Institute of Real Estate Education
Institute of Real Estate Education is a Utah-based online school (OurClasses.com LLC) offering the 120-hour pre-licensing course, broker licensing, and continuing education for real estate professionals in Utah, serving individual aspiring and licensed agents.
- Company typePrivate
- Founded2013
- HeadquartersBountiful, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Institute of Real Estate Education does
Institute of Real Estate Education (IRED), operating under the legal entity OurClasses.com LLC, is a Utah-based online real estate school headquartered in Bountiful, Utah. The company delivers pre-licensing, broker licensing, and continuing education courses required for real estate professionals in Utah, with its core offering being the 120-hour Sales Agent Pre-License Course mandated for prospective sales agents. Additional product lines include the Broker License Course (for agents advancing to Principal or Associate Broker status), Continuing Education Bundles across categories such as Ethics & Essentials, Contracts & Law, CORE, and Electives, an Education Waiver course for out-of-state agents relocating to Utah, exam preparation materials, and a textbook bookstore.
The underlying technology is a browser- and device-compatible e-learning platform supporting self-paced, multi-modal course delivery (audio, video, reading), with cookie-based progress tracking and mobile compatibility on iPhone and Android. The platform is used purely as a course distribution and progress-tracking mechanism — there is no proprietary AI, adaptive learning, or data analytics layer described. Distribution is direct-to-consumer self-serve through realestateonlinelearning.com, supplemented by phone-based enrollment support and informal partnerships with Utah real estate brokerages that recruit graduates post-licensure.
The business model combines one-time course purchases (pre-license, broker, waiver, exam prep, bookstore merchandise) with recurring revenue from auto-renewing Continuing Education subscriptions. The company is privately held, bootstrapped with no disclosed funding, and operates with approximately 5 employees serving a Utah-only market. Per company disclosures, over 3,000 students have passed their courses, and IRED reports a first-attempt licensing exam failure rate of approximately 20% versus a Utah statewide average near 45% — a claim it markets as its primary competitive differentiator alongside its "Utah's #1 Real Estate School" brand positioning.
Institute of Real Estate Education firmographics
Firmographics- Name
- Institute of Real Estate Education
- Legal name
- OurClasses.com LLC
- Website
- https://realestateonlinelearning.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Institute of Real Estate Education is a Utah-based online school (OurClasses.com LLC) offering the 120-hour pre-licensing course, broker licensing, and continuing education for real estate professionals in Utah, serving individual aspiring and licensed agents.
- Ownership category
- akta.pro rank
Institute of Real Estate Education industry classification
Industry- Product category
- Real Estate Education
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH)
- akta.pro secondary industry
- Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)
Keywords
Where Institute of Real Estate Education is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Institute of Real Estate Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Course Sales: One-time purchase revenue from pre-licensing courses (Sales Agent Pre-License, Broker License), continuing education courses, and education waivers. Students pay for course access and materials.
- Continuing Education Subscriptions: Auto-renewal subscription products for ongoing CE requirements, with automatic renewal notices sent before billing.
- Bookstore/Merchandise: Sale of textbooks and educational materials through the bookstore.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Institute of Real Estate Education product offering
Product offeringCore offering
The Institute of Real Estate Education is an online real estate school that delivers Utah-approved pre-licensing education (120-hour Sales Agent Pre-License Course), broker licensing courses, continuing education bundles, education waiver courses for out-of-state license transfers, and exam preparation to individuals pursuing or maintaining a Utah real estate license. Courses are sold directly to students through the company website on a self-paced, self-serve basis, with content accessible on desktop and mobile devices.
Product overview
Institute of Real Estate Education (IRED) is an online real estate school platform offering a comprehensive suite of licensing and continuing education courses for Utah real estate professionals. The core product portfolio consists of the Sales Agent Pre-License Course (120 hours required for initial licensing), Broker License Course (for agents advancing to broker status), Continuing Education Bundles (with categories including Ethics & Essentials, Contracts & Law, and Electives), and Utah Education Waiver (for out-of-state agent transfers). Additional offerings include Real Estate Exam Prep and a Bookstore for study materials. The platform provides browser and device-compatible online learning accessible via desktop and mobile devices, with over 3,000 students having passed through the program.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Agent Pre-License Course
Quantifiable outcome
- Students consistently outperformed the state average on first-attempt licensing exam pass rates
- +1 more outcomes
Companies that use Institute of Real Estate Education
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Institute of Real Estate Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Institute of Real Estate Education partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Real Estate Brokers (Utah)corePartnership with real estate brokers across Utah who recruit Institute graduates. Students may grant permission to share their contact information with brokers who can help them begin their real estate careers with training programs.
