Rebuild Health and Fitness

What Rebuild Health and Fitness does

Rebuild Health and Fitness is a privately held, founder-owned fitness and allied health operator based in Queensland, Australia, founded in 2013 by Sean Carroll (originally as CrossFit 4178, later rebranded). The business runs two physical gym locations — Wynnum West (10 North Road) and Capalaba (17 Neumann Road) — serving the Brisbane bayside suburbs with a coach-led, programmed training model built on CrossFit-style strength and conditioning methodologies combined with periodised progressive overload.

Its core offering is Rebuild Performance, a 60-minute coach-led group fitness class running Monday through Saturday across both sites, supplemented by specialty classes in Olympic Lifting, Dynamic Strength, and Capacity Training. One-on-one Personal Training, in-house Physiotherapy (booked via Nookal), and remedial Massage Therapy (booked via Cliniko) broaden the revenue mix beyond standard memberships. On-ramps include a free No-Sweat Intro consultation and a Success Session, structured as a coach-led sales funnel designed for beginners and returning exercisers. The product surface emphasises bench-mark lift tracking, scalable programming, and rehabilitation support — positioning the business more as a structured training provider than a generic gym.

The revenue model blends subscription gym memberships and personal training (monthly recurring) with unit-priced allied health services (pay-as-you-go physiotherapy and massage 30–90 minute sessions). Marketing runs through the company's Wodify Sites-powered website, SEO targeting suburb-level search terms, content marketing/blog, social media, and a community/word-of-mouth referral loop. Pricing is not publicly disclosed. The business is operated by founders Sean Carroll and James Batey, supported by a Head Coach, a Capalaba location manager (Fraser Harrison, with elite-sport credentials), a Head of Marketing (Cait Davey), an in-house physiotherapist, and approximately 10 certified coaches. Ownership is concentrated with founders; the company has no parent entity, no subsidiaries, no external funding, and operates exclusively in the Brisbane bayside market without e-commerce or digital product delivery.

Name

Rebuild Health and Fitness

Legal name

Rebuild Health and Fitness

Website

https://rebuildhealthandfitness.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebuild Health and Fitness is a privately held, two-location fitness and allied health operator in Brisbane's bayside suburbs (Wynnum West and Capalaba), offering coach-led group classes, personal training, physiotherapy, and massage to local adults.

Ownership category

akta.pro rank

Product category

Health and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

Keywords

• Group fitness classes
• Personal training
• Strength and conditioning
• Physiotherapy services
• Functional fitness

Headquarters

HQ city

Capalaba

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gym Membership: Ongoing membership access to coached group fitness classes at both Wynnum West and Capalaba locations. Members receive unlimited access to scheduled sessions.
2. Personal Training: One-on-one customized training sessions with dedicated coaching. Includes training plans, nutrition guidance, education and accountability support.
3. Physiotherapy Services: Physiotherapy sessions for injury management, movement screening, and rehabilitation. Offered as in-house allied health service.
4. Massage Therapy: Remedial massage therapy services including dry needling, cupping, and deep tissue massage provided by qualified therapist.
5. Specialty Classes: Olympic lifting, dynamic strength, and capacity training classes offered as premium specialty offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rebuild Health and Fitness operates two brick-and-mortar gyms in Wynnum West and Capalaba, Queensland, delivering coach-led group fitness classes, specialty strength classes, one-on-one personal training, and in-house physiotherapy and remedial massage. Memberships are sold on a recurring subscription basis with allied health services offered pay-as-you-go. The core method is a hybrid strength and conditioning programming system built on CrossFit principles, progressive overload, and benchmark tracking.

Product overview

Rebuild Health and Fitness operates two gym locations (Wynnum West and Capalaba, Queensland) offering a comprehensive fitness ecosystem. The core offering consists of Rebuild Performance (coach-led group fitness classes) and Personal Training (one-on-one individualised coaching), supplemented by Specialty Classes including Olympic Lifting, Dynamic Strength, and Capacity Training. The company also provides allied health services through Physiotherapy and Massage Therapy. Entry points include free No-Sweat Intro consultations and Success Sessions. The gym uses structured strength and conditioning programming based on CrossFit methodologies and progressive overload principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebuild Performance Coach-led group fitness classes combining strength and conditioning with CrossFit methodologies, targeting endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance, and accuracy. One-hour sessions run Monday through Saturday at Wynnum West and Capalaba for adult members seeking structured training.
• Olympic Lifting Specialty class teaching snatch, power clean, and hang clean mechanics using barbells to improve technique and enhance strength. Designed for adult members seeking advanced weightlifting instruction.
• Dynamic Strength Specialty class focused on squats, bench presses, and deadlifts with emphasis on foundational movements and proper lifting techniques for building strength and improving form. Targeted at adult members developing core compound lifts.
• Capacity Training Specialty conditioning class using different intensities and methodologies to develop work capacity combined with low impact exercise for improved fitness and muscle recovery. Targeted at members seeking diversified conditioning work.
• Personal Training One-on-one customized training offering individualised training plans, nutrition guidance, education, and accountability support tailored to unique needs and goals. Delivered in-person at Wynnum West and Capalaba locations for adult members seeking dedicated coaching.
• Physiotherapy Physiotherapy services for pain and injury management including thorough assessments, personalized treatment plans, and rehabilitation support offered without requiring GP referral. Available to members and the broader local community at Wynnum West and Capalaba.
• Massage Therapy Remedial massage therapy services including dry needling, cupping, and deep tissue massage provided by qualified massage therapists for muscle therapy and recovery. Available to members and walk-in clients at Wynnum West and Capalaba.

Quantifiable outcome

• Member testimonials report achieving visible results within 2 months of joining
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• KX Pilates: Australian boutique reformer Pilates franchise with multiple Queensland studios. Targets a similar demo (predominantly women in their 30s-50s) addressing strength and body composition, but specializes in Pilates rather than strength and conditioning.
• Jetts Fitness: Australian 24/7 budget gym chain with strong presence across Queensland. Competes primarily on price and convenience; lacks the coached group programming and allied health integration that define Rebuild's offering.

Direct peers

• BFT (Body Fit Training): Australian-founded group strength and conditioning franchise offering 50-minute programmed sessions. Closest direct competitor to Rebuild in the Brisbane market, with comparable coach-led methodology and overlapping customer segments.
• F45 Training: Global functional fitness franchise built on group training with standardized programming and timed workouts. Operates a similar coach-led group fitness model but at franchise scale, directly competing for the same time-pressed adult demographic in Australian suburbs.
• CrossFit (Affiliate Network): Rebuild originated as CrossFit 4178 and continues to use CrossFit methodologies. Independent CrossFit affiliates globally represent the most direct category peers, offering comparable group CrossFit-style training with similar pricing structures.

Broad incumbents

• Plus Fitness: Australian-founded 24/7 gym franchise competing in the same suburban Brisbane catchment. Operates a low-cost, service-light model contrasting with Rebuild's high-touch coaching and allied health positioning.
• Snap Fitness: Global 24/7 compact gym franchise with strong Australian presence. Targets similar suburban markets but emphasizes convenience and self-service over coached programming and community culture.
• Goodlife Health Clubs: Established Australian full-service health club chain with multiple Brisbane locations. Competes on convenience and amenity breadth but does not focus on CrossFit-style group training or integrated allied health services.
• Anytime Fitness: Australia's largest 24/7 gym franchise with hundreds of locations. Operates a broader, lower-cost 24-hour access model that captures casual fitness consumers but lacks the coach-led programming and allied health integrations Rebuild offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rebuild-health-and-fitness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebuild Health and Fitness