Raynham Athletic Club

What Raynham Athletic Club does

Raynham Athletic Club is a privately held, locally owned single-location health club operating from 1250 New State Highway in Raynham, Massachusetts. The facility offers a broad set of amenities for a neighborhood gym, including strength and cardio equipment, an indoor heated pool, a basketball court, sauna, steam room, personal training, and approximately 40 weekly group fitness classes spanning formats such as SoMAFIT and Karate.

The business model is a tiered subscription gym with monthly memberships ranging from $20 to $84.95, supplemented by personal training packages and ancillary revenue from co-located wellness tenants. Distribution and member acquisition rely on a blog, Facebook, email outreach, community partnerships, and a Workout Buddy referral program that discounts paired memberships. The customer base is consumer-facing, serving local residents in Raynham and surrounding Bridgewater/Taunton-area households, including families with children (supported by the Remote Rescue childcare/reunification program) and special-needs students participating in the Bridgewater Raynham Regional High School Transition Program (TPP) partnership.

The club has also built an embedded wellness ecosystem by hosting on-site partner businesses — Bay State Physical Therapy, New State Massage, Steps In Motion, Raynham Martial Arts Academy, Susan Winter School of Dance, SoMAFIT, Karate, Kneadful Massage — plus community-facing programs such as AquaSafe swim lessons and Jimmy Fund fundraising. The company has 11-50 employees, has not disclosed external funding, and recently transitioned to new management while remaining locally owned.

Name

Raynham Athletic Club

Legal name

Raynham Athletic Club

Website

https://raynhamathleticclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Raynham Athletic Club is a privately owned, single-location neighborhood health club in Raynham, MA, offering gym memberships, group classes, a heated pool, basketball court, and co-located wellness partner services to local residents and families.

Ownership category

akta.pro rank

Product category

Fitness Centers and Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Indoor swimming programs
• Basketball facility access

Headquarters

HQ city

Raynham, MA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Gym Memberships: Monthly and annual gym memberships providing access to fitness facilities, equipment, group classes, pool, sauna, and steam room. Membership tiers range from $20-$84.95 per month with joining fees.
2. Outdoor Pool/ODP Club Membership: Seasonal outdoor pool memberships sold from June 8th through September 7th.
3. Personal Training: One-on-one personal training sessions with certified trainers for personalized fitness guidance.
4. Remote Rescue Childcare Program: Supervised remote learning and childcare program during school hours. Rates are $40/day single, $35/day per sibling, or $175/week.
5. Birthday Party Packages: Birthday party hosting services at the facility.
6. Partner Services: Third-party fitness and wellness services including massage therapy, physical therapy, martial arts, and dance classes operated by partners within the facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Raynham Athletic Club is a locally owned physical fitness center that sells monthly and annual memberships providing access to cardio and weight-training areas, group exercise classes, a heated indoor pool, basketball, a sauna, and a steam room. Its paid services also include personal training, AquaSafe swimming lessons, a seasonal outdoor pool club, supervised Remote Rescue childcare and remote learning, and birthday party hosting.

Product overview

Raynham Athletic Club is a locally-owned fitness center offering a comprehensive suite of wellness services organized as a unified fitness membership with multiple integrated offerings. The core product is the gym membership providing access to facilities including a weight room, cardio equipment, cycling studio, basketball court, sauna, and steam rooms. Add-on programs include personal training sessions, AquaSafe swimming lessons, outdoor pool club membership (seasonal), birthday party hosting, and approximately 40 group exercise classes per week covering disciplines such as Yoga, Barre, Pilates, Cycling, HIIT, Zumba, Water Aerobics, and Boxing. The club positions itself as a community-oriented alternative to larger gym chains, emphasizing personalized member experience and on-site partnerships with Bay State Physical Therapy and other wellness providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Fitness center membership providing access to gym facilities, cardiovascular equipment, a weight room, locker rooms, and general athletic-club amenities.
• Personal Training One-on-one and small-group training sessions with certified fitness instructors for personalized workout programs and fitness guidance.
• Group Exercise Classes Approximately 40 instructor-led group fitness classes per week covering Yoga, Barre, Circuit Training, Cycling, HIIT, Pilates, Zumba, Water Aerobics, Boxing, Cardio Bootcamp, and other formats.
• AquaSafe Swimming Lessons Swimming instruction for all ages and skill levels offered through the AquaSafe Programs partner.
• Basketball Indoor basketball access for pickup games, leagues, and open-gym time for club members.
• Birthday Party Event-hosting service for children's birthday parties using the athletic club's facilities.
• ODP Club Membership Seasonal outdoor pool membership available from June 8 through September 7.
• RAC Remote Rescue Program Supervised remote-learning and childcare program for children in grades K-8 during school hours, with daily and weekly enrollment options.

