recreation ubco

Campus Recreation Servicesrecreation.ok.ubc.ca

UBC Okanagan Recreation is the athletics and recreation department of the University of British Columbia's Okanagan campus, providing fitness facilities, intramural sports, group classes, and wellness programming to UBCO students, faculty, staff, alumni, and the Kelowna community.

Company typePublic
Founded1994
HeadquartersKelowna, Canada
Headcount1–10
GTM typeB2C
OfferingServices

What recreation ubco does

UBC Okanagan Recreation is the athletics and recreation department of The University of British Columbia operating on the UBC Okanagan campus in Kelowna, British Columbia. It provides fitness, sports, and wellness programming to the university community, with primary service to UBC Okanagan students whose tuition includes the Athletic and Recreation Fee, and secondary service to faculty, staff, alumni, and the broader Kelowna community through paid memberships and instructional programs.

The department operates key facilities including the Gymnasium (opened 1994), the Hangar Fitness & Wellness Centre (opened 2013, financed by a $3.5 million donor gift from Barry Lapointe and Mary Jo Schnepf), the Nonis Sports Field (opened 2009), and outdoor spaces including a 7-station outdoor fitness circuit. It runs intramural sports, group fitness classes, personal training, instructional programs, and 30+ off-campus partnerships covering activities such as rock climbing, gymnastics, paddle-boarding, golf, and skiing. Its underlying technology stack is consumer-facing rather than proprietary: registration and membership management runs on ActiveNet (Active Communities), virtual fitness content is hosted on YouTube, the gymnasium schedule is publicly accessible via Google Sheets, and email marketing is handled through Cyberimpact.

Funding and revenue come from tuition-embedded Athletic and Recreation Fees, membership sales to non-students, personal training packages (e.g., $99 startup), locker rentals, and facility bookings. The unit is a public university department with no external venture, private equity, or acquisition structure; capital projects have historically been financed by donor gifts and university capital budgets rather than external investment, and the 2024 website refresh indicates modest ongoing investment in digital infrastructure rather than commercial expansion.

recreation ubco firmographics

Firmographics

Name: recreation ubco
Legal name: The University of British Columbia
Website: https://recreation.ok.ubc.ca
Company type: Public
Founded year: 1994
Operating status: Operating
Headcount range: 1–10 employees
Short description: UBC Okanagan Recreation is the athletics and recreation department of the University of British Columbia's Okanagan campus, providing fitness facilities, intramural sports, group classes, and wellness programming to UBCO students, faculty, staff, alumni, and the Kelowna community.
Ownership category
akta.pro rank

recreation ubco industry classification

Industry

Product category: Campus Recreation Services
NAICS: Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
akta.pro secondary industries: Athletics Facilities & Venue Management (EDALAIAL), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

Campus recreation services
University fitness facilities
Intramural sports programs
Group fitness classes
Recreation memberships

Where recreation ubco is headquartered

Location

Headquarters

HQ city: Kelowna
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

recreation ubco business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Personal Training Start-up Package - $99 for goal setting, fitness assessment, and two sessions

Distribution channels2 records

Marketing channels4 records

recreation ubco product offering

Product offering

Core offering

UBC Okanagan Recreation operates athletics, fitness, and recreation facilities and programs for UBC Okanagan students, faculty, staff, alumni, and community members. Core deliverables include facility access (Hangar Fitness & Wellness Centre, Gymnasium, Nonis Sports Field, outdoor spaces), group fitness classes (in-person and virtual), personal training, intramural sports, SUO sport clubs, off-campus instructional programs, and signature campus events.

Differentiator

Problem solved

Functional benefit

Products and services

Recreation Memberships Memberships providing access to the Hangar Fitness & Wellness Centre, Gymnasium, Nonis Sports Field, and outdoor spaces for UBC Okanagan students (included via tuition-paid Athletic and Recreation Fee), faculty and staff, alumni, and Kelowna community members.
Group Fitness Classes In-person and virtual group fitness classes delivered in an inclusive environment for UBC Okanagan students, faculty, staff, and community members.
Personal Training Start-up Package
Intramural Sports
SUO Sport Clubs
Off-Campus Instructional Programs
Virtual Fitness Program
Signature Recreation Events
Hangar Fitness & Wellness Centre 4,000 sq ft built-to-purpose fitness centre opened in summer 2013 on the UBC Okanagan campus, available to members and drop-in users.
Gymnasium Facility 1,632 sq metre (48.3m x 34m) gymnasium with 864 theatre-style bleacher seats, accommodating four volleyball courts, two basketball courts, or four badminton courts, with public schedule available via Google Sheets for basketball, volleyball, badminton, and indoor soccer.
Nonis Sports Field Outdoor turf sports field with 200 bleacher capacity, home to Heat U SPORTS soccer teams, available for booking by UBC Okanagan community.
Outdoor Fitness Circuit and Outdoor Spaces Seven-station outdoor fitness circuit (warm-up, parallel bars, tree stumps, low bars, hill climb, high bars, platform) plus outdoor spaces including beach volleyball, fields, and trails available to UBC Okanagan community.
Movement Breaks Program

