Bay State Physical Therapy
Bay State Physical Therapy operates 100+ physical therapist-led outpatient clinics across Massachusetts, Rhode Island, Maine, New Hampshire, and New York, delivering personalized PT, sports, pediatric, occupational, vestibular, and pelvic floor therapy to individual patients on an insurance-reimbursed basis under the Primus Physiotherapy corporate umbrella.
- Company typePrivate
- Founded1995
- HeadquartersRandolph, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Bay State Physical Therapy does
Bay State Physical Therapy operates a network of more than 100 physical therapist-led outpatient clinics across Massachusetts, Rhode Island, Maine, New Hampshire, and New York, owned under the Primus Physiotherapy corporate umbrella. The company provides personalized physical therapy care for injury recovery, chronic pain management, post-surgical rehabilitation, and mobility improvement, organized around a core Physical Therapy service supported by specialty lines including Sports Physical Therapy, Pediatric Physical Therapy, Occupational Therapy (with Hand Therapy subspecialty), Pelvic Floor Physical Therapy, Aquatic Therapy, Vestibular Therapy, Parkinson's LSVT BIG, Geriatric PT, and Dance Medicine. Treatment integrates a broad set of modalities — dry needling, cupping, cold laser therapy, kinesio taping, manual therapy, IASTM, electrical stimulation, trigger point therapy, therapeutic exercise, and balance/gait training — delivered by licensed physical therapists, physical therapist assistants, and occupational therapists.
The underlying technology stack is conventional healthcare IT: a Raintree-hosted patient portal, electronic medical records, and practice management systems used for scheduling, patient intake, insurance verification, and outcomes tracking. No proprietary technology platform, AI/ML systems, or data products are disclosed. Revenue is generated primarily through insurance-based reimbursement for physical therapy services, with the company maintaining in-network status for most major insurance plans and accepting patients without prescriptions in many cases. The go-to-market is direct-to-consumer, layered with community-based acquisition through official partnerships with Massachusetts Youth Soccer, the Pan-Mass Challenge, Rhode Island Senior Games, and the Hockomock YMCA. Patients access care via phone, online appointment requests, and the patient portal, with most clinics offering same-day or next-day scheduling.
Customer segments span general patients, youth and adult athletes, pediatric patients, occupational therapy patients, and vestibular/balance patients — all individual consumers rather than enterprise accounts. The company reports a Net Promoter Score of 90 versus the healthcare industry average of 9, and states that patient outcomes consistently exceed national benchmarks for meaningful clinical improvement. The company is privately held under Primus Physiotherapy (Michigan-domiciled), was founded in 1995, is led by President & CEO Steven Windwer, and is headquartered in Randolph, Massachusetts. Revenue is not publicly disclosed.
Bay State Physical Therapy firmographics
Firmographics- Name
- Bay State Physical Therapy
- Legal name
- Primus Physiotherapy
- Website
- https://baystatept.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bay State Physical Therapy operates 100+ physical therapist-led outpatient clinics across Massachusetts, Rhode Island, Maine, New Hampshire, and New York, delivering personalized PT, sports, pediatric, occupational, vestibular, and pelvic floor therapy to individual patients on an insurance-reimbursed basis under the Primus Physiotherapy corporate umbrella.
- Ownership category
- akta.pro rank
Bay State Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Aquatic Physical Therapy & Hydrotherapy (HSADAIAL)
Keywords
Where Bay State Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Randolph
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Bay State Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Physical Therapy Services: Revenue is generated through insurance-based reimbursement for physical therapy services. Patients typically pay through their health insurance plans, with Bay State Physical Therapy being in-network for most insurance plans. The company also accepts patients without insurance referrals in many cases, and offers various payment options for uninsured or out-of-network services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based physical therapy services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Bay State Physical Therapy product offering
Product offeringCore offering
Bay State Physical Therapy operates a network of 100+ physical therapist-led outpatient clinics across Massachusetts, Rhode Island, Maine, New Hampshire, and New York, delivering personalized physical therapy, occupational therapy, and specialized rehabilitation services (sports, pediatric, pelvic floor, aquatic, vestibular, post-surgical) through evidence-based treatment plans billed primarily via health insurance reimbursement.
