RBI Austin
RBI Austin is a 501(c)(3) nonprofit founded in 2009 that uses baseball and softball to engage inner-city youth ages 4-18 in Austin, Texas, serving 1,706 kids in 2025 through volunteer-led leagues, academy programs, and mentoring.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RBI Austin does
RBI Austin is a 501(c)(3) nonprofit founded in 2009 (incorporated 2011) that uses baseball and softball to engage inner-city youth ages 4-18 in Austin, Texas. Programming is delivered through summer leagues, the Cat Osterman Softball Academy (launched 2021), academy-style training, mentoring, and clinics, with on-field baseball instruction led since May 2022 by former Texas Rangers player Donald Harris. The organization operates across 45 community field sites, supported by a 34-person staff and a record 659 volunteers in 2025; 93% of participants come from low-income households and 74% are Black or Latino.
The organization's products are youth-development programs rather than commercial goods, and revenue mechanics rest entirely on charitable contributions—94% of the operating budget is funded this way. Capital is being deployed toward the Home Field Advantage campaign, anchored by a 33-acre parcel acquired in 2018 and a planned groundbreaking in mid-2026 for a permanent youth sports complex. Recent anchor funding includes a $1.3 million Mabee Foundation challenge grant (2025), a $500,000 Nolan Ryan Foundation grant (August 2024), and a $50,000 Austin Parks Foundation grant. RBI Austin is an official affiliate of MLB's Reviving Baseball in Inner Cities (RBI) initiative, which provides national branding and ecosystem access.
RBI Austin firmographics
Firmographics- Name
- RBI Austin
- Legal name
- RBI Austin
- Website
- https://rbiaustin.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RBI Austin is a 501(c)(3) nonprofit founded in 2009 that uses baseball and softball to engage inner-city youth ages 4-18 in Austin, Texas, serving 1,706 kids in 2025 through volunteer-led leagues, academy programs, and mentoring.
- Ownership category
- akta.pro rank
RBI Austin industry classification
Industry- Product category
- Youth Sports and Development Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Recreational & Intramural Sports Programs (MPAKACAG), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where RBI Austin is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RBI Austin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Charitable Donations: Individual and corporate donations form the primary revenue source, with 94% of budget funded by charitable contributions. The organization runs annual giving campaigns, team sponsorships, and major donor cultivation through events like Now at Bat.
- Foundation Grants: Major grants from foundations including $500,000 from Nolan Ryan Foundation and $1.3 million challenge grant from Mabee Foundation support capital campaigns and operations.
- Team Sponsorships: Corporate sponsors fund specific teams, providing uniforms, equipment, field maintenance, umpires, and coaching. Sponsors receive recognition on jerseys and at events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Affordable youth baseball/softball programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
RBI Austin product offering
Product offeringCore offering
RBI Austin provides organized youth baseball and softball programs for children ages 4-18 in Austin, Texas, including summer recreational leagues (Jr. RBI for ages 4-12 and RBI Summer Leagues for ages 13-18), year-round Academy training programs (Baseball Academy and Cat Osterman Softball Academy), and mentoring services. Programs are faith-based and target inner-city, predominantly low-income youth, combining athletic instruction with character development, academic support, and adult mentorship.
Product overview
RBI Austin is a nonprofit youth baseball and softball organization serving inner-city Austin youth, operating as a single unified programmatic offering rather than a platform-plus-modules architecture. Its core programs include the RBI Baseball & Softball Summer Leagues (for ages 4–18, split into Jr. RBI for ages 4–12 and RBI for ages 13–18), the RBI Baseball Academy (year-round elite baseball training for high school players), the Cat Osterman Softball Academy Powered by RBI Austin (elite year-round softball training and development for middle and high school girls), RBI Mentoring (one-on-one and group mentoring), and RBI Clinics (periodic skill-development sessions). Supporting these programs is the Home Field Advantage Capital Campaign, which aims to build a permanent 33-acre youth development complex in East Austin. RBI Austin also hosts the annual Now at Bat benefit event for fundraising and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Cat Osterman Softball Academy Powered by RBI Austin: Year-round softball training, academic support, mentorship, and leadership development program for middle and high school girls (HS Classes 2022-2027) aspiring to play college softball. Launched Fall 2021.
