Pyrford Lakes

What Pyrford Lakes does

Pyrford Lakes is an 18-hole golf and events venue located on Warren Lane in Pyrford, Surrey, less than five minutes from the A3/M25. The venue is operated by Get Golfing CIO, a UK-registered charitable incorporated organisation that runs a portfolio of 13 golf venues under a shared membership and points system. The course, set within 23 acres of lakes and designed by Clive Clark and Peter Alliss, hosted 68,596 rounds in 2025 alongside 331 society/corporate golf days. Pyrford Lakes also functions as a multi-purpose hospitality and events venue, operating The Lounge restaurant and bar (open 7am-10pm/10:30pm weekends), the Lake View Suite (up to 140 for dinner-dance, 200 for drinks receptions), the Links Suite (2-20 delegates), a permanent marquee for up to 100 guests, and outdoor terraces used for weddings, corporate meetings, celebrations of life, Christmas parties, and live sport viewings.

The business operates six distinct revenue streams: subscription memberships (Full £200/month, 5-Day £157.50/month, age-banded Intermediate tiers, free Junior, and flexible points-based), visitor green fees, society and corporate golf day packages (£45-£88/head), food and beverage, venue hire and events (including weddings, conferences from £36/person, and dry-hire Asian weddings from £5,000), and golf coaching (lessons from £40/30-min, Bronze/Silver/Gold plans, and the £49.95/month Junior Academy). The proprietary technology layer is the Get Golfing mobile app (iOS/Android, launched February 2025 in two phases), which provides tee booking, cross-venue access, member chat, live scoring, competition entry, and GPS navigation, replacing the prior booking system.

Go-to-market is hybrid: direct-to-consumer through the website and app for individuals, sales-led for corporate and event bookings via three named personnel (Harry Green for memberships/societies, Amy Nicholls for events/weddings, Dan Lucking for meetings), and event-driven demand generated by World Cup, Wimbledon, and F1 screenings with the Budweiser partnership. Distribution is single-country/domestic, anchored by strong road access and 100+ free parking spaces. Customer segments are intentionally diversified across individual golfers, corporate members, life-event customers, conference clients, junior golfers, and walk-in F&B guests. The operation is led by Site Director Dan Lucking with a small management team that has remained stable, and operates with a workforce in the 11-50 range.

Name

Pyrford Lakes

Legal name

Get Golfing CIO

Website

https://pyrfordgolf.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Pyrford Lakes is an 18-hole golf, events, and hospitality venue in Surrey, UK, operated by Get Golfing CIO. It serves individual golfers, corporate members, society groups, wedding and event clients, and walk-in diners across memberships, green fees, coaching, F&B, and venue hire.

Ownership category

akta.pro rank

Product category

Golf Club & Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club
• Event venue
• Golf membership
• Golf academy
• Wedding venue

Headquarters

HQ city

Pyrford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Monthly and annual membership fees across multiple tiers (Full, 5-Day, Intermediate age-based, Flexible points-based, Junior free, Corporate). Membership provides unlimited or priority golf access, discounts, and competition entry.
2. Green Fees and Visitor Golf: Pay-as-you-play green fees for visitors, with rates varying by time of day, day of week, and season. Includes 9-hole and 18-hole options, with special World Cup promotional rates.
3. Society Golf Days and Corporate Events: Package-based pricing for group golf days including catering, with corporate membership points used for group bookings and events
4. Food and Beverage: Restaurant, bar, and lounge services including breakfast, lunch, dinner, Sunday roasts, wood-fired pizzas, and event catering. Major revenue stream from events and regular dining.
5. Venue Hire and Events: Weddings, corporate conferences, Christmas parties, celebrations, wakes, christenings, proms, exhibitions, and commercial filming. Lake View Suite and Links room hire with catering packages.
6. Golf Coaching: Individual lessons, group coaching, Bronze/Silver/Gold coaching plans, junior academy programme, and coaching gift cards

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Pyrford Lakes operates a private golf club and event venue located in Pyrford, Woking, Surrey, UK. The club provides golf course access, individual and corporate golf memberships, a golf academy with coaching, and venue hire services for weddings, private parties, and corporate events. On-site food and beverage services support both members and event guests.

