RBC Place London

What RBC Place London does

RBC Place London, legally operated as The London Convention Centre Corporation, is a municipally-owned convention centre located at 300 York Street in London, Ontario, Canada. Founded in 1993 and wholly owned by the City of London, the venue operates Southwestern Ontario's largest convention facility with 86,500 square feet of flexible event space, anchored by a 33,000 sq ft pillarless Grand Ballroom, up to 14 breakout rooms, the newly-added 12,300 sq ft King Street Ballroom (effective October 2025), and the outdoor Encore Terrace. Governance is provided by a 12-member volunteer board appointed by Municipal Council, and the venue is operated under the leadership of General Manager and CEO Darrin Pollard (appointed July 2024).

The company's core offering is convention and event hosting supported by an in-house culinary team led by two Certified Chefs de Cuisine, in-house audio-visual services delivered through a long-standing partnership with Encore Canada, and physical infrastructure that includes Wi-Fi 6 connectivity with 10 Gigabit optics, a 3D Event Designer software for client visualization, digital signage, and Canada's largest truck elevator capable of lifting a tractor-trailer to the second floor for exhibitor setup. Revenue is generated through quote-based space rental, food and beverage catering for events, related event services, and a 305-space underground parking facility with EV charging stations. The technology profile is infrastructure-and-visualization oriented rather than AI-driven.

The venue serves a horizontally diversified customer base including conference and convention organizers, trade and consumer show producers, special event planners, wedding parties, and corporate meeting planners. Go-to-market relies on a dedicated enterprise sales team handling Request for Proposal submissions, with specialized Business Development Managers for Agriculture, Corporate, Environment, Professional, and Hobbyist/Sport sectors. Distribution includes direct sales, hotel partner referrals via an elevated pedway to the adjacent Doubletree by Hilton, and partnerships with Tourism London. Notable hosted events include the 2019 JUNO Awards Gala, the 2023 Tim Hortons Brier's The Patch, recurring conventions from Jehovah's Witnesses and Grain Farmers of Ontario, and the annual London Comic Con, contributing to $22.5 million in economic impact for the community in 2025.

Name

RBC Place London

Legal name

The London Convention Centre Corporation (Operating as RBC Place London)

Website

https://rbcplacelondon.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

RBC Place London is a municipally-owned convention centre in London, Ontario operating Southwestern Ontario's largest event venue (86,500 sq ft), hosting conventions, trade shows, galas, and weddings for enterprise and nonprofit clients. Revenue is generated through event space rental, in-house catering, AV services, and parking.

Ownership category

akta.pro rank

Product category

Convention & Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention centre services
• Event venue rental
• Conference hosting facilities
• Trade show space
• Event catering services

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Hosting Services: Rental of versatile event spaces including ballrooms, breakout rooms, and the Encore Terrace for conventions, conferences, trade shows, weddings, galas, and special events. Revenue generated through space rental, food and beverage catering, and related event services.
2. Parking Services: Daily and monthly underground parking with 305 spaces. EV charging stations available. Revenue from hourly parking rates ($2 per 30 minutes, $12 max) and monthly passes ($162.95-$186.22).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RBC Place London operates Southwestern Ontario's largest convention centre, offering 86,500 square feet of flexible event space including a 33,000 sq ft pillarless Grand Ballroom, up to 14 breakout rooms, the King Street Ballroom, and the outdoor Encore Terrace. The venue provides convention, conference, trade show, gala, and wedding hosting with in-house culinary services, audio-visual production through Encore Canada, and 305-space underground parking. Clients engage via a Request for Proposal process and receive end-to-end event planning support.

Product overview

RBC Place London is a single-venue convention centre (owned by the City of London) offering a unified event hosting service with multiple interconnected spaces and support services. The core product is convention and event hosting across 86,500 square feet of flexible space. The venue portfolio includes the 33,000 sq ft Grand Ballroom, up to 14 breakout rooms, the separately-located 12,300 sq ft King Street Ballroom (connected via pedway), and the outdoor Encore Terrace (up to 500 guests). In-house culinary services (Executive Chef team) and Encore Canada AV services are integral components. Additional modules include 3D Event Designer software, WIFI-6 technology, accessibility services, and an RFP submission system. The venue also manages underground parking (305 spaces with EV charging) and operates the Encore Terrace Summer Series as a recurring seasonal program.