Products and services
- RBI Baseball & Softball Summer Leagues Competitive summer league baseball and softball programs for boys and girls ages 4-18 (split into Jr. RBI Summer League for ages 4-12 and RBI Summer Leagues for ages 13-18), featuring seasonal games, tournaments, and regional competition for inner-city Austin youth.
- RBI Baseball Academy Year-round baseball training academy for high school players aspiring to play college baseball, offering advanced skill development and competitive tournament play; nine of nine 2025 graduates went on to play college baseball.
- Cat Osterman Softball Academy Powered by RBI Austin Year-round softball academy launched in Fall 2021 providing elite training, academic support, mentorship, and leadership development for middle and high school girls (HS Classes 2022-2027) aspiring to play college softball, led by three-time Olympic medalist Cat Osterman.
- RBI Mentoring Program One-on-one and group mentoring program that pairs RBI Austin youth with adult mentors for ongoing relationship development, spiritual growth, and personal guidance beyond the baseball diamond, with documented protective outcomes for mentored youth.
- RBI Clinics Periodic sports skill development clinics offering instruction in baseball and softball fundamentals for youth participants throughout the year.
Quantifiable outcome
- 46% less likely to begin using illegal drugs
- +7 more outcomes
Companies that use RBI Austin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RBI Austin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RBI Austin partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Byrne Real Estate GroupminorSummer league sponsor for RBI Austin. Byrne Real Estate Group has been a team sponsor, with founder Clay Byrne citing the organization's community impact and faith-based mission as reasons for involvement.
- AM Technical SolutionsminorJr. RBI Summer League sponsor since 2013. AM Technical Solutions supports the organization's mission to build up kids through sports and strengthen bonds with community and faith.
- Athletes UnlimitedminorAthletes Unlimited supported the Cat Osterman Softball Academy powered by RBI Austin, helping fund programming for elite softball player development.
- Dell DiamondminorRound Rock Express stadium served as venue for Now at Bat 2021 benefit event, celebrating RBI Austin's 10th Anniversary.
- H-E-BminorProvided free disinfectant spray for helmets, bats, and equipment during 2020 COVID-19 season to enable safe participation.
- Capital PrintingminorSpeedily printed field health and safety signage during COVID-19 to communicate requirements to families and players.
- Darling PromominorFast-tracked RBI-branded face masks and printed team sponsor jerseys for the 2020 season during COVID-19.
- Greater East Austin Youth AssociationminorLongtime partner at Mabson Field. GEAYA organizes the annual Juneteenth Parade and provides equipment for RBI events.
- Texas Rangers MLB Youth AcademycoreHome venue for RBI Southwest Regional tournaments. Mercy Street Sports Complex hosts MLB RBI tournament play where RBI Austin teams compete for World Series berths.
- Austin Parks FoundationcoreAustin Parks Foundation provided $50,000 grant for field improvements at Parque Zaragoza, including installation of a new batting cage and safety netting. Austin Parks Foundation fills the city's funding gap to develop and enhance 300+ parks, trails, and green spaces. Partnership enables RBI Austin to use quality public park facilities.
- Round Rock ExpresscoreTriple-A affiliate of the Texas Rangers. RBI Austin maintains a great relationship with the Round Rock Express, hosting winter camps and participating in events like Hall of Fame Night. Players like Sion Benjamin have attended Express winter camps.
- Huston-Tillotson UniversityminorHistorically Black university in Austin where RBI alumni like Sion Benjamin have continued their baseball careers. Head coach Chase Almendarez, who trained Sion Benjamin, later joined RBI Austin as head coach of the 18U Regional Baseball team.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
RBI Austin competitors and assessment
Company assessmentDirect peers
- National Police Athletic League: National PAL is a national network of Police Athletic League chapters delivering youth sports, including baseball and softball, to at-risk and underserved youth. Comparable to RBI Austin on the youth-sports-plus-mentoring model targeting inner-city and low-income kids, though delivered through a police-affiliated chapter structure.
- Police Athletic League (NYC PAL): NYC PAL is one of the largest youth-serving athletic nonprofits in the U.S., running baseball, softball, and a broad portfolio of youth sports with a strong inner-city and underserved-youth mission. Compares to RBI Austin on the youth-sports-as-pathway model and on reaching predominantly low-income minority participants.