Quantifiable outcome

• 95% of people who started a weight-loss program with a workout buddy completed it, vs 76% working out alone
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• New Creations Coffee TruckminorGTM or Marketing Partner · 1 November 2023Coffee truck vendor that participates in RAC community events such as the Jimmy Fund fundraiser.
• Bridgewater Raynham Regional High School Transition Partnership Program (TPP)coreStrategic or Co-development Partner · 1 October 2020Partnership formed in October 2020 providing employment training for students with disabilities. Students gain work experience through facility maintenance, childcare support, and various tasks. The program benefits both parties: RAC gains dedicated workers while students develop job skills.
• New State MassageminorStrategic or Co-development PartnerOn-site massage therapy partner providing services to club members. Located within the RAC facility.
• Bay State Physical TherapycoreStrategic or Co-development PartnerPhysical therapy services located within the RAC facility, providing members with integrated rehabilitation and fitness services. Described as 'home to Bay State Physical Therapy'.
• Steps In MotionminorStrategic or Co-development PartnerFitness/wellness partner business located within the RAC facility.
• Raynham Martial Arts AcademyminorStrategic or Co-development PartnerMartial arts instruction partner located within the RAC facility.
• Susan Winter School of DanceminorStrategic or Co-development PartnerDance studio partner operating within the RAC facility.
• SoMAFITminorStrategic or Co-development PartnerFitness service provider operating within the RAC facility.
• KarateminorStrategic or Co-development PartnerKarate instruction services available at the RAC facility.
• Kneadful MassageminorStrategic or Co-development PartnerMassage therapy services available at the RAC facility.
• AquaSafe ProgramsminorStrategic or Co-development PartnerExternal swimming lesson provider. RAC promotes AquaSafe swimming lessons to members during summer season.
• Jimmy FundminorGTM or Marketing PartnerAnnual fundraising partner for cancer research. RAC hosts indoor cycling fundraiser events to support Team Greene and the Jimmy Fund.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Crunch Fitness: Mid-market national chain with diverse group-class programming (similar in spirit to RAC's 15+ modalities) and a 'no-judgment' community positioning that closely parallels RAC's member-friendly brand.
• Planet Fitness: National low-cost fitness chain with memberships in the $10-$24/month range. Competes directly on price with RAC's lower tiers and benefits from scale, brand, and a national mobile app footprint that a single-site local club cannot replicate.
• Life Time Fitness: Premium multi-amenity fitness club operator with pools, group classes, family/childcare programming, and on-site partner services. Comparable to RAC on amenity breadth and family-segment focus, though at a much larger scale and price point.
• LA Fitness: Mid-market national gym chain offering cardio, weights, group classes, pools, and basketball at price points overlapping RAC's mid-to-upper tiers. Relevant comparable for amenity mix and member pricing dynamics.
• Equinox: Premium fitness club with comprehensive amenity, group-class, and personal-training offerings. Provides a relevant upper-bound comparable for amenity breadth and pricing power at RAC's highest membership tier.
• Anytime Fitness: 24/7 franchise fitness model with a strong local-franchisee community positioning. Comparable to RAC on locally operated unit economics and community brand-building, differentiated mainly by access hours and franchise scale.
• Gold's Gym: Established fitness-club franchise with comparable amenity breadth (weights, cardio, group classes, personal training) and franchise/site-level community positioning. A relevant comparable on operating model and pricing tier overlap.

Regional players

• Work Out World: Regional multi-location fitness club operator in the U.S. Northeast with full-service amenities (pool, group classes, PT, basketball). Closest geographic/operating analog to RAC outside of national chains.

Emerging players

• Orangetheory Fitness: Boutique group-conditioning franchise built around a specific HIIT/coaching format. Comparable to RAC on the sports-specific group conditioning side of the business (HIIT Strong, Bootcamp, Tabata) and on community-driven retention.

Direct peers

• YMCA: Community-based, membership-driven fitness and recreation clubs offering multi-modal amenities (pool, group classes, childcare, youth programming). Operates on a similar neighborhood-hub model with co-located wellness services, making it the closest structural analog to RAC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raynham-athletic-club-ma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raynham Athletic Club