Real Contabilidade

What Real Contabilidade does

Real Contabilidade is a privately held Brazilian accounting and business advisory firm headquartered at Rua Vital Brasil, nº 396, Chácara Girassol, Americana, São Paulo. The firm was founded in 1996 and positions itself as having 30 years of market experience, serving micro, small, and medium-sized enterprises across multiple Brazilian tax regimes (Simples Nacional, Lucro Presumido, Lucro Real), as well as entrepreneurs seeking to formalize a business and individual microentrepreneurs (MEI) transitioning to microenterprise (ME) status. Service lines include comprehensive accounting, labor and payroll compliance, tax advisory, HR consulting, business legalization and licensing, and financial/administrative consulting, supplemented by free online utility tools (tax calculators, obligation calendars, negative certificate lookups, document templates).

The firm's underlying technology is conventional rather than proprietary: it relies on standard Brazilian regulatory systems (SPED, E-Social, GIA), electronic certificates (e-CNPJ) for company registration and accountant transfers, and digital document handling. No proprietary platform, API, or software product is offered. The go-to-market is direct-to-consumer, primarily through the firm's website and WhatsApp, with digital onboarding forms for new company openings and accountant switches, plus a content marketing blog covering tax reforms and regulatory updates. Revenue is generated via recurring monthly subscription fees for ongoing accounting, tax, payroll, and advisory services, with no disclosed pricing, no listed customers, and no institutional investors. The firm operates from a single office in Americana with 24 employees and shows no evidence of geographic expansion, M&A, or external funding.

Name

Real Contabilidade

Legal name

Real Contabilidade

Website

https://realescritoriocontabil.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Contabilidade is a Brazilian accounting and business advisory firm in Americana, São Paulo, founded in 1996, serving SMEs, entrepreneurs, and MEI-to-ME transitions with recurring monthly accounting, tax, payroll, HR, and business legalization services.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

Keywords

• Accounting services
• Tax compliance
• Labor compliance
• Business consulting
• Company registration

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Recurring Accounting Services: Real Contabilidade generates revenue through monthly service fees for comprehensive accounting services. Clients pay recurring monthly charges for complete accounting management, tax compliance, payroll processing, and business advisory services. The revenue model emphasizes ongoing client relationships with continuous service delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Real Contabilidade is a Brazilian accounting firm providing comprehensive accounting, tax, labor, business legalization, HR, financial, and administrative consulting services for businesses of various sizes. The firm handles company registration, ongoing compliance across Simples Nacional, Lucro Presumido, and Lucro Real tax regimes, payroll processing, financial statement preparation, and advisory services for SMEs, microenterprises, MEI transitions, and new entrepreneurs in the Americana, São Paulo region.

Product overview

Real Contabilidade is a professional accounting and business advisory firm (not a software product) offering a comprehensive suite of accounting services. The core offerings include Contabilidade Completa (full accounting), Obrigações Trabalhistas (labor compliance), Assessoria Empresarial (business consulting), and Migrar de MEI para ME (company type transition). These are delivered alongside specialized sub-services for tax advisory, HR consulting, business legalization, and financial/administrative consulting. The firm also provides digital utilities including tax calculators, negative certificates, document templates, obligation calendars, and invoice guidance tools. All services are oriented toward Brazilian companies of various sizes and sectors, with specific expertise in Simples Nacional, Lucro Presumido, and Lucro Real tax regimes.

Differentiator

Problem solved

Functional benefit

Products and services

• Contabilidade Completa

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Domínio Sistemas: Brazilian accounting and ERP software provider used by thousands of accounting firms and SMBs. Directly comparable customer base (accounting offices and their SME clients) and adjacent value chain to Real Contabilidade.
• OMIE: Brazilian cloud ERP and management platform aimed at SMEs and the accounting offices that serve them. Comparable to Real Contabilidade in serving SMB clients with accounting, tax, and billing workflows.
• Contabilizei: Brazil's largest online accounting firm serving micro and small businesses with a tech-enabled, subscription-based model. Competes directly with Real Contabilidade for the same SME client base in the Americana/São Paulo region, but at greater scale.
• Conta Azul: Brazilian SMB accounting and ERP platform combining software with back-office services for micro and small businesses. Overlaps with Real Contabilidade's target market and competes for SME compliance and bookkeeping spend.
• Agilize Contabilidade: Online accounting firm targeting Brazilian SMBs with a fully digital onboarding and subscription service. Competes with Real Contabilidade on the same SME segment with lower-cost, software-enabled delivery.

Broad incumbents

• Grant Thornton Brazil: Large international accounting and advisory network operating in Brazil with full tax, audit, and consulting offerings. Competes for the upper end of the SMB/mid-market accounting and advisory segment that Real Contabilidade also targets.
• PwC Brasil: Big Four firm in Brazil providing audit, tax, and advisory services. Overlaps with Real Contabilidade's tax advisory and compliance offerings at the larger-company end of the same market.
• EY Brasil: Big Four accounting and advisory firm in Brazil. Comparable to Real Contabilidade in providing tax compliance and business advisory, though at significantly larger scale and enterprise focus.
• KPMG Brasil: Big Four firm offering audit, tax, and advisory services across Brazil. Overlaps with Real Contabilidade's tax and advisory functions but serves larger, more complex clients nationally and globally.

Others

• Sitecontabil: Brazilian marketing and website platform specifically built for accounting firms; Real Contabilidade's own site is built on Sitecontabil (per the site footer). Adjacent ecosystem enabler for the same accounting-firm customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tweet
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/real-contabilidade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Contabilidade