Rugby Club Eemland

What Rugby Club Eemland does

Rugby Club Eemland (RC Eemland) is a not-for-profit member-owned sports association (vereniging) founded in 1975 and based at Sportpark De Bokkeduinen in Amersfoort, Netherlands. The club operates across multiple senior and youth levels (Guppen through Colts), competes in national Dutch rugby competitions including the top-tier Ereklasse, and has produced two recent national championship titles — Heren 1 in 2022-2023 and the Future team in 2023-2024. With 200+ youth members, it runs one of the largest youth rugby programs in the Netherlands. Governance is exercised through the Algemene Ledenvergadering (General Members' Meeting), with no external investors or parent company; key commercial counterparties include Skynet as main sponsor and Akuma Sports as apparel supplier.

RC Eemland's commercial activity is anchored in a WooCommerce-based e-commerce webshop (shop.rceemland.nl) and a physical storefront at Sportpark De Bokkeduinen. The product portfolio spans four apparel categories — match clothing (wedstrijdkleding), training clothing (trainingskleding), casual wear (vrijetijdskleding), and accessories — plus a Sportpas Bokkeduinen (€114.00) and commemorative merchandise such as the Kampioenspolo (€24.95). Apparel is supplied by Akuma Sports, a UK-based family business founded in 2008 that produces custom-made team uniforms with sublimation printing. Prices range from €7.95 (water bottles) to €114.00 (sports pass), with discounts applied to selected items.

The go-to-market is direct-to-consumer, combining online ordering with in-club pickup at Sportpark De Bokkeduinen and limited walk-in hours on Monday and Thursday evenings. Digital marketing channels include the main club website (rceemland.nl), YouTube (RCEemlandTV with match livestreams and interviews), Instagram (@rugbyclub.eemland), and Facebook. The club also drives engagement through community events including the Leo van Herwijnen Tournament, English Day, Hekkensluitertoernooi, and the Whit Monday house tournament. RC Eemland employs a small staff of 5, indicating that operations are largely volunteer-driven, consistent with its not-for-profit vereniging structure.

Name

Rugby Club Eemland

Legal name

Rugby Club Eemland

Website

https://rceemland.nl

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Rugby Club Eemland is a not-for-profit, member-owned Dutch rugby association founded in 1975 in Amersfoort, operating one of the Netherlands' largest youth rugby programs (200+ members) and selling Akuma-supplied club merchandise via a WooCommerce webshop and physical club shop.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Rugby Equipment Retail (CRAMAEAI), Team Sports Equipment & Uniforms Retail (CRAMABAE), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Amateur rugby club
• Youth rugby development
• Rugby training programs
• Club merchandise sales
• Community sports club

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Merchandise Sales: One-time sales of rugby club merchandise including apparel, accessories, and sports equipment through the club's e-commerce webshop and physical storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rugby Club Eemland is an amateur rugby vereniging offering organized rugby training and competition across senior, women's, and youth age groups (Guppen through Colts) at Sportpark De Bokkeduinen in Amersfoort. The club also sells its own branded merchandise — match clothing, training apparel, casual wear, and accessories — through a WooCommerce webshop and a small physical storefront, with products supplied by Akuma Sports.

Product overview

Rugby Club Eemland operates an e-commerce webshop selling branded merchandise primarily supplied by Akuma Sports. The product portfolio centers on sports apparel and accessories organized into four main categories: match clothing (wedstrijdkleding) for competition wear including shirts, shorts, and socks; training clothing (trainingskleding) featuring technical performance wear like the Kirin tech tee and Fujin training pants; casual/leisure clothing (vrijetijdskleding) including puffer jackets, quilted jackets, and winter coats; and accessories (accessoires) such as rugby balls, water bottles, backpacks, and headwear. The shop also offers a Bokkeduinen sports pass and commemorative championship merchandise. Products are available in men's, women's, and children's sizes with customization options for team designs and embroidery. The webshop operates as a WooCommerce-based platform with in-store pickup at the club's Sportpark De Bokkeduinen location.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedstrijdkleding (Match Clothing)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Akuma SportscoreStrategic or Co-development Partner · 1 January 2008Akuma Sports, a UK-based family business founded in 2008 by the Aldersley brothers, is the main supplier of custom-made sport uniforms for RC Eemland. They provide high-quality, UK-made products with advanced sublimation printing methods, offering custom team designs, colors, and sponsor logos. The partnership supplies match clothing, training gear, and casual wear to the club.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Utrechtsche Rugby Club: A central-Netherlands rugby club with a long history of senior and youth competition. Comparable to RC Eemland as a regionally based Dutch rugby club operating multiple age-group teams and community programs.
• Rotterdamse Rugby Club: A historic Dutch rugby club in the Randstad region running competitive senior and youth sides. Directly comparable to RC Eemland as a multi-team, member-driven rugby organization competing at national level.
• DIOK Rugby Club: Leiden-based rugby club with both senior and youth programs competing in the Dutch rugby pyramid. Comparable to RC Eemland in club size, volunteer-driven operations, and reliance on branded merchandise and sponsorships.
• Haagsche Rugby Club: The Hague's rugby club, also fielding senior and youth teams in Dutch rugby competitions with a member-owned club structure. Comparable to RC Eemland in sport, governance, and reliance on volunteer coaches and local sponsorship.
• Amsterdam Rugby Club: One of the larger rugby clubs in the Netherlands, competing at the national level and operating senior and youth teams with a club-based membership model. Directly comparable to RC Eemland as another Dutch rugby club with a similar competitive and community structure.
• Castricum Rugby Club: A North Holland rugby club with youth and senior sections competing in national leagues. Comparable to RC Eemland as a Dutch amateur rugby club with a community-focused membership model.

Others

• Akuma Sports: UK-based supplier of custom rugby kit and apparel, and RC Eemland's official merchandise partner since 2008. Comparable as the upstream supplier whose products drive the club's webshop assortment and custom design capabilities.

Regional players

• Eemland Atletiek: A regional athletics (track and field) club also based in the Amersfoort/Eemland region. Comparable to RC Eemland as a local amateur sports club sharing the same catchment and community-event ecosystem, though operating in a different sport.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RCEemlandTV
• Facebookfacebook.com/rugbyclubeemland
• Instagraminstagram.com/rugbyclub.eemland
• LinkedInlinkedin.com/company/rugby-club-eemland

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby Club Eemland