Ayanna Pressley for Congress

What Ayanna Pressley for Congress does

Ayanna Pressley for Congress is the official campaign committee (legal name: Committee to Elect Ayanna Pressley) of Congresswoman Ayanna Pressley, who was elected on November 6, 2018 to represent Massachusetts' 7th Congressional District and became the first woman of color elected to Congress from the Commonwealth of Massachusetts. The committee operates as a privately funded political campaign organization under FEC regulations, with a mailing address at PO Box 240912, Dorchester Center, MA 02124, and a stated headcount of 5 employees. It serves two primary constituencies: voters in the diverse MA-7 district (Dorchester, Roxbury, Mattapan, Hyde Park, Jamaica Plain, and parts of Roslindale) and a national base of progressive donors and A-Team volunteers.

The committee's operational stack is a conventional, off-the-shelf digital campaign infrastructure. The campaign website is built on WordPress with multilingual support (English, Spanish, Haitian Creole, Chinese), integrates ActBlue for online donations with suggested tiers at $10, $20.53, and $100 and an average contribution cited at approximately $20.53, and links to Mobilize.us for event and volunteer coordination. A separate BigCommerce storefront at store.ayannapressley.com, administered by union printshop Bright Blue Ink in Austin, Texas, sells print-on-demand, U.S.-made apparel and goods (t-shirts $30–$38, crewnecks $55, hoodies $60, hats $32, mugs $20, stickers $6–$8, totes, socks, and pet bandannas), with all purchases functioning as campaign donations. Outreach is multi-channel, combining organic social (Facebook, Twitter/X, Instagram), email, an opt-in SMS mobile messaging program, direct mail, and in-person events.

Revenue mechanics are split between individual political contributions processed through ActBlue and mail-in donations, and merchandise sales through the campaign webstore. Policy product outputs include introduced legislative frameworks such as the Federal Job Guarantee and the People's Justice Guarantee. Stated quantifiable outcomes include more than $35 million in delivered federal funding to the district for community health centers, transit, workforce training, and climate justice, $20,000/$10,000 student debt cancellation commitments secured with Senator Warren, and three extensions of the federal eviction moratorium during COVID-19. As a political campaign committee, the entity does not have traditional corporate ownership, investors, or equity funding rounds.

Name

Ayanna Pressley for Congress

Legal name

Committee to Elect Ayanna Pressley

Website

https://ayannapressley.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Committee to Elect Ayanna Pressley operates the digital campaign infrastructure for Congresswoman Ayanna Pressley (MA-7), raising small-dollar donations via ActBlue and selling union-made campaign merchandise through a BigCommerce store to fund grassroots organizing in a diverse Boston-area district.

Ownership category

akta.pro rank

Product category

Political Campaign Services and Merchandise

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC)

Keywords

• Political campaign operations
• Campaign fundraising
• Grassroots organizing
• Voter outreach
• Campaign merchandise

Headquarters

HQ city

Dorchester Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Political Donations: Individual campaign contributions from supporters through online donation portal (ActBlue) and mail-in donations. Average contribution cited at approximately $20.53. Donations fund campaign operations, staff, and outreach activities.
2. Merchandise Sales: Campaign merchandise sales through webstore featuring apparel, accessories, and specialty items including t-shirts, hoodies, hats, mugs, stickers, and totes. Products are print-on-demand, union printed, and made in the USA.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ayanna Pressley for Congress is a political campaign committee that raises funds through individual donations and merchandise sales to support the political activities of Congresswoman Ayanna Pressley representing Massachusetts' 7th Congressional District. The committee operates an ActBlue-powered donation portal, a BigCommerce merchandise webstore, and grassroots organizing infrastructure including the A-Team volunteer program. Products include campaign-branded apparel, accessories, and goods, while services include voter outreach, community organizing, and political advocacy on issues such as reproductive rights, criminal justice reform, housing justice, and economic equity.

