What Raypath International does

Raypath International is a privately held Polish consumer goods company founded in 1993 and headquartered in Rząska (Kraków), operating under a limited partnership (spółka komandytowa) structure. The company develops, manufactures, and sells a multi-brand product portfolio built around its proprietary NanoSilver Technology — microfibers (20 micrometers in thickness) embedded with silver nanoparticles (below 100nm) that enable surface cleaning using only water, eliminating the need for chemical detergents. Independent laboratory testing by EKOLABOS (Wrocław) confirmed 99.57% elimination of bacteria and 97% of viruses, and the products carry multiple certifications from Poland's National Institute of Public Health (NIZP) including Health Quality Certificates, Hygienic Certificates, Dermatological Examination Certificates, and GMP manufacturing compliance.

The core product line consists of four microfiber cloth variants (White for wet cleaning, Beige for damp cleaning, Pink for dry dusting with antistatic properties, and Sunbeam for absorption and polishing), supplemented by face and body cleaning gloves. Around this core, Raypath has built an adjacent consumer goods portfolio: NanoSilver Power (concentrated laundry liquids, fabric softener, dishwasher gel, and toilet cleaner), ECOBody Care (skincare gloves, exfoliators, face creams, soaps, and nanosilver water spray), The Ritual (haircare, eye serum, day/night creams, and natural toothpaste), and SMART (natural dietary supplements including vitamin-mineral complexes, vitamin C, mare's colostrum, focus/cognitive blend, and detox blend).

Revenue is generated through direct-to-consumer sales executed exclusively by independent Business Partners/consultants who conduct in-person product demonstrations — the company explicitly does not sell through retail channels. A multi-level marketing structure allows consultants to build sales organizations, and a recycling exchange program (worn cloths replaced at 50% of original price) creates a recurring engagement loop. The company maintains a multilingual digital presence across 12+ European country websites and operates a Slovak subsidiary (Raypath ecoclean, a.s.). With approximately 28 employees, the firm's operational footprint is small relative to its multinational marketing presence.

Name

Raypath International

Legal name

RAYPATH INTERNATIONAL SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ SPÓŁKA KOMANDYTOWA

Website

https://raypath.eu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Raypath International is a Polish direct-sales/MLM consumer goods company founded in 1993, selling nanosilver-infused microfiber cleaning cloths, laundry detergents, skincare, haircare, and dietary supplements across 12+ European country markets through independent consultant-led in-home product demonstrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Rząska (Kraków)

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (NanoSilver Cleaning Cloths & Accessories): Revenue generated from direct sales of microfiber cleaning cloths, gloves, and accessories. Sold exclusively through independent consultants at product demonstrations. One-time purchase with long product lifespan translating to repeat purchase cycle through the recycling program.
2. Laundry & Cleaning Products (NanoSilver Power Line): Revenue from concentrated washing liquids (white, colour, black), fabric softener, dishwasher gel, and toilet bowl cleaner — all featuring nanosilver formula. Consumable products generating recurring purchase cycles.
3. Natural Dietary Supplements (SMART Line): Revenue from dietary supplement products including All in One (vitamin-mineral complex with spirulina), Vitamin C (with turmeric and ginger extracts), Colostrum (mare's colostrum with B vitamins), and Focus (herbal extracts including bacopa, rhodiola, ashwagandha, ginkgo).
4. ECOBody Care (Skincare & Body Care): Revenue from face and body care line including Face Glove, Body Glove, Face Cleaner, Body Cleaner, Golden Ray face cream, natural soap with microsilver, and nanosilver water spray.
5. The Ritual (Hair Care & Oral Care): Revenue from The Ritual line including shampoos (Nanosilver & Green Caviar, Dragon's Blood), conditioners, and natural toothpaste with nanosilver.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Raypath International develops, manufactures and sells an ecosystem of eco-friendly cleaning, laundry, personal care and dietary supplement products built around its proprietary NanoSilver Technology — microfibers embedded with silver nanoparticles that clean effectively using only water without chemical detergents. The portfolio spans cleaning cloths and gloves, concentrated laundry and cleaning liquids (NanoSilver Power), natural dietary supplements (SMART line), and skincare/haircare/oral care ranges (ECOBody Care, The Ritual). Products are sold exclusively through independent Business Partners who perform in-home product demonstrations.

Product overview

Raypath International is a ~30-year-old Polish company offering a multi-product ecosystem centered on NanoSilver Technology (nanosilver-infused microfibers). The core product is the Czyściki NanoSilver line of cleaning cloths and gloves (Biały, Beżowy, Różowy, and Sunbeam materials) that clean using only water, eliminating need for chemical detergents. This is complemented by the NanoSilver Power line of concentrated laundry liquids and cleaning products, a SMART line of natural dietary supplements (All in One, Vitamin C, Colostrum, Focus, Balance), a The Ritual cosmetics/haircare line (serums, creams, shampoos, conditioners, toothpaste), and an ECOBody Care skincare line (facial/body gloves, exfoliators, face creams, soaps, sprays). The products are sold through a direct sales/multi-level marketing model with a recycling program for used cleaning cloths.