- Cal Ripken Sr. Foundation: The Cal Ripken Sr. Foundation builds youth development parks and runs baseball/softball-based character programs in distressed communities nationwide. Highly comparable to RBI Austin in pairing MLB-connected credibility with inner-city youth baseball programming and mentoring, though it operates at national scale across multiple cities.
- Harlem RBI (DREAM): Harlem RBI, now operating as DREAM, runs a nearly identical model — MLB RBI-affiliated youth baseball and softball combined with mentoring and academic support for inner-city youth in New York City. Both organizations use the sport-plus-mentoring-plus-academics formula to serve low-income minority youth and have produced MLB draft picks, making it the closest direct analog to RBI Austin.
Broad incumbents
- Little League International: Little League is the largest organized youth baseball/softball program in the world, serving millions of children globally. It overlaps with RBI Austin's core offering of structured youth baseball and softball leagues, but is mass-market and suburban-focused rather than targeted at inner-city, faith-based, or mentoring-intensive programming.
- USA Baseball: USA Baseball is the national governing body for amateur baseball in the U.S., running development programs, national teams, and academy pathways. It is comparable to RBI Austin on the baseball talent-development mission but operates as a federation, not a community-based youth nonprofit serving inner-city youth.
- YMCA of the USA: YMCA operates youth sports leagues (including baseball and softball), mentoring, and academic programming at thousands of U.S. branches. Comparable to RBI Austin on the youth-sports-plus-character-development model and on serving low-income families through sliding-scale fees, but sports is one of many program lines rather than the central focus.
- Boys & Girls Clubs of America: Boys & Girls Clubs is the dominant national youth-development nonprofit, offering sports (including baseball/softball) alongside academic support and mentoring at hundreds of club sites. It competes with RBI Austin for youth-development philanthropic dollars and volunteer pools, but sports is only one of many program pillars and inner-city baseball is not its focus.
- Babe Ruth League: Babe Ruth League operates Cal Ripken (ages 4-12) and Babe Ruth (13-18) baseball and softball divisions nationally. It directly overlaps with RBI Austin's Jr. RBI (ages 4-12) and RBI Summer League (ages 13-18) age segments, but is a league-license model rather than a youth-development nonprofit.
Others
- Pitch In for Baseball: Pitch In for Baseball is a nonprofit that collects and distributes baseball and softball equipment to under-resourced youth programs across the U.S. It is a complementary/enabling organization in the same inner-city youth baseball ecosystem as RBI Austin, addressing equipment-access gaps but not direct competition for participants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RBI Austin social profiles
Digital presenceRBI Austin financial estimates
Financial estimateRevenue estimate
Valuation estimate
RBI Austin leadership team
Management profileNumber of profiles
Profiles5 records
RBI Austin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RBI Austin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RBI Austin
What does RBI Austin do?
RBI Austin provides organized youth baseball and softball programs for children ages 4-18 in Austin, Texas, including summer recreational leagues (Jr. RBI for ages 4-12 and RBI Summer Leagues for ages 13-18), year-round Academy training programs (Baseball Academy and Cat Osterman Softball Academy), and mentoring services. Programs are faith-based and target inner-city, predominantly low-income youth, combining athletic instruction with character development, academic support, and adult mentorship.
Is RBI Austin a public or private company?
RBI Austin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RBI Austin founded?
RBI Austin was founded in 2009. It employs 11 to 50 people.
Where is RBI Austin based?
RBI Austin is headquartered in Austin, United States, in the North America region.
How does RBI Austin make money?
Three revenue lines are on record. Charitable Donations are the primary driver. The others are foundation Grants and team Sponsorships.
Who are RBI Austin's main competitors?
Direct peers on record are National Police Athletic League, Police Athletic League (NYC PAL), Cal Ripken Sr. Foundation and Harlem RBI (DREAM). Broad incumbents are Little League International, USA Baseball, YMCA of the USA, Boys & Girls Clubs of America and Babe Ruth League. Pitch In for Baseball is listed as an others.
Does RBI Austin have an API?
No public API is recorded for RBI Austin.
What industry is RBI Austin in?
RBI Austin's product category is Youth Sports and Development Services. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 713940 and its SIC code is 7900.