- Pearson VUEcoreOfficial Utah state licensing exam administration partner. The Utah Real Estate Sales Agent License Exam is regulated through Pearson VUE testing centers.
- Utah Association of Realtors (UAR)coreStrategic partnership with UAR to develop and implement compliant forms and procedures following the NAR settlement, including new listing agreements, buyer broker agreements, and compensation forms.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Institute of Real Estate Education competitors and assessment
Company assessmentDirect peers
- CompuCram: Online real estate school delivering pre-licensing and exam prep across multiple states. Comparable online self-paced learning platform and customer profile.
- AceableAgent: Mobile-first online real estate school offering pre-licensing and CE in multiple states. Targets the same customer segment (aspiring agents) with modern digital delivery similar to IRED's blended platform.
- The CE Shop: Leading online provider of real estate pre-licensing, exam prep, and continuing education across most US states. Directly comparable to IRED's online self-paced course model and multi-product offering.
- Allied Real Estate Schools: Online and in-person real estate school providing state-specific pre-licensing, broker, and CE courses. Comparable online delivery model and product mix to IRED.
- Colibri Real Estate (formerly Mbition): One of the largest US online real estate education providers offering pre-licensing, broker, and CE across multiple states. Same product category, customer base, and delivery model as IRED but at significantly greater scale.
- 360training (real estate division): Provides regulated online training including real estate pre-licensing and CE. Same regulatory-driven training model with multi-state coverage.
- Kaplan Real Estate Education: National real estate school offering pre-licensing, broker licensing, and CE online and in person. Comparable in product offering (state-by-state licensing courses) and target customer (aspiring agents).
- Real Estate Express: Online real estate school owned by Colibri offering pre-licensing courses across many states with pass guarantees. Direct competitor in the same online pre-licensing category.
Regional players
- Real Estate U: Online real estate school operating in select states including California, with similar pre-licensing and CE product mix. Comparable model with similar scale to IRED but in a different geographic market.
Emerging players
- PrepMyExam: National real estate exam preparation partner already integrated with IRED for national exam prep. Offers supplemental test prep adjacent to IRED's primary licensing course offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Institute of Real Estate Education social profiles
Digital presenceInstitute of Real Estate Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Institute of Real Estate Education leadership team
Management profileNumber of profiles
Profiles2 records
Institute of Real Estate Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Institute of Real Estate Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Institute of Real Estate Education
What does Institute of Real Estate Education do?
The Institute of Real Estate Education is an online real estate school that delivers Utah-approved pre-licensing education (120-hour Sales Agent Pre-License Course), broker licensing courses, continuing education bundles, education waiver courses for out-of-state license transfers, and exam preparation to individuals pursuing or maintaining a Utah real estate license. Courses are sold directly to students through the company website on a self-paced, self-serve basis, with content accessible on desktop and mobile devices.
Is Institute of Real Estate Education a public or private company?
Institute of Real Estate Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Institute of Real Estate Education founded?
Institute of Real Estate Education was founded in 2013. It employs 1 to 10 people.
Where is Institute of Real Estate Education based?
Institute of Real Estate Education is headquartered in Bountiful, United States, in the North America region.
How does Institute of Real Estate Education make money?
Three revenue lines are on record. Course Sales are the primary driver. The others are continuing Education Subscriptions and bookstore/Merchandise.
Who are Institute of Real Estate Education's main competitors?
Direct peers on record are CompuCram, AceableAgent, The CE Shop, Allied Real Estate Schools, Colibri Real Estate (formerly Mbition), 360training (real estate division), Kaplan Real Estate Education and Real Estate Express. Real Estate U is listed as a regional player. PrepMyExam is listed as an emerging player.
Does Institute of Real Estate Education have an API?
No public API is recorded for Institute of Real Estate Education.
What industry is Institute of Real Estate Education in?
Institute of Real Estate Education's product category is Real Estate Education. Its primary akta.pro industry code is EDANAIAH, Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser), with a secondary code of EDAAALAI, Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE). Its NAICS code is 611691 and its SIC code is 8200.