Red Bull MOBILE

What Red Bull MOBILE does

Red Bull MOBILE is a mobile virtual network operator (MVNO) brand operating in Poland on T-Mobile Polska S.A.'s 5G and LTE network infrastructure. It is structured as a commercial partnership brand within T-Mobile Polska S.A., itself part of the Deutsche Telekom AG group, and the MVNO's operational entity, data controller, and network provider is T-Mobile Polska S.A. headquartered at ul. Marynarska 12, Warsaw. The brand serves individual Polish consumers (B2C) seeking flexible, contract-free mobile service.

The core product is a subscription-based mobile plan priced at 30 PLN per 30-day period (reduced to 25 PLN with a 5 PLN discount for marketing consent), with promotional entry pricing of 15 PLN for the first 30 days on new numbers or first 6 months on number transfers. The plan includes unlimited domestic and EU calls, SMS, and MMS, unlimited internet for the first 90 days from activation, and 60 GB per 30 days thereafter. eSIM is the primary SIM delivery mechanism, supported by a companion mobile application (iOS and Android) that manages the full subscription lifecycle, including SIM registration, plan control, roaming package purchase, top-ups with a 10% bonus, and live customer support chat. Additional roaming data add-on packages (10 GB/14 days for 49 PLN EU or 149 PLN worldwide; 5 GB/7 days for 99 PLN) extend service usage beyond the home market.

Go-to-market is digital-first and product-led: customers self-serve order new numbers or port existing numbers through redbullmobile.pl or the app, with identity verification handled via mojeID bank verification or Autopay video verification, enabling a fully remote sign-up flow without physical presence requirements. Distribution is augmented by partner retail points (Żabka convenience stores and others) for in-person SIM registration. The brand leverages Red Bull's marketing identity across Facebook, Instagram, TikTok, and a content blog to attract digitally-savvy consumers. There are no enterprise or B2B customer segments; revenue derives from monthly subscription fees and usage-based roaming add-ons, with no publicly disclosed revenue or funding figures because the brand is reported within T-Mobile Polska S.A.'s financials.

Name

Red Bull MOBILE

Legal name

T-Mobile Polska Spółka Akcyjna

Website

https://redbullmobile.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Bull MOBILE is a subscription-based mobile virtual network operator brand in Poland, operating on T-Mobile Polska's 5G network to serve Polish consumers seeking flexible, contract-free mobile service with unlimited calls, SMS, and data.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Mobile subscription service
• ESIM activation
• Telecom MVNO services
• Prepaid postpaid hybrid

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Monthly Subscription (Postpaid): Recurring monthly subscription at 30 PLN per 30-day period (after promotional period) with 5 PLN discount for marketing consent. Includes unlimited calls, SMS, MMS in Poland and EU, plus data allowances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Red Bull MOBILE is a mobile virtual network operator (MVNO) in Poland that sells subscription-based mobile telecom services on T-Mobile Poland's 5G/LTE network. The core offering is a flexible monthly subscription providing unlimited calls, SMS, and MMS within Poland and the EU, 60 GB of data per 30-day period (with unlimited internet for the first 90 days), delivered via eSIM or physical SIM and managed through a dedicated mobile app with no long-term contracts or cancellation penalties.

Product overview

Red Bull MOBILE is a mobile virtual network operator (MVNO) in Poland operating on T-Mobile's network infrastructure. The core product is a subscription-based mobile service offering unlimited domestic and EU calls, SMS, MMS, and internet. The service differentiates through its flexibility—no long-term contracts or cancellation penalties—positioned as an evolution of prepaid and postpaid models. Key products include the core subscription service, eSIM virtual cards for instant activation, a companion mobile app for account management, and optional roaming packages for international travel. The network runs on modern 5G and 4G/LTE technology provided by T-Mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Bull MOBILE Subscription Mobile subscription service offering unlimited calls, SMS, MMS, and internet access on T-Mobile's 5G/LTE network. Targeted at Polish individual consumers seeking contract-free telecom service with automatic monthly billing and cancel-anytime flexibility.
• eSIM Virtual SIM card technology enabling digital activation of mobile service without a physical SIM card. Delivered immediately upon ordering and activatable on compatible devices within seconds, with free activation and replacement.
• Red Bull MOBILE App Mobile application for managing Red Bull MOBILE subscriptions, including SIM card registration, service activation, subscription control, roaming package purchases, top-ups with 10% bonus, and live chat support. Available on iOS App Store and Google Play.
• Roaming Packages Data packages for international travel outside Poland: 10 GB valid 14 days for 49 PLN (EU) or 149 PLN (worldwide); 5 GB valid 7 days for 99 PLN (worldwide). Purchased through the Red Bull MOBILE mobile app.

