Recyklohraní aneb Ukliďme si svět

What Recyklohraní aneb Ukliďme si svět does

Recyklohraní aneb Ukliďme si svět is a Czech non-profit public benefit company (o.p.s.), founded in 2008 and headquartered in Prague 6, that operates a national environmental education program for kindergartens, primary schools, and secondary schools. It operates as a free, self-serve program in which 3,966 registered schools across the Czech Republic participate in environmental tasks, collection campaigns (batteries, electronics, mobile phones, printer cartridges), a year-round gamified ECO game, seminars, mobile lecturing programs, and excursions. The mission is delivered through Czech-language teaching methodologies (EKOABECEDA) covering waste sorting, recycling, waste prevention, water conservation, climate change, and circular economy, with content aligned to the UN Sustainable Development Goals (2015-2030).

The core technology is a web-based information system (www.recyklohrani.cz) operated by W.A.T.C.H. s.r.o., which supports school registration, task submission, point tracking, an online reward catalog, and a content-sharing platform for educators. The platform is supported by Facebook for community engagement and events for teacher professional development. The program is run by a small team of 6 employees under Director Hana Ansorgová.

The business model is non-commercial: participation is free for schools, and the organization is funded through grants from the State Environmental Fund of the Czech Republic (SFŽP) and contributions from corporate partners Ecobat, Elektrowin, ASEKOL, and Cart4Future. Multiple three-year SFŽP co-financed projects are currently active, including 'Myslíme jinak! Jsme odpovědní za naše životní prostředí' (2025-2028) and 'Celoroční EKO hra pro školy' (2025-2028), with go-to-market executed through direct digital outreach to schools, partner referrals, and a tour of regional conferences across 14 Czech regions (2026-2027).

Name

Recyklohraní aneb Ukliďme si svět

Legal name

Recyklohraní, o.p.s.

Website

https://recyklohrani.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Recyklohraní aneb Ukliďme si svět is a Czech non-profit (o.p.s.) operating since 2008 a free national environmental education program for 3,966 registered schools, funded by the State Environmental Fund of the Czech Republic and corporate partners such as Ecobat, Elektrowin, and ASEKOL.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program participation and environmental education services: Recyklohraní is a non-profit organization (o.p.s.) that provides environmental education programs to schools free of charge. Participation in the Recyklohraní program is free for registered schools. The organization is funded through co-financing from the State Environmental Fund of the Czech Republic (Státní fond životního prostředí ČR) and partner companies including Ecobat, Elektrowin, ASEKOL, and Cart4Future. Revenue is primarily from grants and partner contributions rather than direct customer payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Recyklohraní, o.p.s. operates a comprehensive, gamified environmental education program for Czech schools (kindergartens, primary and secondary schools). Schools register on the web platform (www.recyklohrani.cz), complete educational tasks across age-adapted versions, participate in year-round games and recycling collection campaigns (batteries, electronics, mobile phones, printer cartridges), and earn points redeemable for rewards. The program is offered free of charge to registered schools and is supported through grants and partner contributions.