Product overview

Pyrford Lakes is a golf club and event venue operating as part of the Get Golfing charitable initiative. The offering comprises an 18-hole golf course (designed by Clive Clark and Peter Alliss) with multiple membership tiers (Full, 5-Day, Intermediate, Junior, Flexible points-based, and Bronze/Silver/Gold Corporate), a Golf Academy offering private lessons, group coaching, playing lessons, women's programmes, and an award-winning Junior Academy with summer camps, a Get Golfing mobile app (launched February 2025) for tee booking and member management, a Partner loyalty scheme, and The Lounge restaurant/bar. The venue hosts events including weddings (with Lake View Suite for 140, The Links for 20, and a marquee for 100), corporate meetings/conferences, parties, celebrations of life, and commercial filming. Hospitality includes food service, live sport viewing (World Cup, Wimbledon, F1), and Friday 'Sessions' events. The course hosted 68,596 rounds and 331 golf days in 2025.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 68,596 rounds played in 2025 demonstrating strong golfer engagement
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Celebrity CruisesminorGTM or Marketing PartnerCelebrity Cruises is the Official Cruise Partner of Pyrford Lakes, providing cruise prizes for Order of Merit competition winner (cruise for two). The partnership enhances member rewards and adds premium incentive to club competitions.
• Budweiser Brewing GroupcoreGTM or Marketing PartnerBudweiser is the Official Beverage Partner, prominently featured at World Cup screenings and sporting events. Budweiser branding appears on screens, menus, and promotional materials. Partnership includes giveaways and fan experiences for World Cup 2026.
• Cobham Football ClubminorOthersCommunity Football Partner supporting local grassroots football club. Part of Get Golfing CIO charitable mission to support community initiatives and improve lives through sport.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Woking Golf Club: Historic Surrey heathland golf club with members and visitors. Overlaps with Pyrford Lakes on member/visitor golf and event-hosting in the same local market.
• Foxhills Club & Resort: Surrey-based multi-use golf, leisure, and events resort offering 36 holes of golf, hotel accommodation, spa, F&B, weddings, and corporate events. Direct comparable to Pyrford Lakes on the integrated golf + events + hospitality model in the same Surrey catchment.
• West Byfleet Golf Club: Long-established members' golf club located minutes from Pyrford Lakes in Surrey. Comparable on golf membership tiers and community-driven operations, with a more traditional membership focus.
• Drift Golf Club: Surrey golf club offering 18 holes, F&B, weddings, and corporate events near Farnham. Comparable membership/event mix and venue-hire approach in the same Surrey region.
• Get Golfing (Mill Ride Golf Club): Sister venue within the Get Golfing CIO network offering 18-hole golf, memberships, and events under the same parent brand and app infrastructure. Most directly comparable venue given shared operating model and shared Flexible Membership ecosystem.
• Hoebridge Golf Centre: Surrey pay-and-play and society golf venue with 27 holes, Floodlit range, TopTracer bays, F&B, and event hosting. Closest direct peer on pay-as-you-play + society days + coaching + casual dining in the same geographic market.
• Birchwood Park Golf & Country Club: Get Golfing-affiliated Kent venue offering 18-hole golf, memberships, F&B, weddings and corporate events. Useful cross-network peer for benchmarking venue-level KPIs within the same Get Golfing platform.
• Surrey Golf (Surrey National / Surrey Heights): Surrey pay-and-play golf venues with society packages, coaching, and on-site F&B. Direct comparable on pay-as-you-play, society days, and casual dining in a similar suburban setting.

Broad incumbents

• Pennyhill Park Hotel & Spa: Premium Surrey hotel and events venue with golf, spa, weddings, and corporate conferences. Overlaps with Pyrford Lakes on weddings, corporate events, and Surrey catchment but with hotel inventory and broader luxury positioning.
• The RAC Club / Royal Automobile Club: Premium members' club in Surrey with golf, dining, event, and corporate hospitality. Overlaps with Pyrford Lakes on memberships and event hosting but operates at a significantly higher price point with broader amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PyrfordLakes
• Instagraminstagram.com/pyrfordlakes
• Xx.com/PyrfordGolfClub
• LinkedInlinkedin.com/company/pyrford-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyrford Lakes