What Rebricks Indonesia does

Rebricks Indonesia is an Indonesian social enterprise, founded in 2017 by Novita Tan and Ovy Sabrina and headquartered in Pondok Pinang, Jakarta, that converts non-recyclable, multi-layer plastic waste (sachets, bubble wrap, soft packaging, PVC mika) into eco-friendly construction materials. The company's proprietary process produces three core product lines — paving blocks (PERSEGI, KUBUS, HEXAGON with claimed 250 kg/cm² pressure strength), hollow blocks (40x19x19 cm with 25% rejected-plastic content), and roster ventilation bricks in four models (20x20x10 cm) — all carrying multiple international certifications (B4T, Ministry of Industry Indonesia, TUV PSB Singapore, STESCO Singapore, British Standard 476). Daily production capacity is rated at 100 m² or 88,000 plastic pieces per day.

The business runs on a hybrid community-led and enterprise model. A grassroots network of 29,000 "Rebrickerz" members and 3,780 regular suppliers across 16 Indonesian cities feeds four Jakarta-area drop points, while corporate partnerships (HokBen, Chandra Asri, Hush Puppies, Novo Nordisk, McDonald's Indonesia, Astra, Habitat for Humanity Indonesia) generate project-based and CSR-linked circular-economy engagements such as the HokBen exclusive MOU (1 ton/year PVC mika, effective Jan 31 2023) and the Habitat for Humanity "Climate Smart Housing" program (2023, 100 houses). Revenue mechanics span (1) hardware sales of building materials priced via WhatsApp quote, (2) enterprise training services delivered to waste banks and TPS 3R facilities, and (3) named recycling partnerships converting corporate waste streams into branded construction products. The 5-person core team is supported by a network of advisors in climate finance, marine biodiversity, and sustainability planning, and the company has received regional recognition (ICLIF ILEA 2021, Tempo Circular Economy 2023, Green Award 2022). No funding rounds, ARR, or revenue figures are disclosed in the source material.

Name

Rebricks Indonesia

Legal name

Rebricks Indonesia

Website

https://rebricks.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebricks Indonesia is a 5-person Jakarta-based social enterprise, founded in 2017, that converts non-recyclable multi-layer plastic waste into certified paving blocks, hollow blocks, and ventilation bricks, supplied to corporate circular-economy partners (e.g., HokBen, Habitat for Humanity) and sourced via a 29,000-member grassroots collection network across 16 Indonesian cities.

Ownership category

akta.pro rank

Product category

Eco-Friendly Building Materials from Recycled Plastic

NAICS

Materials Recovery Facilities (562920), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Concrete, Asphalt & Masonry Recycling (Crushing & Aggregate Production) (EUAIAHAD)

akta.pro secondary industry

Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)

Keywords

• Recycled building materials
• Plastic waste recycling
• Eco construction materials
• Sustainable paving blocks
• Circular economy solutions

Headquarters

HQ city

South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Eco Building Materials Sales: Sale of recycled building products including paving blocks, hollow blocks, and roster bricks to B2B and B2C customers. Products are priced per unit or per square meter for construction and landscaping applications.
2. Corporate Training Services: Roster and plastic recycling training programs delivered to corporations, waste banks, TPS 3R facilities, and communities. Training includes equipment provision, technical skills, and business/marketing guidance.
3. Exclusive Recycling Partnership Services: B2B partnerships where Rebricks processes corporate plastic waste into building materials. HokBen partnership targets 1 ton of mika plastic waste processing per year, with roster products installed in HokBen store locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rebricks Indonesia transforms rejected multi-layer plastic waste (sachets, plastic bags, bubble wrap, soft plastic packaging) into eco-friendly building materials including paving blocks (PERSEGI, KUBUS, HEXAGON), hollow blocks, and roster ventilation bricks. The company operates a community-led collection network supplemented by corporate recycling partnerships and delivers both direct-to-consumer product sales and B2B partnership projects. Additional offerings include corporate training programs for waste banks/TPS 3R facilities and the Rebricks Sea coastal community program.

Product overview

Rebricks Indonesia is a single-product company that transforms rejected/single-use plastic waste into eco-friendly building materials. The product portfolio consists of paving blocks (PERSEGI, KUBUS, HEXAGON) made from recycled plastic with varying dimensions and pressure ratings, hollow blocks (REBRICKS HOLLOW BLOCKS) containing 25% rejected plastic, and ventilation blocks (REBRICKS ROSTER) available in four models. The production process collects rejected plastics, recycles them into building materials, and produces finished products with a green method. Products have a production capacity of 100 m2/day, processing 88,000 pieces of rejected plastic waste per m2 for paving blocks and 1,000 rejected plastic pieces per m2 for hollow blocks.

Differentiator

Problem solved

Functional benefit

Brands

• Rebricks Sea: A holistic program for coastal areas combining capacity building, waste management system creation, and hybrid infrastructure development.

