University Of Minnesota Recreation & Wellness Center
University of Minnesota Recreation & Wellness Center (RecWell) is a university department operating a multi-facility recreation, fitness, and aquatics network across the Twin Cities campuses, serving students, faculty, staff, alumni, and community members through memberships, programs, and rentals.
- Company typePrivate
- Founded2013
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What University Of Minnesota Recreation & Wellness Center does
University of Minnesota Recreation & Wellness Center (RecWell) is a department of the University of Minnesota, a public state university, operating a multi-facility recreation and wellness operation serving the Twin Cities campus community. RecWell runs a network of 6+ facilities across Minneapolis and St. Paul, anchored by the 400,000 sq ft Recreation and Wellness Center on the East Bank campus (serving 6,000+ patrons on an average weekday), supplemented by the St. Paul Gym, Jean K. Freeman Aquatics Center (50-meter pool, 5+ million lifetime participants since 1990), Field House, URW Sports Field Complex (The Dome), and Cooke Hall. The core product is membership access (automatic for fee-paying students, with subscription tiers for non-fee-paying students, faculty/staff, alumni, retirees, and community members), supplemented by tiered intramural passes, Gopher Swim School lessons, massage therapy, youth summer camps, outdoor gear rentals, facility reservations, adaptive recreation, and a new Esports Lab. Revenue is generated through subscription memberships, day/guest passes ($15-$18), tiered intramural passes ($20-$60), facility rentals, equipment rentals, massage services, swim instruction, and youth program fees, all layered on top of student services fees and university budget allocations.
The underlying technology stack is a mix of third-party SaaS platforms and smart fitness hardware rather than proprietary systems: EGYM smart fitness equipment provides automated resistance adjustment and BioAge/muscle imbalance assessments via a member app linked to the U Card ID system; Mazevo handles facility reservations and scheduling; Fusion Play powers intramural sports registration; Google Calendar embeds pool schedules; and NFC Fitness Court hardware with a mobile app supports outdoor workouts. Distribution is direct-to-consumer through in-person Member Services desks and the ShopRecWell online portal. Marketing relies on organic social (@umnrecwell), a YouTube video library, the Rec Report blog, email newsletters, and on-campus events including the annual Rec and Connect Open House.
University Of Minnesota Recreation & Wellness Center firmographics
Firmographics- Name
- University Of Minnesota Recreation & Wellness Center
- Legal name
- Regents of the University of Minnesota
- Website
- https://recwell.umn.edu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- University of Minnesota Recreation & Wellness Center (RecWell) is a university department operating a multi-facility recreation, fitness, and aquatics network across the Twin Cities campuses, serving students, faculty, staff, alumni, and community members through memberships, programs, and rentals.
- Ownership category
- akta.pro rank
University Of Minnesota Recreation & Wellness Center industry classification
Industry- Product category
- University Recreation and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
Keywords
Where University Of Minnesota Recreation & Wellness Center is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
University Of Minnesota Recreation & Wellness Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Recurring membership revenue from students, faculty, staff, retirees, alumni, and community members with various pricing tiers including semester, annual, and payroll deduction options
- Day/Guest Passes: One-time entry fees for non-members including day passes ($18) and guest passes ($15)
- Facility Reservations: Hourly rental fees for conference rooms, studios, gymnasiums, pools, field house, and outdoor spaces to university groups and external organizations
- Equipment Rentals: Rental fees for sports equipment (basketballs, racquets, etc.), outdoor gear (bikes, camping equipment, watercraft), and fitness equipment
- Massage Therapy: Professional massage services including Shiatsu and relaxation massage with per-session pricing based on membership status
- Swim Lessons and Programs: Gopher Swim School offering group lessons, private/semi-private lessons, and advanced aquatics programs
- Youth Programs: Summer camps and youth programs including Discovering U, Gopher Adventures, Kids' University, Minnesota Sport Schools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Non-Fee Paying Students - Semester memberships |
| Subscription | Multi-year contract | Faculty, Staff, and Retirees - Multiple duration options |
| Subscription | Pay-as-you-go | Alumni and Affiliates - Long-term memberships |
| Subscription | Pay-as-you-go | Community Members (St. Paul Gym only) |
| Unit Pricing | Pay-as-you-go | Day and Guest Passes |
| Subscription | Pay-as-you-go | Student Locker Rentals |
| Subscription | Multi-year contract | Faculty/Staff Locker Rentals |
| Unit Pricing | Pay-as-you-go | Massage Therapy - Table Massage |
| Unit Pricing | Pay-as-you-go | Chair Massage |
| Subscription | Pay-as-you-go | Climbing Passes |
| Subscription | Pay-as-you-go | Intramural Sports Passes |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
University Of Minnesota Recreation & Wellness Center product offering
Product offeringCore offering
RecWell operates a multi-facility campus recreation and wellness network at the University of Minnesota Twin Cities, anchored by a 400,000-square-foot Recreation and Wellness Center on the East Bank Campus and supported by St. Paul Gym, Jean K. Freeman Aquatics Center, Field House, URW Sports Field Complex, and Cooke Hall. It sells memberships, day passes, swim lessons, massage therapy, youth summer camps, outdoor gear rentals, intramural leagues, sport clubs, and facility rentals to students, faculty, staff, alumni, and community members.
