Normfest
Normfest GmbH is a privately held German B2B wholesaler of 26,000+ chemical and technical workshop products serving automotive, commercial vehicle, agricultural, and caravan workshops across 23+ countries, anchored by a Würth/RECA Group subsidiary structure, a 24/7 e-commerce platform, and the Dress and Safe workwear sub-brand.
- Company typePrivate
- Founded1948
- HeadquartersVelbert, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Normfest does
Normfest GmbH is a privately held German B2B wholesaler of workshop equipment, vehicle parts, and chemical consumables, founded in 1948 in Essen and headquartered in Velbert since 1990. The company operates within the Würth/RECA industrial distribution group following its 1981 integration, serving automotive workshops (KFZ), commercial vehicle (NFZ) operators, agricultural machinery workshops, and caravan repair businesses primarily in Germany with reach into 23+ countries through wholly-owned subsidiaries in Poland and Czech Republic and a network of trading partners across the EU, the UK, and emerging markets in Eastern Europe and the Middle East.
The core commercial offering is a catalog of 26,000+ chemical and technical products across 16 categories (tools, body repair, painting, climate control, tire mounting, DIN/standard parts, lamps, auto electrics, vehicle refinishing, compressed air, auto glass, and passenger/commercial parts), anchored on a 24/7 B2B e-commerce platform (normfest-shop.com) launched in 2007 and rebuilt in 2017, complemented by an iOS/Android mobile app (2014), a WhatsApp service (2015), and a direct field sales force plus telesales. Adjacent revenues come from the Dress and Safe workwear and occupational safety clothing brand (est. 1995, serving 35,000+ professionals) and value-added services including a hazardous-substance database, safety data sheets, free packaging disposal via Dual System Germany, cost-center management, and refrigerant bottle returns.
Revenue is generated through one-time product sales on a quote-based B2B pricing model not publicly disclosed; the company holds ISO 9001 (since 1996), ISO 14001, and ISO/IEC 27001 (since 2001) certifications, plus EHI Gütesiegel, VOL-Präqualifikation, and Der Grüne Punkt licensing. Management consists of Geschäftsführer Enver Zolj (Product & E-Business, since September 2016) and Florian Witzel (Sales, since 2026). The company has wholly-owned subsidiaries in Poland (1999), Czech Republic (2001), and Codesi (corporate identity / advertising, 2002).
Normfest firmographics
Firmographics- Name
- Normfest
- Legal name
- Normfest GmbH
- Website
- https://normfest.de
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Normfest GmbH is a privately held German B2B wholesaler of 26,000+ chemical and technical workshop products serving automotive, commercial vehicle, agricultural, and caravan workshops across 23+ countries, anchored by a Würth/RECA Group subsidiary structure, a 24/7 e-commerce platform, and the Dress and Safe workwear sub-brand.
- Ownership category
- akta.pro rank
Normfest industry classification
Industry- Product category
- Automotive Workshop Supplies & Equipment
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Normfest is headquartered
LocationHeadquarters
- HQ city
- Velbert
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Normfest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Consumables and Equipment: Primary revenue stream from selling chemical and technical products for vehicle repair and maintenance, including bodywork repair materials, consumables, workshop equipment, and tools
- Work Clothing - Dress and Safe Brand: Sale of occupational safety clothing and workwear under the proprietary Dress and Safe brand, established in 1995, serving over 35,000 professionals
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Normfest product offering
Product offeringCore offering
Normfest is a B2B wholesaler and workshop equipment supplier selling more than 26,000 chemical and technical products for vehicle repair, maintenance, bodywork, painting, and tire service to automotive, commercial vehicle, caravan, and agricultural machinery workshops. Its product portfolio spans tools, workshop equipment, consumables, DIN/standard parts, lamps, compressed air systems, and auto electrical components, complemented by the Dress and Safe sub-brand for occupational safety clothing. Orders are processed through a 24/7 online shop, mobile app, WhatsApp service, telesales, and a field sales team, supported by value-added services including a hazardous substance database, safety data sheets, cost center management, and free packaging disposal.