Quantifiable outcome

• 15 PLN promotional pricing for first month or 6 months (vs. regular 30 PLN)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• T-Mobile Polska S.A.coreTechnology or IntegrationT-Mobile Polska S.A. is the network operator providing the underlying mobile network infrastructure (5G/LTE) for Red Bull MOBILE services. T-Mobile also serves as the data administrator for customer personal data processed through the redbullmobile.pl website and services. The relationship is structural: Red Bull MOBILE is an MVNO brand operating exclusively on T-Mobile's network.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Premium Mobile: Premium Mobile is a Polish MVNO providing subscription mobile services targeting price-sensitive consumers. Comparable as a domestic MVNO peer offering flexible plans on a host MNO's network with a digital-first go-to-market.
• Flex (Era/Flex era): Flex is T-Mobile Polska's in-house flexible, app-based subscription plan offering unlimited calls/SMS and data without long-term contracts on the same T-Mobile network as Red Bull MOBILE. Comparable as a direct competing subscription product on the same infrastructure.
• Virgin Mobile Polska: Virgin Mobile Polska is a Polish MVNO selling no-contract mobile subscriptions on the Play network. Directly comparable as a lifestyle/brand-licensed MVNO competing in the same Polish consumer segment with a similar flexible-subscription, digital-onboarding model.
• Nju Mobile: Nju Mobile is Orange Polska's no-contract consumer mobile brand offering simple subscriptions on Orange's network. Comparable as a sibling sub-brand MVNO competing in the same Polish no-contract subscription segment with similar unlimited calls/SMS positioning.
• Heyah: Heyah is T-Mobile Polska's other prepaid/MVNO-style consumer brand in Poland, offering low-cost mobile plans on the same underlying T-Mobile network. Directly comparable as a sibling consumer brand sharing infrastructure, distribution, and operational back-office with Red Bull MOBILE.

Broad incumbents

• Orange Polska: Orange Polska is one of the four incumbent MNOs in Poland, offering postpaid and prepaid mobile, fixed broadband, and converged services. Comparable as the broader incumbent competing for the same consumer wallet with overlapping digital subscription products (via its Nju Mobile sub-brand).
• Play (P4 Sp. z o.o.): Play is one of Poland's four MNOs and the host network for Virgin Mobile Polska. Comparable as a major incumbent offering flexible subscription plans that compete head-to-head with Red Bull MOBILE on price and digital UX.

Others

• Mint Mobile: Mint Mobile is a US-based MVNO offering low-cost, no-contract subscription mobile plans on T-Mobile's network. Comparable as a th analogous subscription-first MVNO that built a consumer brand around flexible, app-based plans and aggressive pricing.

Emerging players

• Lyca Mobile: Lyca Mobile is a multi-country MVNO offering prepaid mobile and international calling services in Poland. Comparable as a digital-first MVNO targeting value-conscious and migrant consumer segments with flexible plans.
• Lebara: Lebara is a European MVNO focused on international calling and migrant segments, operating in Poland via partner networks. Comparable as a digital, no-contract MVNO with similar app-based management and flexible top-up model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redbullmobilePL
• Instagraminstagram.com/redbullmobilepl
• TikToktiktok.com/@redbullmobilepl
• LinkedInlinkedin.com/company/red-bull-mobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bull MOBILE