Product overview
University of Minnesota Recreation & Wellness Center operates as a multi-facility recreation operation offering a comprehensive portfolio of fitness, aquatic, sports, and wellness programs. The core offering consists of five main facilities: the 400,000 sq ft Recreation and Wellness Center (URWC), St. Paul Gym, Jean K. Freeman Aquatics Center, Field House, and URW Sports Field Complex (The Dome). These facilities are supported by diverse programs including membership services, group fitness classes, EGYM smart fitness equipment, swimming/aquatics with Gopher Swim School lessons, sport clubs (20+ teams), intramural leagues (with tiered passes), adaptive recreation, climbing/bouldering, Esports Lab, outdoor gear rentals, massage therapy, and youth summer camps. The integrated facility network and programming creates a comprehensive campus wellness ecosystem accessible to students, faculty, staff, alumni, and community members.
Differentiator
Problem solved
Functional benefit
Products and services
- RecWell Memberships Recurring subscription memberships providing access to RecWell's recreation facilities and programs for students, faculty, staff, retirees, alumni, and community members, with automatic enrollment for UMN fee-paying students.
- Gopher Swim School Swim instruction program offering group lessons, private/semi-private lessons, and advanced aquatics for children and adults, including the Gray Ducks Swim Team.
- Massage Therapy Professional Shiatsu and relaxation table massage and chair massage services priced per session for students, faculty/staff, and non-members.
- Outdoor Gear Rentals Rental of outdoor equipment including bikes, camping gear, climbing equipment, canoes, paddleboards, skis, and snowshoes from the Outdoor Gear Rental Center.
- Youth Programs Summer camps and youth programming including Discovering U, Gopher Adventures, Kids' University, and Minnesota Sport Schools for various age groups.
- Facility Reservations Hourly rental of conference rooms, studios, gymnasiums, pools, Field House, and outdoor spaces for university groups and external organizations via the Mazevo scheduling system.
- Intramural Sports Recreational sports leagues for all skill levels with White, Maroon, and Gold pass tiers, with registration through the Fusion Play mobile app.
- Sport Clubs Student-organized competitive and instructional sports clubs across 20+ activities including artistic swimming, ballroom dance, crew, fencing, hockey, rugby, soccer, and volleyball.
- Climbing and Bouldering Climbing wall and bouldering facilities at URWC and St. Paul Gym, with climbing passes, a climbing training center, community climb events, competitions, and clinics/tech tips.
- Esports Lab Gaming facility with 20 high-spec PC gaming stations (Intel Core Ultra 7, RTX 5070, 32GB RAM) plus console systems for gaming, esports intramurals, and club activities.
- Open and Lap Swim Open swim, lap swim, public lap swimming, and student aquatic activities across multiple pool facilities including the 50-meter Jean K. Freeman Aquatics Center.
- Equipment Checkout Rental service for indoor sports equipment including basketballs, racquets, volleyballs, and other gear available at equipment rooms in the North and South buildings.
- Adaptive Recreation Programs and equipment for users with physical disabilities, including wheelchair basketball, goalball, adaptive fitness equipment, accessible pools with lifts, and Special Olympics partnerships.
- Wellbeing Resources Mental health and wellness programming including Single Sessions counseling through Boynton Health, PAWS animal therapy visits, Free Yoga Fridays, and mindfulness programming.
Quantifiable outcome
- Serves 6,000+ patrons on average weekday
- +1 more outcomes
Companies that use University Of Minnesota Recreation & Wellness Center
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
University Of Minnesota Recreation & Wellness Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
University Of Minnesota Recreation & Wellness Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Boynton HealthcoreBoynton Health Service provides on-site mental health services including Single Sessions counseling at RecWell, physical therapy consultations, nutrition services, and crisis resources. This partnership integrates campus health services with recreation facilities for holistic student wellbeing.
- Bakken Center for Spirituality and HealingminorCampus partner providing mindfulness programming (Mindful Mondays), Taking Charge of Your Wellbeing resources, and Waking the Oracle intergenerational wellness events accessible to RecWell community.
- Special Olympics MinnesotacoreRecWell serves as a host venue for Special Olympics events including the 2026 Special Olympics USA Games (June 20-26, 2026), recruiting volunteers and hosting adaptive sports programming like goalball and wheelchair basketball.
- Fraternity and Sorority Life (FSL)minorRecWell partners with FSL for the annual Rec and Connect Open House event to welcome first-year students to campus and introduce them to recreation facilities and programs.
- Exercise is Medicine ClubminorPartnership with student organization for Adaptive Sports Night events featuring guest panels, goalball, and wheelchair basketball programming.
- Gender and Sexuality Center for Queer and Trans LifeminorCampus partner offering resources and programs supporting queer and trans students in accessing inclusive recreation and wellness services.
