SERP

What SERP does

SERP, legally registered as SAED International for Istigdam Co, is a private digital-transformation and enterprise software provider headquartered in Jeddah, Saudi Arabia. The firm targets Saudi Arabian enterprises and mid-market organizations across HR services, facility management, contact-center operations, and healthcare, with disclosed clients including SAED Group, AL RAEDA Recruitment (JobsInSaudi.sa), AZKA, ESNAD, and Health Links. Its product surface combines implementations of Microsoft Dynamics 365, multi-cloud infrastructure (AWS, Azure, GCP), and Genesys Cloud Contact CX with fourteen proprietary products, the most differentiated being GovBot Connect, which automates Saudi government-relations workflows across the IQAMA, QIWA, and AJEER platforms, alongside SERP HCMS, SERP Cloud Contact Center, OmniTrack HR, SERP Insights, CashFlow Accelerator, PN-SYNC (NAFITH-integrated), eSign Xpress, DigiPay, Digital Commerce, JOBsInSAUDI, SERP DSCM, Customer Portal, and CusToGo APP.

The technology stack is integration-led and services-led rather than model-led: SERP resells and configures global enterprise platforms while wrapping them with KSA-specific compliance logic, government-relations automation, and Arabic/English bilingual UX. AI is described as RPA plus AI-augmented routing and analytics layered on Genesys and BI platforms, with no proprietary models or disclosed research disclosed in the inputs.

Commercially, SERP runs an enterprise field-sales motion exclusively inside the Kingdom of Saudi Arabia. All product pages require demo scheduling, and the lead-capture form targets buyer profiles ranging from sub-500 employees to 10,000+ and roles across General Management, HR, IT, and Finance, consistent with a consultative B2B sales motion. Revenue is generated through three streams: professional services for digital transformation consulting and implementation, recurring subscriptions/licenses for proprietary software products, and managed services covering contact-center operations and IT infrastructure. Pricing is not publicly disclosed. The firm has no disclosed funding, parent company, institutional investors, or executive team in the data set, and reports an 11–50 employee headcount.

Name

SERP

Legal name

SAED International for Istigdam Co

Website

https://serp.sa

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

SERP is a Jeddah-headquartered private digital transformation and enterprise software provider serving Saudi Arabian enterprises across HR services, facility management, contact centers, healthcare, and government relations, built on Microsoft Dynamics 365, multi-cloud platforms, Genesys, and proprietary KSA-specific products.

Ownership category

akta.pro rank

Product category

Enterprise Digital Transformation Software

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Digital transformation services
• Enterprise software automation
• Human capital management
• Cloud contact center
• Robotic process automation

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Transformation Consulting & Implementation: Professional services for digital transformation including strategy development, implementation, and change management. Services include Digital Transformation, Business Automation, Customer Experience, and Digital Sustainability consulting.
2. Enterprise Software Products: Proprietary software products including SERP HCMS, Cloud Contact Center, GovBot Connect, SERP Insights, and other solutions sold as subscriptions or licenses to enterprise customers.
3. Managed Services: Ongoing managed services including contact center operations, workforce management, and IT infrastructure support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SERP provides digital transformation consulting and implementation services alongside a portfolio of proprietary enterprise software products for HR automation (SERP HCMS), government relations (GovBot Connect), AI-powered contact center operations (SERP Cloud Contact Center), business intelligence (SERP Insights), supply chain management (SERP DSCM), digital signatures (eSign Xpress), and payments (DigiPay). The company also operates JOBsInSAUDI, a recruitment portal, and delivers managed services including contact center operations and IT infrastructure support.

Product overview

SERP offers a comprehensive portfolio of digital transformation and business automation solutions as a platform-plus-modules architecture. The core offerings include GovBot Connect (government relations automation), SERP Cloud Contact Center (AI-powered omnichannel customer service), and SERP HCMS (human capital management). Supporting products include CashFlow Accelerator (accounts receivable), eSign Xpress (digital signatures), DigiPay/PayXcelerate (payments), PN-SYNC (promissory notes), Digital Commerce (e-commerce), JOBsInSAUDI (recruitment portal), SERP Insights (business intelligence), SERP DSCM (supply chain management), OmniTrack HR (workforce management), Customer Portal, and CusToGo APP (mobile engagement). These solutions integrate with Microsoft Dynamics 365, Genesys Cloud Contact CX, cloud platforms (AWS/Azure/GCP), and Saudi government platforms (NAFITH, QIWA, AJEER) to serve enterprises across the KSA market.

