What Real Schools does

Real Schools is an Australian education consultancy headquartered in Melbourne that helps schools transform culture through its proprietary Restorative Practices 2.0 (RP2.0) methodology. Founded in 2012 by CEO Adam Voigt, a former principal, the company targets primary, secondary, K-12, and special schools across Australia and New Zealand with a portfolio of services centered on three-year School Culture Partnerships that include unlimited Expert Facilitator support, whole-school professional learning, in-class teacher coaching, parent engagement sessions, leadership mentoring, and access to the RP2.0 Online Curriculum. The company complements these partnerships with a suite of standalone offerings: full-day leadership workshops (The Building Better People Project) delivered in-person across Australian and New Zealand cities and online, specialist workshops (The Restorative Classroom Playbook, Suspend Smarter), a self-paced online course (Student Behaviour PhD), three published books by Adam Voigt, and the Real Schools of Thought podcast.

The business operates on a diversified revenue model combining recurring multi-year partnership subscriptions starting below $10,000 per year, transaction-based workshop and course fees ($100-$350+GST), book sales at $19.95, and professional services revenue from keynote speaking engagements. The company holds accredited provider status with the Western Australia Department of Education (ProLearn), South Australia Department of Education (External Wellbeing Program), and NSW Education Standards Authority (NESA), plus partnership with Be You (Beyond Blue), giving it privileged access to government school procurement across Australia's most populous states. Distribution combines a consultative direct-sales motion targeting school leaders with self-service channels for workshops, courses, and books through the company website, supported by a content marketing engine anchored on Adam Voigt's personal brand and thought leadership.

Name

Real Schools

Legal name

Real Schools

Website

https://realschools.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Culture Partnerships: Three-year partnership contracts with schools providing unlimited support from Expert Facilitators, whole school professional learning, in-class teacher support, parent engagement sessions, 1:1 leader mentoring, teacher coaching, RP2.0 Online curriculum access, and ongoing support. Partnership levels start at less than $10,000 per year.
2. Workshop Registrations: Revenue from in-person and online workshop tickets including The Building Better People Project (full-day leadership workshop) and The Restorative Classroom Playbook ($250 + GST per teacher, $200 + GST for 3+ enrolments).
3. Suspend Smarter Workshop: 90-minute online workshop for school leaders on better suspension decisions, priced at $100 + GST.
4. Student Behaviour PhD Course: Self-paced 8-module online course for individual teachers. Free for partner school teachers. $350 + GST for non-partner teachers, $175 + GST for pre-service educators, with group discounts available.
5. Book Sales: Sale of published books: Real Questions for Real School Leaders ($19.95) and Tackling Teacher Wellbeing ($19.95). Restoring Teaching available as free eBook/audiobook with hard copy option.
6. Keynote Speaking: Adam Voigt books speaking engagements at conferences and events, with topics on school culture, student behaviour, teacher wellbeing, and restorative practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Real Schools delivers three-year School Culture Partnerships that help schools implement its proprietary Restorative Practices 2.0 (RP2.0) methodology. The company supports school leaders with Expert Facilitators, in-class teacher coaching, professional learning, parent engagement, and an online curriculum. Standalone workshops (Building Better People Project, The Restorative Classroom Playbook, Suspend Smarter), an online course (Student Behaviour PhD), and three published books round out the offering.

Product overview

Real Schools operates as a service-based education company offering a portfolio of professional development products and programs centered on school culture transformation through Restorative Practices 2.0 (RP2.0). The core offering is the three-year School Culture Partnerships program, which includes unlimited Expert Facilitator support, professional learning, and access to the RP2.0 Online Curriculum. Supporting this core are workshops (The Building Better People Project, The Restorative Classroom Playbook, Suspend Smarter), online courses (Student Behaviour PhD), published books (Restoring Teaching, Real Questions for Real School Leaders, Tackling Teacher Wellbeing), and a podcast (Real Schools of Thought). The products work together as a comprehensive ecosystem: partnerships provide sustained implementation support while workshops and courses offer standalone professional development, books serve as supplementary resources, and the podcast extends reach through thought leadership content.

