La Recyclerie - Association SIEL

What La Recyclerie - Association SIEL does

La Recyclerie, operated by Association SIEL (Solidarité Insertion Environnement Local) since 2013, is a French reuse center (ressourcerie) based in Cusset, Auvergne-Rhône-Alpes. It collects used but functional objects from donors — furniture, small appliances, electronics, textiles, books, toys, bicycles, and more — refurbishes them in an in-house valorization workshop, and resells them at low prices through a 400m² physical store open Wednesdays and Saturdays. The organization operates as a state-conventioned Atelier et Chantier d'Insertion, employing people facing social and professional difficulties as part of a structured return-to-employment program.

Revenue is generated through three streams: vignette-based and weight-based retail sales (€0.50–€3 for small items, weight pricing for clothing), a paid home collection service (€0.90/km + €24/hour), and state conventions funding the insertion program. Awareness workshops for schools, volunteer corporate partnerships (notably L'Oréal Citizen Day since 2016), and event-based partnerships with local farms and training organizations round out the activity. A sub-brand, La Recyclerie Créative, offers creative workshops and upcycling activities with its own social media presence.

The operation is intentionally low-tech: no proprietary software, no AI, no API, and no app. Distribution relies on the physical storefront in Cusset, voluntary drop-off containers at déchetteries in Charmeil and St Germain des Fossés, and the paid home pickup service reaching surrounding municipalities. Geographic scope is limited to Vichy Communauté and immediate surroundings, and there is no external investor base — the association is independently governed under French non-profit law within the Économie Sociale et Solidaire.

Name

La Recyclerie - Association SIEL

Legal name

Association SIEL (Solidarité Insertion Environnement Local)

Website

https://recycleriesiel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

La Recyclerie is a French non-profit reuse center operated by Association SIEL since 2013, collecting, refurbishing, and reselling secondhand goods through a Cusset storefront while running a state-conventioned work-integration program for people facing social and professional difficulties.

Ownership category

akta.pro rank

Product category

Reuse and Recycling Services

NAICS

Used Merchandise Retailers (459510), Personal and Household Goods Repair and Maintenance (8114)

SIC

Retail-Retail Stores, Nec (5990)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Reuse and recycling center
• Secondhand goods resale
• Professional insertion programs
• Waste reduction services
• Refurbished goods retail

Headquarters

HQ city

Cusset

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Secondhand Goods Sales: Sale of collected, valorized, and repaired objects in the 400m² physical store. Objects include furniture, small appliances, IT equipment, audio/video, dishes, antiques, books, vinyls, toys, children's items, clothing, linens, bicycles, mattresses, and more. Pricing through vignette system (0.50€-3€ for small items) and weight-based pricing for textiles.
2. Home Collection Service: Paid home collection service for large items. Tariff is 0.90€ per kilometer plus 24€ per hour of intervention. Revenue supports consolidation and development of the social solidarity project.
3. Public Funding for Insertion Programs: Ateliers et Chantiers d'Insertion are state-conventioned structures providing professional accompaniment for people facing social and professional difficulties. Funding comes from state conventions for insertion programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Association SIEL runs a reuse center that collects still-functioning goods from donors, refurbishes them in-house through sorting, testing, cleaning, repair, and relabeling, then resells them at low prices in a 400m² retail store. The activity is paired with a state-conventioned professional insertion program (Atelier et Chantier d'Insertion) providing employment support to people facing social and professional difficulties, plus awareness programs on waste reduction for schools and local residents.

Product overview

La Recyclerie de Vichy Communauté operates as a unified reuse center managed by Association SIEL (Solidarité Insertion Environnement Local) since 2013. The core offering combines collection services that accept reusable goods from donors, a valorization workshop that refurbishes and remodels items, and a 400m² retail store (open Wednesday and Saturday) selling refurbished items at low prices. Supporting services include paid home collection, awareness programs on waste reduction for schools and residents, and social integration programs providing employment support for people in difficulty. A sub-brand called 'La Recyclerie Créative' offers creative workshops producing items from recovered materials.

