What Rally The Globe does

Rally The Globe is a not-for-profit motorsport club founded in 2018 and based in Leeds, United Kingdom, that organises competitive and non-competitive rally events for vintage and classic vehicle enthusiasts. Its events are restricted to pre-1986 vehicles, addressing a specific historic motorsport niche rather than open-category competition. The club's product portfolio spans multiple differentiated event formats — Rally, Carrera, Challenge, Marathon, Discover, Cloverleaf, and more recently the Generations Rally and Vintage Shamrock — each targeting different crew profiles, difficulty levels and durations, ranging from weekend national events to multi-week international marathons.

The underlying technology stack is conventional and event-delivery focused: a website with Google Analytics instrumentation, online booking for entry fees, and operational management through a small core team supported by a 12-person board and 20+ temporary on-event staff. No AI, machine-learning, or proprietary software platforms are evident; competitive differentiation rests on route curation, event hospitality, regularity scoring, and community experience rather than on digital infrastructure.

The business model is straightforward. The club monetises participation via per-crew entry fees ranging from £3,395 to £5,195, supplementary membership revenue (membership is invitation-only and requires completion of at least one rally), ancillary merchandise, and sponsorship/partnership contributions from brands such as Chubb and Kingfisher, alongside affiliation with FIVA, the international historic vehicle federation. Customers are individual paying participants and crews, predominantly older enthusiast demographics, plus families targeted by the newer Generations Rally format. Geographic reach already extends across the UK, continental Europe, with planned or active events in Japan, the USA, Scandinavia and Africa through 2027.

Name

Rally The Globe

Legal name

Rally the Globe Limited

Website

https://rallytheglobe.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rally The Globe is a UK-based not-for-profit motorsport club that organises competitive and non-competitive classic and vintage car rally events globally for enthusiasts of pre-1986 vehicles.

Ownership category

akta.pro rank

Product category

Historic Motorsports & Classic Car Rally Events

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Classic car rallies
• Historic motorsport events
• Endurance rally tours
• Vintage car rally club
• Regularity rallying events

Headquarters

HQ city

Leeds, West Yorkshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Rally Entry Fees: Primary revenue from entry fees charged per crew (two people) for rally events. Entry fees include accommodation, most meals, mechanical and medical support, parking, maps, rally plates, door stickers, identity badges, and prizegiving dinner. Single room supplements available. Additional costs not included: car preparation, transportation, recovery, travel to start, equipment, insurance, and visas.
2. Club Membership: One-off lifetime membership fee for invited participants who have completed a Rally the Globe rally. Benefits include exclusive rally application periods, printed Gazette newsletter, welcome pack, and member-only events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rally the Globe organizes and operates competitive and non-competitive classic and vintage car rally events for owners of vehicles built before 1986 (with dedicated pre-1946 events). Its offerings span six rally series — Rally (short themed events), Carrera (1–2 week all-asphalt sociable events), Challenge (2–3 week mixed-surface events), Marathon (longest international endurance events), Discover (non-competitive tours), and Cloverleaf (member-only UK events) — with entry fees charged per crew of two and a one-off lifetime club membership for participants who have completed a rally.

Product overview

Rally the Globe is a not-for-profit classic car rally club that organizes competitive and non-competitive rally events for vintage and classic vehicle enthusiasts. The company offers multiple rally series including Rally (short themed events), Carrera (all-asphalt sociable events lasting 1-2 weeks), Challenge (2-3 week gravel events), Marathon (longest endurance events with international routes), and Discover (non-competitive tours). Individual named events include Vintage El Clavel, Discover Sicily, Generations Rally, Vintage Shamrock, Carrera Bohemia, 28 States Marathon, Discover Brittany, Nordic Challenge, Suffolk Cloverleaf, Carrera Andalucia, and Islands of Japan Marathon. The club also offers member-exclusive events like Cloverleaf rallies. Events range from weekend rallies to month-long international marathons, with eligible vehicles typically built before 1986 (pre-war only for certain events).

Differentiator

Problem solved

Functional benefit

Brands

• Carrera Series: All asphalt, friendly, sociable events, between one and two weeks long, with hotels chosen for luxury and quirky locations, featuring two or three Regularity Sections per day and Tests on permanent race circuits.
• Challenge Series
• Marathon Series
• Discover Series
• Generations Rally
• Vintage Shamrock
• Cloverleaf Series

