ratin

What ratin does

Ratin (راتین), legally registered as Ratin Data Processors Software Company (شرکت نرم افزاری داده پردازان راتین), is a privately held web design and custom software firm founded in 2006 and headquartered in Tehran, Iran. The company employs approximately 13 people and operates exclusively in the domestic Iranian market. Its core asset is a proprietary CMS and website builder engine developed in-house on ASP.NET Web Forms (C#) with JavaScript (jQuery), CSS 3.0, and SQL Server, which the company states covers approximately 95% of its software stack without relying on open-source CMS platforms such as WordPress, Joomla, or Drupal. The first production version of the Ratin CMS was released in 2010 (1389 in the Iranian calendar) and has since been extended with a self-developed plugin and component library covering grids, charts, report builders, form builders, widgets, and file management.

Ratin serves Iranian SMEs, e-commerce operators, large enterprises, and professional services firms (e.g., immigration consultancies) with custom website design, multilingual websites, e-commerce stores integrated with Iranian payment gateways, SEO and digital marketing services, content production, annual technical support, and in-house hosting. Beyond websites, the company has productized adjacent verticals: Ratin CRM, Sales Management Software, a Currency Exchange Website Package, the Mehr Housing Project Control Software (built for Iran's government-subsidized housing program), Medical Clinic Branch Management Software, and an E-Book platform. Disclosed customers include Deylaman Holding, Deylamanoil, Dey Niroo, Toninoland, Ganjico, Sherminstyle, Abassco, Etesalat Telecom, Capital 103, Kaiflex, and the Sahdri Health Institute, with a cumulative delivery count exceeding 300 professional websites.

The business model is hybrid: project-based one-time revenue from custom website design (e-commerce sites start from 10 million Tomans; custom projects above 20 million Tomans are handled via formal contract with 50% upfront, 30% mid-project, 20% on delivery), combined with recurring revenue from monthly SEO retainers (starting ~5 million Tomans/month), annual support and maintenance contracts, and bundled in-house hosting services. Sales is sales-led, direct, and domestic-only — driven by the company's own SEO-optimized website, an inbound contact/portfolio funnel, and referrals — with no resellers, channel partners, or external equity investment disclosed. The company holds certification from Iran's Ministry of Industries and Mines for software production and is a member of the Computer Guild Organization.

Name

ratin

Legal name

شرکت نرم افزاری داده پردازان راتین

Website

https://ratingroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ratin (راتین) is a Tehran-based, founder-owned web design and custom software firm founded in 2006, offering proprietary ASP.NET-based CMS, e-commerce, SEO, hosting, and vertical software solutions to Iranian SMEs, enterprises, and professional services clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Website Design Projects: One-time project-based revenue from designing and developing custom websites, e-commerce stores, and corporate websites. Pricing starts from 10 million Tomans for e-commerce sites, with custom projects above 20 million Tomans handled via formal contract. Payment structured as 50% upfront, 30% mid-project, and 20% upon delivery.
2. SEO and Digital Marketing Services: Monthly SEO and digital marketing retainer services, starting from approximately 5 million Tomans per month, with pricing varying based on keyword competition, content production, and technical SEO requirements.
3. Annual Support and Maintenance: Annual technical support and website maintenance contracts provided after the initial 1-year warranty period, ensuring ongoing updates, security patches, and bug fixes.
4. Website Hosting Services: The company provides its own server infrastructure for hosting, offering integrated hosting services as part of its one-stop-shop service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ratin is a Tehran-based web design and software development firm that builds custom websites, e-commerce stores, corporate sites, and web applications on its proprietary ASP.NET-based Ratin CMS and website builder platform. The company delivers SEO-optimized, custom-coded solutions with integrated hosting, annual technical support, and digital marketing services to Iranian businesses, with over 300 professional websites delivered since 2006.

Product overview

Ratin (داده پردازان راتین) is a Tehran-based web design and software development company founded in 1385 (2006), operating on a proprietary ASP.NET Web Forms framework with an in-house CMS and website builder. The core product is the Ratin CMS / Website Builder — a modular, SEO-optimized content management system and site builder engine built entirely from scratch without reliance on open-source frameworks (WordPress, Joomla, Drupal). Around this core, Ratin offers specialized sub-products including CRM software, Sales Management Software, an Exchange Website Package, and vertical solutions for medical clinic management, e-books, and project control. The company also provides a suite of professional services: custom website design, e-commerce store design, SEO and website optimization, digital marketing and branding, content production, and website support and maintenance. Services are delivered using ASP.net (C#), JavaScript/jQuery, CSS 3.0, and SQL Server.

