Institute of Real Estate Education

What Institute of Real Estate Education does

Institute of Real Estate Education (IRED), operating under the legal entity OurClasses.com LLC, is a Utah-based online real estate school headquartered in Bountiful, Utah. The company delivers pre-licensing, broker licensing, and continuing education courses required for real estate professionals in Utah, with its core offering being the 120-hour Sales Agent Pre-License Course mandated for prospective sales agents. Additional product lines include the Broker License Course (for agents advancing to Principal or Associate Broker status), Continuing Education Bundles across categories such as Ethics & Essentials, Contracts & Law, CORE, and Electives, an Education Waiver course for out-of-state agents relocating to Utah, exam preparation materials, and a textbook bookstore.

The underlying technology is a browser- and device-compatible e-learning platform supporting self-paced, multi-modal course delivery (audio, video, reading), with cookie-based progress tracking and mobile compatibility on iPhone and Android. The platform is used purely as a course distribution and progress-tracking mechanism — there is no proprietary AI, adaptive learning, or data analytics layer described. Distribution is direct-to-consumer self-serve through realestateonlinelearning.com, supplemented by phone-based enrollment support and informal partnerships with Utah real estate brokerages that recruit graduates post-licensure.

The business model combines one-time course purchases (pre-license, broker, waiver, exam prep, bookstore merchandise) with recurring revenue from auto-renewing Continuing Education subscriptions. The company is privately held, bootstrapped with no disclosed funding, and operates with approximately 5 employees serving a Utah-only market. Per company disclosures, over 3,000 students have passed their courses, and IRED reports a first-attempt licensing exam failure rate of approximately 20% versus a Utah statewide average near 45% — a claim it markets as its primary competitive differentiator alongside its "Utah's #1 Real Estate School" brand positioning.

Name

Institute of Real Estate Education

Legal name

OurClasses.com LLC

Website

https://realestateonlinelearning.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Institute of Real Estate Education is a Utah-based online school (OurClasses.com LLC) offering the 120-hour pre-licensing course, broker licensing, and continuing education for real estate professionals in Utah, serving individual aspiring and licensed agents.

Ownership category

akta.pro rank

Product category

Real Estate Education

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAIAH

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDAAALAI

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Real estate education
• Pre-licensing courses
• Continuing education
• Online learning
• Exam preparation

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Sales: One-time purchase revenue from pre-licensing courses (Sales Agent Pre-License, Broker License), continuing education courses, and education waivers. Students pay for course access and materials.
2. Continuing Education Subscriptions: Auto-renewal subscription products for ongoing CE requirements, with automatic renewal notices sent before billing.
3. Bookstore/Merchandise: Sale of textbooks and educational materials through the bookstore.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Institute of Real Estate Education is an online real estate school that delivers Utah-approved pre-licensing education (120-hour Sales Agent Pre-License Course), broker licensing courses, continuing education bundles, education waiver courses for out-of-state license transfers, and exam preparation to individuals pursuing or maintaining a Utah real estate license. Courses are sold directly to students through the company website on a self-paced, self-serve basis, with content accessible on desktop and mobile devices.

Product overview

Institute of Real Estate Education (IRED) is an online real estate school platform offering a comprehensive suite of licensing and continuing education courses for Utah real estate professionals. The core product portfolio consists of the Sales Agent Pre-License Course (120 hours required for initial licensing), Broker License Course (for agents advancing to broker status), Continuing Education Bundles (with categories including Ethics & Essentials, Contracts & Law, and Electives), and Utah Education Waiver (for out-of-state agent transfers). Additional offerings include Real Estate Exam Prep and a Bookstore for study materials. The platform provides browser and device-compatible online learning accessible via desktop and mobile devices, with over 3,000 students having passed through the program.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Agent Pre-License Course

Quantifiable outcome

• Students consistently outperformed the state average on first-attempt licensing exam pass rates
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Real Estate Brokers (Utah)coreChannel Partner/ Reseller/ DistributorPartnership with real estate brokers across Utah who recruit Institute graduates. Students may grant permission to share their contact information with brokers who can help them begin their real estate careers with training programs.
• Pearson VUEcoreTechnology or IntegrationOfficial Utah state licensing exam administration partner. The Utah Real Estate Sales Agent License Exam is regulated through Pearson VUE testing centers.
• Utah Association of Realtors (UAR)coreStrategic or Co-development PartnerStrategic partnership with UAR to develop and implement compliant forms and procedures following the NAR settlement, including new listing agreements, buyer broker agreements, and compensation forms.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CompuCram: Online real estate school delivering pre-licensing and exam prep across multiple states. Comparable online self-paced learning platform and customer profile.
• AceableAgent: Mobile-first online real estate school offering pre-licensing and CE in multiple states. Targets the same customer segment (aspiring agents) with modern digital delivery similar to IRED's blended platform.
• The CE Shop: Leading online provider of real estate pre-licensing, exam prep, and continuing education across most US states. Directly comparable to IRED's online self-paced course model and multi-product offering.
• Allied Real Estate Schools: Online and in-person real estate school providing state-specific pre-licensing, broker, and CE courses. Comparable online delivery model and product mix to IRED.
• Colibri Real Estate (formerly Mbition): One of the largest US online real estate education providers offering pre-licensing, broker, and CE across multiple states. Same product category, customer base, and delivery model as IRED but at significantly greater scale.
• 360training (real estate division): Provides regulated online training including real estate pre-licensing and CE. Same regulatory-driven training model with multi-state coverage.
• Kaplan Real Estate Education: National real estate school offering pre-licensing, broker licensing, and CE online and in person. Comparable in product offering (state-by-state licensing courses) and target customer (aspiring agents).
• Real Estate Express: Online real estate school owned by Colibri offering pre-licensing courses across many states with pass guarantees. Direct competitor in the same online pre-licensing category.

Regional players

• Real Estate U: Online real estate school operating in select states including California, with similar pre-licensing and CE product mix. Comparable model with similar scale to IRED but in a different geographic market.

Emerging players

• PrepMyExam: National real estate exam preparation partner already integrated with IRED for national exam prep. Offers supplemental test prep adjacent to IRED's primary licensing course offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IREEonline
• YouTubeyoutube.com/channel/UCcv-BGTG0n-AsxYCU_CNMWA
• Facebookfacebook.com/InstituteOfRealEstateEducation
• Instagraminstagram.com/ireeonline
• TikToktiktok.com/@dannyethicalrealty
• LinkedInlinkedin.com/company/institute-of-real-estate-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Real Estate Education