real PE
real PE is a UK-based PE curriculum platform serving primary, Early Years, SEND, and Multi Academy Trust schools with a progressive EYFS-to-KS2 framework, gamified home-learning app, CPD, and in-school support, used by 5,000+ schools and 300+ MATs.
- Company typePrivate
- Founded2008
- HeadquartersWeybridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What real PE does
real PE, operated by Create Development Ltd, is a UK-based physical education curriculum and content platform founded in 2008 by Ronnie Heath and John Parsons. The company provides a coherent, progressive PE curriculum spanning EYFS through Key Stage 2, underpinned by its award-winning Learning Nutrition Framework and a Personal Best Philosophy that measures progress against the individual rather than peers. Core products include the real PE digital platform (lesson plans, video demonstrations, assessments, CPD), BURSTS (a gamified home-learning app for ages 4-7 with AR characters), real PE Foundations (Early Years), Subject Leader Impact Wheel (leadership planning), Professional Learning (CPD modules), and In-School Support from a network of PE experts.
The business is structured around a multi-tier subscription model for UK schools, with three-year packages ranging from £565+VAT to £1,877+VAT annually (£1,695–£5,630 total) plus bespoke training days (£595–£2,790) and Early Years training. Distribution combines a self-serve 30-day free trial with a dedicated MAT/Trust sales motion, supported by webinars, podcasts, organic social, and case-study marketing. The platform reaches 5,000+ member schools, 300+ Multi Academy Trusts, 210+ SEND schools, and 1,000,000+ pupils across the UK, with 25,000+ teachers trained. Revenue, headcount, and financials are not publicly disclosed; the company is privately held and founder-owned with no disclosed institutional investment or acquisitions.
real PE firmographics
Firmographics- Name
- real PE
- Legal name
- Create Development Ltd
- Website
- https://realpe.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- real PE is a UK-based PE curriculum platform serving primary, Early Years, SEND, and Multi Academy Trust schools with a progressive EYFS-to-KS2 framework, gamified home-learning app, CPD, and in-school support, used by 5,000+ schools and 300+ MATs.
- Ownership category
- akta.pro rank
real PE industry classification
Industry- Product category
- Primary Physical Education Platform
- NAICS
- Educational Support Services (61171), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
Keywords
Where real PE is headquartered
LocationHeadquarters
- HQ city
- Weybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
real PE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School Membership Subscriptions: Annual and multi-year subscription model for school access to curriculum platform, professional learning, and support. Tiered packages from basic membership (£565/year) to School Transformation (£1,877/year).
- Early Years Training Packages: One-time training fees for Early Years settings including individual practitioner training (£245) and in-setting training (£695), with optional annual platform access renewal (£195/year).
- Bespoke Training Days: Additional expert training days purchased by schools beyond core membership. Options include 1 day (£595), 3 days (£1,635), or 6 days (£2,790) of bespoke in-school support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | real PE Membership - 3 years: £565+VAT annually |
| Subscription | Multi-year contract | Subject Leader Excellence - 3 years: £1,332+VAT annually |
| Subscription | Multi-year contract | School Transformation - 3 years: £1,877+VAT annually |
| One time/ perpetual license | Annual | Early Years Individual Training: £245 + VAT |
| One time/ perpetual license | Annual | Early Years In-Setting Training: £695 + VAT |
| Unit Pricing | Pay-as-you-go | Bespoke Training - 1 Day: £595 + VAT |
| Unit Pricing | Pay-as-you-go | Bespoke Training - 3 Days: £1,635 + VAT |
| Unit Pricing | Pay-as-you-go | Bespoke Training - 6 Days: £2,790 + VAT |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
real PE product offering
Product offeringCore offering
real PE provides a digital physical education platform and curriculum for primary schools, including whole-school improvement frameworks, assessment tools, and professional learning services. The subscription-based platform helps schools track pupil progress across multiple learning lenses, deliver structured PE lessons, and meet national curriculum objectives.
Product overview
real PE is a comprehensive physical education platform and ecosystem for primary schools, comprising the core real PE Platform as its central offering, supplemented by specialized modules including BURSTS (home learning app for ages 4-7), real PE Foundations (Early Years), Subject Leader Impact Wheel (leadership tools), Professional Learning (CPD), and In-School Support. The ecosystem is built around the award-winning Learning Nutrition Framework and Personal Best Philosophy, designed to deliver inclusive, coherent, progressive PE from EYFS through Year 6.
