Inland Empire 66ers

What Inland Empire 66ers does

The Inland Empire 66ers is a Minor League Baseball team based in San Bernardino, California, that plays home games at San Manuel Stadium as a member of the California League within MLB's affiliated minor league system. The team is currently affiliated with the Los Angeles Angels for player development and announced a forthcoming affiliation switch to the Seattle Mariners for the 2026 season, which will reset the franchise's player pipeline and brand positioning. The team serves local families, individual baseball fans, corporate groups, and youth players in the Inland Empire region of Southern California, drawing attendees through affordable ticketed live baseball entertainment and community programming.

The team's core offerings center on gameday attendance at San Manuel Stadium and include single-game tickets (priced $7.15–$31.84), season memberships, the Ballpark Pass subscription, group outing packages, and the premium Toyota Redlands Garage Suite. Secondary revenue comes from on-site concessions, an online team merchandise store at ie66ers.milbstore.com, and corporate sponsorship packages. The underlying technology is entirely league-provided: MLB's tickets.com ticketing platform, MiLB.TV streaming, Bally Sports Live regional broadcasts, and standard baseball operations tooling. No proprietary technology stack is disclosed.

The go-to-market motion is event-driven, relying on themed promotional nights, giveaways, community outreach via the 66ers Foundation, and the Los Cucuys de San Bernardino identity program (Copa de la Diversión) to engage Hispanic and Latino fans. Marketing channels span the official MiLB website, email newsletters, social media, regional sports broadcasts, and sponsor activations with partners such as SoFi and Toyota Redlands. Pricing combines unit-pricing for single tickets and group outings with subscription-style season memberships and the Ballpark Pass, supplemented by multi-year corporate sponsorship and suite rental contracts.

Name

Inland Empire 66ers

Website

https://66ers.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Inland Empire 66ers is a Minor League Baseball team based in San Bernardino, California, playing at San Manuel Stadium. The team serves local families, baseball fans, and corporate groups via single-game tickets, season memberships, concessions, merchandise, and sponsorships within MLB's affiliated system.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Baseball & Softball Leagues (MPAKAAAC), Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Minor league baseball
• Professional sports entertainment
• Game tickets
• Season memberships
• Team merchandise

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets, season memberships, group outings, and special ticket packages. Prices range from approximately $7 to $32 per game.
2. Concessions and Food Service: On-site food and beverage sales at San Manuel Stadium during games.
3. Merchandise and Team Store: Sales of team merchandise through the ie66ers.milbstore.com online store and potentially at the stadium.
4. Corporate Sponsorships: Corporate partnership packages including sponsorship placements, advertising around the stadium, and partnership opportunities with local businesses.
5. Parking and Premium Experiences: Revenue from Toyota Redlands Garage suite and premium seating options at San Manuel Stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Inland Empire 66ers are a Minor League Baseball team that delivers live professional baseball entertainment at San Manuel Stadium in San Bernardino, California. Core offerings include single-game tickets, season memberships, the Ballpark Pass subscription, group outing packages, premium Toyota Redlands Garage Suite rentals, and official team merchandise. The team operates as an MLB-affiliated franchise for player development, currently linked to the Los Angeles Angels and transitioning to the Seattle Mariners in 2026.

Product overview

Inland Empire 66ers is a Minor League Baseball team that operates as part of the MLB ecosystem (affiliated with Seattle Mariners as of 2024). The organization's primary offerings center on live baseball entertainment at San Manuel Stadium, comprising single game tickets, season memberships, and the Ballpark Pass subscription. Additional revenue streams include group outing packages, premium garage suite rentals, and a team merchandise store. The team also engages fans through community programs via the 66ers Foundation and provides audio streaming of games.

