Kempa

What Kempa does

Reiseb\u00fcro Kempa (operating as Kempa Reisen) is a traditional German travel agency founded in 1987 and headquartered in Blomberg, North Rhine-Westphalia. The company is structured as a sole proprietorship operated by B\u00e4rbel Kempa-Springer, with a team of 6 employees. It specializes in package holidays (Pauschalreisen), ocean cruises, river cruises, expedition travel, modular travel, and accompanied group travel, serving individual German consumers seeking curated vacation experiences. The offering is broad, covering package holidays, hotels, vacation rentals, scheduled and charter flights, car rentals across 120+ countries, package tours, travel insurance (as an Annexvermittler per \u00a7 34d Abs. 8 No. 1 GewO), and event tickets for 20,000+ global events, with group travel programs such as a 13-day Japan trip priced at \u20ac5,790 per person.

The technology stack is built on WordPress CMS with third-party Internet Booking Engine (IBE) infrastructure provided by Schmetterling International GmbH & Co. KG, which also processes bookings on behalf of the agency. Amadeus Germany GmbH provides the tourism booking system. The site integrates standard analytics (Google Analytics, Matomo), Google Tag Manager, Google Maps API, and various Google services. There are no proprietary technology assets, APIs, mobile apps, or AI/ML capabilities disclosed.

Kempa operates a direct-to-consumer go-to-market combining a self-serve website (rbkempa.de) with personalized advisory services via physical office, phone (+49 5235 99686), and email ([email protected]). Revenue is generated primarily through transaction-based commissions from tour operators, cruise lines, airlines, and hotels, supplemented by non-refundable service fees for individual flight bookings and linked travel services, plus affiliate referrals for travel insurance and ancillary services such as airport parking via HolidayExtras. Marketing reaches customers through email newsletter (CleverReach), Google Ads, and organic social channels (Facebook, Instagram, TikTok, LinkedIn, WhatsApp).

Name

Kempa

Legal name

Reisebüro Kempa

Website

https://rbkempa.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Transportation Reservations (Car Service, Limo, Shuttle) (HSACALAH)

Keywords

• Travel agency services
• Package holidays
• Cruise bookings
• Flight reservations
• Travel insurance

Headquarters

HQ city

Blomberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Travel Intermediation & Commissions: As a travel intermediary, Kempa earns commissions from tour operators and travel service providers for booking package holidays, cruises, flights, hotels, and other travel services. They act as an intermediary between customers and travel service providers.
2. Service Fees for Flight Bookings: Service fees are charged for single flight bookings ('Nur-Flug-Buchung'). These fees are non-refundable upon cancellation or non-execution unless the error was caused by the agency.
3. Service Fees for Linked Travel Services: Service fees are charged for linked travel services (verbundene Reiseleistungen) as part of a brokerage contract.
4. Travel Insurance Intermediation: Kempa intermediates travel insurance as a permitted annex broker (Annexvermittler) according to § 34d Abs. 8 No. 1 GewO.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Reisebüro Kempa is a German travel agency that intermediates bookings between individual customers and travel service providers. It sells package holidays combining flights and hotels, ocean and river cruises, accompanied group travel, plus individual components such as scheduled and charter flights, hotels, vacation rentals, package tours, car rentals, travel insurance, and event tickets. The agency operates a website (rbkempa.de) with integrated booking engines alongside a physical office for in-person advisory in Blomberg, Germany.

Product overview

Reisebüro Kempa is a German travel agency operating since 1987, specializing in travel package bookings and cruise travel. The company offers a comprehensive portfolio of travel services including package holidays (Pauschalreisen), ocean and river cruises, hotel and vacation rental accommodations, group travel programs, scheduled and charter flights, car rentals, package tours, travel insurance, event tickets, and combined hotel-rail packages. The company operates as a mediator between customers and travel service providers (tour operators, airlines, hotels), with booking processing handled by Schmetterling International GmbH & Co. KG on behalf of the website operator.

