Raise Advice
Raise Advice is a Liverpool-based registered charity providing free, confidential debt and benefits advice to individuals in financial hardship across the Liverpool City Region, delivered via housing association referral partnerships and direct client channels.
- Company typePrivate
- Founded-
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Raise Advice does
Raise Advice is a Liverpool-based registered charity (Charity Registration 1112830, Company Number 03854479) that provides free, confidential, impartial, and non-judgemental debt and benefits advice to individuals experiencing financial hardship across the Liverpool City Region. Its two core service lines are debt advice (debt assessment, creditor negotiation, repayment planning, Debt Relief Orders, council tax/rent arrears, and budgeting support) and benefits advice (Universal Credit, PIP, disability benefits, housing support, backdated awards, and appeals). Services are delivered through multi-channel formats including face-to-face appointments at the Rotunda Heritage & Enterprise Hub (with Friday drop-ins), telephone advisory lines, video consultations, and home visits for vulnerable clients. Eligibility is prioritised for residents of L4, L5, and L6 postcodes, individuals aged 65+ across the Liverpool City Region, and clients referred via Social Brokers.
Operationally, Raise Advice is built on the AdvicePro case management system, in which it shares joint data controllership with Citizens Advice Knowsley within the GMMAP (Greater Merseyside Money Advice Partnership) consortium structure. Client access is supported by an online referral portal for partner organisations, an online appointment booking form, WhatsApp Business contact with end-to-end encryption, and SMS appointment reminders. The organisation holds FCA authorisation (FRN: 618822), Advice Quality Standards certification, ICO registration (Z9387448), and Disability Confident Employer status.
Raise Advice operates as a grant-funded non-profit with no commercial revenue model — all services are provided free of charge. Its revenue mix consists of charitable grants and statutory funding (including Money Advice Service funding channelled via GMMAP, British Gas Energy Trust for community events, and Independent Age for elderly drop-in services) plus public donations. Go-to-market is partnership-led and community-led: a referral network of 13+ housing associations (Family Housing, North West Housing, One Vision Housing, Plus Dane, Prima Group, Liverpool Merchant Guild, South Liverpool Homes) plus community partners (Social Brokers, BNENC, EPP, GHH, Steve Morgan Foundation) channels the majority of clients, supplemented by direct self-referral via phone, website, and in-person drop-ins. Reported 2025-2026 outcomes include 1,842 cases opened, £1.4M debt cleared, £5.8M welfare benefits secured, £198k fuel and charitable grants issued, and 93% client satisfaction across 297 surveyed clients.
Raise Advice firmographics
Firmographics- Name
- Raise Advice
- Legal name
- Raise
- Website
- https://raiseadvice.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raise Advice is a Liverpool-based registered charity providing free, confidential debt and benefits advice to individuals in financial hardship across the Liverpool City Region, delivered via housing association referral partnerships and direct client channels.
- Ownership category
- akta.pro rank
Raise Advice industry classification
Industry- Product category
- Charity Debt & Benefits Advice
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Financial Assistance & Benefits Navigation Services (BPAGAEAK)
- akta.pro secondary industry
- Financial Hardship & Forbearance Assistance (FSAEAFAJ)
Keywords
Where Raise Advice is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Raise Advice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Charitable Grants and Statutory Funding: Raise Advice is a registered charity (1112830) that operates primarily through grant funding and statutory sources. Funding received includes support from Independent Age for drop-in services and British Gas Energy Trust for community events. The organisation is part of GMMAP which operates the Debt Advice Project funded by the Money Advice Service.
- Donations: The organisation accepts donations from the public. Donor information is collected including bank account details for processing donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for all eligible clients |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Raise Advice product offering
Product offeringCore offering
Raise Advice provides free, confidential debt advice and benefits advice to individuals in financial hardship across the Liverpool City Region. Its Debt Advice service covers unsecured and priority debts, creditor negotiations, repayment plans, and Debt Relief Orders. Its Benefits Advice service covers Universal Credit claims, PIP applications, disability benefits, backdated awards, and appeals. Services are delivered in person, by phone, by video call, and via home visits, and are funded through charitable grants and donations.
Product overview
Raise Advice offers two core advisory services: Debt Advice and Benefits Advice, supported by an Online Referral System for partner organizations. These services are provided free of charge to eligible clients in the Liverpool City Region, delivered through in-person appointments, phone consultations, and video calls. The organization operates as a single unified service rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Debt Advice Free, confidential debt advice service for people living in the Liverpool City Region, helping clients understand their debts, create budgets, speak to creditors, and explore options including Debt Relief Orders.
- Benefits Advice Free, confidential benefits advice service helping clients understand entitlements, make claims, request backdated payments, and challenge unfair benefit decisions.
Quantifiable outcome
- £7.5 million total financial gains for clients in 2025-2026
- +2 more outcomes
Companies that use Raise Advice
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Raise Advice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Raise Advice partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and supporting.
- British Gas Energy TrustmajorFunded partnership for community events and pop-ups during March 2026. British Gas Energy Trust provides funding that enables Raise to deliver money and energy advice sessions in the community, with The Social Brokers hosting some of these events.
- Steve Morgan FoundationcoreHousing association partner working with Raise to provide high-quality advice and support services for clients. Steve Morgan Foundation appears as a partner logo on the partnerships page, indicating a collaborative relationship in serving shared communities.
- Prima GroupcoreHousing association partner visible on the partnerships page. Prima Group refers tenants to Raise for debt advice and benefits support, serving clients in the Liverpool City Region.
