RECREATION STATION, INC

What RECREATION STATION, INC does

Recreation Station, Inc. is a privately held, single-location recreational vehicle dealership headquartered in Spearfish, South Dakota, founded in 2006. The company sells new and pre-owned power boats, pontoons, tri-toons, outboard motors, ATVs, UTVs, motorcycles, and trailers as an authorized multi-brand dealer carrying Crestliner, Bennington, Tige, ATX, Glastron, Wellcraft, Montara, Forester, Mercury Marine, Evinrude, Suzuki, Tohatsu, Polaris, Can-Am, Kawasaki, KTM, Honda, Indian Motorcycle, Suzuki, BMW, KOVE USA, Moto Morini, and others. It operates complementary departments including a service department, parts department, trade-in program, and website-based financing applications, with a fee-free pricing structure that eliminates documentation, processing, docking/crating, and government fees.

The company operates a traditional brick-and-mortar retail model combined with inside phone sales, an e-commerce website (recstation.net), and an eBay marketplace storefront (ebay.com/usr/marinemotorsports). Its core technology stack is the DX1 dealer management platform for inventory, website, and sales operations, integrated with Polaris tracking for inventory and customer activity monitoring. Customer acquisition channels include SEO-optimized inventory listings, email newsletter subscriptions, an opt-in SMS program, regional sports show participation, and word-of-mouth referrals.

Recreation Station serves individual and small-business recreational buyers across a multi-state region spanning South Dakota, Wyoming, Montana, Nebraska, Colorado, Minnesota, Illinois, and into Saskatchewan, Canada, with documented customers traveling significant distances for purchase. The business generated 124+ customer testimonials and moved to a new facility with a Grand Opening on August 3, 2019. Revenue is not publicly disclosed; the company is independently owned with no parent, subsidiary, or institutional investment evidenced in the source data.

Name

RECREATION STATION, INC

Legal name

Recreation Station, Inc

Website

https://recstation.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Recreation Station, Inc. is a privately held, single-location recreational vehicle dealership in Spearfish, South Dakota, selling new and pre-owned boats, pontoons, ATVs, UTVs, motorcycles, trailers, and motors across multiple brands to individual and SMB buyers throughout the Black Hills region and adjacent states.

Ownership category

akta.pro rank

Product category

Marine and Powersports Vehicle Dealership

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Trailer & Transport Equipment Retail (CRAMAIAL), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Recreational vehicle dealership
• Marine and powersports
• Boat and pontoon sales
• ATV and UTV sales
• Outboard motor dealer

Headquarters

HQ city

Spearfish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Pre-Owned): Primary revenue stream from selling new and pre-owned boats, pontoons, ATVs, UTVs, motorcycles, and powersports vehicles. Inventory includes Crestliner, Bennington, Tige, ATX, Glastron, Wellcraft, Montara, Forester, and other major brands. Both in-person and online purchasing supported.
2. Trailer Sales: Sales of boat trailers, pontoon trailers, ATV/UTV trailers, snowmobile trailers, and cargo trailers from brands including Echo Trailers, Yacht Club, Heritage Custom Trailers, and others.
3. Outboard Motors: Sales of boat motors including Mercury Marine, Evinrude, Suzuki, Tohatsu Marine, and Honda outboard engines.
4. Parts and Accessories: Sales of replacement parts, accessories, and aftermarket upgrades for boats, pontoons, ATVs, UTVs, and motorcycles. Customers can purchase items as simple as life jackets or as complex as trolling motors (Minn Kota) and i-Pilot systems.
5. Service and Repair: Full service department providing maintenance, repairs, winterization, and customization services. Testimonials mention service work on boats, motors, ATVs, and trailers. The dealership takes trade-ins and also services customers who purchased elsewhere.
6. Financing Services: The dealership offers financing application processing through their website, providing loans for vehicle and equipment purchases. Financing terms mentioned include 180-month loans at 7.99% APR.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Recreation Station is a brick-and-mortar marine and motorsports dealership that sells new and pre-owned recreational vehicles, including power boats, pontoons, tri-toons, ATVs, UTVs, motorcycles, trailers, and outboard motors from multiple manufacturers. The dealership complements its sales operations with related services including in-house financing, trade-in acceptance, a parts department, and a full service department for maintenance, repairs, and winterization.