Differentiator
Problem solved
Functional benefit
Brands
- BURSTS: PE home learning app for children aged 4-7, designed to bridge school and home physical activity through gamified fundamental movement skill development.
- Learning Nutrition
- real PE Foundations
Products and services
- real PE Platform Whole-school physical education platform that provides curriculum, lesson plans, and digital tools to track pupil progress across six learning lenses (head, hands, heart, health, human, hero) for primary schools.
- BURSTS Activity app that delivers short physical movement breaks for pupils, designed for use in the classroom and school settings to complement the real PE programme.
- Personal Best Pupil-facing programme and app within the real PE ecosystem that supports personal goal-setting and progress in physical literacy for primary-aged children.
- Learning Nutrition Resource offering that provides structured learning content to support physical education delivery and curriculum objectives in primary schools.
- real PE Foundations Early-years movement programme that introduces structured physical activity and fundamental movement skills for pre-school and reception-age children.
- Early Years Training Programme Professional learning programme for Early Years practitioners covering physical development, movement skills, and delivery of the real PE Foundations curriculum.
- Bespoke Training Tailored professional learning and development service for schools, MATs, and clusters, customised to their specific PE improvement needs and delivered on-site or remotely.
Quantifiable outcome
- 66% vs 36% - Children with high movement confidence have higher activity levels compared to those with low confidence.
- +4 more outcomes
Companies that use real PE
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
real PE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
real PE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Earth CubsminorEnvironmental partnership focused on sustainability education. Joint initiative bringing physical literacy and environmental awareness together for schools.
- CressminorPartner organization supporting schools with physical education delivery. Collaboration on educational resources and school support.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
real PE competitors and assessment
Company assessmentOthers
- Sported: UK charity supporting sport and physical activity delivery in schools and communities; adjacent ecosystem player influencing PE funding and uptake trends relevant to real PE.
- Sport England: National body whose physical literacy consensus and PE/Sport Premium framework underpin real PE's pedagogical approach; shapes buyer demand and policy tailwinds.
Direct peers
- Complete PE: UK primary PE curriculum and membership platform offering lesson plans, CPD and assessment for schools. Closest direct competitor to real PE in product scope, customer segment and delivery model.
- PE Scholar: PE planning, teaching and assessment resource hub for UK primary and secondary schools; competes for the same teacher-content wallet as real PE.
- Jump Start Primary PE: Primary school PE programmes and training days sold to UK schools, with a comparable product mix of curriculum, training and in-school support.
- PE Pod: PE and sport teaching resource platform for UK schools, providing lesson ideas and planning tools that overlap with real PE's content and teacher-support offering.
- Imoves: Primary school PE, dance and activity programme widely used in UK schools, with structured lesson plans and CPD similar in format to real PE's curriculum subscription.
- Sportacus: UK provider of primary PE and physical activity programmes targeting schools and families, with overlapping curriculum-led and child-engagement product lines.
Broad incumbents
- Youth Sport Trust: Major UK charity operating in the same physical literacy/PE in schools space; not a direct paid competitor but heavily overlaps in advocacy, training and school programmes.
Emerging players
- Beyond PE: App-driven PE and physical activity platform for primary schools, competing on modern digital UX; overlaps on primary PE delivery and teacher engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
real PE social profiles
Digital presencereal PE financial estimates
Financial estimateRevenue estimate
Valuation estimate
real PE leadership team
Management profileNumber of profiles
Profiles2 records
real PE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
real PE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about real PE
What does real PE do?
real PE provides a digital physical education platform and curriculum for primary schools, including whole-school improvement frameworks, assessment tools, and professional learning services. The subscription-based platform helps schools track pupil progress across multiple learning lenses, deliver structured PE lessons, and meet national curriculum objectives.
Is real PE a public or private company?
real PE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was real PE founded?
real PE was founded in 2008. It employs 11 to 50 people.
Where is real PE based?
real PE is headquartered in Weybridge, United Kingdom, in the Europe region.
How does real PE make money?
Three revenue lines are on record. School Membership Subscriptions are the primary driver. The others are early Years Training Packages and bespoke Training Days.
Who are real PE's main competitors?
Others on record are Sported and Sport England. Direct peers are Complete PE, PE Scholar, Jump Start Primary PE, PE Pod, Imoves and Sportacus. Youth Sport Trust is listed as a broad incumbent. Beyond PE is listed as an emerging player.
Does real PE have an API?
No public API is recorded for real PE.
What industry is real PE in?
real PE's product category is Primary Physical Education Platform. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 61171 and its SIC code is 8200.