- Elsmoreswim.comminorExternal retailer selling Gopher Swim School branded apparel in adult sizes.
- Tulip InsuranceminorRecommended insurance vendor for sport-related rentals and events requiring certificate of insurance ($1,000,000 General Liability). Typically costs $200-450.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
University Of Minnesota Recreation & Wellness Center competitors and assessment
Company assessmentRegional players
- YMCA of the Greater Twin Cities: Regional community recreation operator offering fitness, swim lessons, youth programs, and wellness services in the same Minneapolis-St. Paul market — overlapping with RecWell's youth and community-facing programs.
Broad incumbents
- Life Time Group Holdings: Premium commercial fitness operator headquartered in the Minneapolis area, competing with RecWell for community and alumni members with a broader amenity portfolio. Largest local commercial incumbent.
Direct peers
- University of Texas at Austin Recreational Sports: Large flagship public-university recreation operation with multiple facilities, aquatics, intramurals, and outdoor programs; comparable scale and operating model.
- Penn State Campus Recreation: Operates a flagship public-university recreation system with multiple facilities, intramurals, sport clubs, aquatics, and youth programs — directly comparable mission and scale.
- University of Michigan Recreation: Runs multi-facility campus recreation including the Central Campus Recreation Building and Aquatics Center for a Big Ten peer institution. Highly comparable in programming breadth, membership tiers, and campus integration.
- Indiana University Campus Recreational Sports: Big Ten campus recreation peer with comparable facility footprint, sport clubs, intramurals, aquatics, and youth programming serving a large flagship public university.
- The Ohio State University Department of Recreational Sports: Operates a comparably large multi-facility campus recreation system serving a flagship public university with similar memberships, intramurals, sport clubs, aquatics, and youth programming. Closest functional analog to RecWell in scale and mission.
- University of Wisconsin-Madison Recreation & Wellbeing: Direct Big Ten peer with shared recreation center branding ('RecWell'), serving similar student/faculty/staff segments with membership-based access to fitness, aquatics, climbing, and intramurals.
- UCLA Recreation: Major public-university recreation department operating multiple fitness and aquatic centers, sport clubs, intramurals, and outdoor adventure programs for a large campus community.
Others
- National Fitness Campaign: Outdoor Fitness Court partner of RecWell and broader ecosystem enabler in the campus recreation space; relevant as a strategic partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
University Of Minnesota Recreation & Wellness Center social profiles
Digital presenceUniversity Of Minnesota Recreation & Wellness Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
University Of Minnesota Recreation & Wellness Center leadership team
Management profileNumber of profiles
University Of Minnesota Recreation & Wellness Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University Of Minnesota Recreation & Wellness Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University Of Minnesota Recreation & Wellness Center
What does University Of Minnesota Recreation & Wellness Center do?
RecWell operates a multi-facility campus recreation and wellness network at the University of Minnesota Twin Cities, anchored by a 400,000-square-foot Recreation and Wellness Center on the East Bank Campus and supported by St. Paul Gym, Jean K. Freeman Aquatics Center, Field House, URW Sports Field Complex, and Cooke Hall. It sells memberships, day passes, swim lessons, massage therapy, youth summer camps, outdoor gear rentals, intramural leagues, sport clubs, and facility rentals to students, faculty, staff, alumni, and community members.
Is University Of Minnesota Recreation & Wellness Center a public or private company?
University Of Minnesota Recreation & Wellness Center is a private company. It is classified as state government owned and is currently operating.
When was University Of Minnesota Recreation & Wellness Center founded?
University Of Minnesota Recreation & Wellness Center was founded in 2013. It employs 101 to 250 people.
Where is University Of Minnesota Recreation & Wellness Center based?
University Of Minnesota Recreation & Wellness Center is headquartered in Minneapolis, United States, in the North America region.
How does University Of Minnesota Recreation & Wellness Center make money?
Seven revenue lines are on record. Membership Fees are the primary driver. The others are day/Guest Passes, facility Reservations, equipment Rentals, massage Therapy, swim Lessons and Programs and youth Programs.
Who are University Of Minnesota Recreation & Wellness Center's main competitors?
YMCA of the Greater Twin Cities is listed as a regional player. Life Time Group Holdings is listed as a broad incumbent. Direct peers are University of Texas at Austin Recreational Sports, Penn State Campus Recreation, University of Michigan Recreation, Indiana University Campus Recreational Sports, The Ohio State University Department of Recreational Sports, University of Wisconsin-Madison Recreation & Wellbeing and UCLA Recreation. National Fitness Campaign is listed as an others.
Does University Of Minnesota Recreation & Wellness Center have an API?
No public API is recorded for University Of Minnesota Recreation & Wellness Center.
What industry is University Of Minnesota Recreation & Wellness Center in?
University Of Minnesota Recreation & Wellness Center's product category is University Recreation and Wellness Services. Its primary akta.pro industry code is EDALAIAD, Campus Recreation Centers & Fitness Facilities Operations. Its NAICS code is 713940 and its SIC code is 7997.