Earth Cubs
Earth Cubs delivers free, multi-format environmental and sustainability edutainment content (videos, songs, podcasts, apps, lesson plans) to children ages 3-11 and their educators globally, monetizing through sponsored content partnerships with energy companies and CSR-aligned organizations rather than consumer fees.
- Company typePrivate
- Founded2019
- HeadquartersCrowborough, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Earth Cubs does
Earth Cubs is a UK-based (Crowborough) edutainment platform founded in 2019 by Toby Hunt that delivers environmental, sustainability, and climate change education to children ages 3-11 through a comprehensive suite of multi-format content modules, including videos, songs, podcasts, bookazines, comics, activities, lesson plans, interactive lessons, quizzes, presentations, themed packs, and printables. The platform is anchored by an anthropomorphic character ecosystem (Wayne the Worm, Wilfred Walrus, Frankie Fox, Quiz Jaguar, Parrot Parrot, Geezer Rat) and content mapped to the UN Sustainable Development Goals (Global Goals), with primary distribution via a free website (earthcubs.com), an award-winning mobile app, and presence on YouTube, TikTok, Instagram, and Facebook. The platform reports reaching 15M+ children, 55,000+ teachers across 9,000-10,000 schools globally, with 100,000+ monthly website and app users.
The core product experience combines video, audio, and printable resources designed for both classroom and home use, with a dedicated professional development program (the National Grid Energy Literacy Fellowship) positioned as a flagship educator offering. Underlying delivery is a standard digital content platform with no public API, SDK, or disclosed AI/ML capabilities; content is pre-produced and curated rather than personalized or adaptive.
Earth Cubs operates on a freemium consumer/educator model: all resources and app access are free to end users, with no paid consumer tiers. The company monetizes exclusively through sponsored content partnerships with energy companies (National Grid, Sizewell C), utilities, housing providers (Flagship), and CSR-aligned organizations (Konica Minolta, Ocean Generation, Aga Khan Foundation, Eco-Schools, Fairtrade, Rainforest Trust, Frank Water, and others), which co-fund themed content collections in exchange for distribution and brand association. The company is a privately held, bootstrapped UK Ltd with 1-10 employees and no disclosed institutional funding rounds, relying on a lean team and a wide partnership ecosystem to scale content production and reach.
Earth Cubs firmographics
Firmographics- Name
- Earth Cubs
- Legal name
- Earth Cubs Ltd
- Website
- https://earthcubs.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Earth Cubs delivers free, multi-format environmental and sustainability edutainment content (videos, songs, podcasts, apps, lesson plans) to children ages 3-11 and their educators globally, monetizing through sponsored content partnerships with energy companies and CSR-aligned organizations rather than consumer fees.
- Ownership category
- akta.pro rank
Earth Cubs industry classification
Industry- Product category
- Children's Environmental Education Content
- akta.pro primary industry
- Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)
- akta.pro secondary industry
- Earth Science & Geoscience Programs (EDAMABAI)
Keywords
Where Earth Cubs is headquartered
LocationHeadquarters
- HQ city
- Crowborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Earth Cubs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Corporate Partnership Sponsorship: Earth Cubs generates revenue through sponsored content partnerships with energy companies, utilities, and corporations seeking to deliver educational content aligned with ESG and sustainability goals. Examples include National Grid (energy safety), Sizewell C (nuclear energy), and Konica Minolta (wellbeing).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for all users |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Earth Cubs product offering
Product offeringCore offering
Earth Cubs is a free digital edutainment platform for children aged 3–11 that delivers environmental, sustainability, and climate change education through videos, songs, podcasts, lesson plans, activities, quizzes, interactive lessons, printables, and a mobile app, with content mapped to the UN Sustainable Development Goals. The platform is offered at no cost to educators and families and is sustained by corporate sponsorship and partnership programs (e.g., National Grid, Sizewell C, Konica Minolta) that fund themed content such as energy safety and nuclear energy education.
Product overview
Earth Cubs is an educational edutainment platform offering a comprehensive suite of content modules designed to teach children (ages 3-11) about environmental sustainability, climate change, and environmental topics. The core product is the award-winning Earth Cubs App, which provides access to educational content including Videos, Songs, Podcasts, Activities, Lesson Plans, Interactive Lessons, Bookazines, Comics, Quizzes, Presentations, Packs, and Printables. Content is organized into themed Collections (such as Nuclear Energy, Renewable Energy, Electricity, and Ecosystems) and covers Global Goals-aligned topics. The platform also includes the National Grid Energy Literacy Fellowship, a professional development add-on for educators. The platform reaches over 15 million children, 55,000+ teachers, and 10,000+ schools worldwide through a free-to-use model with teacher and family account options.
Differentiator
Problem solved
Functional benefit
Brands
- National Grid Energy Literacy Fellowship: Flagship professional learning opportunity in partnership with National Grid to empower educators to inspire energy-literate citizens.