Differentiator

Problem solved

Functional benefit

Products and services

• School Culture Partnerships A three-year partnership program for Australian and New Zealand schools that delivers the Restorative Practices 2.0 (RP2.0) methodology. Includes unlimited Expert Facilitator support, whole-school professional learning, in-class teacher coaching, parent engagement sessions, 1:1 leader mentoring, RP2.0 Online Curriculum access, and ongoing resources. Targets principals and leadership teams at primary, secondary, K-12 and special schools.
• The Building Better People Project A full-day leadership workshop delivered in-person across Australia and New Zealand and online. Focuses on building better people through culture-led leadership, reducing fragmentation, creating consistency, and cutting complexity in schools. Designed for school leaders.
• The Restorative Classroom Playbook A live, online, interactive workshop for classroom and specialist teachers focused on building calm, cooperative classroom culture. Covers language, response pathways, and mindset shifts for sustainable teaching. Includes bonus resources such as the Feelings Wheel Poster, Consistent Conversation Compass, and AI Classroom Support Pack.
• Suspend Smarter Workshop A 90-minute online workshop for school leaders on making better suspension decisions, using suspension time productively, and reducing repeat suspensions. Covers harm assessment, cumulative harm evaluation, mandatory requirements navigation, recidivism reduction, and return-to-school conversations.
• Student Behaviour PhD A self-paced 8-module online course designed to help teachers understand and manage student behaviour. Covers behavioural motivators, conflict resolution, anger and aggression, resilience, and self-esteem. Free for partner school teachers; priced individually for non-partner teachers and pre-service educators.
• Restoring Teaching (Second Edition) A book by Adam Voigt on implementing Restorative Practices 2.0 in contemporary school contexts. Available as a free eBook, free audiobook, and purchasable hard copy. Includes practical resources and templates for educators.
• Real Questions for Real School Leaders A journal-style book containing 100 questions designed to achieve 'School Awareness' for busy school leaders and executive teams. Promotes reflection on school culture through interactive writing exercises. Priced at $19.95 per copy.
• Tackling Teacher Wellbeing A book containing 40 conversations for all school staff focusing on five domains of teacher wellbeing: Physical Self, Mindful Self, Connected Self, Learning Self, and Purposeful Self. Priced at $19.95 per copy.
• Adam Voigt Keynote Speaking Keynote speaking engagements delivered by Adam Voigt at conferences and events on school culture, student behaviour, teacher wellbeing, and restorative practices. Booked directly via the Director of Marketing.

Quantifiable outcome

• 90% reduction in suspensions at partner schools
• +10 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Western Australia Department of EducationcoreStrategic or Co-development PartnerReal Schools is an accredited provider for the WA Department of Education's ProLearn Program, enabling the company to partner with government schools across Western Australia. This accreditation provides credibility and market access within the WA government school sector.
• South Australia Department of EducationcoreStrategic or Co-development PartnerReal Schools is an accredited External Wellbeing Program provider for SA Department of Education, enabling partnerships with South Australian government schools. This accreditation validates the company's programs for the SA education market.
• New South Wales Education Standards Authority (NESA)coreStrategic or Co-development PartnerReal Schools is accredited by NSW NESA, enabling professional learning hours to be recognised for NSW teachers. This accreditation supports teacher registration and professional development requirements.
• Be You (Beyond Blue)minorStrategic or Co-development PartnerReal Schools is a partner of Be You, Australia's national mental health and wellbeing initiative for schools, delivered by Beyond Blue. This partnership aligns Real Schools' restorative practices with national mental health frameworks for schools.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Dr. Lori Desautels' Brain Synergy / Educational Neuroscience consulting: Individual thought leader offering trauma-informed, neuroscience-based PD to schools via workshops, books, and keynotes. Comparable in founder-led, content-and-workshop-driven K-12 PD motion, but smaller scale and less anchored in long-term partnerships.
• Tom Bennett's ResearchED: Globally influential K-12 PD and teacher conference network offering thought-leadership-driven professional learning. Comparable in founder-led, conference-and-content school PD model, but with a behaviour-management rather than restorative-practice focus.

Broad incumbents

• Edutopia / George Lucas Educational Foundation: US-based K-12 professional learning and thought-leadership platform offering research-backed school culture and pedagogy content. Comparable as a thought-leadership-led PD provider to schools, but operates as a non-profit content/incumbent rather than a fee-for-service consultancy.
• Corwin Australia (Corwin Press): Major K-12 professional learning publisher and PD provider offering coaching, workshops, and books to schools globally. Comparable in book-led, workshop-and-partnership PD model, but operates at much larger scale with broader topical coverage beyond restorative practices.
• McREL International: Established US-based education research and consulting firm delivering school improvement PD and partnerships. Comparable in multi-year, fee-based school consulting model, but operates across broader school improvement topics and at larger scale.

Direct peers

• Institute for Positive Education (IPEN / Positive Education Schools Association): Australian provider of Positive Education (wellbeing and character) training and school accreditation programs. Directly comparable in targeting Australian K-12 schools with fee-based partnerships, accreditations, and conferences, although anchored in positive psychology rather than restorative practices.
• Berry Street Education Model: Australian provider of trauma-informed, restorative practice-based professional learning and consulting for schools. Directly comparable in targeting K-12 schools with multi-year culture and wellbeing partnerships, with similar government accreditation and workshop-plus-partnership model.
• Behaviour Management in Schools (BAM!) / Behaviour Advisors: Australia-based school behaviour management training and consulting provider. Directly comparable as a K-12 professional learning competitor targeting similar teacher and principal pain points, with workshop-and-partnership delivery and ex-principal presenters.

Others

• Beyond Blue's Be You program: National mental health and wellbeing initiative for Australian schools, of which Real Schools is a partner. Related as a referral channel and adjacent PD framework, though not a commercial competitor — more an ecosystem partner.
• Beaconhills College / Independent Schools Victoria PD ecosystem: Independent Schools Victoria and similar peak bodies coordinate K-12 professional learning, conferences, and consulting services. Related as adjacent PD infrastructure and potential channel partners, but not direct commercial competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/realschools_
• YouTubeyoutube.com/@RealSchools
• Facebookfacebook.com/realschools.com.au
• LinkedInlinkedin.com/company/real-schools
• Instagraminstagram.com/realschools_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Schools