Ramstore Macedonia

What Ramstore Macedonia does

Ramstore Macedonia, legally Ramstore Makedonija DOO, is a North Macedonian supermarket chain operating as a subsidiary of CITY Plaza Holding. Since commencing Macedonian operations in 2005, the company has built a network of 27+ supermarkets, multiple Ramstore Express convenience locations, and the Ramstore Mall, covering approximately 27,000 m2 of retail surface across nine cities (Skopje, Tetovo, Struga, Ohrid, Kumanovo, Kicevo, Strumica, Shtip, and Veles). The chain sells fresh and packaged grocery via specialized in-house departments (butcher, fishmonger, bakery, produce, ready meals), small electric appliances, and a Turkish private-label line ("M Products"). The company also operates a B2B wholesale division (Ramstore Големопродажба) supplying approximately 5,000 SKUs on invoice/credit terms, an online store at ramstore.com.mk, and a separate grocery delivery storefront.

The business is built on a food-safety-driven operating model: Ramstore was the first Macedonian retailer to implement ISO 22000:2005 integrated food safety management (2016), layered on ISO 9001 and HACCP. Since June 2015, meat has been processed in the company's own facility, and since November 2015 meat has been packaged using protective atmosphere technology that extends shelf life beyond standard 1-2 days. Customer engagement is anchored by the Ramstore Club Card loyalty program (1% point accumulation, redeemed from January 2 each year), the OBase-based mobile app, a free 0800 800 70 contact center (open since September 2014), and weekly Ramstorama promotional catalogs.

Revenue is generated primarily through transactional in-store retail sales (consumer segment) and wholesale B2B sales; pricing is driven by promotional campaigns, loyalty point redemption, and a tiered promotional calendar (Cash Desk, BOOM, Alarm, Point+). The company is privately held, registered as a DOO in Skopje, with no disclosed shareholders, funding, or revenue figures. Employee headcount is 750 across the supermarket and mall network (per company scale commentary), and revenue is not publicly disclosed.

Name

Ramstore Macedonia

Legal name

Ramstore Makedonija DOO

Website

https://ramstore.com.mk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Ramstore Macedonia is a privately held supermarket chain (Ramstore Makedonija DOO) under CITY Plaza Holding, operating 27+ supermarkets and a shopping mall across nine North Macedonian cities, serving everyday consumers with fresh food, groceries, B2B wholesale, and a loyalty program.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ), Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

Keywords

• Supermarket retail
• Grocery store
• Fresh food departments
• Loyalty program
• Wholesale supply

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Supermarket Sales: Core revenue from retail sales of food and consumer goods across 27+ Ramstore supermarkets and Ramstore Express locations throughout Macedonia. Revenue is generated through in-store purchases by end-consumers.
2. Ramstore Wholesale (B2B): Ramstore operates a wholesale division (Рамстор Големопродажба) actively offering approximately 5,000 different products, allowing businesses to purchase on invoice/credit terms to supply their kitchens or offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ramstore Macedonia operates a chain of 27+ supermarkets across 8 cities in North Macedonia, selling fresh food (meat, fish, bakery, fruits and vegetables, ready meals), general grocery items, and small household appliances to everyday consumers under the Ramstore Club Card loyalty program. It also runs a wholesale division supplying approximately 5,000 products to business customers on invoice/credit terms.

Product overview

Ramstore Macedonia is a supermarket chain operating as part of CITY Plaza Holding since 2005, offering a comprehensive retail ecosystem centered on 27+ supermarkets across 8 cities with 27,000 m2 of retail space. The core offering includes fresh food departments (butcher, fishmonger, bakery, fruits and vegetables, ready meals) alongside general grocery products. The company supports its retail operations with a loyalty program (Ramstore Club Card), mobile application, contact center, and promotional catalog (Ramstorama). Specialty offerings include M Products private label from Turkey, small electric appliances, and wholesale services. The business emphasizes food safety certifications (ISO 22000, HACCP) and customer service accessibility through its free contact center.