Products and services

• PERSEGI Paving Block Recycled plastic paving block with dimensions 10.5 x 21 x 6 CM and 250 KG/CM² pressure strength. Each square meter processes 88,000 pieces or up to 2 kg of single-use plastic waste. Sold to construction companies, property developers, and individual consumers for paving and landscaping applications.
• KUBUS Paving Block Square recycled plastic paving block with dimensions 10.5 x 10.5 x 6 CM and 250 KG/CM² pressure strength. Each square meter processes 88,000 pieces or up to 2 kg of single-use plastic waste. Used for paving and landscaping by corporate and individual customers.
• HEXAGON Paving Block Hexagonal-pattern recycled plastic paving block with dimensions 21 x 6 CM and 250 KG/CM² pressure strength. Used for decorative hexagonal paving patterns in landscaping and construction projects.
• Rebricks Hollow Blocks Hollow building block with dimensions 40 x 19 x 19 CM and 30-50 KG/CM² pressure strength. Each unit contains 25% rejected plastic waste; 12 pieces per square meter, recycling 1,000 rejected plastic pieces per m². Used in wall construction for residential and community housing projects.
• Rebricks Roster (Models 1-4) Ventilation blocks available in four pattern models with dimensions 20 x 20 x 10 CM. Used as wall ventilation components for air circulation, decorative wall ornaments, and improved room lighting. Each piece contains 10 mika plastic waste units. Custom patterns (e.g., HokBen-branded roster) produced for corporate partners.
• Corporate Training and Roster Production Services Training programs for corporations, waste banks, TPS 3R facilities, and communities on processing rejected plastic into roster bricks. Includes equipment provision (shredder machines, roster molds, accessories), technical skills training, and business/marketing guidance, with follow-up online monitoring. Delivered to 20+ participants in partnership with WWF Indonesia and Nutrifood.
• Rebricks Sea Program Holistic program for coastal communities combining capacity building, waste management system creation, and hybrid infrastructure. Includes building local recycling workshops that convert marine plastic waste into useful products for community development. Designed to address marine pollution and create economic opportunities in coastal/pesisir areas.

