Tinex-mt D.o.o.e.l.
Tinex-mt D.o.o.e.l. is a privately-held Macedonian multi-format retail chain operating 32 stores under Tinex, Super Tinex, Tinex ToGo, SPOT, Daily, and GODI banners, serving general consumers with groceries, private-label Extra products, exclusive international imports, and a POEN+ loyalty program.
- Company typePrivate
- Founded1992
- HeadquartersSkopje
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Tinex-mt D.o.o.e.l. does
Tinex-mt D.o.o.e.l. is a privately-held Macedonian retail company headquartered in Skopje that has operated a multi-format supermarket chain since 1992. The company runs 32 stores across North Macedonia under several banners — Tinex Markets (core supermarkets), Super Tinex (larger format), Tinex ToGo (quick-service food), Daily food and wine (restaurant/wine bar), SPOT (convenience, launched late 2023), and GODI Retail Park (multi-tenant retail park). It serves general Macedonian consumers across value-conscious, private-label (Extra brand), and premium/exclusive product segments (3,000+ items from Italian COOP, Fiorucci, Ferrero, and other international brands).
The technology stack supporting the operation is retail-conventional rather than AI-native: self-checkout kiosks with a Macedonian-language interface, the Tinex Family mobile app (launched October 2025) that digitizes the POEN+ loyalty card with family point sharing, and the Cosmo e-commerce storefront for cosmetics (cosmotinex.com.mk). Commercial real estate leasing at multiple sites is an additional revenue adjacency, with tenants including Mr. Bricolage, Neptun, Sinsay, Bonatti, Galenium, Prizma, and AK carwash.
The business model is direct-to-consumer retail: transaction-based revenue across physical stores (fresh meat, deli, fish, prepared meals, bakery, packaged goods), private label sales (Extra, 300+ SKUs), exclusive import distribution, and a points-based loyalty program. A defensive DOBRA CENA pricing initiative cuts prices on 150+ products to retain shoppers during inflation. The company employs over 1,200 people and reports no parent company, institutional investors, or M&A activity. A 2025 product recall of imported chips for elevated acrylamide levels reflects regulatory exposure in the imported assortment.
Tinex-mt D.o.o.e.l. firmographics
Firmographics- Name
- Tinex-mt D.o.o.e.l.
- Legal name
- TINEX-MT DOOEL Skopje
- Website
- https://tinex.com.mk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tinex-mt D.o.o.e.l. is a privately-held Macedonian multi-format retail chain operating 32 stores under Tinex, Super Tinex, Tinex ToGo, SPOT, Daily, and GODI banners, serving general consumers with groceries, private-label Extra products, exclusive international imports, and a POEN+ loyalty program.
- Ownership category
- akta.pro rank
Tinex-mt D.o.o.e.l. industry classification
Industry- Product category
- Grocery Retail / Supermarket Chain
- NAICS
- Convenience Retailers and Vending Machine Operators (44513), Other Specialty Food Retailers (44529)
- SIC
- Retail-Food Stores (5400), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)
- akta.pro secondary industry
- International Specialty Ingredients & Import Markets (CRAHAFAL)
Keywords
Where Tinex-mt D.o.o.e.l. is headquartered
LocationHeadquarters
- HQ city
- Skopje
Offices9 records
Markets served
Tinex-mt D.o.o.e.l. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales - Physical Stores: Revenue generated from sales of food, beverages, and consumer goods through 32 physical store locations across Macedonia. Includes fresh meat, deli, fish, prepared foods, bakery, and packaged goods.
- Private Label Products (Extra Brand): Tinex's own brand 'Extra' with over 300 high-quality products at noticeably low prices. Created in 2005, includes food, household products, dairy, confectionery, cereals, personal hygiene, and more.
- Exclusive/Imported Products: Over 3000 exclusive products from world-renowned brands including COOP (Italy), Fiorucci, Ferrero, and others available only in Tinex markets. Includes premium deli items, wines, olive oil, and specialty foods.
- Cosmo Online Beauty Store: E-commerce revenue from cosmotinex.com.mk selling cosmetics, fragrances, and beauty products online with delivery to customers.
