RASHIDA TLAIB FOR CONGRESS

What RASHIDA TLAIB FOR CONGRESS does

Rashida Tlaib for Congress is a U.S. federal political campaign committee (PAC) based in Detroit, Michigan, organized to support the election and re-election of U.S. Representative Rashida Tlaib, who represents Michigan's 12th Congressional District. Founded in 2018 around Tlaib's initial House campaign, the committee was sworn in with her in January 2019 and has since secured re-election in 2020 and 2022, with a 2026 re-election campaign formally launched on January 28, 2026. The organization is not a commercial enterprise: it explicitly refuses corporate PAC funding and operates as a community-led, grassroots political committee serving progressive Democratic voters and the residents of Michigan's 12th District through both electoral activity and Neighborhood Service Centers that assist constituents with federal benefits, housing, and government services navigation.

The committee's operational stack is fully assembled from third-party SaaS rather than proprietary technology. The main campaign website (rashidaforcongress.com) sits alongside a BigCommerce-powered merchandise store (store.rashidaforcongress.com), with ActBlue handling donation processing, Action Network hosting petitions, Mobilize coordinating volunteers, Google Analytics measuring web traffic, and peer-to-peer SMS messaging engaging supporters. No API, SDK, or proprietary platform is exposed. Underlying products are limited to: the donation flow ($5-$100 preset tiers plus custom amounts), the merchandise storefront (apparel, drinkware, buttons, stickers), the Neighborhood Service Centers, the SMS engagement service, and hosted petitions on issues including ICE abolition, medical debt cancellation, environmental justice, and Palestinian rights.

The business model is election-cycle fundraising plus merchandise sales, both routed through small-dollar individual contributors. Donation tiers are $5, $10, $20, $50, and $100, with merchandise items priced roughly $5 (buttons) to $46 (sweaters), all framed as donations to the campaign. Q1 2022 fundraising alone approached $500,000. Headcount is approximately 5 employees supported by an extensive uncompensated volunteer network recruited through Mobilize. The primary "customer" base is progressive Democratic voters and small-dollar donors distributed nationally, while the constituent service base is geographically fixed to Michigan's 12th District. No traditional revenue figure is disclosed, as the entity operates under U.S. campaign finance law rather than commercial accounting.

Name

RASHIDA TLAIB FOR CONGRESS

Legal name

Rashida Tlaib for Congress

Website

https://rashidaforcongress.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rashida Tlaib for Congress is a Detroit-based federal campaign committee supporting U.S. Representative Rashida Tlaib (Michigan's 12th District), funded by small-dollar individual donations through ActBlue and merchandise sales via BigCommerce, and sustained by a volunteer grassroots network.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: Small-dollar individual contributions through ActBlue platform. The campaign explicitly states it does not take corporate PAC money. Donation tiers range from $5 to $100 or more.
2. Merchandise Sales: Campaign merchandise including apparel (t-shirts, long-sleeve tees, onesies), drinkware, buttons, stickers, and accessories sold through the BigCommerce webstore. Purchases are framed as donations to the campaign.
3. Volunteer Labor: Uncompensated volunteer time recruited through Mobilize platform and direct outreach, supporting grassroots organizing and voter contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rashida Tlaib for Congress is the political action committee and campaign vehicle for U.S. Representative Rashida Tlaib, supporting her election and re-election to Michigan's 12th Congressional District. The committee raises small-dollar individual donations (refusing corporate PAC money), sells union-printed campaign merchandise through an online webstore, mobilizes volunteers through grassroots organizing, and operates Neighborhood Service Centers that provide constituent assistance such as utility/water payment support, FEMA applications, landlord-tenant advocacy, and legal service referrals to district residents.

Product overview

Rashida Tlaib for Congress operates a political campaign ecosystem consisting of a main campaign website (rashidaforcongress.com) providing information about policy priorities and constituent services, an e-commerce webstore (store.rashidaforcongress.com) selling campaign merchandise, and digital engagement tools including ActBlue donation processing, SMS text messaging, and Action Network petitions. The campaign also maintains physical Neighborhood Service Centers for in-district constituent assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Website (rashidaforcongress.com) The central campaign hub providing information about Rashida Tlaib's background, policy priorities, voting record, in-district results, legislation, priority issues, and pathways to volunteer, donate, and access constituent resources.
• Campaign Webstore (store.rashidaforcongress.com) E-commerce store selling union-printed, U.S.-made campaign merchandise including apparel (t-shirts, long-sleeve tees, crewneck sweaters, onesies), drinkware (mugs, water bottles), buttons, and stickers organized by themes such as 'Defend Rashida', 'From Detroit to Gaza', 'Pride', 'Truth to Power', 'Water is a Human Right', and 'We Birth Movements'. All purchases function as donations to the campaign.
• Donation Processing via ActBlue Donation processing through ActBlue's platform with preset suggested amounts of $5, $10, $20, $50, and $100 plus custom amounts; ActBlue Express supports expedited returning-donor processing. No corporate PAC money is accepted.
• Neighborhood Service Centers Physical service centers throughout Michigan's 12th Congressional District providing in-person constituent assistance with utility and water payments, FEMA assistance applications, landlord-tenant advocacy, legal services referrals, and navigation of government services.
• SMS Text Messaging Service Peer-to-peer texting service used to inform and engage supporters with personalized campaign updates, donation links, and information about campaign activities. Supports opt-out via 'STOP' and help via 'HELP'.
• Petition Platform (via Action Network) Online petition and advocacy tools hosted through Action Network where supporters sign petitions on issues including abolishing ICE, economic dignity, canceling medical and student debt, supporting Palestinian rights, ending child poverty, and addressing environmental racism.