Differentiator

Problem solved

Functional benefit

Brands

• La Recyclerie Créative: A creative branch of the recyclerie offering creative workshops and upcycling activities

Products and services

• Recyclerie de Vichy Communauté Reuse Center Core reuse center service — collects still-functioning goods from donors, refurbishes them through in-house valorization, and resells at low prices to give objects a second life. Open to the general public.
• Secondhand Retail Store (Magasin) 400m² physical store selling refurbished items including furniture, small appliances, IT equipment, audio/video devices, dishes, antiques, books, vinyl records, toys, clothing, bicycles, mattresses, and more at reasonable prices. Open Wednesday and Saturday.
• Home Collection Service (Collecte à Domicile) Paid pickup service for large reusable items from residents' homes within the Vichy Communauté area and surrounding municipalities. Pricing: €0.90/km + €24/hour of intervention.
• La Recyclerie Créative Workshops Creative branch offering creative workshops and upcycling activities producing items from recovered materials, with its own dedicated social media presence.

Quantifiable outcome

• Objects collected receive second life through repair, cleaning, and resale; non-repairable items sent to appropriate recycling channels

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• Atelier AngusminorStrategic or Co-development PartnerFurniture restoration and relooking workshop partnership. Atelier Angus participates in events at the Recyclerie, showcasing restyled furniture created from reclaimed objects.
• Jardins de Cocagne d'AronnesminorStrategic or Co-development PartnerLocal organic farm partnership for European Sustainable Development Week events, providing local bio products at special event days.
• Jardins de Galatée de LapalisseminorStrategic or Co-development PartnerLocal organic farm partnership for events, supplying local bio products during special event days.
• Mon Marché LocalminorStrategic or Co-development PartnerLocal market partnership providing beverages during event days at the Recyclerie.
• EFCA (Organisme de Formation)minorStrategic or Co-development PartnerTraining organization whose trainees created educational quizz content about recycling and recovery for special events.
• SCP Guyot – Sorbara – Chenivesse (Huissiers de Justice)minorStrategic or Co-development PartnerNotary partnership for organizing public auctions of unusual and curious objects collected by the Recyclerie.
• L'Atelier La RestylerieminorStrategic or Co-development PartnerCreative workshop partnership offering creative workshops such as jewelry making from coffee capsules, complementary to the Recyclerie's mission.
• CAP L'OREALminorStrategic or Co-development PartnerCorporate volunteer partnership through Citizen Day program. L'Oréal employees volunteer at the Recyclerie for tasks including bicycle repair, appliance repair, sorting, and organization. Partnership has occurred annually from 2016.
• L'OréalminorStrategic or Co-development PartnerCorporate Citizen Day program sending employee volunteers to assist with Recyclerie operations including repairs, sorting, and various tasks.
• Vision du Monde (ONG)minorStrategic or Co-development PartnerChild sponsorship NGO partnership for international book donation. Books from the Recyclerie were shipped to Senegal (Diokoul/Gadiry village) to support school library development.
• La Recyclerie CréativeminorStrategic or Co-development PartnerSeparate creative outlet with dedicated Facebook and Instagram presence (@recycleriecreativesiel), offering creative workshops and upcycling activities.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Réseau National des Ressourceries: Trade body representing French ressourceries and recycleries, of which Association SIEL is a member. Industry association setting standards and coordinating policy advocacy for the reuse and insertion sector.

Direct peers

• Emmaüs: France's largest social-reuse and insertion network, operating secondhand stores, collection points, and insertion programs nationwide. Closest analogue in scale and mission structure — combines resale with social reintegration for disadvantaged populations.
• Le Relais: French social-insertion network focused on textile reuse, sorting, and resale, employing insertion workers across France. Comparable model in combining second-life textile operations, insertion conventions, and community awareness.
• Envie: French national network specializing in reuse and refurbishment of electrical appliances and electronics with state-conventioned insertion status. Direct peer in combining repair/valorization with insertion workforce and retail resale.
• Humanité Inclusive: French federation of social-insertion and disability-support organizations, including structures conventioned under French insertion policy. Comparable non-profit association form, public funding profile, and social-inclusion mission.

Broad incumbents

• Back Market: Leading online recommerce platform for refurbished electronics. Addresses the same end-consumer demand for secondhand goods but via a marketplace model, representing a structural alternative to physical local reuse stores.
• Vinted: Major online peer-to-peer marketplace for secondhand fashion. Captures the secondhand clothing and textile demand that local recycleries like SIEL also serve through their weight-based textile pricing.

Regional players

• La Ressourcerie (Paris): Paris-based ressourcerie with a similar collect-repair-resell-insertion model but serving the Île-de-France urban market. Comparable format and mission; differs primarily in scale and metropolitan catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sielrecyclerie
• LinkedInlinkedin.com/company/la-recyclerie-association-siel
• Instagraminstagram.com/la_recyclerie.siel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Recyclerie - Association SIEL