The Literacy Company
The Literacy Company is a privately held micro-business based in Scottsdale, Arizona, operating since 1996 around the readfaster.com domain, suggesting a consumer-facing reading speed or literacy improvement product aimed at individual learners.
- Company typePrivate
- Founded1996
- HeadquartersScottsdale, AZ, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
The Literacy Company firmographics
Firmographics- Name
- The Literacy Company
- Website
- https://readfaster.com
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 1–10 employees
- Short description
- The Literacy Company is a privately held micro-business based in Scottsdale, Arizona, operating since 1996 around the readfaster.com domain, suggesting a consumer-facing reading speed or literacy improvement product aimed at individual learners.
- Ownership category
- akta.pro rank
The Literacy Company industry classification
Industry- Product category
- Literacy Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- akta.pro primary industry
- Reading Fluency & Speed Reading Programs (EDAMAJAK)
- akta.pro secondary industries
- Literacy & Reading Intervention Technology (EDAJAMAF), Reading Comprehension & Close Reading Enrichment (EDAMAJAB)
Keywords
Where The Literacy Company is headquartered
LocationHeadquarters
- HQ city
- Scottsdale, AZ
- HQ country
- United States
- HQ region
- North America
Markets served
The Literacy Company business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations
The Literacy Company product offering
Product offeringCore offering
The Literacy Company provides reading improvement / literacy training offerings to individual learners, accessed through its readfaster.com website. The product appears to be a self-directed reading skills program intended for adults or general consumers looking to enhance reading speed and comprehension.
Differentiator
Problem solved
Functional benefit
Products and services
- ReadFaster reading improvement program Self-paced reading speed and comprehension training program delivered online to individual adult learners via the readfaster.com website.
Companies that use The Literacy Company
Customer profileIdeal customer profiles1 record
The Literacy Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Literacy Company competitors and assessment
Company assessmentBroad incumbents
- Reading Eggs: Online literacy program for early learners from a major EdTech publisher (Blake eLearning). Comparable reading instruction category but targets younger children and operates at much larger scale.
- Wilson Language Training: Established provider of structured literacy (Fundations, Just Words, Wilson Reading System) for schools and clinics. Comparable literacy intervention category with much greater institutional reach.
- Hooked on Phonics: Long-running brand in foundational reading and phonics instruction for children. Comparable literacy enrichment category with a much larger consumer brand footprint.
- Renaissance Learning: Major K–12 literacy and assessment platform (Accelerated Reader, Star Assessments). Comparable literacy category at significantly larger scale, primarily serving schools and districts.
- Lexia Learning: Large, well-funded literacy technology platform used in K–12 schools. Comparable literacy/reading-improvement category but much broader portfolio and institutionally focused.
- Achieve3000: Differentiated literacy and reading-comprehension platform for K–12 and adult education. Comparable reading-comprehension enrichment category but at enterprise scale with institutional sales motion.
Direct peers
- Iris Reading: Offers speed-reading and comprehension courses to professionals, students, and corporations. Most directly comparable to The Literacy Company in product (speed reading) and customer segment (adult/professional learners).
- SuperReading: Speed-reading and comprehension training programs for individuals and corporate buyers. Directly comparable in product offering and customer type to The Literacy Company.
- Reading Horizons: Provides literacy intervention products and professional development for K–12 and adult learners. Comparable to The Literacy Company's literacy enrichment focus, though weighted more toward structured decoding instruction.
- Evelyn Wood Speed Reading: Long-established speed-reading course provider serving adult learners and corporate clients. Directly comparable product (speed-reading instruction) and similar adult professional target market.
Market position
Customer concentration
The Literacy Company social profiles
Digital presenceThe Literacy Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Literacy Company leadership team
Management profileNumber of profiles
The Literacy Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Literacy Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Literacy Company
What does The Literacy Company do?
The Literacy Company provides reading improvement / literacy training offerings to individual learners, accessed through its readfaster.com website. The product appears to be a self-directed reading skills program intended for adults or general consumers looking to enhance reading speed and comprehension.
When was The Literacy Company founded?
The Literacy Company was founded in 1996. It employs 1 to 10 people.
Where is The Literacy Company based?
The Literacy Company is headquartered in Scottsdale, AZ, United States, in the North America region.
Who are The Literacy Company's main competitors?
Broad incumbents on record are Reading Eggs, Wilson Language Training, Hooked on Phonics, Renaissance Learning, Lexia Learning and Achieve3000. Direct peers are Iris Reading, SuperReading, Reading Horizons and Evelyn Wood Speed Reading.
Does The Literacy Company have an API?
No public API is recorded for The Literacy Company.
What industry is The Literacy Company in?
The Literacy Company's product category is Literacy Education. Its primary akta.pro industry code is EDAMAJAK, Reading Fluency & Speed Reading Programs, with a secondary code of EDAJAMAF, Literacy & Reading Intervention Technology. Its NAICS code is 611710.