Companies that use recreation ubco

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

recreation ubco technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

recreation ubco partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Student Union of the Okanagan (SUO)coreChannel Partner/ Reseller/ DistributorSUO sport clubs operate under Recreation's oversight. Students can join SUO sport clubs for casual sport engagement. Recreation also provides facility bookings for SUO clubs. The partnership enables broader sport programming options for students.
Kelowna Paddle CentreminorStrategic or Co-development PartnerProvides paddle-boarding programs as part of off-campus recreational activities for students to experience the Okanagan outdoors.
Okanagan Golf ClubminorStrategic or Co-development PartnerProvides group golf lessons as off-campus instructional programs for students to learn or enhance golf skills.
Big White Ski ResortminorStrategic or Co-development PartnerOffers ski/snowboarding student days for UBCO students to access winter recreation activities at discounted rates.
SilverStar Mountain ResortminorStrategic or Co-development PartnerProvides ski/snowboarding student days as seasonal off-campus programs for students.
Local Community OrganizationsminorStrategic or Co-development PartnerOver 30 off-campus instructional programs including rock climbing, gymnastics, aerial silks, springboard diving offered through partnerships with local Kelowna organizations.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

recreation ubco competitors and assessment

Company assessment

Regional players

GoodLife Fitness (Kelowna): Canada's largest commercial fitness chain with locations across the Okanagan including Kelowna. Competes directly with UBCO Recreation for the alumni and community-member segment seeking paid memberships and group fitness programming.
YMCA of Okanagan: The YMCA of Okanagan operates fitness facilities, group exercise, swimming, and recreation programming in the Kelowna region. Comparable as a community-facing recreation provider with a non-profit membership model that overlaps UBCO Recreation's community-member value proposition.
Steve Nash Fitness Clubs (Kelowna): Regional fitness club operator with a Kelowna location offering memberships, group fitness, and personal training. Competes with UBCO Recreation for community members in the same local market.

Direct peers

UVic Athletics and Recreation: The University of Victoria's recreation and athletics department operates the CARSA facility and provides intramural, fitness, and recreation programs for the UVic community. A regional peer operating the same campus recreation model in British Columbia.
McGill Athletics & Recreation: McGill's Athletics & Recreation department runs fitness centres, intramural sports, and recreation programs for the McGill community in Montreal. Comparable campus-recreation department operating a similar membership, intramural, and group-fitness model funded by student activity fees.
SFU Recreation: Simon Fraser University's Recreation department operates campus fitness facilities, intramural sports, group fitness, and recreation programs for SFU students at the Burnaby campus. Like UBCO Recreation, it is a public university department funded through student fees, serving a comparable student demographic in British Columbia.
UBC Vancouver Recreation: The sister-campus Athletics & Recreation operation at UBC's Vancouver campus. Operates the same recreation mandate under a shared parent institution, with comparable ActiveNet registration, similar facility mix (fitness centres, gymnasiums, sports fields), and identical tuition-fee funding model, making it the most direct peer for UBCO Recreation.
University of Toronto Athletics & Recreation: UT's Faculty of Kinesiology & Physical Education operates multi-sport facilities, intramural sports, and recreation programming for the largest student body in Canada. Comparable in mandate and breadth of programming, and serves as a relevant scale benchmark for UBCO Recreation.
UBC Recreation Intramurals (Vancouver): The intramural and recreation league programming at UBC Vancouver. Most directly comparable intramural-sports peer within the same institution, sharing governance, branding, and program design.
University of Calgary Active Living: UCalgary's Active Living department operates the Fitness Centre, Olympic Oval, and intramural programs for the university community. Comparable mandate as a campus recreation department with multi-facility operations funded through student fees.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

recreation ubco financial estimates

Financial estimate

Revenue estimate

Valuation estimate

recreation ubco leadership team

Management profile

Number of profiles

recreation ubco funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

recreation ubco M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about recreation ubco

What does recreation ubco do?

Is recreation ubco a public or private company?

recreation ubco is a public company. It is classified as state government owned and is currently operating.

When was recreation ubco founded?

recreation ubco was founded in 1994. It employs 1 to 10 people.

Where is recreation ubco based?

recreation ubco is headquartered in Kelowna, Canada, in the North America region.

Who are recreation ubco's main competitors?

Regional players on record are GoodLife Fitness (Kelowna), YMCA of Okanagan and Steve Nash Fitness Clubs (Kelowna). Direct peers are UVic Athletics and Recreation, McGill Athletics & Recreation, SFU Recreation, UBC Vancouver Recreation, University of Toronto Athletics & Recreation, UBC Recreation Intramurals (Vancouver) and University of Calgary Active Living.

Does recreation ubco have an API?

No public API is recorded for recreation ubco.

What industry is recreation ubco in?

recreation ubco's product category is Campus Recreation Services. Its primary akta.pro industry code is EDALAIAD, Campus Recreation Centers & Fitness Facilities Operations, with a secondary code of EDALAIAL, Athletics Facilities & Venue Management. Its NAICS code is 713940 and its SIC code is 7997.