Reclame & Design B.V.

What Reclame & Design B.V. does

Reclame & Design B.V. is a Dutch sign and visual communications company headquartered in Stolwijk, Zuid-Holland, founded in 1991 under the name KAOWKA Reklame and rebranded to its current name in 2014. The company operates as part of the Sign Groep Nederland network following the April 2025 acquisition of Euro-Line Waddinxveen, which added a second location at the Waddinxveen Innovation Center. Its portfolio spans six categories: exterior signing (facade lettering, window graphics, advertising boards, columns, banners), interior signing (wall decoration, wayfinding, illuminated signage, greenwalls), vehicle lettering and wrapping (car/truck/container), construction site advertising (construction boards, fence canvases), marketing tools (print and presentation systems), and building-foil upgrades delivered through its 100% sister company Building Wrap B.V..

The business operates as a project-based, quote-priced sign producer serving primarily Dutch construction firms (Van Wijnen, De Vries en Verburg, J.P. van Eesteren / TBI, BAAS Interholding) and local SMEs across the Netherlands, with secondary exposure to municipalities (Gemeente Gouda, Brandweer Gouda), educational institutions (CSG De Goudse Waarden), real estate developers (Tower FortyTwo, Via/Work), and hospitality/aviation customers. Distribution is fully direct-sales driven via phone, email, and on-site installation, with no e-commerce channel. Pricing is opaque and project-specific; the only publicly disclosed price point is vehicle lettering from €200 ex-VAT.

Production is differentiated primarily through sustainability investments — water-based printing, PVC panel recycling, material reuse, and FSC-certified wood — and through the bundled offering of signage plus Building Wrap foil services (insulating, sun-blocking, safety films). The firm has approximately 13 employees and operates without outside institutional funding, with no AI/ML capabilities and no software platform; its technology stack is conventional sign-production tooling including CorelDraw and standard plotters/printers.

Name

Reclame & Design B.V.

Legal name

Reclame & Design B.V.

Website

https://reclame-design.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Reclame & Design B.V. is a Dutch sign and visual communications company based in Stolwijk, founded in 1991, that produces exterior and interior signage, vehicle lettering, construction site advertising, and building-foil upgrades through its sister company Building Wrap for construction firms, SMEs, municipalities, and educational institutions across the Netherlands.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAHAKAN

Wayfinding, Signage & Environmental Graphic Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAFALAH

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Commercial signage production
• Vehicle lettering services
• Construction site boards
• Building wrap films
• Visual communication solutions

Headquarters

HQ city

Stolwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Signage products and installation: One-time project-based revenue from exterior signing, interior signing, vehicle lettering, construction site advertising, building wraps, marketing tools, and related installation services
2. Building wrap services: Building upgrade services via sister company Building Wrap including isolating window film, sun-blocking film, and safety film
3. Print services: Printing services including business cards, brochures, presentation materials through partnerships with (internet) printers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reclame & Design B.V. designs, produces, and installs custom signage and visual communication solutions for businesses across the Netherlands. The company offers exterior signage (facade lettering, window graphics, banners, advertising boards, columns), interior signage (wall decoration, illuminated signage, wayfinding, greenwalls), vehicle lettering and wrapping, construction site advertising (construction boards, fence canvases), marketing tools (print materials, roll-up banners, presentation systems), and via its sister company Building Wrap, applies insulating, sun-blocking, and safety window films to building facades.

Product overview

Reclame & Design B.V. is a traditional sign and advertising company operating as part of Sign Groep Nederland, evolved over 30 years from a construction board factory into a modern sign company. The company offers six core product/service categories: Exterieur Signing (outdoor signage including facade lettering, window graphics, boards, columns, banners, flags), Interieur Signing (indoor signage including wall decoration, decoration, wayfinding, illuminated signage, greenwalls), Voertuigbelettering (vehicle lettering and wrapping including car lettering, full wraps, and special applications), Bouwplaats Reclame (construction site advertising including construction boards, fence canvases, and fencing), Marketing Tools (print materials and presentation systems), and Building Wrap (a 100% sister company since 2018 handling building facade upgrades with insulating, sun-blocking, and safety films). The portfolio spans from physical signage products and installation services to building enhancement films, with sustainability commitments including water-based printing, PVC panel recycling, material reuse, and FSC wood usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterieur Signing
• Interieur Signing
• Voertuigbelettering (Vehicle Lettering and Wrapping)
• Bouwplaats Reclame (Construction Site Advertising)
• Marketing Tools
• Building Wrap (Foil Applications)

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Euro-Line WaddinxveencoreStrategic or Co-development Partner · 1 April 2025Per April 2025, Reclame & Design B.V. took over activities of Euro-Line Waddinxveen, becoming part of Sign Groep Nederland. Two key team members (Irene Mussert-Faase and Wessel van Veen) joined the team. New location established at Innovation Center, Kouwe Hoek 6, Waddinxveen. Customer data, order history, and files were safely transferred for seamless service continuity.
• Building Wrap B.V.coreStrategic or Co-development Partner · 1 April 2019Building Wrap is a 100% sister company established in 2019, specializing in sustainable building foil applications (insulating, sun-blocking, safety films). Operates with own commercial and execution staff, located in the same building as Reclame & Design but with dedicated team.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• 3M Commercial Solutions (Graphics & Signage): Global manufacturer of sign films, vehicle wraps, and architectural finishes used throughout the sign industry. Comparable as a key material supplier whose films (e.g., for car wrapping) Reclame & Design explicitly uses.
• Spandex Benelux: One of the largest distributors of sign-making materials, films, and large-format print media in the Benelux. Comparable as a counterpart/supplier channel for the same Dutch sign-production ecosystem in which Reclame & Design operates.
• Avery Dennison Graphics Solutions: Major supplier of vehicle wrap vinyls, sign films, and architectural window films. Directly comparable as the upstream material supplier for the vehicle lettering and Building Wrap foil applications that Reclame & Design installs.

Direct peers

• Vink Sign Group: Dutch sign and visual communications group offering signage, light advertising, and project services. Comparable as a similarly structured Dutch regional sign business with multi-site delivery and enterprise customers.
• Drukwerkdeal / Print.com: Large Dutch-headquartered online printing and signage platform offering business cards, banners, signage, and printed marketing materials. Comparable as a Dutch competitor overlapping in print-based signage and marketing tools.
• Aldowa Sign & Reclame: Dutch sign and advertising producer offering signage, vehicle lettering, and visual communications to Dutch B2B customers. Directly comparable regional competitor serving a similar Dutch SME and construction customer base.
• Reclamestudio: Dutch sign and advertising studio producing exterior/interior signage, vehicle lettering and promotional materials. Comparable as a Dutch direct competitor with overlapping service categories and SMB/enterprise customer mix.

Broad incumbents

• Pixartprinting: Pan-European online printing powerhouse with a strong Benelux customer base, offering signage, banners, vehicle graphics and large-format print. Comparable as a broader, scaled incumbent in the same Dutch/European signage and marketing-print category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reclame-design
• LinkedInlinkedin.com/company/reclame-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reclame & Design B.V.