What Rancho Cucamonga Quakes does

The Rancho Cucamonga Quakes are a privately held, single-A (High-A) Minor League Baseball team founded in 1993 and based in Rancho Cucamonga, California. The team operates exclusively out of Morongo Field at the Epicenter, its home ballpark in the Inland Empire region of Southern California, and serves as a developmental affiliate of the Los Angeles Dodgers MLB organization. Its core product is live professional baseball entertainment, delivered through a portfolio of ticketing offerings — individual game tickets, Season Ticket Memberships, Rivalry Packs, Ballpark Pass specials, group experiences, suites, and Dugout Decks — complemented by branded merchandise, concessions, and corporate sponsorship packages including naming rights.

Revenue is generated through four primary streams: ticket sales (one-time and subscription-style memberships), merchandise sales via the official online team store (quakes.milbstore.com), sponsorship and corporate partnerships at Morongo Field, and concessions. The team employs approximately 71 staff supporting gameday operations, front-office functions, and seasonal roles. Distribution is direct-to-consumer: the official website and MLB's digital ticketing platform serve as the primary sales channel, supplemented by on-site box office sales and the MLB Ticket Marketplace for verified resale. The go-to-market also extends through MiLB.TV live streaming, Bally Sports Live regional broadcast, email/newsletter, and promotional theme nights to drive attendance and mid-funnel engagement.

The Quakes serve three primary customer segments: individual sports fans and families seeking affordable entertainment (primary), corporate groups purchasing premium hospitality and outings (secondary), and youth/amateur baseball audiences engaging through school and Little League programs. Marketing is conducted across the official website, organic social via MLB channels, email/newsletter, on-site promotional events, and regional sports media. The team operates as a typical MiLB affiliate — privately financed, organizationally integrated with MLB infrastructure, and structurally dependent on its Dodgers affiliation for player talent while retaining independent commercial control over ticketing, concessions, merchandise, and sponsorship.

Name

Rancho Cucamonga Quakes

Legal name

Rancho Cucamonga Quakes

Website

https://rcquakes.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

The Rancho Cucamonga Quakes are a privately held Minor League Baseball team founded in 1993, affiliated with the Los Angeles Dodgers, that plays High-A baseball out of Morongo Field in Rancho Cucamonga, California, serving local fans, families, and corporate groups with ticketing, concessions, merchandise, and sponsorship offerings.

Ownership category

akta.pro rank

Product category

Minor League Baseball (Professional Sports Entertainment)

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Minor league baseball
• Professional sports entertainment
• Ballpark ticketing
• Team merchandise
• Corporate hospitality events

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season ticket memberships, group tickets, suites, and dugout decks. Primary income stream for minor league baseball operations.
2. Merchandise Sales: Team store sales of branded merchandise including apparel and memorabilia through the official team store (quakes.milbstore.com).
3. Sponsorship and Corporate Partnerships: Corporate partner sponsorships and advertising opportunities at Morongo Field including naming rights, signage, and promotional partnerships.
4. Concessions: Food and beverage sales at the ballpark during games.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Rancho Cucamonga Quakes operate a Minor League Baseball team that delivers live professional baseball games and fan entertainment at Morongo Field in Rancho Cucamonga, California. The team sells individual game tickets, season ticket memberships, group and corporate experiences, premium seating (suites and dugout decks), branded merchandise, and in-ballpark concessions, while also offering sponsorship packages to corporate partners. As a California League affiliate of the Los Angeles Dodgers, the on-field product functions as a developmental pipeline for future MLB talent.