Differentiator

Problem solved

Functional benefit

Products and services

• Convention and Event Hosting Multi-purpose convention centre hosting conventions, conferences, trade shows, special events, galas, and weddings across 86,500 square feet of versatile event space in Southwestern Ontario.
• Grand Ballroom 33,000 square foot carpeted and pillarless Grand Ballroom on the second floor, capable of hosting up to 3,500 people for conferences, galas, and large-scale events.
• King Street Ballroom 12,300 square foot carpeted and pillarless ballroom at 300 King Street, featuring three sections (East, Centre, West) divisible by airwalls, plus 4,200 sq ft pre-function foyer, connected via elevated pedway.
• Breakout Rooms Up to 14 flexible breakout rooms on the main floor with various sizes and configurations for smaller group meetings, team building, and breakout sessions.
• Underground Parking Facility Underground multi-level parking lot with 305 spaces, including two EV charging stations serving four parking spaces, accessible parking, and direct elevator access to building floors.
• Encore Terrace Outdoor event space on the north side of the property accommodating up to 500 guests, featuring electrical, Wi-Fi connections, and customizable LED lighting, title sponsored by Encore Canada.
• Food & Beverage / Culinary Services In-house culinary team led by Executive Chef David Van Eldik (CCC) and Executive Sous-Chef Kent Phillips (CCC) providing full catering including breakfast, lunch, dinner, reception, and beverage menus with locally-sourced ingredients.
• Encore Canada Audio Visual Services In-house audio-visual services provided through partnership with Encore Canada, including technical consultation, theatrical sound, lighting equipment, simultaneous interpretation, audience response systems, webcasting, and videoconferencing.
• Encore Terrace Summer Series Recurring seasonal community event program featuring free lunchtime gatherings on the Encore Terrace with live music, local food vendors, and community partners throughout the summer.
• Exhibitor Services & Supplier Coordination Comprehensive exhibitor services including electrical, wired internet/Wi-Fi, materials handling, booth cleaning, sign installation, tradeshow equipment rental, food & beverage, and show decorator coordination through preferred suppliers like Stronco Group.
• Accessibility Services Fully accessible facility compliant with the Accessibility for Ontarians with Disabilities Act (AODA), featuring automatic doors, elevators, digital hearing loop, accessible washrooms, nursing/quiet spaces, and accessible parking.

Quantifiable outcome

• $22.5 million in economic impact generated in 2025
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Holloway Lodging CorporationcoreStrategic or Co-development Partner · 4 September 2025Partnership to add the King Street Ballroom (12,300 sq ft) at 300 King Street to RBC Place London's event portfolio starting October 1, 2025. Connected via elevated pedway to main convention centre.
• Encore CanadacoreTechnology or Integration · 1 March 2025Five-year sponsorship agreement naming the King Street Patio as 'Encore Terrace at RBC Place London.' Encore is a global leader in event technology and production, providing in-house audiovisual services including technical consultation, theatrical sound, and lighting equipment.
• Charger Crew CanadaminorStrategic or Co-development Partner · 1 January 2021Public-private partnership for electric vehicle charging stations. Two ChargePoint Level 2 stations servicing four parking spots in underground parking lot.
• London Food BankcoreStrategic or Co-development Partner · 1 January 2020Partnership to prepare meals for individuals experiencing homelessness. London Food Bank funds the meals, RBC Place London prepares them, and 519Pursuit delivers them to the community. Over 150,000 meals prepared since inception.
• 519PursuitcoreStrategic or Co-development Partner · 1 January 2020Community organization that delivers meals prepared by RBC Place London's culinary team to Londoners facing homelessness and extreme poverty as part of the meal donation program.
• Mission ServicesminorStrategic or Co-development PartnerExtra food items determined suitable by the Executive Chef are donated to Mission Services to prevent food waste. 9,380 meals donated in 2025.
• London Arts CouncilcoreStrategic or Co-development PartnerPartnership to operate The Gallery at RBC Place London, showcasing work of local artists with sales opportunities. Also collaborates on art installations including the UNESCO City of Music Mural and Masterpiece London graffiti art.
• Smart Commute LondonminorStrategic or Co-development PartnerMember of Smart Commute London program supporting sustainable transportation options including carpool matching, emergency ride home, and bike rack programs.
• Stronco Group of CompaniesminorChannel Partner/ Reseller/ DistributorPreferred external supplier for show decorators, providing exhibition setup and display services.
• London Music OfficeminorChannel Partner/ Reseller/ DistributorProvides directory of local bands and performers for events. London is a UNESCO City of Music with hundreds of talented artists.
• 519 PursuitcoreStrategic or Co-development PartnerDelivers meals prepared by RBC Place London to those living rough on London streets as part of the community meal program supporting unhoused neighbours.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RBCPlaceLondon
• Facebookfacebook.com/RBCPlaceLondon
• LinkedInlinkedin.com/company/rbc-place-london
• Instagraminstagram.com/rbcplacelondon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBC Place London