Products and services
- Earth Cubs App A free, award-winning mobile app for children aged 3–11 that delivers environmental, sustainability, and climate change edutainment through play, videos, and songs, with a safe content environment and characters such as Wayne the Worm and Wilfred Walrus.
- National Grid Energy Literacy Fellowship A flagship professional development program for educators, co-developed with National Grid, that trains teachers to deliver energy literacy and energy safety education in classrooms using Earth Cubs content.
Companies that use Earth Cubs
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Earth Cubs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Earth Cubs partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship, core, regional and minor.
- National GridflagshipNational Grid partners with Earth Cubs on the National Grid Energy Literacy Fellowship, a flagship professional learning opportunity to empower educators to inspire the next generation of energy-literate citizens. Earth Cubs also creates energy safety content (gas safety, electricity safety, power line safety) distributed through National Grid's community programs. National Grid delivers electricity and natural gas to customers across the UK and northeastern US.
- Sizewell CcoreSizewell C partners with Earth Cubs on nuclear energy education content, including the Nuclear Energy collection featuring videos, songs, and presentations about small modular reactors and clean nuclear power.
- PossibleXcorePossibleX, founded by Roksana in 2009, is a bold initiative blending art, finance, and technology. Partners with Earth Cubs on nuclear energy content including the 'Small is Powerful' video and 'Mighty Small Nuclear' presentation about small modular reactors (SMRs).
- Ocean GenerationcoreEarth Cubs partnered with Ocean Generation to create the 'Life in the Ocean' pack, teaching children about the ocean environment and marine conservation.
- Konica MinoltaregionalKonica Minolta partnered with Earth Cubs to reach thousands of children in the North West of England with environmental, sustainability, and climate change education. Supports delivering 'Happy Happy Minds' mental wellbeing content under their Health and Well-Being Global Goal.
- FlagshipregionalFlagship, a UK-based housing provider delivering affordable homes across the East of England, partners with Earth Cubs to reach children with environmental education. Supports Earth Cubs content under their Global Goals of Quality Education, Sustainable Cities and Communities, Climate Action, and Partnership for the Goals.
- Happy Confident CompanyminorHappy Confident Company, providing neuroscience-based activities and resources for family wellbeing, partners with Earth Cubs to offer 20% discount on Happy Confident journals, cards, and games using code CUB20.
- Gaia ScholasticminorGaia Scholastic's mission is to cultivate environmentally-literate global citizens by integrating nature and environmental concepts into learning. They train teachers on reshaping curriculum through an environmental lens and coach students on turning climate anxiety into climate action.
- Foundation of GoodnessminorThe Sri Lankan charitable trust Foundation of Goodness, improving lives in rural communities since 1999, partners with Earth Cubs to deliver content about Kindness, Gratitude, Patience, and more to children in Sri Lanka and worldwide. Currently fundraising to deliver content collections and the 'Slides and Ladders' digital game.
- SubjectToClimateminorSubjectToClimate is on a mission to make climate change teaching and learning accessible to all educators. Partners with Earth Cubs to enable educators from all subjects and grade levels to teach about climate change.
- We Are CressminorWe Are Cress is a preloved uniform shop that helps schools reduce waste, support families, and track environmental impact through a digital uniform shop. Sustainability partner for Earth Cubs.
- Aga Khan FoundationminorThe Aga Khan Foundation seeks to improve quality of life in poor and marginalized communities in Africa, Asia, and the Middle East. Works with Earth Cubs to enhance education and self-reliance, focusing on early childhood development, quality education, health, and civil society strengthening.
- Frank WaterminorFrank Water is a partner for water-related educational content on Earth Cubs, including the 'Secret Water' presentation and 'Water is EVERYWHERE!' content.
- FairtrademinorFairtrade partners with Earth Cubs on content including the 'B is for Banana' pack and 'Fairtrade Activity Pack' teaching children about fair trade and ethical consumption.
- Eco-SchoolsminorEco-Schools, an international environmental education program, partners with Earth Cubs to deliver environmental education content aligned with Eco-Schools curriculum.
- Solar for SchoolsminorSolar for Schools partners with Earth Cubs on solar energy education content.
- Countryside ClassroomminorCountryside Classroom, providing resources for teaching about food, farming, and the countryside, partners with Earth Cubs.
- World's Largest LessonminorWorld's Largest Lesson, promoting the UN Global Goals in education, partners with Earth Cubs on Global Goals-aligned content.
- Votes for SchoolsminorVotes for Schools, promoting democratic engagement in education, partners with Earth Cubs on citizenship and engagement content.
- real PEminorreal PE partners with Earth Cubs on physical education content that can be integrated with environmental and sustainability topics.
