Reconciliation SA

What Reconciliation SA does

Reconciliation SA is a not-for-profit, member-based community organisation headquartered in Adelaide, South Australia, on Kaurna country. It provides advocacy, training, and convening services aimed at advancing reconciliation between Aboriginal people and the wider South Australian community. Its core products and services include the Kuru Wiya Kuru Palya anti-racism workshop programme (a two-session behavioural-change training for organisations, workplaces, sporting clubs, and community groups), fee-for-service Reconciliation Action Plan (RAP) consulting aligned to the national framework administered by Reconciliation Australia, an Education, Action and Change anti-racism resource for schools, an Education Grants Programme providing A$2,000 per application to South Australian education settings, a Racism Research Project ('We know what's going on') focused on education-sector racism, and a documentary/media production arm (titles include 'Three Names, One Woman - Kunyi's Story' and 'Unbreakable'). Underlying technology is intentionally minimal — the value proposition rests on human facilitation, curriculum, community convening, and cultural authority rather than software platforms; customer/member self-service is enabled through a Chargebee membership portal and Humanitix ticketing for events.

The business model is diversified across five recurring or transactional revenue streams: (1) five-tier annual memberships ranging from A$55 individual (Kumanti) through A$350 education (Yathu-Apinthi), A$500 supporter (Karrpamiyurna), A$1,000 collaborator (Nirupciúna), and A$2,000 partner (Kumangka); (2) event ticketing for the National Reconciliation Week Breakfast (A$130 + GST per individual, table of 10) and the annual Fundraiser Gala; (3) corporate sponsorship packages at Platinum, Major, Supporter, and Community Table levels with sponsors including ASC Pty Ltd, BHP, AGIG, ElectraNet, RAA, SA Water, Flinders University, and Adelaide University; (4) grants and government funding from agencies including the Department for Education SA and the Department for Child Protection SA; and (5) fee-for-service training and RAP consulting. The customer base spans individuals, educators and schools, sporting clubs, government agencies, and corporate enterprises operating in South Australia — with operations presently confined to that single state. Governance is provided by a board of up to nine directors (six elected, three skills-based), co-chaired by an Aboriginal and a non-Aboriginal director, with an executive team led by CEO Jason Downs alongside Acting CEO / Cultural Engagement Manager Shaun Childs and supported by a 19-person staff.

Name

Reconciliation SA

Legal name

Reconciliation SA Pty Ltd

Website

https://reconciliationsa.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reconciliation SA is a not-for-profit, member-based organisation in South Australia delivering anti-racism training, Reconciliation Action Plan consulting, education grants, and flagship events including the largest National Reconciliation Week Breakfast in Australia. It serves individuals, schools, corporates, and government.

Ownership category

akta.pro rank

Product category

Reconciliation Advocacy and Community Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300)

akta.pro primary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

akta.pro secondary industries

Post-Conflict Recovery, Reconciliation & Social Cohesion Programs (BPADAFAL), Alternative Dispute Resolution & Restorative Justice Programs (BPAIAFAL)

Keywords

• Reconciliation advocacy services
• Anti-racism training programs
• Community membership programs
• Education grants program
• Cultural awareness training

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions across five tiers ranging from $55 for individuals to $2,000 for organisational partners. Provides early access to events, voting rights, and access to member resources.
2. Event Ticketing: Revenue from flagship events including National Reconciliation Week Breakfast (individual tickets $130 + GST, tables of 10) and annual Fundraiser Gala with three-course dinner.
3. Sponsorships: Corporate and organisational sponsorships for events and organisational memberships at Karrpamiyurna ($500), Nirupcióna ($1,000), and Kumangka ($2,000) levels with various recognition benefits.
4. Grants and Government Funding: Relies on government and non-government funding to support programs including education initiatives and reconciliation activities.
5. Education Grants Program: Provides grants of $2,000 to education settings in South Australia to implement reconciliation projects. While this is outbound funding to recipients, it demonstrates funding model supporting the education sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reconciliation SA is a not-for-profit, member-based community organisation providing advocacy, training, and education services to advance reconciliation between Aboriginal peoples and the wider South Australian community. Core offerings include the Kuru Wiya Kuru Palya Anti-Racism Workshop Program for organisations and workplaces, Reconciliation Action Plan (RAP) development support, education programs and grants (A$2,000 per school application), the Racism Research Project, documentary film production, and flagship events including the annual National Reconciliation Week Breakfast and Fundraiser Gala.

Product overview

Reconciliation SA is a not-for-profit, membership-based community organisation providing advocacy, support, and leadership across South Australia's reconciliation movement. Its core product is a suite of anti-racism education and training services, anchored by the Kuru Wiya Kuru Palya Anti-Racism Workshop Program for organisations, workplaces, and community leaders; Reconciliation Action Plan (RAP) development and consulting support for businesses and organisations; and Education programs including the Education, Action and Change anti-racism resource for schools, the Reconciliation Education Grants program ($2,000 grants for schools), and a Racism Research Project for the education sector. The organisation also produces documentary films and provides media and event promotion services to First Nations communities. Its community engagement model is driven by a five-tier membership program (individual, education, supporter, collaborator, and partner tiers priced $55–$2,000/year) and flagship events including the National Reconciliation Week Breakfast and the Reconciliation SA Fundraiser Gala.

