Real Golf

What Real Golf does

Real Golf Limited is a UK-based golf coaching company founded in 2002 by PGA professional Richard Ellis and headquartered in Teddington, England. The company delivers in-person golf instruction at four partner-club venues — Dukes Meadows (London), Lee-on-Solent (Hampshire), Hampton Court Palace, and Pyrford (Surrey) — and serves amateur golfers, junior players (ages 11+), and professional tour players through individual lessons, intensive 3-hour small-group coaching schools, and a recurring Elite Junior Academy scholarship program. Its differentiated offer integrates sports medicine, human-movement science, fitness, and sports psychology into coaching delivery, supported by a small in-house team of PGA professionals, an osteopath (Mathew Martin), a fitness director (Andy Driscoll), and a sports psychologist (Peter Taylor).

Name

Real Golf

Legal name

REAL GOLF Limited

Website

https://real-golf.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Golf Limited is a UK golf coaching company founded in 2002, delivering individual lessons, group coaching schools, and an Elite Junior Academy at four partner golf clubs across London, Surrey, and Hampshire.

Ownership category

akta.pro rank

Headquarters

HQ city

Teddington

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Golf Coaching Services: Revenue generated from individual golf lessons, intensive coaching schools (Long Game, Short Game, Putting, Swing), and group sessions. Services priced at £120 per 3-hour school session.
2. Elite Junior Academy: Structured scholarship program for junior golfers aged 11+ targeting scratch handicap by age 16. Includes weekly individual sessions, short game weekends, fitness training, psychology coaching, and clinical support.
3. Private Booking: Private coaching sessions available at customer-preferred times and dates for personalized instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Real Golf delivers professional golf coaching services through intensive 3-hour group coaching schools (Long Game, Swing, Short Game, Putting) priced at £120 per session, individual lessons, private bookings, and a structured Elite Junior Academy scholarship program for ages 11+. The coaching integrates professional golf expertise with sports medicine and movement science, delivered at partner golf club venues across England.

Product overview

Real Golf is a golf coaching service operating at multiple UK venues (Dukes Meadows, Lee-On-The-Solent, Hampton Court Palace, Pyrford Golf Club). The company offers a portfolio of coaching programs: Intensive REAL GOLF Schools (Long Game/Driving School, Swing School/Clinic, Short Game Masterclass/Chipping School, and Putting School) delivered in small groups of 4 students over 3-hour sessions; a comprehensive Junior Golf Academy/Scholarship Program for elite junior development; and individual one-on-one golf lessons. The coaching philosophy integrates professional golf expertise with sports medicine and performance training.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Game School / Driving School A 3-hour coaching session covering all aspects of driver technique, using video analysis and ball flight technology to help players hit straighter and longer drives.
• Swing School / Swing Clinic A 3-hour session exploring the inner workings of the golf swing, working through fairway shots with irons and hybrids, ensuring a solid foundation for consistent golf with video analysis and a personal tuition video included.
• Short Game Masterclass / Chipping School A session exploring all shots within 20 yards of the green, including low shots, high shots, sloping lies, and chipping from rough, providing techniques to lower scores. Includes range balls and maximum 4 students.
• Putting School A 3-hour session exploring green reading, alignment, and distance control to help golfers hole more putts and lower their scores. Includes refreshments, practice/teaching notes, private hire of short game area, maximum 4 students.
• Junior Golf Academy / Elite Junior Academy A comprehensive development program for junior golfers starting at age 11, including weekly swing sessions, short game weekends, fitness training, psychology coaching, clinical support, and mentoring aimed at achieving scratch handicap by age 16.
• Individual Golf Lessons One-on-one coaching sessions with Real Golf professionals, tailored to individual needs and abilities.
• Private Booking Sessions Private coaching sessions available at customer-preferred times and dates for personalized instruction.

Quantifiable outcome

• Justin Gayner reduced from shooting 85-95 regularly to achieving 9 handicap in 8 months, then shooting 73 on Old Course at Sunningdale
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Dukes Meadows Golf ClubcoreStrategic or Co-development PartnerHost venue for Real Golf coaching schools offering Long Game, Swing, Short Game, and Putting programs in the London area.
• Lee-On-The-Solent Golf ClubcoreStrategic or Co-development PartnerHost venue for Real Golf coaching schools and trainee PGA professional Harry Hart's home club. Returning from April 2021.
• Hampton Court Palace Golf ClubcoreStrategic or Co-development PartnerHost venue for Real Golf Chipping Masterclass and Putting School programs starting May 2021.
• Pyrford Golf ClubcoreStrategic or Co-development PartnerHost venue for Real Golf Chipping Masterclass and Putting School programs in the Surrey/Woking area starting April 2021.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Skillest: Online platform for remote swing video analysis by PGA coaches; comparable as a competitor offering remote, lower-cost golf instruction that overlaps with Real Golf's amateur swing-improvement offering.
• Me and My Golf: UK-based online golf coaching platform offering structured lesson content and swing analysis; comparable as a UK-rooted golf instruction brand targeting amateur golfers seeking structured improvement.
• Performance Golf: Online golf coaching brand producing structured lesson programmes and swing fixes; comparable as an emerging digital alternative to in-person golf coaching for amateur golfers.

Direct peers

• GolfTEC: Multi-centre golf instruction chain using swing analysis technology and certified coaches; comparable as a scaled, venue-based golf coaching service with technology-augmented lessons.
• Hank Haney Golf: Tour-coach-branded golf instruction operation running schools and lessons under a recognised coach name; comparable to Real Golf's brand-led premium coaching approach.
• Pelz Golf Institute: Performance-focused golf coaching schools and short-game methodology brand; comparable in positioning around specialised short-game and swing-mechanics instruction rather than general club fitting.
• Leadbetter Golf Academy: Premium golf coaching brand offering multi-day schools and individual lessons at multiple international venues; directly comparable to Real Golf's group-school + elite-junior positioning and elite-coach brand model.
• Butch Harmon School of Golf: Elite-name-branded golf coaching school with on-site schools and tour-pro reputation; directly comparable to Real Golf's premium coaching, tour-pro endorsement, and structured school format.
• Peter Cowen Golf Academy: International golf coaching operation running academy locations with multi-discipline coaching teams including fitness and biomechanics; directly comparable in the elite-coach, multi-venue academy model.

Broad incumbents

• IMG Academy Golf: Large multi-sport performance academy with a golf programme offering integrated coaching, fitness, and sport-science support; comparable as a broader incumbent providing junior-athlete development with integrated support teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/real_golf
• LinkedInlinkedin.com/company/real-golf-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Golf