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Package Holidays) Complete vacation packages combining flights and hotel accommodations, frequently with airport transfers and other supplementary services included, for individual leisure travelers.
• Hochseekreuzfahrten (Ocean Cruises) Ocean cruise booking service led by staff with personal experience on many ships and offering competitive pricing for both seasoned cruisers and first-time cruisers.
• Flusskreuzfahrten (River Cruises) River cruise booking service for European and international waterways, provided as a specialist offering within the agency's cruise portfolio.
• Hotels Standalone hotel accommodation booking with access to a large selection of hotels worldwide, including partner hotel databases.
• Vacation Rentals (Ferienhaus / Ferienwohnung) Booking of holiday homes and apartments offering more space and flexibility than traditional hotels for individual travelers and families.
• Travel Insurance (Versicherung) Travel insurance products intermediated by Kempa as an Annexvermittler per § 34d Abs. 8 No. 1 GewO, covering cancellation, medical, COVID-19, and luggage risks.
• Gruppenreisen (Group Travel) Organized, accompanied group travel packages including special-interest trips such as women's tours (Frauensonderreisen) and cultural destination tours led by a personal companion.
• Car Rental (Mietwagen) Car rental booking service covering over 120 countries and 8,000+ locations worldwide, with full insurance coverage and unlimited mileage options for self-drive travelers.
• Rundreisen (Package Tours) Guided tour packages to destinations worldwide including Andalusia, Cuba, Canada, USA, and Asia for travelers wanting structured multi-stop itineraries.
• Linienflug (Scheduled Flights) Scheduled airline ticket booking service with access to over 1,000 airlines and flight comparison capabilities for individual flight-only bookings.
• Charterflug (Charter Flights) Charter flight booking service offering flexible and cost-effective flight options, including via the agency's partner booking platform.
• Tickets & Events Event ticket booking service providing access to over 20,000 events worldwide including musicals, concerts, operas, and sporting events, plus gift vouchers.
• Hotel und Bahn (Hotel & Rail) Combined hotel and train travel packages for rail-inclusive holidays, including pet-friendly filter options for travelers arriving by rail.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Schmetterling International GmbH & Co. KGcoreTechnology or IntegrationSchmetterling International provides the website platform, booking system infrastructure, and technical support for Reisebüro Kempa's online operations. They handle the booking processing on behalf of the website owner. This is a critical technology partnership enabling the agency's digital commerce capabilities.
• Amadeus Germany GmbHcoreTechnology or IntegrationTourism booking system provider that processes travel bookings and transmits customer booking data to tour operators and travel service providers.
• HolidayExtrasminorChannel Partner/ Reseller/ DistributorPartner for airport parking services, where Kempa refers customers to HolidayExtras for booking airport parking.
• Various Tour Operators and Travel Service ProviderscoreStrategic or Co-development PartnerAs a travel intermediary, Kempa works with multiple tour operators, cruise lines, airlines, hotels, and rental car providers to offer their customers a wide range of travel services. These include package holidays, single-component bookings, and specialty travel services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TUI Deutschland: Germany's largest integrated tourism group, operating retail travel agencies, tour operations, and cruise lines — overlaps with Kempa across package holidays, cruises, and group travel as a much larger incumbent.

Direct peers

• Studiosus Reisen: German operator of escorted group tours and cultural travel — directly comparable to Kempa's accompanied group travel niche (e.g., Japan, women's tours) with a more developed brand and larger group catalog.
• FTI Touristik: German tour operator and travel retailer offering package tours, cruises, and specialty travel — comparable in product mix and target customer to Kempa, with greater scale and own-brand tour concepts.
• DER Touristik: One of Germany's largest travel agency and tour operator groups, offering package holidays, cruises, and group travel through a retail network — directly comparable to Kempa's traditional agency model, but at significantly larger scale.
• Ameropa Reisen: German travel agency specializing in rail-based package holidays, city breaks, and hotel+train offerings — closely matches Kempa's Hotel+Bahn product and traditional retail agency positioning.

Emerging players

• HolidayCheck: German-language travel review and booking platform; competes with traditional agencies for online package holiday and hotel bookings and shapes consumer comparison behavior that affects Kempa's pricing leverage.
• Check24 Reisen: Germany's leading comparison portal with a dedicated travel vertical — pressures traditional agency commissions by surfacing direct-to-consumer package, hotel, and flight prices that compete with Kempa's quote-based model.
• Olta Reisen: German digital-first travel agency platform connecting independent travel advisors with customers — represents a hybrid model that could either compete with or partner alongside traditional agencies like Kempa.

Regional players

• Ikarus Tours: German-Dutch tour operator specializing in worldwide escorted group travel and package tours — comparable to Kempa's group travel and Rundreisen offerings in the German-speaking market.

Others

• Schmetterling International: Travel technology provider whose platform powers Kempa's booking infrastructure; also serves as a cooperative/buying group for independent German travel agencies, making it a structural enabler and partial comparable in the retail-agency ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kempa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kempa