Product overview
Bay State Physical Therapy operates a network of physical therapist-led outpatient clinics across Massachusetts, Rhode Island, Maine, New Hampshire, and New York. The company is organized as a single unified physical therapy care delivery platform, with the primary service being Physical Therapy, supported by specialized service lines including Sports Physical Therapy, Pediatric Physical Therapy, Occupational Therapy (with Hand Therapy subspecialty), Pelvic Floor Physical Therapy, and Aquatic Therapy. Additional specialty services include Work Conditioning, Post-Surgical Rehabilitation, Geriatric Physical Therapy, Parkinson's LSVT BIG Program, Vestibular Therapy, Motor Vehicle Accident Injuries, and Dance Medicine. The company's treatment methodology integrates a broad range of therapeutic modalities including Dry Needling, Cupping, Laser Therapy (Cold), Kinesio Taping, Manual Therapy, Joint Mobilization, Instrument-Assisted Soft Tissue Mobilization (IASTM), Electrical Stimulation, Trigger Point Therapy, Ergonomic and Postural Assessment, Therapeutic Massage, Therapeutic Exercise, and Balance & Gait Training. Care is provided across 100+ clinic locations with a collaborative, evidence-based approach involving licensed physical therapists, physical therapist assistants, and occupational therapists.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy
Quantifiable outcome
- Net Promoter Score of 90 (vs. healthcare industry average of 9)
- +2 more outcomes
Companies that use Bay State Physical Therapy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Bay State Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bay State Physical Therapy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pan-Mass ChallengecoreBay State Physical Therapy served as the Official Physical Therapy Sponsor of the Pan-Mass Challenge from 2018 through 2023. The partnership provided physical therapy services for participants in the two-day cycling event at multiple stops along the route, addressing muscle soreness and injuries to keep riders performing at their best. Steven Windwer, President & CEO, stated the partnership aligned with the company's commitment to supporting communities they serve daily.
- Massachusetts Youth SoccercoreBay State Physical Therapy serves as the Official Physical Therapy Partner of Massachusetts Youth Soccer and numerous local youth soccer clubs (Arlington, Raynham, Rockland, Sterling, Somerville, Norwell, Methuen, Lynn, Beverly, Norton). Services include free injury screenings, injury prevention education, and on-site physical therapy for youth athletes.
- Rhode Island Senior Games (RISG)minorBay State Physical Therapy teams in Warwick, East Providence, Pawtucket, Providence, and other Rhode Island locations support the Rhode Island Senior Games as community partners, promoting health and mobility for senior athletes.
- MCR ChiropracticminorBay State Physical Therapy shares space with MCR Chiropractic at their Attleboro, MA location, providing patients with convenient access to both physical therapy and chiropractic services in one location.
- Jewish Community Center (Dware JCC)minorBay State Physical Therapy's Providence Elmgrove Avenue location operates inside the Jewish Community Center, utilizing the JCC's pool to provide aquatic therapy services to patients. The partnership enables access to specialized rehabilitation equipment and environments.
- Hockomock YMCAminorBay State Physical Therapy supports Hockomock YMCA's Reach Out for Youth & Families Annual Campaign and Integration Initiative, providing health & wellness education and community support.
- Healthtrax Fitness & WellnessminorBay State Physical Therapy's East Greenwich location operates inside Healthtrax Fitness & Wellness, a partnership that provides access to fitness facilities and promotes integrated wellness services for patients.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Bay State Physical Therapy competitors and assessment
Company assessmentDirect peers
- Ivy Rehab Network: Ivy Rehab is a PE-backed multi-state outpatient PT/OT/speech clinic network in the Eastern U.S. Directly comparable as a multi-specialty outpatient rehab rollup competing for clinicians, referrals, and acquisition targets in overlapping geographies.