Differentiator

Problem solved

Functional benefit

Brands

• Kuru Wiya Kuru Palya: Anti-Racism Workshop program - empowering everyone to be advocates for change through behaviour change training using adult learning principles, global research, lived experiences and evidence-based information. Two-workshop format addressing racism, colonial impact, trauma, bias, and microaggressions.
• Reconciliation Education Grants Program

Products and services

• Kuru Wiya Kuru Palya Anti-Racism Program A structured anti-racism workshop program for organisations, workplaces, sporting clubs, and community leaders, delivered across two workshop sessions (Kuru Wiya and Kuru Palya) over a three-week period with pre- and post-survey assessments, workbooks, and group reporting. Designed using adult learning principles, global research, lived experiences, and evidence-based information to deepen understanding of racism, trauma, bias, and microaggressions.
• Reconciliation Action Plan (RAP) Support Service A fee-for-service program guiding organisations through the development, evaluation, and implementation of Reconciliation Action Plans, following a four-step journey (Discuss, Engage, Understand, Develop). Supports organisations at any stage of the reconciliation journey and is aligned with the national RAP Framework managed by Reconciliation Australia.
• Education, Action and Change: Anti-Racism Resource A free downloadable anti-racism resource for preschools, primary and secondary schools, divided into three parts: Education (understanding racism and its impacts), Action (steps to combat racism and have necessary conversations), and Change (strategies to dismantle racism in education settings). Luke Carroll serves as the program's Ambassador for Education, Action and Change.
• Reconciliation Education Grants Program Annual grants program offering A$2,000 per application to South Australian education settings (preschools, primary schools, secondary schools, early learning) to fund innovative reconciliation projects that engage Aboriginal and Torres Strait Islander peoples or businesses and align with the Narragunnawali Reconciliation Action Plan framework.
• Racism Research Project A research initiative titled 'We know what's going on' inviting Aboriginal and Torres Strait Islander peoples who work or have worked in the education sector to participate in research on experiences of racism and anti-racism in South Australian schools, guided by an Aboriginal governance group.
• Documentary Films and Media Production Reconciliation SA produces and presents documentary films documenting First Nations experiences, including 'Three Names, One Woman - Kunyi's Story' (Stolen Generations), 'Apology to the Stolen Generation Commemorative Film', and 'Unbreakable' (featuring Stolen Generations survivors), as well as webinars on reconciliation in education, anti-racism, and curriculum planning.
• Media and Event Promotion Service A service supporting the promotion of local First Nations media, opportunities, and events through Reconciliation SA's mailing lists, social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn), and membership base reaching tens of thousands of people.
• Flagship Events (NRW Breakfast and Fundraiser Gala) Annual flagship events including the National Reconciliation Week (NRW) Breakfast (held 27 May annually at the Adelaide Convention Centre, recognised as the largest reconciliation breakfast in Australia with over 3,000 attendees in 2025), the Reconciliation SA Fundraiser Gala (held annually on Kaurna Yerta since 2022), and the Annual General Meeting and End of Year Members Event.
• Membership Program Five-tier membership structure with Kaurna language naming: Kumanti (Individual, A$55/year+GST), Yathu-Apinthi (Education, A$350/year+GST), Karrpamiyurna (Supporter, A$500/year+GST), Nirupciṓna (Collaborator, A$1,000/year+GST), and Kumangka (Partner, A$2,000/year+GST). Membership provides access to events, governance voting rights, e-resource libraries, community of practice sessions, and networking opportunities.
• Volunteer Program A volunteer program offering opportunities to assist with events, exhibitions, and community activities, with additional arrangements available for office-based volunteering and student work placements via email contact.

Quantifiable outcome

• 3,000+ attendees at 2025 NRW Breakfast - largest reconciliation breakfast in Australia
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, principal, major, platinum, wine, collaborator, media and supporter.