- Rainforest TrustminorRainforest Trust, dedicated to protecting rainforests and endangered species, partners with Earth Cubs on rainforest conservation content.
- Earthna, Eco-Schools QatarminorEarthna, Eco-Schools Qatar, promotes environmental education in Qatar, partners with Earth Cubs for regional coverage.
- AimHi EarthminorAimHi Earth provides environmental education content and partners with Earth Cubs.
- Take 'em BackminorListed as a partner of Earth Cubs, though detailed information is not provided in the source material.
- Network RailminorNetwork Rail is listed as a partner, likely for rail and transport-related educational content.
- Micro ScootersminorListed as a partner, likely for sustainable transport and active travel education.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Earth Cubs competitors and assessment
Company assessmentDirect peers
- National Geographic Kids: National Geographic Kids is a multimedia educational brand delivering environmental, wildlife, and sustainability content for children through videos, articles, games, and print. It competes with Earth Cubs for both children's attention and for corporate sponsorship of environmental education programs.
- Twig Education: Twig Education produces short-form STEM and environmental video content for K-12 classrooms, with a freemium model and school distribution focus. It competes with Earth Cubs for teacher adoption and curriculum-aligned content in science and sustainability.
- WWF Together: WWF Together is a free conservation education app from the World Wildlife Fund featuring interactive stories about endangered species and ecosystems. It directly overlaps Earth Cubs in using free, character-rich, multimedia storytelling to teach children about environmental topics.
- Mystery Science: Mystery Science delivers K-5 science video lessons and hands-on activities to teachers and schools, including environmental and earth science topics. It is comparable to Earth Cubs in serving primary educators with multimedia content, though its subject coverage is broader than Earth Cubs' environmental focus.
- Eco-Schools: Eco-Schools is an international environmental education program operating in 70+ countries with curriculum-aligned resources for schools. It is both a partner and a direct peer to Earth Cubs in delivering environmental education content to primary schools.
- SubjectToClimate: SubjectToClimate provides free K-12 climate change teaching resources and teacher training across subjects and grade levels. It is both a named partner and direct peer, competing for the same educator audience focused on climate and environmental curriculum.
- Khan Academy Kids: Khan Academy Kids is a free educational app for ages 2-8 covering reading, math, and social-emotional learning with character-driven storytelling. It competes with Earth Cubs for free, app-based learning time among young children and families, with comparable character IP approach.
- GoNoodle: GoNoodle delivers free movement, mindfulness, and educational videos to K-5 classrooms and homes, with strong teacher adoption. It overlaps with Earth Cubs in free, video-based, character-led primary education content distribution and community-led GTM.
Broad incumbents
- BrainPOP: BrainPOP is an established K-12 educational video and quiz platform with strong school penetration across science, environment, and sustainability topics. It is a broad incumbent that competes with Earth Cubs for teacher adoption and curriculum budget, though its scope extends well beyond environmental education.
- BBC Bitesize: BBC Bitesize is the UK's free national educational platform for primary and secondary students, including science, geography, and environmental topics. It is a broad incumbent that competes with Earth Cubs for teacher adoption in the UK and for youth attention on environmental subjects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Earth Cubs social profiles
Digital presenceEarth Cubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Cubs leadership team
Management profileNumber of profiles
Profiles1 record
Earth Cubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Cubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Cubs
What does Earth Cubs do?
Earth Cubs is a free digital edutainment platform for children aged 3–11 that delivers environmental, sustainability, and climate change education through videos, songs, podcasts, lesson plans, activities, quizzes, interactive lessons, printables, and a mobile app, with content mapped to the UN Sustainable Development Goals. The platform is offered at no cost to educators and families and is sustained by corporate sponsorship and partnership programs (e.g., National Grid, Sizewell C, Konica Minolta) that fund themed content such as energy safety and nuclear energy education.
Is Earth Cubs a public or private company?
Earth Cubs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Cubs founded?
Earth Cubs was founded in 2019. It employs 1 to 10 people.
Where is Earth Cubs based?
Earth Cubs is headquartered in Crowborough, United Kingdom, in the Europe region.
How does Earth Cubs make money?
One revenue line is on record: corporate Partnership Sponsorship.
Who are Earth Cubs's main competitors?
Direct peers on record are National Geographic Kids, Twig Education, WWF Together, Mystery Science, Eco-Schools, SubjectToClimate, Khan Academy Kids and GoNoodle. Broad incumbents are BrainPOP and BBC Bitesize.
Does Earth Cubs have an API?
No public API is recorded for Earth Cubs.
What industry is Earth Cubs in?
Earth Cubs's product category is Children's Environmental Education Content. Its primary akta.pro industry code is EDAMABAD, Environmental Science & Sustainability Programs (Ecology, Climate, Conservation), with a secondary code of EDAMABAI, Earth Science & Geoscience Programs.