Differentiator

Problem solved

Functional benefit

Brands

• GovBot Connect: Government relations efficiency solution combining RPA and AI technologies
• CashFlow Accelerator
• eSign Xpress
• DigiPay
• PN SYNC
• JOBsInSAUDI
• SERP Insights
• SERP HCMS
• SERP DSCM
• OmniTrack HR
• SERP Cloud Contact Center
• Customer Portal
• CusToGo APP

Products and services

• GovBot Connect

Quantifiable outcome

• SAED Group achieved significant increase in operational efficiency with automated payroll processing and reduced billing cycles
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Microsoft Dynamics 365coreTechnology or IntegrationSERP implements Microsoft Dynamics 365 as the core platform for ERP and integrated business solutions. The platform integrates operational, financial, and customer data into a single system for their enterprise clients including SAED Group and ESNAD.
• Amazon Web Services (AWS)coreTechnology or IntegrationSERP is a cloud services partner for migration to AWS cloud platform, providing cloud infrastructure management, optimization, and application deployment services.
• Microsoft AzurecoreTechnology or IntegrationSERP partners with Microsoft Azure for cloud migration and infrastructure services, enabling clients to leverage Azure's cloud capabilities for digital transformation.
• Google Cloud Platform (GCP)coreTechnology or IntegrationSERP provides cloud migration and infrastructure services using Google Cloud Platform for clients seeking GCP solutions.
• GenesyscoreTechnology or IntegrationSERP implemented the Genesys Cloud Contact CX platform for ESNAD and other clients, providing omnichannel contact center capabilities with real-time analytics integration.
• NAFITHcoreTechnology or IntegrationSERP's PN-SYNC product integrates with NAFITH platform for digital promissory note management, enabling seamless commercial transaction processing.
• VMwaresupportingTechnology or IntegrationSERP implements and manages VMware virtualization platforms as part of their Digital Sustainability services for clients.
• Microsoft Hyper-VsupportingTechnology or IntegrationSERP provides Hyper-V virtualization services as part of their cloud and infrastructure solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services firm with substantial KSA operations in digital, cloud, and ERP advisory and implementation; competes with SERP for large enterprise digital transformation and Vision 2030 deals in Saudi Arabia.
• Infosys: Global IT services firm with Middle East operations delivering digital transformation, cloud, and enterprise application services comparable to SERP's offerings across KSA enterprise accounts.
• Tata Consultancy Services (TCS): Global IT services and consulting firm with KSA operations delivering cloud, ERP, and managed services to enterprise and government clients; competes with SERP on enterprise digital transformation engagements.
• Wipro: Global IT services firm with KSA presence providing cloud, digital, and enterprise application services; comparable to SERP as a broader-scope incumbent competing for the same KSA enterprise transformation deals.
• Deloitte (Deloitte Digital / Consulting): Global consulting firm with deep KSA presence in enterprise technology, cloud, and digital transformation strategy and delivery; a broad incumbent peer competing for SERP's enterprise consulting-led deals.

Direct peers

• Ejada Systems: Saudi-headquartered IT services and digital solutions firm serving enterprise and government with managed services, cloud, and digital transformation — a direct SI peer to SERP in the KSA enterprise market.
• ELM: Saudi national digital solutions company providing system integration, digital transformation, and information security to government and enterprise; competes head-on with SERP for KSA enterprise and public-sector digital transformation mandates.
• Link Development: MENA-focused digital transformation and systems integration firm specializing in enterprise platforms, cloud, and customer experience; comparable regional SI peer with similar ERP and digital-stack delivery model.
• Saudi Business Machines (SBM): IBM's premier business partner in Saudi Arabia delivering enterprise IT, cloud, and managed services comparable to SERP's Microsoft Dynamics 365 and cloud-managed-services practice.
• MCS Arabia (Middle East Computer Services): Saudi IT services firm providing enterprise solutions and managed services to KSA clients; comparable in scope and customer base as a domestic systems integrator competing for the same enterprise deals as SERP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERP