Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), MoRD, GoR

What Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), MoRD, GoR does

Rajasthan Grameen Aajeevika Vikas Parishad (RGAVP), operating as Rajeevika, is a state-level society registered under the Rajasthan Societies Act-1958 on 27 October 2011. It functions as the Government of Rajasthan's designated implementation vehicle for national rural livelihood programs, including NRLM, RRLP, NRLP, MPOWER (with IFAD), NRETP, and the OBOP (One Block One Product) initiative. The society is chaired by the Hon'ble Chief Minister of Rajasthan, with the Chief Secretary, GoR chairing the Empowered Committee, and reports through the Department of Rural Development.

Rajeevika's core product is a web-based MIS portal (rgavp.rajasthan.gov.in) that manages Self-Help Groups, Village Organizations, Cluster Level Federations, community cadre payments, financial inclusion tracking, and skill and livelihood reporting across Rajasthan's 33 districts. Supporting products include the Raj Sakhi Product Catalogue and SHG Mart e-commerce storefront (hosted on Webemitra) for direct market access, the Hello Rajeevika toll-free helpdesk (18001215570), and mobile-app analytics. Program-level initiatives include OBOP for block-level enterprise development, MKSP for sustainable agriculture (19 blocks, 7 districts), and CMSA pilots. Integrations connect to Digital Green for farm-extension content and to the national NRLM MIS for reporting.

The business model is non-commercial: Rajeevika does not sell services or generate pricing-based revenue. It is funded through budgetary allocations from the Government of India (MoRD via NRLM/NRETP), the Government of Rajasthan, and external development finance (notably IFAD for MPOWER), with additional convergence from NABARD and Sir Ratan Tata Trust. Services to beneficiaries — rural poor women, marginalized groups, rural youth, and SHG entrepreneurs — are delivered free of cost through a multi-tier institutional chain (SPMU at state level, DPMUs at district level, block coordinators, CRPs and community cadre at village level), with last-mile delivery via Community Resource Persons and partner NGOs. Scale signals include 12,615 villages covered, 12 lakh+ households reached, 1 lakh+ SHGs with bank linkages, and 300+ Community Level Federations.

Name

Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), MoRD, GoR

Legal name

Rajasthan Grameen Aajeevika Vikas Parishad

Website

https://rajeevika.rajasthan.gov.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Rajeevika is the Rajasthan government's society implementing national rural livelihood programs (NRLM, NRETP, OBOP, MPOWER), delivering community-institution building, financial inclusion, skill development, and enterprise support to over 12 lakh rural poor households across 33 districts via a web-based MIS portal and field cadre network.

Ownership category

akta.pro rank

Product category

Rural Livelihood Program Implementation

NAICS

Individual and Family Services (6241), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Agricultural Services (700)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industries

Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG), Sustainable Agriculture & Food Systems (BPAGAGAI), Technical Assistance, Policy Lending & Capacity Building Programs (BPADACAN), Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Rural livelihood programs
• Self help groups
• Financial inclusion
• Community institution building
• Skill development

Headquarters

HQ city

Jaipur, Rajasthan

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Program Implementation: RGAVP operates as a registered society under the Rajasthan Societies Act-1958, implementing government-funded rural livelihood programs. Funding is received from State Government, Government of India, and international funding agencies like IFAD for specific projects (MPOWER). The organization does not generate commercial revenue but acts as a program implementation vehicle.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rajeevika is a government-registered society that implements rural livelihood programs across Rajasthan, focusing on mobilizing rural poor women into Self Help Groups (SHGs), forming Village Organizations and Cluster Level Federations, and delivering financial inclusion, skill development, and farm and non-farm livelihood interventions. Programs are funded by the Government of India, Government of Rajasthan, and international agencies such as IFAD, and delivered free of cost to beneficiaries through a multi-tiered community institution network.

Product overview

Rajeevika is a comprehensive rural livelihood promotion ecosystem comprising a web-based MIS portal and multiple program initiatives. The core Rajeevika MIS Portal manages SHGs, Village Organizations (VOs), Cluster Level Federations (CLFs), community cadre, financial inclusion, and livelihood tracking across Rajasthan's 33 districts. Key program initiatives include the Ek Block Ek Utpad (OBOP) initiative for block-level product development, Mahila Kisan Sashaktikaran Pariyojana (MKSP) for sustainable agriculture, and Community Managed Sustainable Agriculture (CMSA). Supporting products include the Raj Sakhi Product Catalogue for market access, Hello Rajeevika Helpdesk for stakeholder support, and mobile app analytics. The ecosystem integrates with Digital Green for training materials and NRLM MIS for government reporting.

Differentiator

Problem solved

Functional benefit

Brands

• OBOP (Ek Block Ek Utpad / One Block One Product): Project to strengthen rural economies by providing sector specific and need based support for enterprises in 150 blocks of Rajasthan, where every block identifies a principal product for value addition and marketing.
• NRETP (National Rural Economic Transformation Project)
• MPOWER (Mitigating Poverty in Western Rajasthan)

Products and services

• Ek Block Ek Utpad (OBOP / One Block One Product) Block-level enterprise development program targeting 150 blocks of Rajasthan, where each block identifies a principal product for value addition, processing, and marketing by SHG women. Aimed at strengthening rural economies through sector-specific enterprise support and market linkage.
• Mahila Kisan Sashaktikaran Pariyojana (MKSP) Sub-program on sustainable agriculture under DAY-NRLM aimed at supporting poor women farmers to adopt sustainable agricultural practices, reduce cultivation costs, and increase net incomes through community cadre like Krishi Sakhi and Pashu Sakhi.
• Community Managed Sustainable Agriculture (CMSA) Pilot initiative supporting poor farmers in adopting sustainable agriculture practices, reducing cultivation costs and increasing net incomes through community-managed models.
• MPOWER (Mitigating Poverty in Western Rajasthan)