- Greater Merseyside Money Advice Partnership (GMMAP)coreGMMAP is a partnership of advice organisations operating the Debt Advice Project funded by the Money Advice Service. Raise participates as a member, with Citizens Advice Knowsley as the lead partner. Raise and Citizens Advice Knowsley are joint data controllers for client information in the AdvicePro system.
- The Social BrokersmajorReferral partner that can refer clients to Raise for benefits advice. The Social Brokers also hosts pop-up events in collaboration with British Gas Energy Trust and Raise. Clients referred by Social Brokers are eligible for Raise's services.
- Family Housing AssociationsupportingSocial housing association that refers tenants to Raise for debt advice and benefits support services.
- North West HousingsupportingSocial housing association referring tenants for advice services on debt and welfare benefits.
- One Vision HousingsupportingSocial housing association referring tenants for advice services on debt and welfare benefits.
- Plus DanesupportingSocial housing association referring tenants for advice services on debt and welfare benefits.
- Liverpool Merchant GuildsupportingPartner organisation referring clients for advice services on debt and welfare benefits.
- South Liverpool HomessupportingSocial housing association referring tenants for advice services on debt and welfare benefits.
- BNENCsupportingReferral partner organisation referring clients for advice services.
- EPPsupportingReferral partner organisation referring clients for advice services.
- GHHsupportingReferral partner organisation referring clients for advice services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Raise Advice competitors and assessment
Company assessmentDirect peers
- Money Wellness: UK charity providing free debt advice, welfare benefits guidance, and money management tools. Highly comparable to Raise Advice on dual focus (debt + benefits advice), FCA-equivalent quality standards, and free charitable service model.
- Money Advice Trust: Charity that operates National Debtline and Business Debtline, and manages Money Advice Service-funded debt advice projects including the GMMAP Debt Advice Project in which Raise Advice participates. Strongly comparable given shared funding streams and sector standards.
- StepChange Debt Charity: National debt advice charity providing free, FCA-regulated debt advice and Debt Relief Order services. Closely comparable to Raise Advice's debt advice product, though operating at significantly larger scale with national digital channels.
- National Debtline: Free debt advice service funded by the Money Advice Service and delivered by the Money Advice Trust. Directly comparable to Raise Advice's debt advisory work, particularly given Raise Advice's participation in GMMAP under Money Advice Service funding.
- Citizens Advice Liverpool: Local Citizens Advice bureau serving Liverpool residents with debt, benefits, and general advice. Direct geographic peer operating in overlapping service territory with comparable service offerings and partner referral flows.
- Citizens Advice Knowsley: GMMAP lead partner with whom Raise Advice jointly controls AdvicePro case management data. Operates as a local Citizens Advice bureau in the same Liverpool City Region providing parallel debt and benefits advice services to overlapping populations.
- PayPlan: Free debt advice and solution provider in the UK, offering Debt Management Plans and similar services to Raise Advice's debt advice offering. Comparable on customer base (consumers in financial difficulty) and free-to-client delivery model.
- Christians Against Poverty: UK charity offering free debt advice, money coaching, and poverty-relief services through a network of local centres. Comparable to Raise Advice in mission, free charitable model, FCA regulation, and local-centre delivery approach.
Broad incumbents
- Citizens Advice: The UK's largest advice charity network providing debt, benefits, housing, and consumer advice across England and Wales. Highly comparable to Raise Advice in service offerings (free debt and benefits advice, FCA-equivalent regulation) but operates at national scale with a much broader scope and digital infrastructure.
Regional players
- Local Solutions: Liverpool-based charity providing community support services including advice, counselling, and crisis support. Regional peer sharing the same geographic footprint and overlapping client base of vulnerable Liverpool residents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Raise Advice social profiles
Digital presenceRaise Advice compliance and trust
Trust signalCompliance3 records
Raise Advice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raise Advice leadership team
Management profileNumber of profiles
Raise Advice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raise Advice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raise Advice
What does Raise Advice do?
Raise Advice provides free, confidential debt advice and benefits advice to individuals in financial hardship across the Liverpool City Region. Its Debt Advice service covers unsecured and priority debts, creditor negotiations, repayment plans, and Debt Relief Orders. Its Benefits Advice service covers Universal Credit claims, PIP applications, disability benefits, backdated awards, and appeals. Services are delivered in person, by phone, by video call, and via home visits, and are funded through charitable grants and donations.
Is Raise Advice a public or private company?
Raise Advice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Raise Advice founded?
Raise Advice was founded in -1. It employs 1 to 10 people.
Where is Raise Advice based?
Raise Advice is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Raise Advice make money?
Two revenue lines are on record. Charitable Grants and Statutory Funding is the primary driver. The others are donations.
Who are Raise Advice's main competitors?
Direct peers on record are Money Wellness, Money Advice Trust, StepChange Debt Charity, National Debtline, Citizens Advice Liverpool, Citizens Advice Knowsley, PayPlan and Christians Against Poverty. Citizens Advice is listed as a broad incumbent. Local Solutions is listed as a regional player.
Does Raise Advice have an API?
No public API is recorded for Raise Advice.
What industry is Raise Advice in?
Raise Advice's product category is Charity Debt & Benefits Advice. Its primary akta.pro industry code is BPAGAEAK, Financial Assistance & Benefits Navigation Services, with a secondary code of FSAEAFAJ, Financial Hardship & Forbearance Assistance. Its NAICS code is 6242 and its SIC code is 8300.