Product overview

Ayanna Pressley for Congress operates a campaign merchandise webstore as its primary product offering. The webstore is built on the BigCommerce e-commerce platform and sells campaign-branded merchandise including apparel (t-shirts, sweatshirts, hats, youth clothing), goods (mugs, tote bags, stickers, specialty items like socks and pet bandannas), and accessories. Products feature campaign slogans and imagery such as 'Unapologetic', 'Policy Is My Love Language', 'Legislate', 'Organizer In-Training', 'Cancel Student Debt', and 'Black Men'. The webstore also sells general campaign merchandise featuring the official Ayanna Pressley logo. The webstore is administered by Bright Blue Ink, a union printshop based in Austin, Texas, and ships only within the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizer In-Training (White Onesie) White cotton onesie branded with 'Organizer In-Training - Box' text, available in infant sizes; designed for supporters and as a gift purchase, with proceeds constituting a donation to the campaign.
• Unapologetic (Black Baseball Cap) Black 100% cotton baseball cap with 'Unapologetic' text and size-adjustable back strap; campaign-branded accessory sold to supporters at $32.
• Policy Is My Love Language (Black Crewneck Sweater) Black crewneck sweater branded with 'Policy Is My Love Language' campaign slogan; 80/20 cotton-poly blend available in sizes S through 3XL at $55.00.
• Unapologetic (11oz. Coffee Mug) Ceramic 11oz coffee mug with 'Unapologetic' text on the front and the official Ayanna Pressley logo on the back; dye sublimation imprinted, priced at $20.
• Unapologetic (Youth Black Tee) Youth black 100% cotton t-shirt featuring 'Unapologetic' text and official logo back imprint; available in youth sizes S (8), M (10), and L (12).
• Unapologetic (Black Pullover Hoodie) Black pullover hoodie with 'Unapologetic' text and official logo sleeve imprint; 80/20 cotton-poly blend priced at $60.00.
• Legislate (White Long-Sleeve Tee) White long-sleeve 100% cotton t-shirt with the quote 'If they can legislate hurt & harm, then we can legislate equity justice & healing' on the back and official logo on the front; priced at $38.00.
• Ayanna Pressley (Unisex White Tee) Unisex white 100% cotton t-shirt featuring the 'Ayanna Pressley For Congress' official logo; priced at $32.00.
• Organizer In-Training (Youth White Tee) Youth white 100% cotton t-shirt with 'Organizer In-Training' text, designed for younger supporters of the campaign.
• Unapologetic (6 x 2 Vinyl Sticker Pack of Two) Outdoor vinyl sticker pack of two featuring 'Unapologetic' text in a 6-inch by 2-inch rectangle format; priced at $6 to $8 per pack.
• Black Men (Unisex & Women's Tee) White 100% cotton t-shirt with 'Black men, you deserve to grow old' text and Ayanna Pressley logo back tag; available in unisex and women's cuts at $36.00.
• Pets For Pressley (Pet Bandanna) Purple pet bandanna (19 x 11 inches) with 'Pets For Pressley' text and hemmed collar opening; novelty campaign merchandise item.
• Change Can't Wait (Woven Socks) Mid-calf athletic crew socks with 'Change Can't Wait' text on white; campaign-branded apparel accessory.
• Policy Is My Love Language (Natural Canvas Tote) Natural canvas tote bag featuring 'Policy Is My Love Language' text; 18w x 14.5h x 4d inches with gusset cut.
• Black Men (6 x 3 Vinyl Sticker Pack of Two) Outdoor vinyl sticker pack of two with 'Black men, you deserve to grow old' text in a 6-inch by 3-inch rectangle format.
• Cancel Student Debt (4 x 3.5 Vinyl Sticker Pack of Two) Outdoor vinyl sticker pack of two with 'Cancel Student Debt' text in a 4-inch by 3.5-inch rectangle format.
• Cat Ladies Against Fascists (3.25 x 3.5 Vinyl Sticker Pack of Two) Outdoor vinyl sticker pack of two with 'Cat Ladies Against Fascists' text around a tabby cat illustration in a custom 3.25-inch by 3.5-inch shape.
• Books Save Lives (Combo Vinyl Sticker Pack of Three) Combo pack of three vinyl stickers including 'Books Save Lives' (4x2.5), 'DEI - Definitely Earned It' (4x2.5), and 'Cat Ladies Against Fascists' (3.25x3.5); priced at $8.00 per pack.
• Unapologetic - Ayanna (4 x 3.3 Vinyl Sticker Pack of Two) Outdoor vinyl sticker pack of two with 'Unapologetic' text over a simplified illustration of Ayanna Pressley, in a custom 4-inch by 3.3-inch shape.
• Unapologetic - Ayanna (2.25 Pin-Back Button Pack of Two) Pack of two 2.25-inch diameter mylar pin-back buttons with 'Unapologetic' text over a simplified illustration of Ayanna Pressley.
• Legislate (4 x 3 Vinyl Sticker Pack of Two) Outdoor vinyl sticker pack of two with quote 'If they can legislate hurt & harm, then we can legislate equity justice & healing' - Ayanna Pressley, in a 4-inch by 3-inch rectangle format.
• Ayanna Pressley (Unisex Purple Tee) Purple unisex 100% cotton t-shirt with the 'Ayanna Pressley' official logo.
• Policy Is My Love Language (Unisex Purple Tee) Purple unisex 100% cotton t-shirt with 'Policy Is My Love Language' text.
• Policy Is My Love Language (Unisex Black Tee) Black unisex 100% cotton t-shirt with 'Policy Is My Love Language' text.
• Policy Is My Love Language (Youth Dark Ash Tee) Dark ash youth t-shirt with 'Policy Is My Love Language' text; 80/20 cotton-poly blend.
• Political Campaign Donation Program Online political donation service operated through ActBlue, accepting voluntary individual contributions to the Committee to Elect Ayanna Pressley with suggested amounts of $10, $20.53, and $100, including recurring contribution options.
• A-Team Volunteer Program Grassroots volunteer engagement program recruiting and coordinating supporters for voter outreach activities (door canvassing, phone banking, voter registration drives, house parties, yard sign distribution) for the campaign.

Quantifiable outcome

• Secured $20,000 student debt cancellation for Pell Grant recipients and $10,000 for other eligible borrowers through partnership with Senator Warren
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ActBluecoreTechnology or IntegrationOnline fundraising platform used for processing campaign donations. Provides the donation infrastructure for the campaign's primary revenue stream with integrated payment processing, recurring donation capabilities, and donation tracking.
• Bright Blue InkcoreImplementation/ SI/ Consulting PartnerUnion printshop based in Austin, Texas that administers the Ayanna Pressley for Congress webstore. Handles merchandise production, order fulfillment, and customer service for the campaign merchandise store. Products are union printed and made in the USA.
• Mobilize.uscoreTechnology or IntegrationEvent management and volunteer coordination platform used for organizing campaign events, volunteer sign-ups, and voter outreach activities. Enables event discovery and RSVP management for campaign activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AyannaPressley
• Facebookfacebook.com/ayannapressley2
• Instagraminstagram.com/ayannapressley
• LinkedInlinkedin.com/company/ayanna-pressley-for-congress

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayanna Pressley for Congress