Reca d.o.o. Sarajevo

What Reca d.o.o. Sarajevo does

Reca d.o.o. Sarajevo is a Bosnia and Herzegovina-based distributor of C-parts (consumables) and MRO (maintenance, repair, and operations) supplies, founded in 2002 as a subsidiary of the Austrian-headquartered RECA Group (Kellner & Kunz AG), which operates 27 companies across 19 European countries. The company sells a catalog of more than 120,000 products — fasteners, hand and clamping tools, grinding and cutting tools, chemical-technical products, hygiene/cleaning supplies, and occupational safety equipment — through a sales-led go-to-market combining field sales representatives, the RECA eSHOP (shop.reca.ba), telephone orders, and e-procurement/EDI integrations for enterprise customers. It operates three divisions: Craft/Trade (Zanatstvo), Automotive via the Normfest sub-brand (established 2008, ~19,000 automotive-specific products), and Industry (Industrija, established 2019) serving manufacturing plants and industrial facilities. Headcount stood at 40+ employees across Bosnia and Herzegovina as of 2021, with active hiring across Sarajevo, Mostar, Banja Luka, Tuzla, and Bihać.

The core technical layer is an integrated C-parts management offering developed within the RECA Group ecosystem, including SECO warehouse management, KANBAN-RFID for automated replenishment, iSTORAGE automated dispensing systems, RFID iBin for point-of-use tracking, iSCALE weighing technology, and MAXMOBIL vehicle fitting solutions. These are deployed under service agreements that bundle technology with product supply, creating a recurring component on top of transactional MRO sales. Pricing is quote-based and not publicly disclosed, billed in Bosnian Marks (KM) with a 130 KM net minimum order; quarterly price lists are issued to sales-rep-served accounts rather than published. The company has held Bisnode/D&B Golden AAA credit excellence for three consecutive years and is registered in the Dun & Bradstreet D-U-N-S database.

Name

Reca d.o.o. Sarajevo

Legal name

Reca d.o.o. Sarajevo

Website

https://reca.ba

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Reca d.o.o. Sarajevo is a Bosnia and Herzegovina-based industrial MRO and C-parts distributor, serving craft, automotive, and industrial customers with 120,000+ products and integrated C-parts management technology, operating as a subsidiary of the pan-European RECA Group.

Ownership category

akta.pro rank

Product category

Industrial MRO and C-Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Industrial Supplies Merchant Wholesalers (423840), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

akta.pro secondary industries

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Industrial Supplies & MRO Marketplaces (CRAFAHAA)

Keywords

• Industrial MRO supplies
• Fasteners and tools distribution
• C-parts management
• Automotive aftermarket products
• Warehouse automation solutions

Headquarters

HQ city

Sarajevo (Ilidža)

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. C-Parts and MRO Product Sales: Reca generates revenue through the sale of a broad assortment of over 120,000 MRO (maintenance, repair, and operations) products including fasteners/screws, hand tools, clamping tools, grinding and cutting tools, chemical-technical products, hygiene and cleaning products, and occupational safety equipment. Products are sold under the RECA own brand as well as through leading manufacturer brands. The Normfest automotive sub-brand offers approximately 19,000 automotive-specific chemical and technical products.
2. C-Parts Management and Logistics Services: Reca provides integrated C-parts management services including automated dispensing systems (iSTORAGE), warehouse management (SECO), RFID-based Kanban systems, and smart workplace solutions. These services optimize customer procurement and inventory processes and are bundled with product supply under service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reca d.o.o. Sarajevo distributes a broad assortment of over 120,000 MRO and C-parts products (fasteners, hand tools, clamping and grinding/cutting tools, chemical-technical products, occupational safety equipment, and measuring instruments) to industrial, trade, and automotive customers in Bosnia and Herzegovina. It complements product supply with integrated C-parts management services — including SECO warehouse management, RFID-based KANBAN, automated dispensing systems, smart workplaces, and e-procurement/EDI — and operates the Normfest sub-brand offering 19,000 automotive aftermarket products through field sales, the RECA eSHOP, and phone/EDI ordering channels.

Product overview

Reca d.o.o. Sarajevo is a C-parts (consumables) distributor offering a comprehensive portfolio of fasteners, hand tools, and industrial supplies through its eSHOP platform. The offering consists of the RECA eSHOP as the core e-commerce platform, supplemented by module-based solutions for inventory management (SECO Warehouse Management), automatic replenishment (KANBAN-RFID, Automatic Vending Systems), and workplace optimization (Smart Workplaces, Construction Site Management). The company also operates the NORMFEST sub-brand specializing in automotive aftermarket products with 19,000+ items. The standard product catalog spans over 120,000 products including fasteners, tools, abrasives, chemical products, safety equipment, and measuring instruments.

