Raine & Horne - NRG Realty Ltd

What Raine & Horne - NRG Realty Ltd does

Raine & Horne - NRG Realty Ltd operates as a real estate brokerage and franchise operation based in Tauranga, Bay of Plenty, New Zealand, operating under the broader Raine & Horne brand founded in Sydney in 1883. The firm serves individual and commercial customers across the full property lifecycle — buying, selling, renting, leasing, and auctions — across residential, commercial, rural, and business-for-sale categories. Its core offering covers property listings, obligation-free property and rental appraisals, and an online live auction platform, supplemented by Amplify™, an AI-powered marketing service that uses buyer-property matching to surface potential buyers (including those not actively searching) to property sellers.

The business runs primarily on a franchise model, generating revenue from real estate commissions on sales and rentals, recurring franchise fees from independent offices operating under the Raine & Horne brand, and professional services fees from Amplify marketing engagements. The product surface spans consumer-facing portal functionality (subdomains for sale, lease, rental appraisal, auction, agent/office locator) alongside seller-side technology. Customer segments include property buyers, sellers, renters, and investors, served through a mix of direct digital channels and the physical franchise office network.

Strategically, the company has invested in growth through the 2023 acquisition of Mike Pero Real Estate Network, which expanded the New Zealand footprint, alongside the launch of the Amplify™ AI marketing tool and the Live Auctions platform. Technology is positioned as a differentiator through Amplify™ and live auction infrastructure, though financial disclosures, headcount-level detail, and product-level performance metrics are limited in the available data; the 19-employee headcount reflects a single franchise entity rather than the full network.

Name

Raine & Horne - NRG Realty Ltd

Legal name

Raine & Horne

Website

https://raineandhorne.co.nz

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Raine & Horne - NRG Realty Ltd is a New Zealand real estate franchise based in Tauranga that delivers residential, commercial, and rural sales, rentals, auctions, and AI-powered buyer matching (Amplify™) to individual property buyers, sellers, renters, and investors across the country.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industry

Multi-Family & Affordable Housing Appraisal (BPAJAKAE)

Keywords

• Residential property sales
• Commercial property leasing
• Rural property brokerage
• Property rental services
• Real estate auctions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commissions: The company earns commissions on property sales and rentals through its network of agents and franchisees.
2. Franchise Fees: Revenue generated from franchise opportunities, where independent offices operate under the Raine & Horne brand.
3. Amplify Marketing Services: AI-powered social and search marketing services offered to property sellers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Raine & Horne is a real estate franchise network providing property sales, leasing, and rental services across residential, commercial, rural, and business segments in New Zealand. The company supports property transactions through agent/office networks, an AI-powered buyer matching tool (Amplify™), a live online auction platform, and obligation-free property and rental appraisal services.

Product overview

Raine & Horne is a real estate franchise network offering a comprehensive property services platform. The core offering centers on residential, commercial, and rural property sales and rentals, supported by specialized tools including Amplify™ (AI-powered buyer matching), Live Auctions (online auction platform), and property appraisal services. The company operates as a franchise model with agents and offices across New Zealand, having expanded through the acquisition of Mike Pero Real Estate. Services span the complete property lifecycle from buying and selling to renting and appraisals.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify: AI-powered marketing tool that uses artificial intelligence to interpret data and instantly match potential buyers to properties.

Products and services

• Residential Property Sales Facilitates the buying and selling of residential properties including houses, apartments, and townhouses for individual buyers and sellers.
• Commercial Property Sales
• Rural Property Sales
• Business For Sale
• Properties For Rent
• Commercial Property Leasing
• Holiday Rentals
• Amplify™ AI Marketing Service
• Live Auctions
• Property Appraisal
• Rental Appraisal

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Mike Pero Real Estate NetworkcoreStrategic or Co-development PartnerRaine & Horne acquired Mike Pero Real Estate Network, significantly expanding their New Zealand footprint. This acquisition brings additional franchise offices and agents under the Raine & Horne brand, strengthening their position in the New Zealand property market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ray White New Zealand: Ray White is a major ANZ real estate franchise with a substantial NZ office network, providing residential, commercial, and rural sales plus property management. Its franchise structure, agent recruitment strategy, and seller services directly overlap Raine & Horne's offering.
• Mike Pero Real Estate: Mike Pero Real Estate was a long-standing NZ real estate franchise network offering residential sales, rentals, and appraisals before being acquired by Raine & Horne. It is included because legacy Mike Pero offices and brand recognition continue to overlap with R&H franchise territories and comparable seller/buyer services.
• LJ Hooker New Zealand: LJ Hooker operates a multi-office franchise network across NZ offering residential and commercial sales, rentals, and appraisals. It targets the same agents and seller segments as Raine & Horne with a similar franchise fee model and digital marketing tools.
• Sotheby's International Realty New Zealand: Sotheby's International Realty NZ handles premium residential and lifestyle property sales across the country, including rural and luxury segments. It competes with Raine & Horne's premium and rural offerings and operates with similar agent-driven sales and marketing service layers.
• Harcourts: Harcourts is one of the largest NZ real estate franchise networks, offering residential, commercial, and rural sales and property management. It competes head-to-head with Raine & Horne for agents, listings, and seller mandates across New Zealand and operates a similar franchise economics model.

Broad incumbents

• Zillow: Zillow is a global online real estate marketplace offering listing aggregation, AI-powered home valuation (Zestimate), and agent matching. Although US-based and not directly competing in NZ, it represents the broader incumbent digital real estate platform category pursuing similar AI buyer-matching and marketing-service monetization that Raine & Horne's Amplify targets.

Regional players

• Barfoot & Thompson: Barfoot & Thompson is the largest independently owned real estate agency in New Zealand, dominant in Auckland. It sells and rents residential and commercial property, providing comparable sales, rental, and appraisal services to a NZ buyer/seller base similar to Raine & Horne.
• Bayleys Real Estate: Bayleys is a NZ-focused full-service real estate agency covering residential, commercial, rural, and lifestyle property. It competes with Raine & Horne particularly in provincial and lifestyle markets across New Zealand, with comparable auction and appraisal capabilities.

Others

• realestate.co.nz: realestate.co.nz is the official NZ property listing portal aggregating listings from agencies including Raine & Horne. While not a direct competitor in agency services, it is the primary online channel through which NZ buyers discover listings, making it a critical distribution partner and indirect competitor for seller attention and marketing spend.
• Trade Me Property: Trade Me Property is the largest consumer property marketplace in NZ, hosting listings from agencies across the country. It is a primary discovery channel for Raine & Horne's listings and an indirect competitor shaping seller expectations on marketing tools and listing visibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nrg-realty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raine & Horne - NRG Realty Ltd