What Achieve3000 does

Achieve3000, founded in 2000 and headquartered in Takoma Park, Maryland, is a K-12 educational technology company that builds adaptive digital literacy solutions for students in grades 3-12. Its core product, Achieve3000 Literacy, uses Lexile measures to continuously match each learner with differentiated fiction and nonfiction content in ELA, science, and social studies at their precise reading level. The platform's adaptive technology personalizes instruction based on student performance and is supported by more than 10 years of efficacy research demonstrating 2x-4x expected Lexile growth across grade bands. The Back-to-School 2026 release introduced an AI-powered Writing Assistant, enhanced administrator dashboards, a Career Center, and Teacher Data Center improvements, expanding the platform beyond pure remediation.

Achieve3000 operates as a wholly-owned subsidiary of McGraw Hill (itself owned by Platinum Equity), and is distributed exclusively through McGraw Hill's enterprise K-12 sales infrastructure. The go-to-market is subscription-based district licensing with quote-based pricing handled by McGraw Hill account representatives, supported by an online portal with Google SSO integration. The platform is used by named districts including Marlboro Township PA, Indian River DE, Hillsborough County FL, Henrico County VA, and the Bronx Charter School for Better Learning NY, addressing the needs of striving readers, on-level students, advanced learners, and multilingual learners.

Revenue mechanics rest on multi-year district subscriptions sold through McGraw Hill's field sales force, with no publicly disclosed pricing. The company has executed three acquisitions since 2015 (Smarty Ants 2015, Actively Learn 2018, Teachonomy 2020) and operates with 251-500 employees. While no revenue is disclosed, the subsidiary structure under McGraw Hill provides distribution scale and capital access that independent competitors lack.

Name

Achieve3000

Legal name

Achieve3000

Website

https://achieve3000.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Achieve3000, a McGraw Hill subsidiary, delivers adaptive digital literacy solutions for grades 3-12, using Lexile-based personalization to accelerate reading comprehension and writing proficiency in US K-12 schools and districts.

Ownership category

akta.pro rank

Product category

K-12 Adaptive Literacy Software

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & Reading Intervention Technology (EDAJAMAF)

akta.pro secondary industries

Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD), English Language Arts (ELA) Enrichment (Integrated Reading/Writing) (EDAMAJAF), AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC)

Keywords

• Adaptive literacy platform
• Personalized reading instruction
• K-12 literacy solutions
• Differentiated instruction software
• Supplemental literacy programs

Headquarters

HQ city

Takoma Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. School/District Licensing: Subscription-based licensing model sold to K-12 school districts, typically per-student or site-based pricing through McGraw Hill distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Achieve3000 provides Achieve3000 Literacy, a supplemental adaptive digital literacy platform for Grades 3-12 that delivers differentiated fiction and nonfiction texts in ELA, science, and social studies. The platform uses Lexile measures to continuously personalize reading instruction to each student's precise reading level, supported by an AI-powered Writing Assistant, administrator and teacher data dashboards, and a Career Center for college and career readiness.

Product overview

Achieve3000 offers a single unified literacy platform called Achieve3000 Literacy for Grades 3-12. The product provides adaptive, personalized reading instruction through differentiated texts in ELA, science, and social studies. Key integrated components include: a Writing Assistant that delivers immediate actionable feedback on student work; administrator and teacher data dashboards for monitoring student usage, growth, and performance; and a Career Center connecting literacy growth to career pathways. The adaptive technology continuously adjusts instruction based on student performance, using Lexile measures to match each learner with appropriately challenging content at their precise reading level.

Differentiator

Problem solved

Functional benefit

Brands

• Accelerated Learning: Program pathway focusing on accelerated literacy growth
• English Learners
• Blended/Personalized Learning
• Career Center

Products and services

• Achieve3000 Literacy Supplemental adaptive digital literacy platform for Grades 3-12 that accelerates reading growth through differentiated fiction and nonfiction texts in ELA, science, and social studies, continuously adjusting to each student's Lexile reading level. Includes an AI-powered Writing Assistant, administrator and teacher data dashboards, and a Career Center, and is licensed by K-12 school districts.

Quantifiable outcome

• Elementary students achieve 2.1-2.6x expected Lexile growth with high usage; middle school students achieve 3.2-3.3x; high school students achieve 3.3-4.2x
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lexia Learning: Lexia Learning (a Cambium Learning Group brand) is one of the most direct competitors to Achieve3000 in K-12 adaptive reading instruction. It targets the same K-5 and older student segments with personalized literacy practice and is frequently evaluated alongside Achieve3000 in district reading intervention RFPs.
• i-Ready (Curriculum Associates): i-Ready provides adaptive diagnostic and instruction tools for reading and mathematics used widely across US K-12 districts. It directly competes with Achieve3000 on personalized reading instruction and shares the same differentiated, data-driven instructional model and district sales motion.
• Edmentum: Edmentum offers adaptive K-12 literacy and intervention programs (including Reading Eggs and Exact Path) sold to districts. It overlaps directly with Achieve3000 on supplemental reading instruction and shares a similar per-student/site district licensing model.
• Newsela: Newsela delivers differentiated nonfiction and current events content at multiple Lexile levels for K-12 classrooms. Its adaptive reading model, content library, and district-level licensing model closely mirror Achieve3000's approach to leveled literacy instruction.
• Imagine Learning: Imagine Learning offers supplemental literacy and language learning solutions for K-12 students, including Imagine Learning School Edition. It competes head-to-head with Achieve3000 for district reading intervention budgets and serves similar striving reader and English learner populations.
• Reading Plus: Reading Plus is an adaptive online reading intervention program for grades 3-12 that develops comprehension, vocabulary, and silent reading fluency. It competes with Achieve3000 in the same supplemental reading intervention category and is similarly sold via district subscriptions.
• Renaissance Learning (myON / Accelerated Reader): Renaissance offers myON reader and Accelerated Reader, which provide digital leveled reading libraries and reading practice for K-12 students. It competes with Achieve3000 on differentiated reading content and on assessment-driven literacy practice in US districts.

Broad incumbents

• HMH (Houghton Mifflin Harcourt): HMH is a major K-12 publisher offering core ELA programs and supplemental reading interventions (e.g., Read 180). It is a broad incumbent competitor to McGraw Hill and competes with Achieve3000 both as a bundled core-curriculum offering and as a standalone intervention.
• Amplify (mClass): Amplify's mClass is a widely adopted K-3 reading assessment and early literacy intervention tool sold into US districts. As part of a broader K-12 curriculum and assessment publisher, it competes with Achieve3000 for literacy intervention dollars and benefits from integrated core curriculum offerings.

Emerging players

• Amira Learning: Amira Learning is an AI-powered reading tutor that listens to students read and provides individualized tutoring, including dyslexia screening. It overlaps with Achieve3000 on adaptive reading instruction for early grades and is a fast-growing emerging competitor in evidence-based literacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Achieve3000
• YouTubeyoutube.com/user/schooleducationgroup
• Facebookfacebook.com/333675157246
• LinkedInlinkedin.com/company/631519
• Instagraminstagram.com/mheducation
• Pinterestpinterest.com/mcgrawhilled

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achieve3000