Differentiator

Problem solved

Functional benefit

Brands

• CMS راتین: A proprietary CMS and website builder platform developed by Ratin for creating professional websites.
• سایت ساز راتین

Products and services

• Custom Website Design Service (طراحی سایت اختصاصی) Fully custom website design and development service for businesses seeking unique, custom-coded websites with proprietary graphic design, custom modules, and SEO-optimized structure on Ratin's ASP.NET framework. Targets SMEs and enterprises across diverse industries.
• E-Commerce Website Design (طراحی سایت فروشگاهی) Professional online store design service including payment gateway integration, product management, discount systems, inventory management, customer loyalty programs, and connection to Iranian payment portals, available on either WordPress or custom ASP.NET. For retailers and product sellers seeking Persian-language e-commerce solutions.
• SEO and Website Optimization (سئو و بهینه‌سازی سایت) Technical SEO and digital marketing retainer service including URL structure optimization, meta tags, XML sitemap, schema markup, image optimization, and mobile responsiveness. Monthly retainer starting from approximately 5 million Tomans. For businesses seeking Google search visibility.
• Digital Marketing and Branding (دیجیتال مارکتینگ و برندینگ) Integrated digital marketing and branding services including visual identity design, targeted content production, social media management, and digital advertising campaigns. For businesses seeking stronger online brand presence.
• Website Support and Maintenance (پشتیبانی و نگهداری سایت) Ongoing website maintenance and technical support service including bug fixes, plugin updates, security hardening, and feature development. Includes a one-year warranty on all web design contracts and annual support contracts after warranty period.
• Content Production (تولید محتوا) Targeted content creation service including copywriting, SEO-optimized articles, product descriptions, and visual content aligned with SEO standards. Supports conversion rate improvement and search ranking.
• Ratin CMS & Website Builder (CMS و سایت ساز راتین) Proprietary content management system and website builder engine developed on ASP.NET Web Forms with modular architecture, custom plugins and components built entirely in-house without reliance on open-source frameworks such as WordPress, Joomla, or Drupal.
• Ratin CRM (نرم افزار CRM) Customer relationship management software built on ASP.NET targeting small and medium businesses, designed to integrate with the Ratin CMS and website builder platform.
• Sales Management Software (نرم افزار مدیریت فروش) Online sales management software running on the Ratin website builder core, enabling e-commerce product sales management for online retailers.
• Exchange Website Package (طراحی سایت صرافی) Specialized website package for currency exchange businesses, covering online remittance, buying and selling of currencies and coins, built on the Ratin platform.
• Medical Clinic Branch Management Software (نرم افزار مدیریت شعب کلینیک پزشکی) Web-based software for managing multiple branches of a medical clinic, developed by Ratin on its ASP.NET platform.
• E-Book Software (نرم افزار کتاب الکترونیک) Web-based electronic book software developed by Ratin for digital publishing use cases.

Quantifiable outcome

• Over 300 professional websites delivered across various industries
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• IranHost: One of Iran's largest hosting and domain providers, overlapping with Ratin's hosting services. Comparable as a Tehran-based infrastructure provider to the same SME and developer customer base.
• Pars Host: Iranian hosting and domain registration provider offering website infrastructure services. Overlaps with Ratin's integrated hosting offering and serves the same Iranian SME market, but focuses on infrastructure rather than custom design.
• Clickyab: Iranian ad-tech and digital marketing platform offering SEO and online advertising solutions. Comparable to Ratin's SEO and digital marketing service line for Iranian SMEs.

Direct peers

• Hamrahweb (همراه‌وب): Iranian web design and digital marketing agency offering corporate site design, online store creation, and SEO. Comparable to Ratin as a Tehran-based full-service website design competitor.
• Webramz (Webramz): Iranian web design, hosting, and digital marketing agency providing custom websites, e-commerce, and SEO. Overlaps directly with Ratin's service portfolio and target SME segment in Iran.
• Tarrah (طراح): Iranian web design and digital services agency operating in Tehran with a similar custom website design, e-commerce, and SEO offering. Direct domestic peer competing for the same Iranian SME client base as Ratin.

Broad incumbents

• Wix.com: Global website builder and CMS targeting SMEs and entrepreneurs, similar end customers to Ratin. Operates as a SaaS platform whereas Ratin provides custom-built ASP.NET sites, but both sell website creation as a service to small businesses.
• Webflow: Global SaaS website builder enabling custom site design and CMS-driven content. Comparable to Ratin as a website-building platform, but operates at much larger scale and as a hosted multi-tenant product rather than an in-house custom agency.
• Squarespace: Hosted website builder focused on design-led, professional websites for SMEs, creatives, and online stores — directly overlapping with Ratin's e-commerce and corporate-site design offering, but delivered as a SaaS subscription.

Emerging players

• KaroWeb / Karikweb: Ratin's own template marketplace (karikweb.com) hosting ready-made website templates. Functionally analogous to template-based website builders in the region, representing an emerging distribution channel for the firm's CMS assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ratinco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ratin