Differentiator

Problem solved

Functional benefit

Brands

• NanoSilver Technology: Core cleaning technology using microfibers and nanosilver particles for chemical-free cleaning
• NanoSilver Power
• SMART
• The Ritual
• ECOBody Care

Products and services

• NanoSilver Cleaning Cloths (Czyściki NanoSilver) Core microfiber cleaning cloths and gloves using NanoSilver Technology (20-micrometer microfibers with embedded silver nanoparticles) that clean with water alone. Four material variants: White (wet cleaning of water-tolerant surfaces such as windows, sanitary fixtures, glass and hard floors), Beige/NOVA (damp cleaning of water-sensitive surfaces such as wood, upholstery, parquet, electronics, jewelry), Pink (dry dusting using antistatic charge to slow re-deposition of dust on furniture, electronics and paintings), and Sunbeam (high-absorption cloth for removing water residue after wet cleaning, plus polishing mirrors, ceramics, lenses and dishes).
• NanoSilver Power Laundry and Cleaning Liquids Concentrated, nanosilver-infused laundry liquids for white, colored and black garments; concentrated fabric softener; natural dishwasher gel that cleans dishes, prevents limescale and absorbs odors; and a natural toilet bowl cleaner that whitens and protects against limescale. Designed for households seeking eco-friendly alternatives to conventional chemical detergents.
• SMART Natural Dietary Supplements Natural dietary supplement range including All in One (vitamin-mineral complex with spirulina, coenzyme Q10, MSM, betaine, myo-inositol), Vitamin C (with ginger, turmeric and wild rose extracts to support immunity), Colostrum (mare's colostrum concentrate with B-group vitamins), Focus (bacopa monnieri, rhodiola rosea, ashwagandha, ginkgo biloba extract blend for memory and concentration), and Balance/Detox (fennel, dandelion, milk thistle and nettle extracts to support digestion and elimination of toxins).
• The Ritual Skincare, Haircare and Oral Care Line Daily-use skincare, haircare and oral care product line including Ritual Serum (intensive eye-area care with natural-origin ingredients), Ritual Day Cream (lightweight day cream with 9 active natural-origin ingredients), Ritual Night Cream (intensive regeneration with resveratrol and microsilver and 11 active natural-origin ingredients), Nanosilver & Green Caviar Shampoo and Conditioner (for normal hair), Nanosilver & Dragon's Blood Shampoo and Conditioner (moisturizing and strengthening for dry, damaged hair), and Natural Toothpaste Nanosilver Care (with hydroxyapatite for enamel remineralization and antibacterial action).
• ECOBody Care Face and Body Care Face and body care line including Face Glove (waterproof makeup removal without chemicals or irritation using only water), Body Glove (daily body washing glove that also stimulates circulation through gentle massage), Face Cleaner (exfoliating facial cleansing glove that visibly brightens skin), Body Cleaner (exfoliating body glove that helps with cellulite through massage-exfoliation), Golden Ray Face Cream (mature-skin cream with elastin, inulin, hyaluronic acid, Centella Asiatica and SynColl), Natural Soap with Microsilver, and Water with Nanosilver (portable protection spray for travel, home and public places).
• Raypath Cloth Recycling Program Customer-facing recycling service that accepts returned worn-out NanoSilver cleaning cloths at company headquarters, issues replacements at half the original purchase price, and processes the returned cloths in an environmentally responsible way. Encourages repeat purchases and reduces chemical and textile waste.

Quantifiable outcome

• Cleaning is 50–70% faster than traditional methods
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Herbalife: Herbalife operates one of the largest global MLM networks distributing dietary supplements and personal care. It is thematically comparable to Raypath in using MLM channels for supplements (overlapping with Raypath's SMART line), though its scale and product focus are far broader.

Direct peers

• Ecover: Ecover is a European eco-friendly cleaning products brand offering laundry detergents, dishwashing products, and household cleaners. Directly comparable to Raypath's NanoSilver Power line in the eco-friendly laundry and dish care category.
• Vorwerk (Kobold): Vorwerk's Kobold division sells household cleaning systems via a direct-sales consultant network with in-home demonstrations, mirroring Raypath's MLM demonstration model. Both rely on independent Business Partners and in-person product demos to convert household customers.
• Enjo: Enjo manufactures and sells premium microfiber cleaning textiles with a similar water-only cleaning proposition and direct-to-consumer/consultant distribution across European markets. Directly comparable to Raypath's core Czyściki NanoSilver product family in materials science and sales model.
• Amway (Home products): Amway's home-care portfolio (L.O.C., SA8, Pursue) is sold through a global MLM consultant network. It is comparable to Raypath in the use of multi-level marketing for household cleaning products and personal care across multiple European markets.
• Norwex: Norwex sells microfiber cleaning cloths that clean with water only through a consultant/direct-sales model across multiple countries. It is the closest head-to-head competitor to Raypath's NanoSilver cloth line in both technology (microfiber-based water-only cleaning) and go-to-market (independent consultants, in-home demonstrations).

Emerging players

• Forever Living Products: Forever Living sells aloe-based personal care and dietary supplements through a global MLM consultant network. It is comparable to Raypath in the use of MLM distribution for supplements and personal care lines (overlapping with Raypath's SMART supplements and ECOBody/The Ritual lines).
• Method Products: Method is an eco-positioned household cleaning brand offering laundry detergents, dish soaps, and surface cleaners, typically through mainstream retail rather than MLM. Comparable to Raypath's NanoSilver Power line in eco-friendly positioning and product overlap, but differs in distribution model.
• Seventh Generation: Seventh Generation offers plant-based, eco-certified laundry detergents and household cleaners primarily through grocery and mass retail. It overlaps with Raypath's NanoSilver Power line in eco-friendly household and laundry categories but operates via retail rather than direct-sales.

Broad incumbents

• Henkel: Henkel's laundry & home care division (Persil, Perwoll, Somat, etc.) is a dominant incumbent in European laundry and household cleaning with deep retail distribution. It sets the competitive baseline against which Raypath's smaller NanoSilver Power laundry line must differentiate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/raypathinternational

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raypath International