• Reconciliation AustraliacoreStrategic or Co-development PartnerNational peak body managing the Reconciliation Action Plan (RAP) program. Reconciliation SA assists organisations to develop RAPs as part of the national framework overseen by Reconciliation Australia.
• Department for Education SAcoreStrategic or Co-development PartnerMajor education partner supporting the racism research project 'We know what's going on' and sponsoring regional schools events related to National Reconciliation Week.
• We Create Print DeliverprincipalGTM or Marketing Partner100% Aboriginal owned and operated agency serving as Principal Sponsor of NRW Breakfast 2026. Founded by Eastern Arrernte artist Pat Caruso, provides advertising, design, print, and marketing services.
• Adelaide UniversitymajorGTM or Marketing PartnerMajor sponsor of NRW Breakfast 2026, representing institutional commitment to reconciliation in higher education.
• BHPmajorGTM or Marketing PartnerPlatinum sponsor of 2025 Gala and supporter sponsor for NRW Breakfast. Mining company with demonstrated commitment to reconciliation across South Australia.
• ASC Pty LtdprincipalGTM or Marketing PartnerPlatinum sponsor of 2025 Gala, Community Table sponsor for multiple events, and Principal sponsor consideration for NRW Breakfast. Defence submarine company committed to cultural respect in workforce.
• Flinders UniversitymajorGTM or Marketing PartnerMajor sponsor of NRW Breakfast events with Office of Indigenous Strategy and Engagement involvement.
• Australian Gas Infrastructure Group (AGIG)platinumGTM or Marketing PartnerPlatinum sponsor of 2025 Gala, demonstrating corporate commitment to reconciliation in the gas infrastructure sector.
• ElectraNetplatinumGTM or Marketing PartnerPlatinum sponsor of 2025 Gala and Community Table sponsor for NRW Breakfast, supporting reconciliation as an electricity transmission company.
• Bird in HandwineGTM or Marketing PartnerWine sponsor for 2025 Gala providing premium wines for the event, supporting fundraising efforts.
• Adelaide Football ClubcollaboratorStrategic or Co-development PartnerNirupcióna (Collaborator) member with First Nations Programs Manager Jeremy Johncock serving as Co-Chair of Reconciliation SA Board. Active in sporting sector reconciliation initiatives.
• The Circle - First Nations Entrepreneur HubcoreStrategic or Co-development PartnerCollaboration for NRW Breakfast marketplace showcasing local Aboriginal and Torres Strait Islander-owned businesses. Supports First Nations entrepreneurship in South Australia.
• Channel 44mediaGTM or Marketing PartnerMedia partner broadcasting NRW Breakfast 2024 and providing on-demand streaming through community TV services.
• RAAsupporterGTM or Marketing PartnerSupporter sponsor for NRW Breakfast 2025 and Community Table sponsor for Gala, supporting reconciliation as a membership organisation serving South Australians.
• Royal Flying Doctor ServicesupporterGTM or Marketing PartnerSupporter sponsor for multiple events, demonstrating commitment to reconciliation in regional and remote healthcare services.
• SA WatersupporterGTM or Marketing PartnerSupporter sponsor for NRW Breakfast events, supporting reconciliation as a South Australian government utility.
• Department for Child Protection SAmajorGTM or Marketing PartnerMajor sponsor of NRW Breakfast 2026, supporting reconciliation in child protection and family services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reconciliation Australia: National peak body for reconciliation in Australia and the organization that manages the national Reconciliation Action Plan (RAP) framework. RSA is essentially its state-level delivery partner; they share the same product framework, customer base (corporates developing RAPs), and mission.

Emerging players

• The Healing Foundation: National Stolen Generations-focused organization that overlaps with RSA's documentary work (e.g. Kunyi's Story) and education programming. Comparable in mission around healing and education, with deeper specialization in intergenerational trauma.
• ANTaR (Australians for Native Title and Reconciliation): National advocacy organization focused on Aboriginal and Torres Strait Islander rights, including reconciliation. Adjacent mission and overlapping corporate/funder relationships, but operates at the national level and is primarily advocacy-led rather than training-and-events-led like RSA.
• First Nations Foundation: First Nations-led not-for-profit focused on financial wellbeing and economic inclusion. Shares the First Nations empowerment mission with RSA and accesses some of the same corporate reconciliation budgets, but with a different program focus.
• Indigenous Literacy Foundation: Not-for-profit focused on improving literacy outcomes for remote Indigenous communities. Comparable in operating model (corporate partnerships, community programs, advocacy), and competes for a portion of the same ESG and corporate reconciliation budgets as RSA.
• Australians Together: National not-for-profit delivering First Nations-led education resources, anti-racism learning, and teacher training. Directly comparable to RSA's Education, Action & Change resource and Kuru Wiya Kuru Palya program, with national reach and a school-focused audience.

Direct peers

• Reconciliation Queensland: State-level reconciliation body for Queensland offering similar membership, event, and education programming. Most directly comparable to RSA in mission, structure, and revenue model, differing primarily by geography.
• Reconciliation WA: State reconciliation body for Western Australia with overlapping corporate, education, and community programming. Same state-peak-body model as RSA, serving the resources-heavy WA market with strong mining sponsorship parallels to RSA's BHP/ASC base.
• Reconciliation Victoria: State-based reconciliation body for Victoria operating with a near-identical model: community-led advocacy, corporate memberships, education programs, and flagship events. Direct analogue to RSA at the state level, providing a useful template for how state bodies scale programs and partnerships.
• Reconciliation NSW: State reconciliation body for New South Wales, operating community engagement, corporate partnerships, and education programs in the same model as RSA. Direct state-level peer with comparable offerings and stakeholder base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RecSouthAus
• YouTubeyoutube.com/channel/UCA6WL-8Mh3vjpCKSdr6VdsQ
• Facebookfacebook.com/ReconciliationSA
• LinkedInlinkedin.com/company/reconciliation-sa
• Instagraminstagram.com/rec_southaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reconciliation SA