Differentiator

Problem solved

Functional benefit

Brands

• Los Cucuys: Fan engagement and cultural identity program for the team

Products and services

• Single Game Tickets Individual game tickets for Inland Empire 66ers home games at San Manuel Stadium, purchased on a per-game basis by fans and families.
• Season Memberships Full-season ticket packages providing access to all regular season home games with additional membership benefits, sold on an annual basis to loyal fans and families.
• Ballpark Pass Flexible annual ticket pass offering admission to multiple games throughout the season at a discounted rate, targeting repeat attendees.
• Group Outings Reserved seating packages for groups attending games together, including corporate events, birthday parties, and organization outings, offered at discounted group rates.
• Toyota Redlands Garage Suite Premium private suite rental in the parking garage adjacent to San Manuel Stadium, providing dedicated parking and hospitality services for corporate and group entertainment.
• Team Store Official online merchandise store (ie66ers.milbstore.com) selling team apparel, collectibles, and fan gear.
• San Manuel Stadium Venue Rental San Manuel Stadium in San Bernardino, the team's home ballpark serving as the venue for all home games and a community gathering location for events.
• Corporate Sponsorship Packages Corporate partnership packages including sponsorship placements, advertising around San Manuel Stadium, and partnership opportunities with local businesses.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Los Angeles AngelscoreStrategic or Co-development Partner · 1 January 2024The Inland Empire 66ers served as the Los Angeles Angels' Minor League Baseball affiliate, providing player development at the Single-A/Double-A level. This affiliation allowed Angels prospects to develop in a professional minor league environment.
• Seattle MarinerscoreStrategic or Co-development Partner · 1 January 2024The Inland Empire 66ers announced a new forthcoming affiliation with the Seattle Mariners, transitioning from the Angels. Mariners prospects will be assigned to the 66ers for player development starting from the 2025 season.
• Minor League BaseballcoreStrategic or Co-development PartnerThe 66ers operate as a member of Minor League Baseball and the California League, utilizing MLB's ticketing platforms, streaming services, and following MiLB operational standards and regulations.
• SoFiminorGTM or Marketing PartnerSoFi is visible as a sponsor on the Inland Empire 66ers website, likely providing promotional support or advertising at San Manuel Stadium.
• Toyota RedlandsminorGTM or Marketing PartnerToyota Redlands sponsors the stadium garage suite, providing premium parking and suite experiences at San Manuel Stadium with their branding.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• San Jose Giants: California League team playing at Excite Ballpark in San Jose, CA. A Giants affiliate operating under the same MiLB Single-A/Double-A classification and distribution platforms as the 66ers.
• Rancho Cucamonga Quakes: California League Single-A/Double-A team based in Rancho Cucamonga, less than 30 miles from San Bernardino. Operates from LoanMart Field, with the same MiLB ticketing, sponsorship, and concession model.
• Stockton Ports: California League team based in Stockton, CA. Athletics-affiliated Single-A/Double-A team running the same MiLB ticketing, merchandise, and sponsorship infrastructure as the 66ers.
• Lake Elsinore Storm: California League team based in Lake Elsinore, CA. A Padres affiliate with the same Single-A/Double-A classification, identical Minor League Baseball operational model, and overlapping Southern California fan geography.
• Brooklyn Cyclones: Single-A Mets affiliate playing at Maimonides Park in Brooklyn, NY. Same MiLB Single-A classification and operational model as the 66ers, with similarly strong community-engagement programming.
• Modesto Nuts: California League team based in Modesto, CA. Operates within the same MiLB system and California League as the 66ers with comparable ticket pricing, group-outing products, and MLB-affiliated player development model.
• Dayton Dragons: Single-A Reds affiliate that has built one of the most successful season-ticket renewal programs in MiLB history. Directly comparable to the 66ers in product mix, Single-A/Double-A classification, and MiLB distribution channels.
• Fresno Grizzlies: California League team based in Fresno, CA. Operates the same MiLB product suite (single-game tickets, season memberships, group outings, merchandise) at a comparable mid-market California venue.
• Visalia Rawhide: California League team based in Visalia, CA. Competes in the same Single-A/Double-A MiLB classification with identical ticketing, streaming, and sponsorship product set.
• Trenton Thunder: Former Double-A Eastern League franchise (now an independent MLB Partner League team) operating from Trenton, NJ. Comparable minor-league baseball business model with ticketing, merchandise, and group-outing revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inland-empire-66ers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inland Empire 66ers