RECOAT - Powdercoat repairs & recoating

What RECOAT - Powdercoat repairs & recoating does

RECOAT (legal entity: Recoat Limited) is a New Zealand-based mobile spray painting and surface restoration specialist that repairs, recoats, and refinishes aluminium, steel, cladding, and architectural surfaces across the Auckland and Bay of Plenty regions. Founded in 2017 and operating from a headquarters and workshop at 6/61 View Road, Wairau, North Shore, Auckland, with a second regional base in Tauranga, the company delivers services via mobile crews to residential, commercial, and public-sector projects. Core service lines include aluminium remedials, aluminium recoating, steel remedials, steel recoating, powder coating repairs, cladding and panel repairs, louvre repairs, break-in damage repairs, insurance work, gates and fences restoration, and interior and exterior water-based spray painting.

The underlying technology centres on water-based Dulux coatings applied via a high-pressure low-volume (HPLV) spray system and professional spray painting equipment, with a wet-spray refinishing process used for on-site powder coat restoration. RECOAT's proprietary process capability includes colour matching against physical samples and manufacturer colour codes verified on test panels against AS/NZS 4506 powder coating standards, an etch primer corrosion treatment system for coastal aluminium, and a structured steel remedial methodology covering mechanical abrasion, contaminant cleaning, rust stabilisation, and protective primer application. The company holds SiteWise Gold contractor accreditation and an independent health and safety accreditation, enabling it to work on major New Zealand construction sites.

Commercially, RECOAT operates a fixed-price per-job quoting model, with pricing determined after on-site or photo-based assessment and tied to damage type, colour, finish, and whether work is performed on-site or in-workshop. The go-to-market is direct mobile sales targeting builders, quantity surveyors, architects, and facility managers, with inside sales handled via phone (0800 4 RECOAT) and email enquiries ([email protected], [email protected]). Revenue is generated from one-time professional services engagements across new-build defect lists, remediation, recolouring, and insurance-related work, with no recurring subscription or product revenue streams. The business is privately held, founder-operated, and reports over 100 projects delivered as its principal scale signal.

Name

RECOAT - Powdercoat repairs & recoating

Legal name

Recoat Limited

Website

https://recoat.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

RECOAT is a New Zealand mobile spray painting and surface restoration specialist that repairs, recoats, and refinishes aluminium, steel, and architectural surfaces on-site. It serves builders, architects, quantity surveyors, facility managers, and homeowners across Auckland and Bay of Plenty with fixed-price, AS/NZS 4506 colour-matched remedial and recolouring services.

Ownership category

akta.pro rank

Product category

Surface Restoration and Coating Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Exterior Restoration & Remediation (Recladding, Re-roofing, Leak Repair, Concrete/Facade Repair) (IMAFAMAH)

Keywords

• Powder coating repairs
• Surface restoration services
• Aluminium recoating
• Steel remedial coating
• On-site spray painting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Professional Spray Painting Services: One-time professional services revenue from surface restoration, recoating, and remedial repair work. Pricing is fixed per job after assessment, covering residential, commercial, and public projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RECOAT provides specialist on-site spray painting and remedial coating services for aluminium, steel, cladding, and architectural surfaces. Mobile crews deliver repair, recoating, and restoration across Auckland, Bay of Plenty, Waikato, and Whangarei, with seamless colour matching to AS/NZS 4506 powder coating standards. Services are sold as fix-priced projects to builders, architects, facility managers, and homeowners as a cost-effective alternative to full replacement.