Quantifiable outcome

• 270 kg of rejected plastic waste diverted from landfills or oceans per house built through Climate Smart Housing program
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HokBen (PT. Eka Bogainti)coreStrategic or Co-development Partner · 31 January 2023Exclusive recycling partnership signed MOU on January 31, 2023 to process HokBen's mika (PVC) plastic food packaging waste. Target of 1 ton/year of mika plastic processed into roster bricks. Custom HokBen-pattern roster installed in 11 HokBen stores across Indonesia (Bukittinggi, Sawangan, Kranji Bekasi, Lampung, Pontianak, Harapan Indah Bekasi, Lubuk Linggau, Duri Mandau, Pondok Indah, Slipi Jaya, Magelang). Total of 16,380 pieces/128 kg of mika plastic processed.
• Habitat for Humanity IndonesiacoreStrategic or Co-development Partner · 1 January 2023Climate Smart Housing partnership to build 100 houses in 2023 using eco-building materials from recycled plastic waste. Each house recycles 270 kg of non-valuable plastic waste. Rebricks purchases rejected plastic from Habitat communities in Mauk, Tangerang, Banten and converts it into paving blocks, hollow blocks, and roster for community housing construction. Principle: from the community, for the community.
• WWF IndonesiacoreStrategic or Co-development Partner · 1 October 2022Collaborative roster training program at TPS 3R Mutiara Bogor Raya, October 11-12, 2022. WWF Indonesia partnered with Nutrifood and Rebricks to train waste bank and TPS 3R representatives on processing rejected plastic into roster bricks. 20 participants from various waste banks and TPS 3R facilities received equipment (shredder machines, roster molds, accessories) and 2 months of online monitoring plus follow-up training.
• NutrifoodcoreStrategic or Co-development Partner · 1 October 2022Joint partnership with WWF Indonesia and Rebricks to fund and deliver roster training programs for waste banks and TPS 3R facilities in Indonesia. Nutrifood contributes corporate resources to sustainable waste management initiatives.
• Yayasan Anak Indonesia BisaminorStrategic or Co-development Partner · 1 September 2022Collaboration with Rebricks to deliver rejected plastic processing training in Pulau Pasaran, Bandar Lampung. Part of Pasaran Wawai (Beautiful Pasaran) program to create sustainable waste management and income opportunities for coastal community.
• Catalyst Change MakerminorStrategic or Co-development Partner · 1 September 2022Social enterprise partner contributing to rejected plastic training program in Pulau Pasaran. 17 participants trained September 9-10, 2022 with 2-month continued online monitoring and webinars.
• AngkutsminorStrategic or Co-development Partner · 1 September 2022Organization partner for Pulau Pasaran training program. Combined effort with Rebricks, Yayasan Anak Indonesia Bisa, and Catalyst Change Maker to teach rejected plastic processing into roster for coastal community economic development.
• Hush Puppies IndonesiacoreStrategic or Co-development Partner · 1 December 2021The Good Brick collaboration for The Good Christmas initiative building sanitation facilities in Kampung Panagan, Bogor. Hush Puppies sold 'The Good Shoe' with Rp10,000 per pair going to sanitation construction. Built 2 toilets, 1 washing area, well, water pipes, and septic tank for 40 families using 150 kg (140,000 pieces) of rejected plastic converted into Rebricks Hollow and Roster.
• Novo NordiskcoreStrategic or Co-development Partner · 1 December 2021Circular for Zero program building MCK (bathroom/toilet) facilities in Kampung Pemulung, Cirendeu, South Tangerang. December 2021-January 2022 program with webinar on waste sorting, collection drive resulting in 125 kg (125,000 pieces) of single-use plastic packaging. Built 2 bathrooms and 2 toilets (4 cubicles) serving 10 families. Supported by XsProject foundation.
• Alliance to End Plastic WastecoreStrategic or Co-development Partner · 28 October 2021Rebricks participated in All Summit Investor Day 2021 (October 28) organized by Alliance to End Plastic Waste. Platform connecting measurable solutions with sustainable finance. Alliance aims to build innovation pathways ready for investor funding to help end global plastic pollution. Event held at Suntec Singapore Convention & Exhibition Centre with 120+ attendees from private sector, financial institutions, and venture capitalists.
• Chandra Asri (Barito Pacific)coreStrategic or Co-development Partner · 1 January 2021Circular economy collaboration where Chandra Asri (subsidiary of Barito Pacific) uses Rebricks paving blocks for factory area construction. Built 310 m² area using 620 kg of plastic waste equivalent to 272,800 plastic packaging units. Demonstrates commitment to circular economy principles in petrochemical operations.
• AstracoreStrategic or Co-development Partner · 1 January 2021Training collaboration to equip Bank Sampah PCK members with skills to process rejected plastic into roster bricks. Astra through Pranaraksa provided support for training programs and equipment. Multiple collaborators included welovehonda_id and weloveindonesia2 for responsible plastic processing initiatives.
• Coralive.orgcoreStrategic or Co-development Partner · 1 January 2021Environmental collaboration to reduce ocean-bound plastic waste in Indonesia. Coralive and Solgaard supported Greeneration Foundation and Rebricks with funding for plastic processing machines (hollowblock/batako production) in Jakarta. 3-month program targeting marine ecosystem preservation through sustainable waste management.
• SolgaardcoreStrategic or Co-development Partner · 1 January 2021Marine conservation partnership providing financial support alongside Coralive.org for plastic waste processing equipment in Indonesia. Supports Greeneration Foundation and Rebricks in reducing ocean plastic pollution through sustainable processing infrastructure.
• Greeneration FoundationcoreStrategic or Co-development Partner · 1 January 2021Coordinated partnership managing parallel composting infrastructure development in Banyuwangi while Rebricks handles plastic processing in Jakarta. 3-month collaboration period with Coralive and Solgaard for holistic Indonesian waste management.
• XsProject FoundationminorStrategic or Co-development Partner · 1 January 2021Local foundation partner supporting Circular for Zero program. Previously installed pipes, water towers, and 4 small toilets in Kampung Pemulung. Partnered with Rebricks and Novo Nordisk to extend sanitation access to more areas of the scavenger community.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Others

• EcoAct: International climate consultancy and project developer focused on carbon markets, plastic credits, and corporate sustainability. Comparable as an adjacent ecosystem player rather than a direct competitor, with potential partnership synergies around carbon credit monetization for diverted plastic.

Direct peers

• Conceptos Plásticos: Colombian social enterprise that transforms recycled and contaminated plastics into modular construction blocks for affordable housing. Closest comparable in terms of plastic-to-building-materials conversion targeting low-income housing and community infrastructure.
• ByFusion: ByFusion is a US-based company that converts all types of plastic waste (including multi-layer and previously non-recyclable plastics) into construction-grade building blocks called ByBlocks using a similar proprietary compression process. Most direct comparable in technology and end-product.
• Gjenge Makers: Kenyan social enterprise that produces paving blocks and other construction materials from recycled plastic waste. Comparable as a plastic-to-construction-materials startup in an emerging market targeting infrastructure and sustainability use cases.

Regional players

• Waste4Change: Indonesian waste management company providing waste collection, sorting, recycling, and Extended Producer Responsibility services. Operates in the same Indonesia waste-management ecosystem and touches the same corporate sustainability buyer base.

Broad incumbents

• Plastic Bank: Global social enterprise that collects ocean-bound plastic and exchanges it for income, then reprocesses the material into Social Plastic feedstock for manufacturers. Operates at much larger scale in similar plastic-collection-for-value space, but does not produce finished building materials.

Emerging players

• Precious Plastic: Global open-source community and movement providing DIY plastic recycling machinery blueprints and small-scale processing workspace. Shares the plastic waste-to-products philosophy at a community/small-enterprise scale rather than commercial building materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rebricks-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebricks Indonesia