Product overview
Normfest is a B2B workshop equipment supplier founded in 1948, offering approximately 26,000 chemical and technical quality products for automotive repair. The core offering centers on the Normfest Online Shop (www.normfest-shop.com) as the primary ordering platform, supplemented by field sales representatives and telesales. Product portfolio spans 16 main categories including tools (7,809 products), workshop equipment, body repair, commercial/passenger vehicle parts, painting, inspection/maintenance, tire mounting, climate control, auto glass, lamps, compressed air, vehicle refinishing, DIN/standard parts, and auto electrical. The Dress and Safe sub-brand (founded 1995) provides occupational safety clothing and workwear. Services include a hazardous substance database, safety data sheets, cost center management, refrigerant bottle return, and free disposal via Dual System Germany. The company operates from Velbert headquarters and maintains international subsidiaries in Poland and Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- Dress and Safe (Dress & Safe / dress&safe): Work and safety clothing brand established in 1995. Since 1995, more than 35,000 professionals trust Dress and Safe for occupational safety clothing. Offers S3 and S1P safety shoes, as well as custom embroidery and printing services.
- Normfest Akademie
Quantifiable outcome
- 82,000 kg CO₂ emissions reduced annually through own solar power generation
- +2 more outcomes
Companies that use Normfest
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Normfest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Normfest partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Kellner & Kunz AGcoreSince 2002, cooperation with Kellner & Kunz in Austria for distribution of Normfest products in the Austrian market. Kellner & Kunz operates the RECA online shop in Austria.
- Euro Car Parts Limited (UK)coreSince 2004, cooperation with Euro Car Parts Limited in Great Britain for distribution of Normfest products in the UK market.
- Fime S.r.l. (Italy)coreSince 2012, cooperation with Fime Italy for distribution of Normfest products in the Italian market.
- RECA NORMcorePartnership with RECA NORM for DIN and standard parts ('hält, was halten muss' - holds what it must hold), providing comprehensive fastening solutions including screws, nuts, seals, rivets, pins, washers for all applications.
- WFB Werkstätten des Kreises Mettmann GmbHcoreOver 12 years of successful cooperation with WFB (facilities for disabled persons) in Velbert. WFB employees package, weigh, and pack small parts for Normfest, and an integrated work group of 4-5 employees handles packaging of large-volume articles in Normfest's logistics department, promoting social inclusion.
- Hamburger Techno GruppeminorSince 1968, cooperation with the Hamburger Techno Gruppe, one of the most significant purchasing associations in the automotive industry.
- CodesiminorIn 2002, Normfest founded Codesi as a company for implementing corporate identity and advertising concepts specifically for automotive customers.
- Duales System Deutschland (DSD)coreParticipation in the Dual System Germany (Der Grüne Punkt) enabling free disposal of empty Normfest chemical product packaging for customers, covering aerosol cans, plastic/metal containers, cartridges, and canisters.
- RECA Croatia d.o.o.coreSince 2006, cooperation with RECA Croatia for distribution in the Croatian market.
- RECA Slovensko s.r.o. (Slovakia)coreSince 2004, cooperation with RECA Slovakia for distribution in the Slovakian market.
- RECA Hispania S.A.U. (Spain)coreCooperation with RECA Hispania for distribution in the Spanish market.
- RECA d.o.o. (Bosnia and Herzegovina)coreSince 2008, cooperation with RECA Bosnia for distribution in the Bosnian market.
- NF Polska Sp.z o.o. (Poland)coreFounded in 1999, NF Polska (Normfest Polska) serves as the primary distribution entity for Normfest products in the Polish market.
- Normfest Česko (Czech Republic)coreFounded in 2001, Normfest Czech Republic serves as the primary distribution entity for Normfest products in the Czech market.
- International Trading Partners NetworkminorExternal trade partners in Macedonia, Russia, Israel, Georgia, Turkey, Ireland, Netherlands, Belgium, Azerbaijan, Sri Lanka, Estonia, Latvia, and Greece for expanded international coverage of Normfest products.
Scale indicators6 records
Recent moves16 records
Expansion highlights6 records
Normfest competitors and assessment
Company assessmentDirect peers
- Matthies Group: Matthies is a German B2B automotive aftermarket wholesaler serving workshops with parts, consumables, and tools. Its product portfolio and workshop-focused distribution model are highly comparable to Normfest's German core business.
- STAHLGRUBER: STAHLGRUBER is one of Germany's largest B2B wholesalers of automotive parts, workshop equipment, and tools, serving independent workshops across Germany and Europe. It is the most direct comparable to Normfest in terms of product mix, target customer (KFZ workshops), and distribution model, though at significantly larger scale and with a denser depot network.
