Ray White Holland Park

What Ray White Holland Park does

Ray White Holland Park is a franchise office of the Ray White Group, operating from 930 Logan Road in Holland Park, Queensland, Australia. The office delivers residential and commercial real estate services across the inner-south Brisbane suburbs including Holland Park, Greenslopes, Kuraby, Annerley, Carindale, Mount Gravatt, Coorparoo, Tarragindi, and Algester. Service offerings span property sales (residential and commercial), property management, rental listings, auctions, property appraisals, and home loans brokered through a partnership with Loan Market. The office distinguishes itself from a purely transactional agency by positioning around a "lifetime of property investment" relationship model, with landlord portal access and ongoing management supporting recurring engagement beyond one-off sales.

The business operates on a hybrid revenue model combining transaction-based commissions on property sales and a recurring fee stream from managed rental properties. Distribution is direct-to-consumer through agent-led consultations, supplemented by the Ray White national digital platform (raywhite.com), a local website (raywhitehollandpark.com.au), and active social media presence on Facebook, Instagram, Twitter, and YouTube. Marketing channels include search-optimised property listings, organized open-for-inspection events, and live-streamed auctions.

The franchise is part of the broader Ray White network, one of Australia's largest real estate agency groups, providing brand recognition, marketing infrastructure, and referral access. The office itself is small (approximately 10 employees) and independently operated under franchise terms. No disclosed revenue, funding events, leadership team, awards, or M&A activity is available in the source data.

Name

Ray White Holland Park

Legal name

Ray White Holland Park

Website

https://raywhitehollandpark.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray White Holland Park is a 10-person franchise real estate office in Holland Park, Queensland, offering residential sales, property management, rentals, auctions, and home loan referrals across Brisbane's inner-south suburbs including Greenslopes, Annerley, Tarragindi, and Carindale.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate
• Property management services
• Property sales agency
• Rental property listings
• Real estate auctions

Headquarters

HQ city

Holland Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Sales Commission: The office earns commission on property sales transactions, typically a percentage of the sale price, when acting as the selling or buying agent.
2. Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, maintenance coordination, and periodic property inspections, charged as a percentage of rental income or fixed fee.
3. Rental Appraisals and Tenant Placement: Fees charged for rental property appraisals and assistance finding tenants for rental properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ray White Holland Park is a local franchise real estate office providing property sales, property management, rental listings, and auction services for residential and commercial properties in the Holland Park area and surrounding Brisbane suburbs. The agency supports buyers, sellers, renters, landlords, and property investors with property appraisals, tenant placement, ongoing property management, and home loan referrals through a partnership with Loan Market.

Product overview

Ray White Holland Park is a real estate agency offering a comprehensive suite of property services centered around buying, selling, renting, and managing residential and commercial real estate. The core offering consists of Property Sales and Property Management services, supplemented by Auctions (a live bidding platform), Property Appraisal tools, Home Loans (via Loan Market partnership), and a dedicated Commercial Properties division. The agency serves the Holland Park, Greenslopes, Algester, Annerley, and surrounding Queensland areas, positioning itself as a full-service property partner for both residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Real estate sales services for residential, commercial, and investment properties in Holland Park and surrounding Brisbane suburbs. Includes property appraisals, auction services, open home inspections, and pre-market opportunities for sellers and buyers.
• Property Management Ongoing rental property management services for landlords and property investors, including tenant screening, rent collection, property maintenance coordination, periodic property inspections, and landlord portal access for monitoring investment performance.
• Property Rentals Residential and holiday rental listing services connecting property owners with prospective tenants, including rental appraisals and emergency repair services for renters.
• Auctions Live auction platform for residential properties, with auction tips, code of conduct, and real-time bidding capabilities, including the ability to watch auctions remotely.
• Property Appraisal Free property valuation services for sellers and rental appraisal services for landlords to determine the market value of properties in the Holland Park area and surrounding suburbs.
• Home Loans Mortgage and home loan referral services offered through partnership with Loan Market to assist property buyers with financing their purchases.
• Commercial Properties Specialized commercial real estate services for businesses seeking office, retail, or industrial properties and for commercial property owners.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ray White (Franchisor)coreChannel Partner/ Reseller/ DistributorRay White Holland Park operates as a franchisee of the Ray White Group, one of Australia's largest real estate agency networks. The franchise relationship provides access to the Ray White brand, national marketing platforms, technology systems, training resources, and referral networks. The office operates under Ray White's brand identity and protocols.

Scale indicators1 record

Recent moves5 records

Expansion highlights8 records

Direct peers

• Belle Property: Australian boutique real estate network focused on premium residential sales, property management, and auctions in suburban catchments. Comparable agency model and customer base to Ray White Holland Park.
• Century 21 Australia: Global real estate franchise with a sizeable Australian footprint covering residential sales, property management, and auctions in suburban markets. Highly comparable franchise structure and service offering.
• LJ Hooker: One of Australia's largest residential real estate franchise networks with offices in similar suburban catchments. Closely comparable to Ray White Holland Park in service mix (sales, property management, auctions) and franchise operating model.
• Place Estate Agents: Queensland-headquartered residential real estate group with offices across Brisbane and South East Queensland. Closely comparable local geographic focus and full-service agency model.
• McGrath Estate Agents: Major Australian residential real estate agency with a strong Sydney base and growing presence across Queensland. Directly comparable franchise/agency model offering sales, property management, and auctions in suburban markets.
• Professionals Real Estate: Australian real estate network with a franchise-style agency model providing residential sales, property management, and auctions in suburban markets. Directly comparable to Ray White Holland Park's structure.
• RE/MAX Australia: Global real estate franchise operating in Australia with local offices offering residential sales, rentals, and property management. Directly comparable franchise model and suburban service area.
• Harcourts Australia: Real estate network with strong Australian presence (originating in New Zealand) covering residential sales, property management, and auctions. Comparable franchise model and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Raywhiteholland
• YouTubeyoutube.com/user/RwhiteTV
• Facebookfacebook.com/raywhitehollandpark
• Instagraminstagram.com/raywhitehollandpark
• LinkedInlinkedin.com/company/ray-white-holland-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Holland Park