Quantifiable outcome

• 12615 villages covered with SHG mobilization
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SERP (Society for Elimination of Rural Poverty), Andhra Pradesh)coreStrategic or Co-development PartnerSERP provides institution building support to RGAVP in RRLP blocks. Experienced professionals and CRPs deployed for social mobilization and institution building. SERP has placed Senior Professionals to anchor Resource Block Strategy.
• BRLPS (Bihar Rural Livelihood Promotion Society)coreStrategic or Co-development PartnerBRLPS provides institution building support to RGAVP in NRLPS blocks, deploying experienced Community Resource Persons for initiating Social Mobilization and Institution Building process.
• ISAP (Indian Society of Agribusiness Professionals)coreStrategic or Co-development PartnerISAP selected as Sector Support Organisation/Agency for strengthening farm-based livelihoods in 3 districts (Jhalawar, Udaipur, Churu). Provides technical support for community organization and value chain development.
• RSLDC (Rajasthan Skill and Livelihoods Development Corporation)coreStrategic or Co-development PartnerCollaboration for wage and self-employment training programs for rural youth. Part of multi-stakeholder approach for skill development.
• CIPET (Central Institute of Plastics Engineering and Technology)minorStrategic or Co-development PartnerPartnership for skill development training programs in plastics engineering for rural youth.
• RSETIs (Rural Self Employment Training Institutes)minorStrategic or Co-development PartnerCollaboration for rural self-employment training programs providing skills for wage and self-employment.
• TRIFED (Tribal Co-operative Marketing Development Federation of India)coreStrategic or Co-development PartnerConvergence with Van Dhan Yojana for tribal areas. TRIFED partnership for Non-Timber Forest Produce value addition and marketing through SHGs.
• Center for Micro-finance (CmF)coreImplementation/ SI/ Consulting PartnerImplementing agency for MKSP (Mahila Kisan Sashaktikaran Pariyojana) with support of 6 implementing field partners. Covers 19 blocks in 7 districts.
• SERP (Technical Support)minorStrategic or Co-development PartnerSERP extends technical support for CMSA (Community Managed Sustainable Agriculture) program by providing Community Resource Persons (CRPs) for roll out.
• MoRD (Ministry of Rural Development, GoI)coreStrategic or Co-development PartnerNRETP component providing technical support to MoRD for DAY-NRLM and Mission Antyodaya. Alignment with national rural livelihood mission framework.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Digital Green: An NRLM Support Organization with a signed MoU with RGAVP to develop audio-visual training content for 50 villages. Digital Green operates in adjacent agri-extension and digital advisory space, intersecting directly with Rajeevika's MKSP and CMSA work.
• Indian Society of Agribusiness Professionals (ISAP): Sector Support Organisation selected by RGAVP for farm-based livelihoods across 3 districts. ISAP is an emerging peer in the agri-value-chain development space that Rajeevika has onboarded as a delivery partner.

Direct peers

• Tamil Nadu State Rural Livelihoods Mission (TNSRLM): Tamil Nadu's state nodal agency for DAY-NRLM implementation. TNSRLM runs institution building, financial inclusion, and livelihood programs analogous to Rajeevika's portfolio, with similar funding architecture and beneficiary segments.
• Kudumbashree (Kerala State Poverty Eradication Mission): Kerala's state-level community-led poverty eradication mission. Kudumbashree operates the same SHG federation architecture and micro-enterprise model as Rajeevika, making it one of the closest functional peers within the NRLM ecosystem.
• TRIFED (Tribal Co-operative Marketing Development Federation of India): Convergence partner to RGAVP for the Van Dhan Yojana in tribal areas of Rajasthan. TRIFED runs parallel SHG aggregation and non-timber forest produce value chains — comparable in operational model and beneficiary base.
• Bihar Rural Livelihoods Promotion Society (BRLPS / JEEViKA): Bihar's state rural livelihood mission society implementing NRLM-aligned programs. BRLPS provides CRPs and institution-building support to RGAVP and operates a structurally similar SHG → VO → CLF federation model with comparable donor and government funding mix.
• Society for Elimination of Rural Poverty (SERP), Andhra Pradesh: Andhra Pradesh's state-level rural livelihood mission society under the same DAY-NRLM framework as Rajeevika. SERP is both a strategic technical partner to RGAVP and a directly comparable peer implementing SHG mobilization, bank linkage, and value chain programs at comparable scale.

Broad incumbents

• DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission): The national-level MoRD mission that Rajeevika operates under. DAY-NRLM sets policy, funding, and MIS standards for all state-level societies like Rajeevika and is the umbrella incumbent in the same program category.
• NABARD (National Bank for Agriculture and Rural Development): NABARD is a listed financial partner of RGAVP for SHG credit expansion and rural banking linkages. It is a broader incumbent in rural finance that overlaps significantly with Rajeevika's financial inclusion mandate.

Regional players

• Rajasthan Skill and Livelihoods Development Corporation (RSLDC): State-level skill development agency collaborating with RGAVP on wage and self-employment training for rural youth. RSLDC shares the Rajasthan geography and beneficiary segments but focuses specifically on skilling rather than full rural livelihood programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rajasthan-grameen-aajeevika-vikas-parishad-rgavp-rajeevika-mord-gor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), MoRD, GoR