- Loyalty Program (POEN+): Points-based loyalty program where customers earn points with each purchase that can be redeemed for discounts and additional benefits. Family sharing feature allows point pooling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Unit Pricing | Pay-as-you-go | Extra private label products - high quality at low prices |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Tinex-mt D.o.o.e.l. product offering
Product offeringCore offering
Tinex-mt D.o.o.e.l. operates a multi-format supermarket and convenience retail chain of 32 stores across North Macedonia, selling groceries, fresh meat, deli, fish, prepared meals, bakery goods, and consumer packaged goods to individual consumers. The offering is anchored by the Extra private label (300+ SKUs), an exclusive portfolio of 3,000+ imported brands, the POEN+ points-based loyalty program, and modernized digital touchpoints (self-checkout kiosks, Tinex Family mobile app, and the Cosmo online cosmetics store).
Product overview
Tinex-mt D.o.o.e.l. is a Macedonian retail company operating a multi-format supermarket chain with 32 stores nationwide. The portfolio consists of the core Tinex Markets (traditional supermarkets), supplemented by specialized sub-brands including Tinex ToGo (quick-service food), SPOT (convenience stores launched in 2023), GODI Retail Park (mall format), and Daily food and wine (restaurant). The digital ecosystem includes the Tinex Mobile Application and Cosmo E-shop online cosmetics store. The company operates private label programs: Extra Products (over 300 affordable private label items since 2005) and COOP (Italian brand exclusive products). A loyalty program POEN+ enables customer engagement across all formats, while self-checkout kiosks provide in-store technology for faster customer service.
Differentiator
Problem solved
Functional benefit
Brands
- SPOT: Convenience store concept offering breakfast, sandwiches, pastries, toasts, salads, and quick shopping solutions for busy lifestyles.
- GODI
- Tinex Family
- Cosmo
- Extra
Products and services
- Tinex Markets (supermarket chain) Flagship multi-format supermarket chain of 32 stores across North Macedonia selling groceries, packaged meat, butcher, fish, prepared meals, bakery items, and consumer packaged goods to household consumers.
- Tinex ToGo Quick-service food retail format offering ready-to-eat meals, sandwiches, coffee, and convenience items for on-the-go shoppers within the Tinex family.
- SPOT convenience stores Convenience store concept within the Tinex family offering breakfast items, sandwiches, pastries, warm toasts, salads, muffins, and quick-shop daily necessities for on-the-go consumers.
- GODI Retail Park
- Daily food and wine
- POEN+ Loyalty Program
- Extra private label products
Quantifiable outcome
- Price reductions on 150+ products through DOBRA CENA initiative to combat inflation
Companies that use Tinex-mt D.o.o.e.l.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Tinex-mt D.o.o.e.l. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tinex-mt D.o.o.e.l. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major, core and minor.
- COOP (Italy)majorCOOP is an Italian brand existing since 1854, offering high-quality products at accessible prices. Tinex distributes COOP products in Macedonia including coffee, jams, biscuits, rice, cleaning products, and personal care items. COOP has a network of over 500 qualified producers following strict rules and regulations.
- GODI Retail Park TenantscoreGODI Retail Park houses multiple retail and service tenants including Tinex supermarket, Mr. Bricolage, Neptun (home goods), Sinsay, Bonatti (clothing), Sport Reality, Sport Vision (sports), Galenium Farm pharmacy, Prizma optics, AK carwash, and upcoming DM drogerie.
- Various International Food BrandsminorTinex offers exclusive products from world-renowned brands including Fiorucci, Ferrero, and numerous Italian specialty food producers. These products are available only in Tinex markets and Delicatessen Tinex, with over 3000 exclusive products from various international brands.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Tinex-mt D.o.o.e.l. competitors and assessment
Company assessmentOthers
- DM Drogerie Markt (Balkans): German drugstore chain expanding into the Western Balkans and confirmed as upcoming tenant at Tinex's GODI Retail Park. Adjacent retail category (health/beauty/household) that overlaps with Tinex's Cosmo beauty store and Extra personal-care SKUs.
Regional players
- Vero (Croatia / Region): Croatian supermarket chain with regional footprint across the Western Balkans. Comparable multi-format retail model and private-label strategy, useful as a regional valuation and format-mix benchmark for Tinex.