- PV Automotive: PV Automotive is a major German B2B wholesaler of vehicle parts, accessories, and workshop consumables serving independent workshops and commercial vehicle operators. The product categories (chemicals, body repair, lighting, electrical, tires, tools) overlap almost entirely with Normfest, making it a head-to-head competitor in the German market.
- Trost Auto Service Technik: Trost is a leading German B2B distributor of automotive parts, tools, and workshop equipment with multi-brand inventory for passenger and commercial vehicles. It competes directly with Normfest for the same automotive workshop customer base, with comparable consumables and tools product lines.
Broad incumbents
- WM SE (Würth Mannesmann): WM SE is a Würth Group entity supplying tools, workshop equipment, and technical consumables across Europe. It operates a broader portfolio than Normfest's automotive-aftermarket specialization but overlaps in workshop tools and consumables, making it an adjacent Würth-group competitor.
- Hella (now FORVIA): Hella (now part of FORVIA) is a major automotive lighting and electronics supplier whose automotive lamp products are part of Normfest's catalog (sourced from Osram/Philips/Hella). Comparable as a broad automotive parts/electronics incumbent serving the same workshop customer base.
- Bosch Automotive Aftermarket: Bosch is both a Normfest partner (tools, diagnostic equipment) and a broad-incumbent competitor via its own global automotive aftermarket distribution network spanning parts, diagnostics, and workshop services. Comparable in serving workshop customers, though at dramatically larger scale and with proprietary products.
Others
- RECA Group: RECA Group is Normfest's sister company within Würth Group, distributing standard parts (RECA NORM), tools, and C-parts across European markets. RECA serves as both Normfest's international distribution channel and a partial competitor in overlapping product categories (fasteners, DIN parts, tools).
- Hazet: Hazet is a leading German manufacturer of professional hand tools, torque wrenches, and workshop equipment, and is a Normfest supplier partner. As a tool specialist with B2B workshop distribution, it represents a product-category peer in tools/workshop equipment.
Regional players
- Euro Car Parts: Euro Car Parts is the UK's largest distributor of car parts, accessories, and workshop consumables, and has been Normfest's UK distribution partner since 2004. While operating primarily in the UK, it represents a comparable B2B auto-parts wholesale model and a direct relationship counterparty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Normfest social profiles
Digital presenceNormfest compliance and trust
Trust signalCompliance3 records
Normfest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Normfest leadership team
Management profileNumber of profiles
Profiles3 records
Normfest subsidiaries and ownership
Company hierarchySubsidiaries3 records
Normfest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Normfest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Normfest
What does Normfest do?
Normfest is a B2B wholesaler and workshop equipment supplier selling more than 26,000 chemical and technical products for vehicle repair, maintenance, bodywork, painting, and tire service to automotive, commercial vehicle, caravan, and agricultural machinery workshops. Its product portfolio spans tools, workshop equipment, consumables, DIN/standard parts, lamps, compressed air systems, and auto electrical components, complemented by the Dress and Safe sub-brand for occupational safety clothing. Orders are processed through a 24/7 online shop, mobile app, WhatsApp service, telesales, and a field sales team, supported by value-added services including a hazardous substance database, safety data sheets, cost center management, and free packaging disposal.
Is Normfest a public or private company?
Normfest is a private company. It is classified as corporate owned and is currently operating.
When was Normfest founded?
Normfest was founded in 1948. It employs 51 to 100 people.
Where is Normfest based?
Normfest is headquartered in Velbert, Germany, in the Europe region.
How does Normfest make money?
Two revenue lines are on record. Product Sales - Consumables and Equipment is the primary driver. The others are work Clothing - Dress and Safe Brand.
Who are Normfest's main competitors?
Direct peers on record are Matthies Group, STAHLGRUBER, PV Automotive and Trost Auto Service Technik. Broad incumbents are WM SE (Würth Mannesmann), Hella (now FORVIA) and Bosch Automotive Aftermarket. Others are RECA Group and Hazet. Euro Car Parts is listed as a regional player.
Does Normfest have an API?
No public API is recorded for Normfest.
What industry is Normfest in?
Normfest's product category is Automotive Workshop Supplies & Equipment. Its primary akta.pro industry code is CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 42312 and its SIC code is 5013.