- ATI Physical Therapy: ATI is one of the largest U.S. outpatient physical therapy clinic operators with a similar multi-specialty service mix (sports, industrial, home health). Direct competitor for patients, clinicians, and payer contracts across the Northeast.
- U.S. Physical Therapy: USPH is a publicly traded holding company that owns and manages outpatient PT clinic partnerships nationwide, including Drayer Physical Therapy. It is the closest publicly observable comparable for a multi-site PT operator of Bay State's scale and structure.
- CORA Physical Therapy: CORA is a multi-state outpatient PT chain (Southeast and Midwest core, with expansion) offering a comparable multi-specialty service line. Direct competitor for the same clinic-network operating model and patient mix.
- Drayer Physical Therapy Institute: Drayer is a multi-state outpatient PT brand within the U.S. Physical Therapy portfolio with overlapping clinical specialties and a clinic-network operating model that mirrors Bay State's footprint strategy.
Broad incumbents
- Select Medical Holdings: Select Medical owns Concentra and a large outpatient rehab division alongside inpatient rehab hospitals. Relevant as a diversified incumbent that competes in outpatient PT/OT and works with overlapping payer and employer channels.
Emerging players
- Therapy Partners Group: Therapy Partners Group is a private, PE-backed outpatient PT management/partner network acquiring independent clinics. It competes with Bay State for tuck-in acquisitions of independent Northeast practices.
- Hinge Health: Hinge Health is a venture-backed digital MSK care platform sold directly to employers and health plans. It is the most prominent emerging disruptor competing for employer and payer budgets that could otherwise flow to in-clinic PT networks like Bay State.
- Sword Health: Sword Health is a digital PT/AI-enabled MSK platform sold to employers and health plans. Comparable as a tech-enabled alternative care channel diverting patient volume and employer spending away from brick-and-mortar PT operators.
Others
- Raintree Systems: Raintree is the EMR and patient-portal vendor that Bay State explicitly runs on its clinical infrastructure. Relevant as an enabling technology supplier whose roadmap shapes Bay State's digital operating capability.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bay State Physical Therapy social profiles
Digital presenceBay State Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bay State Physical Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Bay State Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bay State Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bay State Physical Therapy
What does Bay State Physical Therapy do?
Bay State Physical Therapy operates a network of 100+ physical therapist-led outpatient clinics across Massachusetts, Rhode Island, Maine, New Hampshire, and New York, delivering personalized physical therapy, occupational therapy, and specialized rehabilitation services (sports, pediatric, pelvic floor, aquatic, vestibular, post-surgical) through evidence-based treatment plans billed primarily via health insurance reimbursement.
Is Bay State Physical Therapy a public or private company?
Bay State Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bay State Physical Therapy founded?
Bay State Physical Therapy was founded in 1995. It employs 251 to 500 people.
Where is Bay State Physical Therapy based?
Bay State Physical Therapy is headquartered in Randolph, United States, in the North America region.
How does Bay State Physical Therapy make money?
One revenue line is on record: physical Therapy Services.
Who are Bay State Physical Therapy's main competitors?
Direct peers on record are Ivy Rehab Network, ATI Physical Therapy, U.S. Physical Therapy, CORA Physical Therapy and Drayer Physical Therapy Institute. Select Medical Holdings is listed as a broad incumbent. Emerging players are Therapy Partners Group, Hinge Health and Sword Health. Raintree Systems is listed as an others.
Does Bay State Physical Therapy have an API?
No public API is recorded for Bay State Physical Therapy.
What industry is Bay State Physical Therapy in?
Bay State Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HSADAIAE, Pediatric Physical Therapy & Developmental Rehab. Its NAICS code is 62134 and its SIC code is 8093.