- Konzum (Croatia / Region): Largest Croatian supermarket chain with strong private-label program (K plus) and loyalty scheme. Provides regional benchmark for private-label penetration, loyalty economics, and operating leverage applicable to Tinex's trajectory.
- Mercator (Slovenia / Region): Slovenian-origin supermarket and retail-property group with extensive Balkan operations. Comparable integrated grocery + real-estate model — directly analogous to Tinex's GODI Retail Park co-tenancy strategy.
Direct peers
- Ramstore: Turkish-origin supermarket and shopping-center operator active in North Macedonia. Directly competes with Tinex on full-line grocery and consumer goods in Skopje and other Macedonian cities, with similar multi-format positioning (hypermarket + smaller formats).
- Eurotrade (Macedonia): Local Macedonian grocery retailer competing for share-of-wallet in value-tier grocery with Tinex. Domestic operator with overlapping customer base in Skopje and regional Macedonian cities.
- Kaufland North Macedonia: German hypermarket chain active in North Macedonia offering extensive private label, fresh, and non-food assortment. Competes with Tinex Super Tinex and GODI Retail Park on one-stop shopping occasions.
- Lidl North Macedonia: German hard-discount chain operating in North Macedonia with a private-label-led, limited-assortment model. Directly competes with Tinex's Extra private-label and DOBRA CENA value proposition on price-sensitive grocery baskets.
Broad incumbents
- Spar (Balkans): Dutch-origin franchise retail group operating across the Balkans through local partners. Comparable multi-format grocery + convenience positioning, providing a benchmark for franchise-based expansion models Tinex could consider for cross-border growth.
- Intermarche (Balkans): French independent-retailer brand present in select Balkan markets. Overlaps with Tinex on independent-operator retail and proximity-store formats; relevant for benchmarking private-label and exclusive-brand economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tinex-mt D.o.o.e.l. social profiles
Digital presenceTinex-mt D.o.o.e.l. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinex-mt D.o.o.e.l. leadership team
Management profileNumber of profiles
Profiles13 records
Tinex-mt D.o.o.e.l. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinex-mt D.o.o.e.l. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinex-mt D.o.o.e.l.
What does Tinex-mt D.o.o.e.l. do?
Tinex-mt D.o.o.e.l. operates a multi-format supermarket and convenience retail chain of 32 stores across North Macedonia, selling groceries, fresh meat, deli, fish, prepared meals, bakery goods, and consumer packaged goods to individual consumers. The offering is anchored by the Extra private label (300+ SKUs), an exclusive portfolio of 3,000+ imported brands, the POEN+ points-based loyalty program, and modernized digital touchpoints (self-checkout kiosks, Tinex Family mobile app, and the Cosmo online cosmetics store).
Is Tinex-mt D.o.o.e.l. a public or private company?
Tinex-mt D.o.o.e.l. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tinex-mt D.o.o.e.l. founded?
Tinex-mt D.o.o.e.l. was founded in 1992. It employs 1,001 to 5,000 people.
Where is Tinex-mt D.o.o.e.l. based?
Tinex-mt D.o.o.e.l. is headquartered in Skopje.
How does Tinex-mt D.o.o.e.l. make money?
Five revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are private Label Products (Extra Brand), exclusive/Imported Products, cosmo Online Beauty Store and loyalty Program (POEN+).
Who are Tinex-mt D.o.o.e.l.'s main competitors?
DM Drogerie Markt (Balkans) is listed as an others. Regional players are Vero (Croatia / Region), Konzum (Croatia / Region) and Mercator (Slovenia / Region). Direct peers are Ramstore, Eurotrade (Macedonia), Kaufland North Macedonia and Lidl North Macedonia. Broad incumbents are Spar (Balkans) and Intermarche (Balkans).
Does Tinex-mt D.o.o.e.l. have an API?
No public API is recorded for Tinex-mt D.o.o.e.l..
What industry is Tinex-mt D.o.o.e.l. in?
Tinex-mt D.o.o.e.l.'s product category is Grocery Retail / Supermarket Chain. Its primary akta.pro industry code is CRAHADAA, Limited-Assortment Hard Discounters (Private-Label Led), with a secondary code of CRAHAFAL, International Specialty Ingredients & Import Markets. Its NAICS code is 44513 and its SIC code is 5400.