Product overview

Rancho Cucamonga Quakes is a Minor League Baseball team offering a single, unified entertainment product centered around live baseball games and events at Morongo Field. The product portfolio consists of ticketing offerings (Individual Tickets, Rivalry Packs, Ballpark Pass Specials, Season Ticket Memberships), premium ballpark experiences (Group Experiences, Suites, Dugout Decks), digital services (Digital Ticketing, MiLB.TV streaming, Bally Sports Live), and merchandise (Team Store). All offerings converge at Morongo Field, the team's home ballpark, which serves as the primary venue for the core baseball product.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Game Tickets Single-game admission tickets for Rancho Cucamonga Quakes California League baseball games at Morongo Field, available by seating section and sold directly to individual fans and walk-up customers.
• Season Ticket Memberships Annual subscription providing access to all home games at Morongo Field with additional membership benefits and perks for individual fans and families.
• Rivalry Pack Multi-game ticket bundle featuring Quakes matchups against key rival teams, offered as a single package to individual fans.
• Ballpark Pass Special Season pass product offering discounted access to Quakes home games at Morongo Field for individual fans.
• Group Experiences Group ticket packages for corporate outings, birthday parties, youth team events, and other group bookings at Morongo Field, including private seating areas and discounted per-person rates.
• Suites Private suite rentals at Morongo Field offered as premium group hospitality experiences for corporate and group clients.
• Dugout Decks Premium seating located near the dugouts at Morongo Field for fans seeking an up-close game experience.
• Digital Ticketing Mobile-based electronic ticket delivery and management service integrated with MLB's ticketing platform, enabling fans to receive, store, and present tickets digitally for entry to Morongo Field.
• Team Store (Official Merchandise) Official online and on-site team store selling Rancho Cucamonga Quakes branded apparel, accessories, and memorabilia to fans.
• MiLB.TV Live Streaming Subscription live streaming service that broadcasts Quakes games remotely to out-of-market viewers via the MiLB.TV platform.
• Bally Sports Live Broadcasting Regional sports network broadcasting of select Quakes games via Bally Sports Live, extending reach to cable and streaming subscribers in the regional market.
• Promotional and Theme Nights Special themed game nights, promotional giveaways, and community events designed to drive attendance and ticket sales at Morongo Field.
• Corporate Sponsorships and Partnerships Corporate sponsorship and advertising packages at Morongo Field, including naming rights (e.g., Morongo Field), signage, and promotional partnerships sold to regional and national brands.
• Morongo Field Venue and Concessions Home ballpark venue at Morongo Field at the Epicenter in Rancho Cucamonga, California, hosting all home games and operating food and beverage concessions during games for fans.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Los Angeles DodgerscoreStrategic or Co-development PartnerMLB affiliation partnership where the Los Angeles Dodgers provide player development and personnel to the Rancho Cucamonga Quakes. The Quakes serve as a developmental team for Dodgers minor league players.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Visalia Rawhide: California League Single-A affiliate operating out of a single ballpark in California's Central Valley. Same league, same revenue model, and similar reliance on MLB affiliation as primary marketing asset.
• Lake Elsinore Storm: California League (same league as the Quakes) Single-A affiliate of the San Diego Padres. Direct peer in schedule, opponent set, and fan demographic — appears in recent Quakes game coverage as a primary rival.
• Stockton Ports: California League Single-A affiliate of the Oakland Athletics. Comparable Minor League Baseball team with similar ballpark-based business model, ticketing tiers, and corporate sponsorship revenue mix.
• San Jose Giants: California League Single-A affiliate of the San Francisco Giants. Same league, comparable MiLB operating model, single California-market ballpark, and identical ticketing/sponsorship revenue structure.
• Fresno Grizzlies: California-based Minor League Baseball team (currently independent, previously affiliated) operating from a comparable single-ballpark business model with ticketing, concessions, and sponsorship revenue streams similar to the Quakes.
• Lancaster Stormers: Independent Atlantic League team. Comparable minor league-style baseball team with ticketing, concessions, merchandise, and sponsorship revenue model, though without MLB affiliation — a useful 'unaffiliated' benchmark.
• Sugar Land Space Cowboys: Triple-A affiliate of the Houston Astros. Comparable MiLB franchise with single-ballpark model, diverse seating/suite products, and the same MLB-affiliated operating structure though at a higher level.
• Modesto Nuts: California League Single-A affiliate with single-venue operations and similar ticket/concession/merchandise mix. Same league scheduling, same MiLB digital ticketing infrastructure.

Broad incumbents

• Los Angeles Dodgers: Parent MLB club of the Quakes. Same sport, overlapping regional fan base, but operates at the major league level with substantially larger scale, broader media rights, and a national (rather than Inland Empire-local) footprint.

Regional players

• Inland Empire 66ers: Another California-based Minor League Baseball team operating in the Inland Empire region. Same league level (Single-A predecessor) with overlapping regional fan base, making them the most direct geographic comparable despite not being in the same current league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rancho-cucamonga-quakes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rancho Cucamonga Quakes