasting room and online wine shop. Wines include Juhlia Sparkling Brut, Fu-Mei Pinot Noir Blanc, Pinot Noir Rosé, Queen Bee Red Blend, Lorna Marie Pinot Noir, Estate of Mind Pinot Noir, Pinot Noir Syrah, and Syrah.
2. Wine Club Memberships: Recurring revenue from wine club memberships with two allocations per year (Spring and Fall). Members receive discounted wines, complimentary tastings, exclusive releases, and event access. Tiers include Collectors Club (8 bottles per allocation, ~$400), Classic Club (4 bottles per allocation, ~$200), Patton Perks Monthly ($30/month), and Gears & Grapes Annual.
3. Events and Experiences: Revenue from ticketed events including food & wine pairings, date nights, wine festivals, and private tastings. Events range from complimentary for wine club members to $125 for VIP festival tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Patton Valley Wines is a 30-year-old boutique Oregon winery producing sustainable Pinot Noir, red blends, white wines, and sparkling wines from vineyards throughout Oregon and Washington. The winery sells bottles directly to consumers through a historic downtown Forest Grove tasting room, an online wine shop, four wine club membership tiers, and a calendar of food pairings, festivals, and tasting events.

Product overview

Patton Valley Wines is a boutique Oregon winery with 30 years of history, producing sustainable Pinot Noir, red blends, white wines, and sparkling wines from vineyards throughout Oregon and Washington. Their core product portfolio includes varietal wines (Pinot Noir, Syrah, Pinot Noir Rosé) and proprietary blends (Queen Bee Red Blend, Pinot Noir Syrah, Fu-Mei Pinot Noir Blanc), alongside premium wines named after family members (Lorna Marie Pinot Noir, Estate of Mind Pinot Noir, Juhlia Sparkling Brut). The winery supplements direct wine sales with multiple wine club membership tiers (Classic Club, Collectors Club, Patton Perks Monthly, Gears & Grapes Annual) and an in-person tasting room experience in Forest Grove, Oregon. They partner with OrderPort for their e-commerce platform but do not offer a public API or AI-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• Patton Perks Monthly Membership: Budget-friendly monthly subscription of $30 offering flexible spending, discounts on bottles and cases, and savings on flights.

Products and services

• Juhlia Sparkling Brut A sparkling brut wine positioned as celebration-ready with good times and bubbly vibes; sold as part of Patton Valley's varietal sparkling line.
• Fu-Mei Pinot Noir Blanc A Pinot Noir Blanc white wine offering an elegant mix of contemporary spunk and timeless beauty.
• Pinot Noir Rosé A laid-back summer rosé described as a summer enthusiast perfect for beach days and adventures.
• Queen Bee Red Blend A playful red blend bursting with energy; tied to Patton Valley's charitable giving program with 1% of sales supporting the Bee Girl organisation.
• Lorna Marie Pinot Noir An elegant and sophisticated Pinot Noir positioned as a celebratory wine described as the epitome of class and refinement.
• Estate of Mind Pinot Noir The flagship Pinot Noir of Patton Valley, described as a traditional soul with comforting vibes, warming presence, and timeless elegance.
• Pinot Noir Syrah A dual-personality blend combining Pinot Noir and Syrah, described as quirky and ready for anything from fancy dinners to dancing.
• Patton Valley Pinot Noir A laid-back Oregon Pinot Noir with refinement and contemplative character perfect for vineyard strolls.
• Syrah A charming Syrah with sweet and spicy flavours, vibrant character, and feminine elegance.
• 10 Acre Pinot Noir A Pinot Noir from the 10 Acre estate vineyard; the 2018 vintage is offered as a limited library release, while the 2023 is the last release from the original estate.
• Eola Springs Vineyard Pinot Noir A single-clone Pinot Noir sourced from Eola Springs Vineyard, included in the Collectors Club allocation.
• Classic Club Wine Membership A twice-yearly wine club membership delivering 4 bottles per allocation (estimated under $200 per allocation). Members receive 15% off bottles and 20% off cases, complimentary tastings, and access to member events.
• Collectors Club Wine Membership A premium twice-yearly wine club membership delivering 8 bottles per allocation (estimated under $400 per allocation), including collector-only releases. Members receive 20% off bottles and 25% off cases, complimentary tastings, and an invitation to the annual Member Appreciation Event.
• Patton Perks Monthly Membership A budget-friendly monthly subscription at $30 per month offering flexible spending, 10% off all bottles, 15% off all cases, and 50% savings on flights and glass pours for 2 guests.
• Gears & Grapes Annual Membership An annual membership combining love of cars and wine. Includes 2 bottles of member-only wine and merchandise, entry to the annual car show, priority access to gatherings, and a $50 annual community donation.
• Wine Tasting Room Experience In-person wine tasting flights of 5 wines at Patton Valley's historic downtown Forest Grove tasting room. Priced at $20 per flight, with one flight fee waived per bottle purchase and complimentary for wine club members.