Product overview

RECOAT is a surface restoration and spray painting service company offering remedial coating services for aluminium, steel, and architectural surfaces. The company operates as a unified service offering with multiple specialized service lines including Aluminium Remedials (repair of scratches, corrosion, dents, and coating defects), Aluminium Recoating (full respraying and recolouring), Steel Remedials (structural repair and corrosion treatment), Steel Recoating (protective coating systems), Powder Coating Repairs (wet-spray refinishing), Louvre Repairs, Break-In Damage Repairs, Insurance Work, Gates & Fences restoration, Cladding & Panel Repairs, and Water-Based Spray Painting. Services are delivered by mobile crews across Auckland, Bay of Plenty, and Upper North Island, with works completed on-site to minimise disruption. The company also operates a workshop in Wairau for off-site refinishing of removable items.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminium Recoating Professional aluminium respraying and surface restoration service for faded, oxidised, or deteriorated aluminium windows, doors, cladding, and architectural elements. Delivered on-site with minimal disruption using durable coating systems suited to New Zealand conditions. Target customers include residential homeowners, commercial property owners, and construction projects requiring façade or joinery restoration.
• Aluminium Remedials Specialist repair service for damaged aluminium surfaces including installation scratches, coastal corrosion, impact dents, and powder coat defects. Includes inspection, colour matching to AS/NZS 4506 standards, surface preparation, corrosion treatment with etch primer, and wet-spray application using water-based Dulux coatings. Target customers include builders with defect-list items, architects specifying restoration, and facility managers maintaining building assets.
• Steel Remedials Structural steel repair and corrosion treatment service addressing rusting, impact damage, coating failure, and substrate deterioration. Includes assessment, mechanical abrasion, rust treatment and stabilisation, substrate repair, and protective primer application. Target customers include commercial property owners, facility managers, and construction companies dealing with structural steel defects and corrosion.
• Steel Recoating Professional steel respraying and protective coating service that removes failed coatings, prepares surfaces, and applies new protective systems. Includes priming for adhesion and architectural-grade topcoats for weather and wear resistance. Target customers include commercial property owners, facility managers, and construction projects requiring restoration of steel railings, balustrades, and structural elements.
• Powder Coating Repairs On-site powder coat repair and colour-matched refinishing service using an advanced wet-spray refinishing process. Restores damaged or inconsistent powder-coated surfaces with seamless colour matching to existing finishes. Target customers include builders with defect-list items, property owners with damaged joinery, and insurance work providers.
• Cladding & Panel Repairs Architectural cladding restoration and on-site respraying service for exterior cladding and panels. Repairs scratches, impact damage, coating failure, and weathering with seamless refinishing to match surrounding finishes. Target customers include commercial building owners, construction companies, and architectural projects requiring façade panel restoration.
• Louvre Repairs Specialist repair service for louvre systems including straightening bent blades, repairing surface damage, eliminating corrosion, and respraying for consistent appearance and smooth function. Target customers include residential homeowners and commercial property owners with aluminium louvre systems.
• Break-In Damage Repairs Quick response service for restoring damaged frames, doors, and panels affected by forced entry. Includes full refinishing and precise colour matching with detailed reporting for insurers. Target customers include residential homeowners and commercial property owners needing insurance-claim repairs.
• Insurance Work Assessment, scoping, and repair service for spray-paintable insurance claims including vandalism, impact damage, storm damage, and construction-related incidents. Target customers include insurance companies, loss adjusters, and policyholders requiring repair documentation and restoration.
• Gates & Fences Respraying and refinishing service for aluminium and steel gates, fencing, and boundary panels with UV-resistant coatings that improve lifespan and appearance. Target customers include residential homeowners and commercial property owners seeking restoration of gates and boundary fencing.
• Water-Based Spray Painting (Interior & Exterior) Interior and exterior spray painting service for commercial and residential clients including decorative finishes, feature walls, modern textures, concrete-look effects, and architectural detailing. Target customers include commercial fit-out projects, residential homeowners, and architects specifying decorative finishes.

Quantifiable outcome

• Approximately 9 in 10 assessed jobs come back as repairable rather than requiring replacement
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Facade CominorStrategic or Co-development PartnerCollaborated on full exterior panel recolour at busy business park in East Tāmaki. The Facade Co managed the façade work while RECOAT delivered spray painting services. Project completed with minimal disruption to occupied buildings and neighbouring tenancies.
• Access One ScaffoldingminorChannel Partner/ Reseller/ DistributorScaffolding partner for Accent Drive project in East Tāmaki. Provided access solutions enabling RECOAT to complete exterior panel recolour work at height on commercial building.
• Madewell ConstructioncoreImplementation/ SI/ Consulting PartnerMain contractor for 87 Hurstmere Road, Takapuna project. RECOAT delivered complete joinery and ACM panel refurbishment as part of Madewell's construction project. Led on site by RECOAT team members Stacey, Chan Carlos and Leo.
• MTD BuilderscoreImplementation/ SI/ Consulting PartnerBuilder for Almorah Rise Apartments project in Epsom. RECOAT completed full exterior joinery recoat and colour change working alongside MTD Builders using high-pressure low-volume spray system.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Resene: NZ-owned paint and coatings manufacturer with the broadest local architectural coatings portfolio and an established colour-matching and paint-specification system. Competes for the same specification-stage decisions with RECOAT's architect and QS customers and supplies competing coating systems to the NZ construction industry.
• Dulux NZ: Major NZ paint manufacturer whose Dulux-branded coatings are actually applied by RECOAT. While not a direct service competitor, Dulux operates broadly in the architectural coatings space, supplies the industry standard products, and has its own applicator/trade networks that overlap with RECOAT's builder and QS customer base.
• Nippon Paint Australia (DuluxGroup): Parent of DuluxGroup and the broader regional architectural and industrial coatings leader across Australia and NZ. Competes as a broad incumbent through its multiple brands, including Dulux, and has the scale to enter or expand into on-site application services or franchise models if it chooses to.

Others

• Sika NZ: NZ arm of the global construction chemicals and coatings manufacturer, supplying facade, waterproofing, and protective coating systems to commercial construction. Adjacent supplier and specifier that competes for the same architectural coatings specification decisions and overlaps with RECOAT's commercial building maintenance and remedial repair work.
• Refresh Renovations NZ: NZ franchise network for residential renovations, with some services touching on kitchen recolouring, surface refurbishment, and exterior renewal. Adjacent rather than directly competitive, but captures some of the same end-customer demand for refresh-and-renew versus full replacement.

Direct peers

• Spray-Net: Canadian-founded on-site spray painting franchise that refinishes kitchen cabinets, doors, windows, and exterior surfaces on-site using mobile crews with a similar repair-vs-replace value proposition. Most comparable direct competitor by business model, though it operates primarily in North America rather than New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Recoat.co.nz
• LinkedInlinkedin.com/company/recoat
• Instagraminstagram.com/recoatnz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECOAT - Powdercoat repairs & recoating