Product overview

Recyklohraní aneb Ukliďme si svět is a Czech environmental education program for schools comprising a core platform and multiple integrated programs. The central offering is the Recyklohraní program itself, which provides methodological support, educational materials, and collection campaigns for batteries, electronics, and mobile phones. Two major year-long game projects—Celoroční EKO hra (2025-2028) and Myslíme jinak!—engage students through gamification and community participation. Myslíme jinak! has two phases: the completed 2021-2024 waste reduction initiative and the ongoing 2025-2028 environmental responsibility project. Supporting modules include EKOABECEDA (teaching methodology), seminars for teachers, mobile lecturing programs, and themed excursions. The program reaches over 3,800 registered schools across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Recyklohraní aneb Ukliďme si svět The core environmental education program providing methodological support, teaching scenarios, videos, infographics, educational tasks, and collection campaigns for Czech kindergartens, primary and secondary schools.
• Celoroční EKO hra pro školy (Year-round ECO Game for Schools) A three-year gamified project engaging students and teachers in environmental activities through a point-based system. Schools earn points for completing tasks, participating in campaigns, and cleanup activities, with rewards for the most active schools.
• Myslíme jinak! Jsme odpovědní za naše životní prostředí (Think Differently! We Are Responsible for Our Environment) A three-year project connecting schools, educators, students and local communities to promote sustainable habits, participation, and entrepreneurship in environmental protection through regional conferences, webinars, workshops, and environmental tasks.
• EKOABECEDA Comprehensive environmental education methodology providing teaching materials, videos, and infographics covering sorting and recycling, waste prevention, water conservation, climate change, and responsible consumption for multiple age groups.
• Výjezdní lektorské programy (Mobile Lecturing Programs) Educational programs delivered directly at schools by trained lecturers, covering environmental topics and practical waste management activities.
• Semináře pro pedagogy (Seminars for Teachers) Professional development seminars for educators focusing on environmental education methodologies, sustainable consumption, and waste prevention teaching techniques.
• Exkurze pro školní kolektivy (Excursions for School Groups) Thematic excursions for school groups to composting facilities, re-use centers, and recycling processing plants to provide hands-on environmental education.
• Sběrové kampaně (Collection Campaigns) Recycling collection campaigns for batteries, electronic waste, mobile phones, and printer cartridges, enabling schools to participate in responsible waste management.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Ecobat, s.r.o.coreStrategic or Co-development PartnerEcobat is a core partner of Recyklohraní, involved in the collection and recycling of batteries. The company is referenced as a data processor under Recyklohraní's GDPR policy. Ecobat co-finances Recyklohraní projects including 'Myslíme jinak! Jsme odpovědní za naše životní prostředí' (2025-28).
• Elektrowin, a.s.coreStrategic or Co-development PartnerElektrowin is a core partner involved in the collection and recycling of electro waste. Listed as a data processor under Recyklohraní's GDPR policy. Co-finances Recyklohraní projects including 'Myslíme jinak! Jsme odpovědní za naše životní prostředí' (2025-28).
• Cart4Future, s.r.o.minorStrategic or Co-development PartnerCart4Future is listed as a partner of Recyklohraní and as a data processor under the GDPR policy. Involved in the ecosystem of environmental collection programs.
• ASEKOLcoreStrategic or Co-development PartnerASEKOL is a partner of the 'Celoroční EKO hra pro školy' project (2025-28), co-financed by the State Environmental Fund of the Czech Republic. ASEKOL supports the year-round environmental game for schools.
• Barokní statek BeniceminorGTM or Marketing PartnerBarokní statek Benice is the venue partner for the educational conference 'PLASTY: PROBLÉM NEBO PŘÍLEŽITOST?' held on June 4-5, 2026. It is a rural complex near Konopiště offering educational event facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sdružení středisek ekologické výchovy Pavučina: Czech association of certified environmental education centers, including many member organizations running school programs across the country. Comparable as a peer in the Czech K-12 environmental education ecosystem, including the certification category that Recyklohraní recently joined.
• Lipka – školské zařízení pro environmentální vzdělávání: Czech school facility for environmental education offering hands-on programs, excursions, and teacher training to K-12 schools. Directly comparable in mission (school-focused environmental education in Czech Republic), delivery model (programs and excursions), and target audience (teachers and pupils).
• Ekologický institut Veronica: Czech environmental institute running school education programs, excursions, and teacher resources on waste, water, and conservation. Comparable as a peer in Czech K-12 environmental education, with some overlap in thematic content (waste sorting, water conservation).
• Chaloupky (Sdružení Chaloupky): Czech network of environmental education centers offering residential programs, excursions, and school-day experiences. Comparable as a peer delivering K-12 environmental education experiences in Czech Republic, though more facility-based vs. Recyklohraní's digital/online delivery model.
• TEREZA (Czech environmental education foundation): Czech NGO providing environmental education programs and methodologies to schools, with overlapping coverage of waste sorting, circular economy, and sustainability topics. Directly competes for Czech school attention, teacher training, and state/partner funding in the same niche.
• SEVER – Sdružení pro ekologickou výchovu a vzdělávání: Czech association for environmental education providing methodological support and programs for schools. Comparable as a peer in Czech K-12 environmental education, with overlap in teacher training and curriculum development.
• Sluňákov – centrum ekologických aktivit města Olomouce: Czech environmental education center in Olomouc running school programs, teacher seminars, and public engagement on sustainability topics. Comparable as a peer in Czech school-focused environmental education delivery.

Emerging players

• Hnutí DUHA (Friends of the Earth Czech Republic): Major Czech environmental NGO running advocacy and some school/community education programs on waste, energy, and climate. Comparable as a peer in Czech environmental NGO space with partial thematic overlap, though more advocacy-oriented than Recyklohraní's school-targeted delivery.
• Nadace Partnerství: Czech environmental foundation supporting community-based sustainability projects and some school programming. Comparable as a peer in Czech environmental NGO/foundation space with thematic overlap in sustainability education, though broader community focus than Recyklohraní's school-only audience.

Broad incumbents

• Eco-Schools (Foundation for Environmental Education – FEE): Global K-12 environmental education and school certification program operating across 70+ countries, including Czech Republic. Comparable in mission and target audience (school environmental programs), though Recyklohraní is a local Czech implementation while Eco-Schools is the broader international umbrella/standard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/recyklohrani
• LinkedInlinkedin.com/company/recyklohran%C3%AD-aneb-ukli%C4%8Fme-si-sv%C4%9Bt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recyklohraní aneb Ukliďme si svět