Quantifiable outcome

• Donated over $4,000 in in-kind donations and $3,000+ to charities in 2024
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• David Hill Vineyards & WineryminorGTM or Marketing PartnerWine club share partner offering reciprocal benefits during the month of April. Patton Valley wine club members can visit and receive 15% discount on wine purchases using a special online code.
• Résolu CellarsminorGTM or Marketing PartnerWine club share partner offering reciprocal benefits during the month of April. Patton Valley wine club members can visit and receive 15% discount on wine purchases.
• Urban DecantercoreStrategic or Co-development PartnerHosting partner for Spring Wine Club Party and Patton Valley's Night Out events. Located two doors down from the Forest Grove tasting room at 2001 Main Street.
• Camila'scoreGTM or Marketing PartnerBringing to-go brunch experience to Patton Valley tasting room every Sunday from 12-3pm, beginning July 12, 2026. Curated menu of brunch favorites paired with Patton Valley wines and mimosas.
• Bee GirlcoreGTM or Marketing PartnerCharitable partner receiving 1% of all Queen Bee wine sales. Supports bee conservation and awareness initiatives.
• Northwest Battle BuddiescoreGTM or Marketing PartnerMemorial Day fundraiser to sponsor service dogs for veterans battling PTSD. Patton Valley collects donations in lieu of tasting fees during the event.
• With CouragecoreGTM or Marketing PartnerAnnual Drink Pink Rose Festival beneficiary supporting Yamhill County families affected by breast cancer. Provides care packages, support, and financial assistance.
• YCAP (Yamhill Community Action Partnership)coreGTM or Marketing PartnerAnnual pre-Thanksgiving Art & Wine Fundraiser beneficiary. YCAP focuses on Housing Stabilization, Energy Services, regional Food Bank, and Youth Services in Yamhill County.
• Oregon Humane SocietyminorGTM or Marketing PartnerCharitable recipient of donations from Patton Valley supporting animal welfare in the community.
• Dauntless Veteran FoundationcoreGTM or Marketing PartnerReceives 5% of all sales on Veterans Day as part of the Forest Grove Veterans Day Celebration honoring co-owner Don Bice, a Navy Veteran.
• Furioso VineyardsminorGTM or Marketing PartnerCo-host of Drink Pink at Furioso Vineyards rosé festival on August 1-2, 2026 in the Dundee Hills.
• Dion VineyardsminorGTM or Marketing PartnerHost venue for Collectors' Club Appreciation Event on August 2, 2026. Features exclusive vineyard tour and vertical tasting.
• Stoller Family EstateminorGTM or Marketing PartnerHost venue for 12th Annual Drink Pink Rose Festival on July 26, 2025. One of Oregon's premier winery event spaces.
• Oak & Vine SocietyminorGTM or Marketing PartnerPatton Valley is one of 17 Oak & Vine Society Winery Partners participating in the Autumn Soirée event celebrating the 2025 school year at Linfield University.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sokol Blosser Winery: Pioneering Dundee Hills estate with a strong sustainability focus. Comparable to Patton Valley as an established Oregon Pinot Noir producer emphasizing sustainability and DTC experiences.
• Willamette Valley Vineyards: Larger publicly-traded Oregon winery with a multi-location tasting room network. Comparable as a Willamette Valley Pinot Noir producer operating at greater scale through DTC and select wholesale channels.
• Beaux Frères: Iconic Willamette Valley Pinot Noir estate with broader national distribution. Comparable as an established Oregon Pinot Noir brand competing for the same premium wine club and tasting room customers.
• Eyrie Vineyards: Pioneering Oregon Pinot Noir producer (founder of the Oregon Pinot Noir movement). Comparable as a long-established, quality-focused Willamette Valley winery with similar boutique positioning.

Direct peers

• Stoller Family Estate: Premier Willamette Valley winery and event host in Dundee Hills. Directly comparable as an Oregon Pinot Noir producer with a strong tasting-room and event-driven DTC model — and a co-host of Patton Valley's Drink Pink Rose Festival.
• Résolu Cellars: Oregon boutique winery participating in the same April reciprocal wine-club-share program with Patton Valley. Highly comparable as a small-production, DTC-focused Willamette Valley producer.
• Furioso Vineyards: Boutique Dundee Hills winery with a small-production, hospitality-forward DTC model. Directly comparable to Patton Valley as a fellow Oregon boutique Pinot Noir producer and co-host of the Drink Pink rosé festival.
• Failla Wines: Oregon Pinot Noir specialist owned by Ehren Jordan, who purchased Patton Valley's original estate vineyard in 2020. Comparable as a Willamette Valley boutique producer with shared fruit sourcing history.
• David Hill Vineyards & Winery: Historic Oregon winery located just outside Forest Grove. Directly comparable as a Willamette Valley Pinot Noir producer with a reciprocal wine-club partnership with Patton Valley.
• Lingua Franca: Boutique Eola-Amity Hills winery specializing in estate Pinot Noir with a tasting room in Carlton. Comparable as a premium Oregon boutique producer with DTC and wine-club focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pattonvalley
• LinkedInlinkedin.com/company/patton-valley-vineyard-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patton Valley Wines