Hnutí DUHA

What Hnutí DUHA does

Hnutí DUHA (Friends of the Earth Czech Republic) is a Brno-headquartered nonprofit civic association founded in 1989 that operates as the Czech member of the global Friends of the Earth network. It conducts environmental advocacy across five programmatic verticals: energy (renewables, community energy, coal phase-out, energy savings), nature and forests (national park protection, wilderness), air quality, waste (recycling, anti-incineration), and agriculture (local food, organic farming, pesticides). Its work combines expert policy engagement with Czech policymakers, public campaigns and petitions, and community mobilization, supported by a staff of 11–50 specialists in Brno and regional chapters (pobočné spolky).

The organization does not sell technology products; its 'products' are policy influence, publications (Evergreen magazine, Sedmá generace journal, Duhovky), digital tools (the Adresář farmářů farmer directory co-developed with COEX, and a podcast on Spotify), a donation platform (darce.hnutiduha.cz), and the newly launched Energetické družstvo Hnutí DUHA community energy cooperative (200+ members). It has co-published research with Greenpeace ČR ('Energetická revoluce', 2021) and co-founded the Unie komunitní energetiky with Frank Bold (2022).

Hnutí DUHA's revenue model is donations-based: 5,000+ regular individual donors at suggested tiers of 250–3,000 Kč, supplemented by one-time gifts, bequests/legacy giving (odkaz ze závěti), membership fees, and commissioned research (e.g., Heinrich Böll Stiftung). It serves four primary segments — individual donors/supporters, Czech government policymakers, businesses, and regional volunteer communities — and operates exclusively in the Czech Republic with international coordination via Friends of the Earth Europe.

Name

Hnutí DUHA

Legal name

Hnutí DUHA – Friends of the Earth Czech Republic

Website

https://hnutiduha.cz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Hnutí DUHA (Friends of the Earth Czech Republic) is a Brno-based environmental nonprofit founded in 1989 that advocates for clean energy, nature protection, and waste reduction in Czech Republic through policy work, public campaigns, and community programs serving citizens, policymakers, and businesses.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Policy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Environmental advocacy
• Climate and energy policy
• Nature conservation
• Environmental campaigns
• Civic engagement

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations (Regular and One-time): Hnutí DUHA raises funds from individual donors. Five thousand people are regular (recurring) donors, providing financial stability. One-time donations are solicited via the organization's donation portal, email campaigns, and direct mail. Donation amounts offered include 250, 350, 500, 800 Kč (one-time) and 1,500 and 3,000 Kč options, with custom amounts also accepted. Regular monthly support is the most valued donation type as it enables long-term planning.
2. Bequests and Legacy Giving: Hnutí DUHA actively promotes endowment-style giving through wills and legacies (odkaz ze závěti). This allows supporters to leave a portion of their estate to the organization, providing long-term financial sustainability. Contact person Kristina Studená manages this program.
3. Membership Fees: The organization has a membership base of members and member chapters. Membership involves a formal application and provides ongoing engagement and organizational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hnutí DUHA is a Czech environmental civic association that advocates for a healthy environment and sustainable society through expert policy work, public campaigns, research publications, and community mobilization. It works across five thematic areas — energy, nature/forests, air quality, waste, and agriculture — lobbying Czech policymakers, publishing analytical reports and magazines, and engaging tens of thousands of supporters through campaigns, events, and educational programs.

Product overview

Hnutí DUHA (Friends of the Earth Czech Republic) is an environmental NGO, not a traditional technology company. Its 'products and services' consist of advocacy programs, publications, and digital tools. The organization publishes two magazines (Evergreen and Sedmá generace), maintains an online farmers directory (Adresář farmářů), offers a donation platform (darce.hnutiduha.cz), and runs various environmental campaigns. These are advocacy and engagement tools rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Magazín Evergreen: Magazine for donors of Hnutí DUHA
• Časopis Sedmá generace
• Zachraňme lesy
• Zachraňme národní parky
• Větrná energie
• Velká výzva
• Energetické družstvo Hnutí DUHA

Products and services

• Evergreen Magazine Donor magazine published by Hnutí DUHA for supporters, covering environmental topics, campaigns, and organizational activities. Distributed to donors and the general public via subscription and events.
• Sedmá generace (Seventh Generation) Journal Socio-ecological journal published by Hnutí DUHA that addresses environmental and social sustainability topics for engaged Czech citizens, educators, and sustainability advocates.
• Duhovky Publication Supplementary publication from Hnutí DUHA distributed to supporters and the general public, covering environmental and organizational topics.
• Adresář farmářů (Farmers Directory) Online web directory that helps Czech consumers find local organic farmers and food producers, supporting local and bio food systems. Built in cooperation with technology partner COEX.
• Hnutí DUHA Podcast Podcast series produced by Hnutí DUHA and distributed via Spotify, addressing environmental topics, campaigns, and policy issues for Czech listeners.
• Darce.hnutiduha.cz Online Donation Platform Dedicated online donation portal enabling supporters to make one-time or recurring donations via credit card or bank transfer, with suggested tiers (250, 350, 500, 800 Kč; 1,500 and 3,000 Kč options) and QR code support for standing orders.

