リブランディング株式会社

What リブランディング株式会社 does

リブランディング株式会社 (Rebranding Inc.) is a privately held Tokyo-based B2B services and software firm founded in January 2016 (originally as 株式会社Solferiona, rebranded around 2021) that provides integrated digital brand management centered on AI-era search visibility. Its product portfolio spans LLMO (AI-search optimization for Google AI Overview and ChatGPT), SEO/MEO, サジェスト対策 (search-suggestion cleanup), 風評被害対策 (reputation damage countermeasures and reverse SEO), 採用ブランディング (recruitment branding backed by a 有料職業紹介 license), and オウンドメディア構築 (owned media construction). The technical core is the proprietary デジタルリスクCLOUD SaaS, which performs 24/7 web risk monitoring and a proprietary scoring system aggregating Google, Maps, and SNS signals to quantify brand risk and growth opportunity. AI and RPA automation are applied across these workflows to reduce unit cost and enable concurrent execution of countermeasures. A separate AI-powered review-generation SaaS, 口コミ増えるくん, targets retail SMBs (restaurants, salons, clinics, real estate) at 10,000 JPY per store per month.

The company operates a sales-led go-to-market with consulting services sold as both project-based and subscription engagements to mid-to-large Japanese enterprises, with named customers spanning education (河合塾), automotive and mobility (Honda, 日本交通, 日本駐車場開発), logistics (丸紅ロジスティクス), recruitment (ネオキャリア), and M&A advisory (M&A総合研究所). Enterprise service pricing runs from ~500,000 JPY/month for reverse SEO up to 1,000,000 JPY per site for site non-display work, with average review-deletion engagements at 100,000 JPY per item. Distribution combines direct enterprise sales, inside sales (03-4405-5662), referral channels, and a self-serve SaaS signup for the SMB product line. The firm is founder-controlled (CEO 菊地 将 since founding), bootstrapped with 23M JPY in capital, holds no disclosed institutional funding, and operates a single-country (Kanto, Japan) footprint across two Tokyo offices in Akasaka and Hamamatsucho. As of December 2025 the company reports 600+ cumulative enterprise clients and a 90%+ service continuation rate; Nikkei featured it in April 2021 as an 'Edgy Company.'

Name

リブランディング株式会社

Legal name

リブランディング株式会社

Website

https://rebranding.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based B2B digital brand management firm founded in 2016 that uses a proprietary SaaS (デジタルリスクCLOUD) and AI/RPA automation to deliver LLMO, SEO/MEO, reputation damage, and recruitment branding services to Japanese mid-to-large enterprises, plus an SMB-tier AI review-generation SaaS.

Ownership category

akta.pro rank

Product category

Digital Risk Management / Online Reputation Management

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital risk management
• Online reputation management
• AI search optimization
• SEO and MEO services
• Review management SaaS

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: AIO consulting services for digital brand management, SEO optimization, MEO optimization, and digital risk management. Offered as project-based and subscription models.
2. SaaS Subscription (口コミ増えるくん): Monthly subscription SaaS for review management targeting retail businesses. Per-store pricing model at 10,000 JPY/month with no setup fees.
3. Digital Risk Management Services: Individual service offerings including site removal (up to 1M JPY per site), review deletion (avg 100,000 JPY per item), keyword management (avg 5,000 JPY daily), and reverse SEO (avg 500,000 JPY monthly).
4. Owned Media Construction: Comprehensive owned media construction services including strategy design, site creation, content production (5 articles per week), and risk management. Offered as monthly subscription plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

リブランディング株式会社 provides AIO (AI Optimization) and brand control services for companies navigating the AI search era, including LLMO countermeasures, SEO/MEO optimization, search suggestion countermeasures, reputation damage and reverse SEO, recruitment branding, and owned media construction. The firm operates the proprietary デジタルリスクCLOUD SaaS for 24/7 web risk monitoring and scoring, and offers the self-serve 口コミ増えるくん AI review generation tool for SMB retail businesses at ¥10,000 per store per month.

Product overview

リブランディング株式会社 operates as an integrated AIO and brand control growth partner, offering a suite of digital brand management services built around a proprietary SaaS platform (デジタルリスクCLOUD). The portfolio is organized around three strategic pillars: LLMO/AI Search Optimization (AI検索対策), Recruitment Branding (採用ブランディング), and Brand Control (ブランドコントロール). Supporting services include SEO/MEO optimization, search suggestion (サジェスト) countermeasures, reputation damage and reverse SEO services, and 24/7 digital risk monitoring. The company also offers Quintana増えるくん, an AI-powered review generation tool for store-based businesses, and owned media construction services. The offering functions as an integrated platform combining AI/RPA automation, structured data, and content production, with the デジタルリスクCLOUD as the central monitoring and management layer.

Differentiator

Problem solved

Functional benefit

Brands

• デジタルリスク研究所: A media/knowledge site operated by the company covering digital risk topics including review deletion, rumor damage, suggestion countermeasures, and reverse SEO.
• 風評リブランディング
• デジタルリスクCLOUD
• 三郎けるくなるくん
• クロスリブランディング

Products and services

• LLMO対策（AI検索対策）

Quantifiable outcome

• Service continuation rate exceeds 90%
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• アウンコンサルティング (AUN Consulting): TSE-listed SEO and Asian digital marketing consulting firm offering SEO, SEM, MEO, and cross-border marketing services. Directly comparable in SEO/MEO service delivery to Japanese enterprises and offers an adjacent Asian-market expansion path Rebranding does not.
• ブランディングテクノロジー (Branding Technology): Japanese digital branding and SEO agency offering integrated brand strategy, content production, and web marketing. Directly comparable in serving Japanese mid-to-large enterprises with combined brand-building and SEO/MEO services under one roof.
• エルテス (Eltes): TSE-listed Japanese digital risk intelligence and reputation management firm offering social media monitoring, digital crisis response, and risk consulting. Directly comparable in reputation damage countermeasures and 24/7 brand risk monitoring, the core services Rebranding also sells to enterprise customers.
• フルスピード (Fullspeed): TSE-listed Japanese affiliate marketing and digital advertising agency with significant SEO and listing-ad service lines. Comparable in delivering integrated digital marketing — SEO, content, ads — to Japanese enterprise clients, competing for overlapping marketing budgets.
• シフトブレイン (Shiftbrain): Tokyo-based SEO consulting firm specializing in technical SEO, content strategy, and large-scale enterprise SEO engagements. Comparable in delivering specialized SEO consulting to Japanese enterprises and competing for the same mid-to-large enterprise SEO budget.
• レピュタ (Reputa): Japanese online reputation management firm focused on defamation countermeasures, search-result cleanup, and reputation repair. Directly comparable niche specialist in the same wind-評 (rumor damage) and reverse-SEO services that form a core pillar of Rebranding's offering.
• ナイル (Nyle): TSE-listed Japanese SEO consulting firm with proprietary SaaS products (e.g., SEO Compass) and content marketing services. Closely comparable hybrid SEO-consulting-plus-SaaS model that competes for the same enterprise and SMB SEO budgets in Japan.

Broad incumbents

• Speee: TSE-listed Japanese digital transformation and marketing company with SEO, data analytics, and martech SaaS products. Broader incumbent that overlaps in SEO and digital marketing services to enterprises but operates across many categories beyond Rebranding's brand-risk focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rebranding_inc
• YouTubeyoutube.com/@rebrandinginc
• Facebookfacebook.com/rebranding.co.jp
• LinkedInlinkedin.com/company/rebrandingpr
• Instagraminstagram.com/rebranding_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about リブランディング株式会社