Product overview

Recreation Station is a recreational vehicle dealership offering a diverse portfolio of products and services centered around boats, pontoons, trailers, and motorsports vehicles. The company operates as a multi-brand dealer selling power boats (Crestliner, Bennington, Tige, ATX, Yar-Craft, Glastron, Wellcraft, Montara), pontoons and tri-toons (Bennington, Forester), outboard motors (Mercury Marine, Evinrude, Suzuki, Tohatsu), boat trailers (Yacht Club, Echo Trailers), and motorcycles/UTVs (Polaris, Can-Am, Kawasaki, KTM, Honda, Indian Motorcycle, Suzuki, BMW, KOVE USA, Moto Morini). The business complements its sales operations with financing services, a service department for maintenance and repairs, a parts department, and trade-in services. The company is positioned as a fee-free dealership with no documentation fees, processing fees, or other hidden charges.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Boats (Crestliner, Bennington, Tige, ATX, Yar-Craft, Glastron, Wellcraft, Montara) New and pre-owned power boats from multiple manufacturers, including fishing boats, wakeboard boats, jet boats, and recreational power boats, sold to individual consumers for personal recreation.
• Pontoons and Tri-toons Pontoon and tri-toon boats primarily from Bennington and Forester brands in various lengths and configurations for recreation, fishing, and cruising on lakes and rivers.
• Outboard Motors (Mercury Marine, Evinrude, Suzuki, Tohatsu) Outboard engines for boats from Mercury Marine, Evinrude, Suzuki, and Tohatsu Marine, sold to individual consumers and boat owners.
• Motorcycles, ATVs, and UTVs (Polaris, Can-Am, Kawasaki, KTM, Honda, Indian Motorcycle, Suzuki, BMW, KOVE USA, Moto Morini) Motorcycles, ATVs, UTVs, and side-by-side vehicles from major manufacturers, sold to individual consumers for trail riding, off-road recreation, and street use.
• Boat and Powersports Trailers (Yacht Club, Echo Trailers, Heritage Custom Trailers, Shoreland'r, Karavan, LL Trailers, EZ Loader, Voyager, Tidal Wave, Valco, Trailstar, Centex, Fast Cargo) Boat trailers, pontoon trailers, snowmobile trailers, ATV/UTV trailers, and cargo trailers from multiple trailer manufacturers, sold to consumers for transporting recreational vehicles.
• Financing Services Vehicle and boat financing services offered through a secure financing application process on the dealership website, providing loan terms and payment calculations such as 180-month loans at 7.99% APR.
• Service Department Full-service department providing maintenance, repairs, winterization, and customization services for boats, motors, ATVs, UTVs, and trailers, including vehicles purchased elsewhere.
• Parts Department Replacement parts and aftermarket accessories for boats, trailers, and motorsports vehicles, ranging from life jackets to trolling motors and i-Pilot systems.
• Trade-In Services Vehicle and boat trade-in program allowing customers to exchange their current recreational vehicles toward a purchase at the dealership.

Quantifiable outcome

• 124+ customer testimonials documented on website, with many customers noting repeat purchases
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• West Marine: Specialty marine retailer (owned by Newell Brands) operating stores and e-commerce focused on boating parts, accessories, and supplies. Directly comparable marine retail focus with overlapping parts/accessories revenue stream.
• OneWater Marine: Public marine dealership consolidator (NASDAQ: ONEW) operating dozens of retail locations across multiple brands. Closely comparable boat retail business model with focus on multi-brand new and pre-owned vessel sales, financing, service, and parts.
• MarineMax: Largest U.S. recreational boat and yacht retailer (NYSE: HZO) operating a multi-location dealership model selling new and pre-owned boats, motors, and marine parts. Directly comparable business model, customer base, and product mix to Recreation Station's marine retail operation.
• Camping World Holdings: Public RV and outdoor recreation vehicle retailer (NYSE: CWH) selling motorized and towable recreational vehicles, parts, and service. Directly comparable dealership model serving recreational vehicle buyers with adjacent powersports exposure.

Broad incumbents

• Brunswick Corporation: Marine conglomerate (NYSE: BC) including Mercury Marine, Sea Ray, and Boston Whaler. Comparable boat and marine propulsion manufacturer whose dealer agreements and product launches directly influence Recreation Station's inventory and competitive position.
• Yamaha Motor: Global powersports and marine manufacturer (including outboard motors, motorcycles, ATVs, UTVs, and personal watercraft). Comparable manufacturer presence whose products Recreation Station competes to carry and whose franchise terms shape dealership economics.
• Bass Pro Shops / Cabela's: Largest U.S. outdoor recreation super-retailer offering boats, ATVs, marine products, and outdoor gear. Overlaps with Recreation Station's marine and powersports category but at vastly larger scale and with broader non-vehicle merchandise.
• Polaris Inc. Major powersports manufacturer (NYSE: PII) producing ATVs, UTVs, snowmobiles, motorcycles, and pontoon boats (Bennington). Recreation Station is a Polaris dealer; Polaris represents both a key supplier and a structural reference point for the dealership's value proposition.
• Tracker Marine / Bass Tracker: Major aluminum boat and pontoon manufacturer with deep dealer network, owned by Bass Pro Group. Comparable multi-brand boat retail footprint at much larger scale; Recreation Station carries competing brands like Crestliner and Bennington in the same categories.
• Bennington Marine: Pontoon boat manufacturer owned by Polaris. Recreation Station carries Bennington as a key pontoon brand; Bennington serves as both a major supplier and a reference comparable for pontoon retail economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/recreation-station-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECREATION STATION, INC