Quantifiable outcome

• 600,000 households saved energy through the Green Savings program that Hnutí DUHA helped establish
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Friends of the Earth Europe (FoEE)coreStrategic or Co-development PartnerHnutí DUHA is the Czech member organization of Friends of the Earth Europe and the global Friends of the Earth network. This affiliation provides international credibility, cross-border collaboration, shared research, and alignment with European environmental campaigns including the European Green Deal.
• Greenpeace Česká republikacoreStrategic or Co-development PartnerHnutí DUHA and Greenpeace Česká republika co-published 'Energetická revoluce: jak zajistit elektřinu, teplo a dopravu bez fosilních paliv' (Energy Revolution: How to Ensure Electricity, Heat and Transport Without Fossil Fuels) in October 2021, working together on climate and energy transition analysis.
• Frank Bold (Expert Group)coreStrategic or Co-development PartnerHnutí DUHA co-founded the Unie komunitní energetiky (Union of Community Energy) with Frank Bold's expert group in 2022. This partnership successfully influenced community energy legislation (Lex OZE 2) and shapes policy on shared electricity in Czech Republic.
• Člověk v tísnimajorStrategic or Co-development PartnerHnutí DUHA works closely with Člověk v tísni (People in Need), one of the largest Czech development and humanitarian NGOs, particularly on the Great Challenge (Velká výzva) campaign for a law on reducing fossil fuel dependence.
• Ekologický právní servis (EPS)coreImplementation/ SI/ Consulting PartnerEPS (Ecological Law Service) provided legal expertise for drafting the Great Challenge (Velká výzva) law concept, helping Hnutí DUHA develop the legal framework for reducing dependence on fossil fuels.
• Zelený kruh (Green Circle)coreStrategic or Co-development PartnerHnutí DUHA is a member of Zelený kruh (Green Circle), an association of Czech ecological organizations. The association coordinates joint advocacy on environmental legislation including warnings about building law changes threatening nature protection.
• Platforma pro sociální bydlení (Social Housing Platform)majorStrategic or Co-development PartnerHnutí DUHA collaborated with the Platform for Social Housing and the initiative Za bydlení (For Housing) to publish the study 'Energetická chudoba a její řešení' (Energy Poverty and Its Solutions) in November 2022, addressing energy poverty in Czech Republic.
• Za bydlení (For Housing Initiative)majorStrategic or Co-development PartnerCo-published the study on energy poverty with Hnutí DUHA and Platform for Social Housing, addressing systemic causes of energy poverty and identifying solutions for vulnerable groups in Czech Republic.
• Společnost CallaminorStrategic or Co-development PartnerCalla (Society for Sustainable Living) co-publishes the 'Jaderný odpad? Děkujeme, nechceme' (Nuclear Waste? Thanks, We Don't Want It) newsletter with Hnutí DUHA, addressing nuclear waste repository issues in the Czech Republic.
• Komora obnovitelných zdrojů energie (Czech Renewable Energy Chamber)majorStrategic or Co-development PartnerHnutí DUHA and the Renewable Energy Chamber presented a joint analysis of Czech wind energy potential, based on models from the Institute of Atmospheric Physics of the Czech Academy of Sciences.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Frank Bold: Czech/European expert group on environmental law and sustainability. Co-founded the Unie komunitní energetiky with Hnutí DUHA. Directly comparable on policy/legal advocacy, coalition building, and sustainability-focused consulting.
• Člověk v tísni: One of the largest Czech NGOs, collaborating with Hnutí DUHA on the Velká výzva (Great Challenge) fossil-fuel law. Comparable as a large-scale Czech civic advocacy organization that runs public campaigns, fundraising, and policy work, though with a broader human-rights remit.
• Společnost Calla: Czech association for sustainable living. Co-publishes the 'Nuclear Waste? Thanks, We Don't Want It' newsletter with Hnutí DUHA. Comparable as a smaller Czech environmental advocacy organization working on energy and waste issues.
• Zelený kruh (Green Circle): Association of Czech ecological organizations of which Hnutí DUHA is a member. Directly comparable as a coordinating body for Czech environmental NGOs, including joint advocacy on building law and nature protection.
• BUND (Friends of the Earth Germany): German affiliate of the Friends of the Earth network. Closely comparable structurally and operationally as a national FoE member running donor-funded campaigns, expert advocacy, and community organizing on energy, nature, and climate.
• NABU: Large German nature and biodiversity conservation association. Comparable to Hnutí DUHA on nature/forest advocacy, donor-funded membership model, publications, and policy influence in a German-speaking neighboring market.
• Centrum pro dopravu a energetiku (CDE): Czech think-and-do tank focused on transport, energy, and climate policy. Closely comparable in policy research output, expert advocacy, and Czech-focused climate/energy remit that overlaps heavily with Hnutí DUHA's climate-energy program.
• Greenpeace Česká republika: The other major Czech environmental advocacy organization. Directly comparable on mission, tactics (campaigns, expert advocacy), donor model, and even on specific joint publications (e.g., the 2021 'Energy Revolution' report co-authored with Hnutí DUHA).
• WWF Česká republika: Czech affiliate of another major international conservation network. Comparable to Hnutí DUHA as a nature-focused advocacy and conservation organization operating in Czech Republic with a similar donor-funded model and policy-influence focus.

Broad incumbents

• Friends of the Earth Europe: Regional federation of which Hnutí DUHA is a member. Comparable as the umbrella advocacy organization coordinating EU-level environmental campaigns across member organizations, providing the network infrastructure Hnutí DUHA leverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HnutiDuhaFoE
• Facebookfacebook.com/HnutiDuha
• LinkedInlinkedin.com/company/hnutiduha
• Instagraminstagram.com/hnutiduha
• Xx.com/hnutiduha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hnutí DUHA