Differentiator

Problem solved

Functional benefit

Brands

• Ramstorama: Weekly promotional catalog featuring special offers and point promotions
• Ramstore Club Card
• Ramstore Mall

Quantifiable outcome

• Protective atmosphere meat packaging extends product shelf life significantly — from 1-2 days with standard packaging to full expiry date indicated on packaging.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CITY Plaza HoldingcoreStrategic or Co-development PartnerCITY Plaza Holding is the parent company of Ramstore. The holding company has been present on the Macedonian market for 20 years and Ramstore commenced operations in Macedonia in 2005 as part of this group. Ramstore is an integral part of the holding's retail operations.
• AgrotehnaminorImplementation/ SI/ Consulting PartnerAgrotehna provides trained employees who work in the electrical appliances department of Ramstore supermarkets. These employees are specially trained to explain in detail all the characteristics and modes of operation of the electrical appliances sold.
• SeverinminorOthersSeverin is one of the brands of electrical appliances (small home appliances) sold in Ramstore supermarkets, alongside Max and Adler brands.
• Max (Appliance Brand)minorOthersMax is a brand of small electrical appliances (kettles, toasters, etc.) and bicycles sold in Ramstore supermarkets. Max bicycles are offered during the summer season.
• AdlerminorOthersAdler is a brand of small electrical appliances sold in Ramstore supermarkets, alongside Severin and Max brands.
• UnileverminorGTM or Marketing PartnerRamstore ran a promotional sweepstakes 'Prolet so Unilever' (Spring with Unilever) from 14.05.2026 to 14.06.2026, with prize winners announced on the Ramstore website.
• Hell (Brand)minorGTM or Marketing PartnerRamstore ran a promotional sweepstakes with Hell brand, selecting most loyal buyers during the period 15.05 to 01.07.2026 with prize draws announced in July 2026.
• NiveaminorGTM or Marketing PartnerRamstore ran a 'Month of Nivea in Ramstore' promotion from 19.02 to 01.04.2026, targeting the most loyal customers with a sweepstakes.
• VaillantminorOthersVaillant is a German brand of convectors offered during the winter season in Ramstore's electrical appliances department.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Kaufland: Kaufland is a German hypermarket group operating across the Balkans region. Its larger-format, broad-assortment grocery model competes with Ramstore on fresh food, packaged grocery, and household categories, particularly for weekly stock-up shopping.
• Lidl: Lidl is a German hard-discount supermarket chain that has expanded aggressively across the Western Balkans. Although it competes primarily on price and a narrower SKU range, it overlaps with Ramstore in basic grocery categories and exerts significant pricing pressure on the Macedonian market.

Regional players

• Konzum: Konzum is a leading Croatian supermarket and hypermarket chain. Its scale, loyalty program, fresh departments, and Western Balkan supply relationships position it as a regional reference comparable for chain grocery retailing similar to Ramstore.
• Studenac: Studenac is one of Croatia's largest grocery chains with a dense network of small-format supermarkets and convenience stores. Its emphasis on fresh food, private label, and high store density across a single national market makes it a useful comparable for Ramstore's footprint and operating model.
• Mercator: Mercator is a major Slovenian retail group with hypermarkets, supermarkets, and convenience stores across the Western Balkans. While it primarily operates in Slovenia and neighboring countries, its regional sourcing, private-label, and fresh-food capabilities make it a relevant reference point for Ramstore's category management.

Direct peers

• Tinex: Tinex is a well-established Macedonian retail chain with supermarkets and convenience locations across the country. It competes head-to-head with Ramstore in grocery, fresh food, and household categories in the same cities, using a similar value-and-freshness positioning.
• Vero: Vero is a leading Macedonian supermarket chain operating multiple stores across the country. It is the closest direct competitor to Ramstore, competing in the same full-line grocery format with overlapping product mix, fresh departments, and loyalty-style promotions targeting the same North Macedonian consumer base.
• Kam Market: Kam Market is a Macedonian supermarket operator serving urban and suburban shoppers with grocery and household assortments. It directly competes with Ramstore on price, fresh-food positioning, and store density in Macedonian cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ramstoremall
• LinkedInlinkedin.com/company/ramstore-makedonija

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramstore Macedonia