Differentiator

Problem solved

Functional benefit

Products and services

• RECA eSHOP Online Platform E-commerce platform (shop.reca.ba) for ordering fasteners, tools, chemical-technical products, safety equipment, and other C-parts from the RECA catalog of over 120,000 products; used by craft, industrial, and automotive customers.
• RECA MRO and C-Parts Product Assortment Catalog of over 120,000 MRO and C-parts products — including screws and fasteners, hand tools, clamping tools, grinding and cutting tools, chemical-technical products, occupational safety equipment, hygiene and cleaning supplies, measuring instruments, welding products, and dowel/anchor products — sold under the RECA own brand and partner brands to industrial, trade, and automotive customers in Bosnia and Herzegovina.
• Normfest Automotive Product Program Automotive aftermarket product line of approximately 19,000 specialized chemical and technical products for body repair, paint, glass, tire service, auto-electric, and workshop equipment; sold to automotive workshops across Bosnia and Herzegovina under the Normfest brand.
• SECO Warehouse Management Solution SECO warehouse management system (upravljanje skladištem) for organized and automated inventory control of C-parts; replaces chaotic warehouse management and supports C-parts optimization processes for industrial and trade customers.
• KANBAN-RFID Replenishment System RFID-enabled KANBAN solution for automated replenishment and real-time visibility of C-parts inventory levels at customer sites.
• Automated Vending/Dispensing Systems (iSTORAGE) Automated storage and dispensing systems (sistemi automata / iSTORAGE) for C-parts management, reducing manual handling and avoiding stockouts at customer workshops and facilities.
• Smart Workplaces Solution Connected workplace solutions (pametna radna mjesta) that optimize tool crib and C-parts distribution at the point of use.
• Construction Site Management Solution Solution for managing C-parts and tools on construction sites, supporting supply coordination across multiple job sites for construction customers.
• Vehicle Fitting Solutions (MAXMOBIL) Mobile workshop equipment and vehicle fit-out solutions (MAXMOBIL) for field service operations, enabling customers to equip service vehicles for on-site work.
• Electronic Data Interchange (EDI) / E-Procurement Electronic Data Interchange (EDI) and e-procurement capability that automates purchasing workflows, order transmission, and document exchange for enterprise industrial customers.

Quantifiable outcome

• Achieved Golden AAA credit rating for three consecutive years, earning Platinum Excellence from Bisnode/D&B.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MilwaukeeminorChannel Partner/ Reseller/ Distributor · 1 January 2020Reca d.o.o. Sarajevo was appointed as the authorized representative for Milwaukee power tools and equipment in Bosnia and Herzegovina in 2020. Milwaukee branded catalogues are available for download on the Reca website, and Milwaukee products are included in Reca's product assortment.
• RECA Group (Kellner & Kunz AG)coreStrategic or Co-development PartnerReca d.o.o. Sarajevo is a subsidiary of the RECA Group (Kellner & Kunz AG, headquartered in Wels, Austria). The RECA Group comprises 27 companies operating in 19 European countries. As a member of the group, Reca Sarajevo benefits from international product sourcing, shared technology platforms (SECO, RFID, iSTORAGE), brand credibility, and a pan-European network. The group motto is 'RECA | SPAJA. POKREĆE. INSPIRIRA.' (RECA | Connects. Drives. Inspires.)
• Normfest (Automotive Division)coreTechnology or IntegrationNormfest is the automotive-specialist sub-brand and business unit of RECA, serving auto workshops with approximately 19,000 automotive chemical and technical products. Reca Sarajevo established the Normfest auto division in 2008 and operates it as an integral part of its business. The Normfest brand is owned by RECA Group.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bossard Group: Global specialist in fastener engineering and C-parts management (SmartBin, RFID Kanban); competes directly with RECA's fasteners and inventory-management offering.
• Hoffmann Group: Quality tools, workshop supplies and MRO distributor serving European industrial customers; closely comparable assortment and customer base to RECA's craft/trade and industry divisions.
• Berner Group: European direct-sales specialist for trade, construction, and automotive MRO; competes head-to-head with RECA in the same B2B workshop supply category.
• Würth Group: Global leader in fasteners, tools, and MRO supply with direct field-sales coverage across Europe; directly comparable to RECA's C-parts distribution model and product breadth.
• Normfest (independent entity): Independent automotive-chemical and consumables specialist; directly comparable to Reca's Normfest sub-brand line of 19,000 automotive aftermarket products.

Broad incumbents

• MSC Industrial: Large North American metalworking and MRO distributor with strong e-commerce and vending programs; a comparable broad-line industrial supplier model.
• Grainger: Large US-headquartered MRO distributor expanding in Europe; competes with RECA on industrial supply breadth, digital procurement, and C-parts management.
• Fastenal: Global industrial and construction supplies distributor with on-site vending and RFID solutions (parallel to iSTORAGE/KANBAN-RFID); relevant comparable for the C-parts automation angle.

Emerging players

• Contorion / Toolplanet: European online-first industrial and tool supply marketplaces; competes with RECA's eSHOP and shop.reca.ba for SMB and trade buyers.

Others

• Kellner & Kunz AG (RECA Group parent): Austrian parent of the RECA Group; comparable as the originator of the SECO/RFID C-parts platform that Reca Sarajevo deploys and the central technology and brand shared across the group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reca-d-o-o-sarajevo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reca d.o.o. Sarajevo