Quantifiable outcome

• Secured over $68 million in direct federal funding for local communities
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Democratic Socialists of AmericacoreOthersRashida is a proud member of the Democratic Socialists of America, aligning her congressional work with socialist principles and progressive economic policies. The DSA has endorsed her campaign and shares her political philosophy.
• Mothering JusticecoreStrategic or Co-development PartnerFounded the Mamas' Caucus in Congress in partnership with Mothering Justice to center and advocate for mothers of color and their families. This partnership focuses on maternal health, reproductive justice, affordable childcare, and paid leave policies.
• Black Maternal Health CaucuscoreStrategic or Co-development PartnerJoined the Black Maternal Health Caucus in Congress and co-sponsored the Black Health Momnibus Act to address unjust maternal and infant health disparities affecting Black women.
• Equality CaucuscoreStrategic or Co-development PartnerJoined the Equality Caucus in Congress to advocate for LGBTQ+ rights and gender justice alongside other caucus members.
• Clean Water ActionminorGTM or Marketing PartnerEndorsed by Clean Water Action in the 2022 election cycle for environmental advocacy, particularly around water rights and environmental justice.
• Friends of the Earth ActionminorGTM or Marketing PartnerEndorsed by Friends of the Earth Action in the 2022 election cycle for environmental justice advocacy.
• League of Conservation Voters Action FundminorGTM or Marketing PartnerEndorsed by the League of Conservation Voters Action Fund in the 2022 election cycle for environmental advocacy work.
• Michigan League of Conservation VotersminorGTM or Marketing PartnerEndorsed by Michigan League of Conservation Voters in the 2022 election cycle for state-level environmental advocacy.
• Sierra Club (National & Michigan)minorGTM or Marketing PartnerEndorsed by the Sierra Club at both national and Michigan chapter levels in the 2022 election cycle for environmental justice work.
• Sunrise MovementminorGTM or Marketing PartnerEndorsed by Sunrise Movement in the 2022 election cycle for progressive climate and environmental advocacy.
• Working Families PartycoreGTM or Marketing PartnerThe Working Families Party featured Rashida to deliver the official response to President Biden's State of the Union address, indicating a strong progressive partnership.
• Detroit Free PressminorGTM or Marketing PartnerDetroit Free Press Editorial Board endorsed Roberson and Tlaib as best choices in the Democratic congressional primary, highlighting her constituent service and deep community connections.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cori Bush for Congress: Progressive Missouri Representative associated with 'The Squad' and grassroots, small-dollar funded campaigns. Comparable as a DSA-aligned House member with social-movement roots and explicit no-corporate-PAC stance.
• Greg Casar for Congress: Progressive Texas Representative and DSA member. Comparable in progressive House politics, labor and social-justice policy focus, and grassroots donor base.
• Alexandria Ocasio-Cortez for Congress: Squad-aligned progressive House member with a small-dollar, grassroots-funded campaign model. Comparable as a progressive incumbent with a national brand and DSA-adjacent politics serving a New York district.
• Ilhan Omar for Congress: Progressive Squad member with strong national identity profile and small-dollar donor base. Operates with a similar model of constituent services, progressive policy advocacy, and grassroots mobilization in Minnesota's 5th District.
• Ayanna Pressley for Congress: Squad member and progressive Massachusetts Representative. Comparable in progressive policy brand, identity-driven politics, and grassroots fundraising approach.
• Delia Ramirez for Congress: Progressive Illinois Representative. Comparable in progressive movement alignment, identity-driven politics, and grassroots fundraising model.
• Summer Lee for Congress: Progressive Pennsylvania Representative aligned with DSA and progressive movement politics. Comparable in grassroots, small-dollar fundraising and progressive policy focus.
• Pramila Jayapal for Congress: Progressive Washington Representative and Congressional Progressive Caucus chair. Comparable in progressive policy leadership, grassroots-funded model, and constituent-services emphasis.

Broad incumbents

• Bernie Sanders for U.S. Senate: Long-tenured progressive Senator with the canonical small-dollar, grassroots-funded campaign model (no corporate PAC). Comparable as the broader-incumbent progressive who pioneered the funding and mobilization playbook that Squad campaigns now use.

Others

• Rashida Tlaib: The office (separate from the campaign committee) that delivers the federal funding and constituent services cited as the campaign's main 'deliverables.' Included because the campaign's brand is inseparable from the office's track record.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RashidaTlaib
• YouTubeyoutube.com/channel/UC_j00fK5KmSuRDmS3OPHOtg
• Facebookfacebook.com/RashidaForCongress
• Instagraminstagram.com/rashidatlaib/?hl=en
• LinkedInlinkedin.com/company/rashida-tlaib-for-congress

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RASHIDA TLAIB FOR CONGRESS