Products and services

• Rally Series Short, themed rally events focusing on one or two specific regions. Each event features simple to moderate Regularity Sections and Tests at private venues, designed for owners of classic and vintage vehicles seeking an accessible rally format.
• Carrera Series All-asphalt, friendly and sociable rally events lasting one to two weeks. Features two or three Regularity Sections per day and Tests on permanent race circuits, with hotels chosen for luxury or quirky locations.
• Challenge Series Two to three week rally events starting and ending at locations reachable by European crews by car. Features Tests and Regularity Sections on gravel and unsurfaced roads.
• Marathon Series The longest and most demanding rally events with emphasis on exploration and endurance. Competitive Sections on various surfaces with cars typically shipped to exotic starting locations.
• Discover Series Non-competitive touring events allowing exploration of back roads and hidden gems without competition pressure. One to two weeks long with time to relax and enjoy classic car touring.
• Cloverleaf Rallies Member-only UK-based small group rallying events featuring less formal fun and games in various British regions. Includes West Highland Cloverleaf and Yorkshire Cloverleaf events.
• Generations Rally Weekend rally event introducing historic motorsport to younger audiences and families. Features approximately 350 miles over 3 days with mostly asphalt roads, suitable for novices and multi-generational families. Entry fee £3,395 per crew of two.
• Vintage Shamrock Pre-war only competitive motoring adventure in Ireland, now in its eighth edition. Covers approximately 500 kilometres over 4 days with asphalt, gravel, and grass surfaces. Entry fee £5,195 per crew of two.
• Club Membership One-off lifetime membership offered by invitation only to those who have completed a Rally the Globe rally. Benefits include exclusive rally application periods before public release, a printed bi-annual Gazette newsletter, a welcome pack, and access to member-only events like Cloverleaf rallies.

Quantifiable outcome

• Successful completion of 28+ rally events across multiple continents since 2019
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• FIVA (Fédération Internationale des Véhicules Anciens)coreStrategic or Co-development PartnerInternational federation for historic vehicles that provides legitimacy and standards for classic car events. FIVA recognition adds credibility to Rally the Globe events and ensures compliance with international historic vehicle standards.
• Kingfisher Private ClientcoreGTM or Marketing PartnerPrivate client insurance and wealth management provider that sponsors Rally the Globe events. Visible on event pages and marketing materials as a supporting partner.
• ChubbcoreGTM or Marketing PartnerMajor insurance company providing sponsorship support for events. Appears on event pages as partner/sponsor.
• NFP (formerly Barrett)minorGTM or Marketing PartnerInsurance and risk management firm that sponsors Rally the Globe events.
• CARS (Classic Automobile Relocation Services)minorChannel Partner/ Reseller/ DistributorVehicle transportation and relocation services partner that provides advice and quotations for transporting vehicles to rally start points.
• RMS (Rally Scoring Systems)coreTechnology or IntegrationRally scoring and results management system used for timing and scoring of rally events. Featured on event pages.
• Irish Racing GreenminorGTM or Marketing PartnerIrish-based motorsport merchandise and services provider sponsoring events.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Goodwood Revival: Three-day festival of historic motorsport at the Goodwood circuit. Comparable customer persona (classic car and vintage motorsport enthusiasts) and similar premium pricing model, but event-format and venue-based rather than road rally-based.
• Mille Miglia: Iconic Italian regularity rally for pre-1957 cars and the most prestigious brand in heritage motorsport. Comparable audience and event economics, but operates at significantly larger scale and brand recognition than Rally the Globe.

Direct peers

• HERO (Historic Endurance Rallying Organisation): Long-established British organiser of historic and classic car rallies in Europe, Africa, and Asia. Competes head-to-head with Rally the Globe for participant crews, especially in regularity and touring formats.
• Endurance Rally Association (ERA): UK-based organiser of long-distance classic and vintage car rallies in Europe, Asia, and beyond. Most directly comparable peer to Rally the Globe, sharing the same customer base, vehicle eligibility rules, and entry-fee-driven business model.
• Classic Rally Association: Organises competitive regularity rallies for classic cars in the UK and Europe. Operates in the same niche with a similar participant pool and event-format overlap with Rally the Globe's Carrera and Rally series.
• Rally Round: UK-based organiser of classic car touring and regularity events for amateur enthusiasts. Closely comparable to Rally the Globe's Discover and Generations formats, serving the same customer persona at lower price points.
• Classic Events (Winter Trial): Organiser of winter-format classic car regularity rallies in Europe. Direct format competitor to Rally the Globe's Carrera and Challenge series, sharing sponsors, suppliers, and the historic regularity rally community.

Regional players

• Tour Auto: French organiser of a prestigious multi-stage classic car rally on closed roads. Conceptually very close to Rally the Globe's Carrera format, but primarily serves the French market and is a regional rather than international competitor.

Others

• FIVA (Fédération Internationale des Véhicules Anciens): International federation governing historic vehicles and sanctioning heritage motorsport events. Not a commercial competitor, but an industry body that legitimises and certifies events across the classic rallying category in which Rally the Globe operates.

Emerging players

• Peking to Paris Motor Challenge: Organiser of the flagship Peking to Paris endurance rally. Direct overlap with Rally the Globe's Marathon series in scope, duration, and customer base, though operates a smaller annual calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rally_the_globe
• LinkedInlinkedin.com/company/rally-the-globe

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally The Globe